entreprenurial business

1. Product Price Strategy
Prof. K. Awais
Group Members
M Shehzad Rafique Khan L1F09BBAM0097
Faheem Khan L1F09BBAM0252
Ibrahim Naeem L1F09BBAM
Section “A”
https://www.facebook.com/was.clothing

3. WAS Clothing
Logo:
Tag line:
“You Dream it We Make it”
Mission Statement:
WAS missionisto:"Dressthe world"
WAS isfoundedin2012 witha clear internationalvocationandthe intentiontosell clothestoyoung
people committedtotheirenvironmentwholive inthe communityandinteracttogether.Youngpeople
whochoose to dresscasually,rejectingstereotypesandwantingtofeel comfortable intheirclothes.
WAS satisfiesthisneedbybringingtogetherinternational trends,mixingthemwithstreetandclub
fashioninfluencesandreinterpretingthe style tocreate comfortable,easy-to-weargarmentsat
unbeatable prices.

4. Vision statement:
To attain market leadership through unmatched quality, a diverse and unique product mix, empowered
employees, world-class systems, and the highest ethical and professional standards."
Values:
WAS is offering customized dressing facility, special costumes for special events, customized
animal clothes like,

5. 4P’s of WAS Clothing
Products:
 Jackets
 Blazers
 Jeans
 Shirts
 T-shirts
 Sweatshirts
 Shoes
 Bags
 Accessories
Price:
One of the fourmajor elementsof the marketingmix isprice.Pricingisanimportantstrategicissue
because itis relatedtoproduct positioning.Furthermore,pricingaffectsothermarketingmix elements
such as productfeatures,channel decisions,andpromotion.Pricesdependsonwhichisourtarget
market.WASClothingtargetmarketare school,college,universities goingstudents,officialsandspecial
eventscostumes.Anditsprice willalsodifferentfordifferenttargetmarket.
Place
Place representsthe locationwhere aproductcan be purchased.Itis oftenreferredtoasthe
distributionchannel.Itcaninclude anyphysical store aswell asvirtual storesonthe Internet.
Place.WASis sellingjustonline. Lateronwe can contact withlocal marketand give some percentage on
returnof the sale of our products.
Promotion
Promotion representsall of the communicationsthatamarketermay use inthe marketplace.
Promotionhasfourdistinctelements:advertising,publicrelations,personalsellingandsalespromotion.
A certainamountof crossoveroccurs whenpromotionusesthe fourprincipal elementstogether. WASis
usingall these toolstoincrease the sale.We will advertise ourpage fromotherpageswhichare offering
advertisingfacilityalsouse Facebookadvertisingtoolsandboostupour products.

6. https://www.facebook.com/was.clothing