Looking Beyond
Banner Ads.
AAN Digital: Monetize My Digital
Beyond Banner Ads
AAN 2014: Monetize My Digital
Presented by: ...
About Me
Hello,

I’m Caroline Li
Reporter :: Advertising Executive :: Publisher :: Entrepreneur
1994
TREND 01

The Great CTR Decline

9%
8%

6%
5%
4%
3%
1%

0%
2000

2002

2004

2006

2008

2010

2012

2015
TREND 02

Display Ad Rates Declining
2012 – 2013
PERCENTAGE
CHANGE

-2.8%
LOCAL ONLINE
MEDIA CHOICE

2012 ESTIMATE

SHARE
...
TREND 03

“Banner Blindness”

14% of internet users remember
the last ad they saw

8% recall the company or product
promot...
“The real fact of the matter
is that nobody reads ads.
People read what interests
them. Sometimes it’s an ad.”
- Howard Lu...
Our People are Your People
• Young: 18-45 years old

• Tech savvy
• Own multiple devices
• Purchase local daily deals
for ...
Let’s Do
Something
Different !
The space
we play in.
6 main forms of native advertising

• Social media in-feed units
• Paid search

• Promoted listings
• Standard display ads...
Recommended Widgets

Recommended links
(AdBull)
Recommended Widgets

Recommended ads/posts
(Ad Blade)
Recommended Widgets

Recommended Posts
(Outbrain)
Recommended Widgets

Recommended Posts
(Taboola, Outbrain)
Nobody is doing “recommended offers”
Snap Skout matches your content with deals and offers,
saving readers time and generating new revenue for
publishers.
What We Believe
• Display advertising won’t always be annoying if we just get it right.
• People are just as curious as th...
Why deals?
60% of online shoppers
use “Daily Deals”

60%

SOURCE comSCORE – “15 Miles/Localeze Local Search Usage
Study”
Deals are
everywhere and
typically delivered
at the wrong time.
Reader problem
I want to try
a new restaurant
Consumer Dilema
1. Online search “Best Thai Restaurant”

1. Find article in local newspaper
1. Online search for name of r...
Reader problem
Isn’t there a
faster way?
Snap Skout

10X Higher CTR than Average Display
Ads

In the last six months
Snap Skout has identified
100,000 local busine...
Make your
readers happy.
Deliver a useful
experience.

Advertising can
be helpful.
Thank you.

Let’s Connect.

Caroline Li
CarolineL@snapskout.com
@TheCarolineLi
@SnapSkout
www.snapskout.com
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Content Engine
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Content Engine
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Content Engine
Upcoming SlideShare
Loading in …5
×

Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Content Engine

973 views

Published on

Snap Skout's presentation at AAN's 2014 Digital Conference in San Franciso "Monetize My Digital." This presentation discusses the advertising landscape after banner ads and introduces a new content recommendation engine that serves relevant offers (ads) to increase reader engagement and generate new revenue for publishers.

For more information on Snap Skout, visit www.snapskout.com.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
973
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Content Engine

  1. 1. Looking Beyond Banner Ads. AAN Digital: Monetize My Digital Beyond Banner Ads AAN 2014: Monetize My Digital Presented by: Caroline Li @TheCarolineLi @SnapSkout Presented by: Caroline Li @TheCarolineLI
  2. 2. About Me Hello, I’m Caroline Li Reporter :: Advertising Executive :: Publisher :: Entrepreneur
  3. 3. 1994
  4. 4. TREND 01 The Great CTR Decline 9% 8% 6% 5% 4% 3% 1% 0% 2000 2002 2004 2006 2008 2010 2012 2015
  5. 5. TREND 02 Display Ad Rates Declining 2012 – 2013 PERCENTAGE CHANGE -2.8% LOCAL ONLINE MEDIA CHOICE 2012 ESTIMATE SHARE 2013 FORECAST SHARE Run-of-Site Display $5.11 27.3 % $4.97 20.3% SOURCE BORRELL ASSOCIATES, INC. 2013
  6. 6. TREND 03 “Banner Blindness” 14% of internet users remember the last ad they saw 8% recall the company or product promoted 2.8% thought the ad was relevant SOURCE INFOLINK “BANNER BLINDNESS STUDY”
  7. 7. “The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” - Howard Luck Gossage
  8. 8. Our People are Your People • Young: 18-45 years old • Tech savvy • Own multiple devices • Purchase local daily deals for restaurants, bars, health and wellness, recreation and travel
  9. 9. Let’s Do Something Different !
  10. 10. The space we play in.
  11. 11. 6 main forms of native advertising • Social media in-feed units • Paid search • Promoted listings • Standard display ads with native elements • Recommendation widgets // related content • Custom campaigns created with the client // sponsored posts/advertorials SOURCE INTERACTIVE ADVERTISING BUREAU
  12. 12. Recommended Widgets Recommended links (AdBull)
  13. 13. Recommended Widgets Recommended ads/posts (Ad Blade)
  14. 14. Recommended Widgets Recommended Posts (Outbrain)
  15. 15. Recommended Widgets Recommended Posts (Taboola, Outbrain)
  16. 16. Nobody is doing “recommended offers”
  17. 17. Snap Skout matches your content with deals and offers, saving readers time and generating new revenue for publishers.
  18. 18. What We Believe • Display advertising won’t always be annoying if we just get it right. • People are just as curious as they were in 1994. • Native advertising doesn’t have to be sneaky, it just has to make sense. • Reading a print magazine or viewing a website should be an experience, people like anticipation more than surprises. • People still value, respect, and follow newspapers and magazines • Keeping it classy.
  19. 19. Why deals? 60% of online shoppers use “Daily Deals” 60% SOURCE comSCORE – “15 Miles/Localeze Local Search Usage Study”
  20. 20. Deals are everywhere and typically delivered at the wrong time.
  21. 21. Reader problem I want to try a new restaurant
  22. 22. Consumer Dilema 1. Online search “Best Thai Restaurant” 1. Find article in local newspaper 1. Online search for name of restaurant to find out hours, location, reviews, phone number 1. Search Groupon, LivingSocial, Amazon Local for deals 1. Make reservation online
  23. 23. Reader problem Isn’t there a faster way?
  24. 24. Snap Skout 10X Higher CTR than Average Display Ads In the last six months Snap Skout has identified 100,000 local businesses and sourced 90,000 ads. 2.50% 2.00% We have dozens of publisher partners. 1.50% 1.00% 0.1% 1.5% 2.8% DESKTOP DISPLAY NATIVE AD UNITS SNAP SKOUT 0.50% 0.00% Our CTR and Interaction Rates (12-14%) outperform typical display ads and reported native ad units.
  25. 25. Make your readers happy. Deliver a useful experience. Advertising can be helpful.
  26. 26. Thank you. Let’s Connect. Caroline Li CarolineL@snapskout.com @TheCarolineLi @SnapSkout www.snapskout.com

×