This document discusses the importance of branding strategy in marketing. It provides an overview of key aspects of branding, including what makes a brand good or bad. It also describes an exercise where participants go "shopping" with different denominations of currency to spend on various products, and must provide the rationale for how they spent the notes. The purpose is to learn how branding strategy is one of the first steps in the marketing process and involves understanding what a brand represents from both a company and customer perspective.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes.
Presentation Designed by Al Bonner - Presentation Transformations
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
The document describes Mobile Detect, a plugin for .NET CMS platforms that allows websites to detect visitors' devices and serve optimized layouts. It detects devices, serves the appropriate layout based on capabilities, and allows editing the same content for desktop and mobile in the CMS. Developers can still access website code and logic, while designers can focus on layouts and editors on content. It aims to provide a unified experience across all devices without needing separate apps or mobile sites.
This presentation discusses the growing usage of mobile devices and importance of websites being accessible across devices. It outlines how over 1 billion people access the internet via mobile, and forecasts that number growing to 5 billion in the next 3-5 years. The presentation recommends non-profits like 1-800-Charity Cars create responsive websites that can adapt to any device, with design focused on mobile users, to ensure accessibility and continue receiving donations.
Linkblots QR Codes & Mobile Landing Pageslinkblots
Linkblots provides a mobile marketing campaign platform that allows users to generate QR codes and mobile landing pages. Their software integrates QR codes with mobile websites to bridge physical and digital marketing. They have over 2,900 mobile marketing campaigns launched internationally. Their platform offers mobile page and QR code creation, analytics tracking, customizable codes and pages, and affordable subscriptions starting at $5.95 per month. The platform helps users drive mobile traffic and engage customers across physical and digital channels.
The document compares mobile websites and mobile apps, discussing their key differences and advantages/disadvantages. Mobile websites are accessible through browsers, have static interfaces, require a connection, and have limited functionality. Mobile apps require installation, have interactive interfaces, can work offline, and can access device features. Mobile apps generally provide a better user experience but have higher development and app store costs. The document advises considering business goals, user experience, audience, performance, and investment to determine the best option.
This document discusses the importance of branding strategy in marketing. It provides an overview of key aspects of branding, including what makes a brand good or bad. It also describes an exercise where participants go "shopping" with different denominations of currency to spend on various products, and must provide the rationale for how they spent the notes. The purpose is to learn how branding strategy is one of the first steps in the marketing process and involves understanding what a brand represents from both a company and customer perspective.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes.
Presentation Designed by Al Bonner - Presentation Transformations
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
The document describes Mobile Detect, a plugin for .NET CMS platforms that allows websites to detect visitors' devices and serve optimized layouts. It detects devices, serves the appropriate layout based on capabilities, and allows editing the same content for desktop and mobile in the CMS. Developers can still access website code and logic, while designers can focus on layouts and editors on content. It aims to provide a unified experience across all devices without needing separate apps or mobile sites.
This presentation discusses the growing usage of mobile devices and importance of websites being accessible across devices. It outlines how over 1 billion people access the internet via mobile, and forecasts that number growing to 5 billion in the next 3-5 years. The presentation recommends non-profits like 1-800-Charity Cars create responsive websites that can adapt to any device, with design focused on mobile users, to ensure accessibility and continue receiving donations.
Linkblots QR Codes & Mobile Landing Pageslinkblots
Linkblots provides a mobile marketing campaign platform that allows users to generate QR codes and mobile landing pages. Their software integrates QR codes with mobile websites to bridge physical and digital marketing. They have over 2,900 mobile marketing campaigns launched internationally. Their platform offers mobile page and QR code creation, analytics tracking, customizable codes and pages, and affordable subscriptions starting at $5.95 per month. The platform helps users drive mobile traffic and engage customers across physical and digital channels.
The document compares mobile websites and mobile apps, discussing their key differences and advantages/disadvantages. Mobile websites are accessible through browsers, have static interfaces, require a connection, and have limited functionality. Mobile apps require installation, have interactive interfaces, can work offline, and can access device features. Mobile apps generally provide a better user experience but have higher development and app store costs. The document advises considering business goals, user experience, audience, performance, and investment to determine the best option.
Mobile Endgeräte sind überall – deshalb das mobile Portal IBM Lotus
Mobile devices are ubiquitous, so mobile access to content and applications is important. IBM's Mobile Portal Accelerator addresses this need by dynamically adapting content for display on different mobile devices. It supports over 7,000 device types and handles variations in screens, browsers, and operating systems. The solution extends WebSphere Portal to mobile users through device-independent markup, layout policies, and image processing for a consistent experience across platforms. A customer example highlights how Bharti Airtel used it to deliver mobile services.
Responsive Web Design vs. Mobile Web App: What is best for Enterprise - Whit...RapidValue
The continuous evolution of smart phones, regular release of newer mobile OS versions, availability of a huge variety of mobile applications from different app stores and high speed internet connections have completely transformed the way consumers use their mobile devices. According to mobile industry reports, 7.12% of all website traffic worldwide came from handheld devices in 2011. In 2012, that figure rose to 11.78%.1 According to eMarketer (a leading digital media market research firm), more than 58% of American adults will be regular mobile web users by the end of 2016. Tablets and smartphones are becoming the default choice for connecting to the internet. The web has become an essential part of our lives, and users are connected to their internet devices from anywhere and all the time.
This revolution is influencing many companies to shift towards a “Mobile First, Desktop Second” strategy for their business. However, the shift from desktop to mobile requires web designers to refocus - not completely away from desktop design, but certainly with an inclination towards mobile. There are several ways to approach a mobile web presence, such as implementing a separate mobile site or a mobile web app. The most recent and popular approach seems to be Responsive Web Design.
This paper explains the difference between Mobile Web App and Responsive Web Design, and provides a framework for resolving some of the key questions decision makers have. These include what factors to consider when choosing between Responsive Web Design and Mobile Web App, and what type of industry Responsive Web Design is most suitable for. The paper examines the pros and cons of each approach, and presents a sample scenario from the retail industry as well as a case study. As the paper guides you in how to make the right choice, it draws upon RapidValue’s experience helping enterprises succeed in the complex and evolving mobile ecosystem by RapidValue.
This document discusses mobile and tablet design for business. It notes that over one third of Facebook's user base and 50% of Twitter users access those platforms via mobile. It also states that 200 million YouTube views occur daily on mobile devices. The document recommends considering factors like small screens, load times, and touchscreen support when building mobile websites. It provides examples of both good and bad mobile website design. Benefits of mobile websites include reaching customers on the go, growing email lists, and adapting content quickly. Recommendations include defining mobile needs, considering business objectives, and using single-column vertical layouts.
The document discusses how web design has evolved over time from basic designs focused on providing information to more complex designs that engage users. As mobile devices like smartphones and tablets became popular, web designs needed to adapt to be accessible on these new platforms. The document lists statistics showing growing mobile usage and recommends tools to create websites accessible on mobile. It provides examples of both good and bad mobile websites and emphasizes the importance of updating sites regularly to keep users engaged.
This document discusses mobile and tablet usage trends and provides recommendations for designing effective mobile websites. It notes that over one third of Facebook users and 50% of Twitter users access those sites via mobile. By 2015, two-thirds of the world's mobile data traffic will be video. When designing mobile websites, factors to consider include small screens, load times, touchscreen support, and media types. HTML5 and responsive design using CSS media queries allow sites to adapt to different devices. Recommendations include defining mobile needs, studying past data, using single-column layouts, vertical hierarchies, and tappable instead of clickable elements.
The document discusses strategies for maximizing an M-commerce strategy. It examines whether companies should focus on mobile sites or native apps and discusses the typical evolution a company goes through with their mobile strategy from denial to maturity. It emphasizes that mobile performance impacts brand equity and revenue, and outlines best practices for optimizing the mobile user experience.
Mobile App development for Large Companies- presented at Appsterdam wwllMichel van den Berg
Building Apps at large companies is a different game. Michael van den Berg, CEO of Appsolute Value presented and shared at Appsterdam his views and experience on how mobile apps are build differently to mobilize large companies
Appsterdam is a global network of 2000+ mobile develoers and mobile designers...and counting
Appsolute Value is a mobile tech specialist boutique. A network-based organisation of partners and co-mavericks in the Mobile Tech arena. They act globally, build business apps and specialise in cross-platform app development frameworks (Kony, Worklight, Adobe) and engineering apps and devices in current digital landscapes of larger organisations
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
This document discusses progressive web apps (PWAs) and how to make them fast, integrated, reliable, and engaging. It focuses on four key areas: fast performance by optimizing load times and working offline; integrated user experience by making the app feel like a native app; reliable functionality even on poor network connections using service workers; and engaging design with features like push notifications. The document provides examples of how to implement service workers, push notifications, and other technologies to build PWAs that meet these criteria.
This document discusses different options ("flavors") for a mobile presence for businesses. The five flavors are:
1. Stracciatella - A tweaked version of the desktop website with increased font sizes and link areas.
2. Speculoos - A responsive design that adapts the website layout to different devices using CSS media queries.
3. Chocolate - A dedicated mobile website optimized for mobile with simplified navigation.
4. Dame Blanche - An HTML5/CSS3 web app that can access more device capabilities but requires broader browser support.
5. Banana Split - A native mobile app that can access all device features and be found in app stores but has higher development costs
This document discusses mobile sites and their advantages over mobile apps. It defines a mobile site as a website designed for mobile browsing. The key features of mobile sites are that they do not need to be downloaded, have increased reach through search engines, give users freedom without downloads or updates, allow for easy sharing of content, and have lower development costs than apps. It describes different types of mobile sites including mobile-friendly, adaptive, responsive, experience-based, and native. The document outlines considerations for developing a mobile site such as analyzing site performance, understanding the target mobile audience, and using responsive design.
Vision mobile HTML5 and what it means for the mobile industrybastila
The document discusses HTML5 and its implications for the mobile industry. Key points include:
- HTML5 is advancing web applications to be as engaging as Flash apps and integrated like mobile apps.
- Despite widespread adoption of the WebKit browser, mobile browser implementations remain fragmented.
- HTML5 addresses technology but not discovery, distribution, or monetization challenges facing the web.
- The web will coexist with native apps, with each retaining advantages in certain use cases.
- A "Web 3.0" model is emerging for discovery, distribution, and monetization of content online following the app store model.
This document provides an overview and introduction to jQuery Mobile, a JavaScript mobile framework. It discusses getting started with jQuery Mobile, including page components like pages, dialogs, buttons, lists and toolbars. It also covers integrating jQuery Mobile with the Kentico CMS to build responsive mobile sites. The document includes code examples and screenshots to illustrate key concepts of jQuery Mobile.
Mobile Web Overview https://www.edocr.com/v/k52p5vj4/Jack Zheng
This document provides an overview of mobile web development. It discusses trends in mobile usage, definitions of mobile web and applications, options for developing mobile content like native, web and hybrid apps. It also covers strategies for mobile websites like responsive design and considerations for mobile design like touch interfaces. Development tools, frameworks and best practices for mobile web are also mentioned.
Mobile websites by clear idea | social media marketingLisa Moore
This document discusses the importance of having a mobile-optimized website. It notes that most people now use mobile phones to access the internet and search for information. However, many existing websites are not optimized for mobile viewing and have issues like non-working animations or needing to zoom in to only see part of the page. The document proposes using a mobile website strategy that redirects mobile users to a version of the site tailored for phones, with key relevant information in an organized format. It lists benefits like compatibility with search engines, usability on all phones, and maintaining a consistent brand experience. An additional proposed feature is a downloadable "Gateway Application" that places the brand on the phone's home screen for easy access.
The document discusses the limitations of early mobile web experiences and the rise of native mobile apps through app stores like the App Store. It introduces MobileCanvas as a platform that allows developers to create rich, native-like mobile apps that can be updated in the background and deployed across platforms by wrapping existing web services and reusing backend logic, expediting the app development process. Sample projects showcasing MobileCanvas capabilities are listed for a content portal, yellow pages, digital music locker, and price comparison apps.
The document discusses the limitations of early mobile web experiences and the rise of native mobile apps through app stores like the App Store. It introduces MobileCanvas as a platform that allows developers to create rich, native-like mobile apps that can be updated in the background and deployed across platforms by wrapping existing web services and reusing backend logic, expediting the app development process. Sample projects showcasing MobileCanvas capabilities are listed for a content portal, yellow pages, digital music locker, and price comparison apps.
The document discusses the potential benefits of creating native mobile landing pages instead of using responsive web design for landing pages targeted towards mobile users. Some key points made include that mobile users are a different segment than desktop users and optimizing independently for each could improve results, and that native mobile pages allow for lightweight pages optimized for the mobile experience with features like geolocation. The document argues that for some marketing scenarios like mobile ads or QR codes where the user is known to be on a mobile device, a native mobile landing page may perform better than a responsive page.
Mobile marketerclassicguide3 beyondthebannerRalph Paglia
Mobile advertising is becoming increasingly important as more consumers own smartphones. While mobile ads have driven traffic, advertisers now need to focus on creating in-depth mobile content to meet consumer demand. This includes optimizing websites for mobile, providing up-to-date product information, reviews, offers and coupons. Driving traffic from mobile ads to these content-rich mobile sites gives advertisers an advantage over competitors with less robust mobile presences.
Mobile Endgeräte sind überall – deshalb das mobile Portal IBM Lotus
Mobile devices are ubiquitous, so mobile access to content and applications is important. IBM's Mobile Portal Accelerator addresses this need by dynamically adapting content for display on different mobile devices. It supports over 7,000 device types and handles variations in screens, browsers, and operating systems. The solution extends WebSphere Portal to mobile users through device-independent markup, layout policies, and image processing for a consistent experience across platforms. A customer example highlights how Bharti Airtel used it to deliver mobile services.
Responsive Web Design vs. Mobile Web App: What is best for Enterprise - Whit...RapidValue
The continuous evolution of smart phones, regular release of newer mobile OS versions, availability of a huge variety of mobile applications from different app stores and high speed internet connections have completely transformed the way consumers use their mobile devices. According to mobile industry reports, 7.12% of all website traffic worldwide came from handheld devices in 2011. In 2012, that figure rose to 11.78%.1 According to eMarketer (a leading digital media market research firm), more than 58% of American adults will be regular mobile web users by the end of 2016. Tablets and smartphones are becoming the default choice for connecting to the internet. The web has become an essential part of our lives, and users are connected to their internet devices from anywhere and all the time.
This revolution is influencing many companies to shift towards a “Mobile First, Desktop Second” strategy for their business. However, the shift from desktop to mobile requires web designers to refocus - not completely away from desktop design, but certainly with an inclination towards mobile. There are several ways to approach a mobile web presence, such as implementing a separate mobile site or a mobile web app. The most recent and popular approach seems to be Responsive Web Design.
This paper explains the difference between Mobile Web App and Responsive Web Design, and provides a framework for resolving some of the key questions decision makers have. These include what factors to consider when choosing between Responsive Web Design and Mobile Web App, and what type of industry Responsive Web Design is most suitable for. The paper examines the pros and cons of each approach, and presents a sample scenario from the retail industry as well as a case study. As the paper guides you in how to make the right choice, it draws upon RapidValue’s experience helping enterprises succeed in the complex and evolving mobile ecosystem by RapidValue.
This document discusses mobile and tablet design for business. It notes that over one third of Facebook's user base and 50% of Twitter users access those platforms via mobile. It also states that 200 million YouTube views occur daily on mobile devices. The document recommends considering factors like small screens, load times, and touchscreen support when building mobile websites. It provides examples of both good and bad mobile website design. Benefits of mobile websites include reaching customers on the go, growing email lists, and adapting content quickly. Recommendations include defining mobile needs, considering business objectives, and using single-column vertical layouts.
The document discusses how web design has evolved over time from basic designs focused on providing information to more complex designs that engage users. As mobile devices like smartphones and tablets became popular, web designs needed to adapt to be accessible on these new platforms. The document lists statistics showing growing mobile usage and recommends tools to create websites accessible on mobile. It provides examples of both good and bad mobile websites and emphasizes the importance of updating sites regularly to keep users engaged.
This document discusses mobile and tablet usage trends and provides recommendations for designing effective mobile websites. It notes that over one third of Facebook users and 50% of Twitter users access those sites via mobile. By 2015, two-thirds of the world's mobile data traffic will be video. When designing mobile websites, factors to consider include small screens, load times, touchscreen support, and media types. HTML5 and responsive design using CSS media queries allow sites to adapt to different devices. Recommendations include defining mobile needs, studying past data, using single-column layouts, vertical hierarchies, and tappable instead of clickable elements.
The document discusses strategies for maximizing an M-commerce strategy. It examines whether companies should focus on mobile sites or native apps and discusses the typical evolution a company goes through with their mobile strategy from denial to maturity. It emphasizes that mobile performance impacts brand equity and revenue, and outlines best practices for optimizing the mobile user experience.
Mobile App development for Large Companies- presented at Appsterdam wwllMichel van den Berg
Building Apps at large companies is a different game. Michael van den Berg, CEO of Appsolute Value presented and shared at Appsterdam his views and experience on how mobile apps are build differently to mobilize large companies
Appsterdam is a global network of 2000+ mobile develoers and mobile designers...and counting
Appsolute Value is a mobile tech specialist boutique. A network-based organisation of partners and co-mavericks in the Mobile Tech arena. They act globally, build business apps and specialise in cross-platform app development frameworks (Kony, Worklight, Adobe) and engineering apps and devices in current digital landscapes of larger organisations
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
This document discusses progressive web apps (PWAs) and how to make them fast, integrated, reliable, and engaging. It focuses on four key areas: fast performance by optimizing load times and working offline; integrated user experience by making the app feel like a native app; reliable functionality even on poor network connections using service workers; and engaging design with features like push notifications. The document provides examples of how to implement service workers, push notifications, and other technologies to build PWAs that meet these criteria.
This document discusses different options ("flavors") for a mobile presence for businesses. The five flavors are:
1. Stracciatella - A tweaked version of the desktop website with increased font sizes and link areas.
2. Speculoos - A responsive design that adapts the website layout to different devices using CSS media queries.
3. Chocolate - A dedicated mobile website optimized for mobile with simplified navigation.
4. Dame Blanche - An HTML5/CSS3 web app that can access more device capabilities but requires broader browser support.
5. Banana Split - A native mobile app that can access all device features and be found in app stores but has higher development costs
This document discusses mobile sites and their advantages over mobile apps. It defines a mobile site as a website designed for mobile browsing. The key features of mobile sites are that they do not need to be downloaded, have increased reach through search engines, give users freedom without downloads or updates, allow for easy sharing of content, and have lower development costs than apps. It describes different types of mobile sites including mobile-friendly, adaptive, responsive, experience-based, and native. The document outlines considerations for developing a mobile site such as analyzing site performance, understanding the target mobile audience, and using responsive design.
Vision mobile HTML5 and what it means for the mobile industrybastila
The document discusses HTML5 and its implications for the mobile industry. Key points include:
- HTML5 is advancing web applications to be as engaging as Flash apps and integrated like mobile apps.
- Despite widespread adoption of the WebKit browser, mobile browser implementations remain fragmented.
- HTML5 addresses technology but not discovery, distribution, or monetization challenges facing the web.
- The web will coexist with native apps, with each retaining advantages in certain use cases.
- A "Web 3.0" model is emerging for discovery, distribution, and monetization of content online following the app store model.
This document provides an overview and introduction to jQuery Mobile, a JavaScript mobile framework. It discusses getting started with jQuery Mobile, including page components like pages, dialogs, buttons, lists and toolbars. It also covers integrating jQuery Mobile with the Kentico CMS to build responsive mobile sites. The document includes code examples and screenshots to illustrate key concepts of jQuery Mobile.
Mobile Web Overview https://www.edocr.com/v/k52p5vj4/Jack Zheng
This document provides an overview of mobile web development. It discusses trends in mobile usage, definitions of mobile web and applications, options for developing mobile content like native, web and hybrid apps. It also covers strategies for mobile websites like responsive design and considerations for mobile design like touch interfaces. Development tools, frameworks and best practices for mobile web are also mentioned.
Mobile websites by clear idea | social media marketingLisa Moore
This document discusses the importance of having a mobile-optimized website. It notes that most people now use mobile phones to access the internet and search for information. However, many existing websites are not optimized for mobile viewing and have issues like non-working animations or needing to zoom in to only see part of the page. The document proposes using a mobile website strategy that redirects mobile users to a version of the site tailored for phones, with key relevant information in an organized format. It lists benefits like compatibility with search engines, usability on all phones, and maintaining a consistent brand experience. An additional proposed feature is a downloadable "Gateway Application" that places the brand on the phone's home screen for easy access.
The document discusses the limitations of early mobile web experiences and the rise of native mobile apps through app stores like the App Store. It introduces MobileCanvas as a platform that allows developers to create rich, native-like mobile apps that can be updated in the background and deployed across platforms by wrapping existing web services and reusing backend logic, expediting the app development process. Sample projects showcasing MobileCanvas capabilities are listed for a content portal, yellow pages, digital music locker, and price comparison apps.
The document discusses the limitations of early mobile web experiences and the rise of native mobile apps through app stores like the App Store. It introduces MobileCanvas as a platform that allows developers to create rich, native-like mobile apps that can be updated in the background and deployed across platforms by wrapping existing web services and reusing backend logic, expediting the app development process. Sample projects showcasing MobileCanvas capabilities are listed for a content portal, yellow pages, digital music locker, and price comparison apps.
The document discusses the potential benefits of creating native mobile landing pages instead of using responsive web design for landing pages targeted towards mobile users. Some key points made include that mobile users are a different segment than desktop users and optimizing independently for each could improve results, and that native mobile pages allow for lightweight pages optimized for the mobile experience with features like geolocation. The document argues that for some marketing scenarios like mobile ads or QR codes where the user is known to be on a mobile device, a native mobile landing page may perform better than a responsive page.
Mobile marketerclassicguide3 beyondthebannerRalph Paglia
Mobile advertising is becoming increasingly important as more consumers own smartphones. While mobile ads have driven traffic, advertisers now need to focus on creating in-depth mobile content to meet consumer demand. This includes optimizing websites for mobile, providing up-to-date product information, reviews, offers and coupons. Driving traffic from mobile ads to these content-rich mobile sites gives advertisers an advantage over competitors with less robust mobile presences.
1. www.mobilezapp.com
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Mobile wap services
WE CONVERT YOUR WEBSITE FOR ALL MOBILE DEVICES mobilezapp
1
2. www.mobilezapp.com
We create a smartphone version of your website
We urge you to view your
current website on any
smartphone - it will require
constant scrolling, resizing
and panning in order to
effectively use your site
$15,000
provides entry level, but very
functional features for your
website on all of the phone type
devices.
Websites are designed for 15, 17, 19, 21, 23 and 32 inch monitors. These larger monitors
allow organizations the ability to deliver a great deal more information than the screen size of
the iPhone, iPad, BlackBerry, Symbian, Windows Mobile and Android mobile devices. In order to
allow those using mobile devices to quickly and easily find the information they need on their
$25,000
portable devices, we need to create a new version of your website specifically designed for the
portable platforms.
Portable devices have new and improved ways to interact with a website including the ability
to a) double tap on items, b) slide items using a brushing pattern and c) explode or contract provides entry level, but very
views of information through a squeezing or expanding stroke. When developing your WAP we functional features for your
ensure the new site has the ability to embrace these new ways of accessing and displaying website on all tablet devices
information.
mobilezapp
2
3. www.mobilezapp.com
We optimize your website for the iPhone platform
“Our iPhone website
conversion process quickly
and easily allows you to
add five hundred million
consumers with the ability to
view and use your website
on their iPhone and iTouch
devices.”
Aubrey Sabit
Mobilezapp
Apple has sold over four hundred million iPhones within the past five years. Over seventy-five
million iTouch devices have been sold over the same time period. We offer the ability for your
organization to fully leverage these hundreds of millions consumers and business decision
makers. Each of these iPhone and iTouch devices have the capability to access the web in
the same way a computer does - except wirelessly. While your website may be available to be
viewed on an iPhone using their Safari browser - if your website has not been converted to
fully leverage the power of the iPhone your organization is missing out on huge opportunities.
Some of these basic opportunities include the ability to double tap on items, the ability to
expand the screen, contract the screen and pan. We offer the unique ability to convert your
website into an entirely new experience based upon the iOS platform. The conversion process
includes cloning your current website and making a number of iterative changes to ensure
viewers can access the information via the iPhone and iTouch devices.
mobilezapp
3
4. www.mobilezapp.com
We optimize your website for the BlackBerry
“There are over 75 million
BlackBerry users - the great
majority work for city, state
and federal government
agencies. We can ensure each
of these users can access
and use your website via their
BlackBerry devices.”
Doug Monahan
Chief Executive Officer
The BlackBerry is manufactured by a Canadian company - Research In Motion (RIM).
According to RIM there are over seventy five million BlackBerry users worldwide. Mobilezapp’s
WAP service provides each of these BlackBerry users the ability to use your website as they
can via a desktop or laptop computer; however, with enhanced functionality.
We create a clone of your website and set it up on a separate server. Our WAP designers work
with your creative, marketing and executive teams to ensure we have a solid understanding
of the most important display elements. We leverage our extensive experience with the
BlackBerry to create a “BlackBerry friendly” version of your website. Our system is organized
and methodical. In addition to creating the BlackBerry WAP system we offer a service to
maintain your BlackBerry website throughout the next year. Our technology implementation
auto-detects the BlackBerry and displays your BlackBerry converted site.
mobilezapp
4
5. www.mobilezapp.com
We optimize your website for Android devices
Apple began the smart phone revolution with the release
of the iPhone in June of 2007. Less than six months later,
Google, in November of 2007, released their own version of
a smartphone - the Android. The Android has since exploded
onto the market.
The Android presents an opportunity for your organization to
effectively deliver your website into the hands of hundreds of
millions of smart phones. The Android is the fastest growing
portable device platform on the market today. We believe with
Google’s funding, engineering talent and brand awareness the
Android will eventually completely dominate the marketplace.
We start our web conversion process by speaking with all key
mobile stakeholders within your organization. These include
those in your sales, marketing, customer service, human
resources and creative design. Our team takes notes from
our meetings, applies best-practices and ensures all of the
pertinent and relevent information from your website is easily
displayed on the Android devices.
In addition to WAP enabling your site, Mobilezapp provides
high-end Android development services. Should your team
wish to develop a mobile application for the Android OS we
have the talent, desire and ability to assist.
mobilezapp
5
6. www.mobilezapp.com
We optimize your website for Windows mobile
“Don’t ever underestimate
Microsoft’s ability to come
from behind and eventually
dominate the industry.”
Doug Monahan
Chief Executive Officer
Microsoft has historically been one of the last innovators of technology but one who eventually
dominates the marketplace. It was Apple who created the Macintosh with the unique point-
and-click user interface, but Microsoft and its Windows operating system that claimed 98%
of the market. Netscape first released the browser for the internet but Microsoft’s Internet
Explorer clearly leads the browser market. Apple has released its iOS operating system for the
iPhone but Microsoft is never a firm to underestimate.
We have a long-standing relationship with Microsoft. We have worked with Microsoft product
managers on a great many of its most important product launches in its history. We are
ready to convert your website into something that will not only look great, but also be highly
functional on the Windows Mobile platform.
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Optimize your site for Apple’s iPad
“We leverage the power and
portability of the iPad to turn
your website into a totally new
and exciting experience”
Celeste Johnson
VP of Customer Service
We can leverage the iPad device to present an entirely new look and feel for your website.
There are a number of innovations the iPad provides including the ability to use the touch
screen capabilities of the iPad. Of course, the wireless functions empower your website
viewers with the ability to access your site from almost any location in the world.
Our graphic design team will optimize images from your current website to be displayed with
lightning fast speed. We will create new layouts that are effective for the iPad dimensions
including the ability to view your website in both a horizontal and vertical mode.
The first step toward your iPad conversion is to make a clone of your website. Next, we upload
your website clone on one of our high-speed servers. Then, our iPad conversion team begins
the optimization process. Finally, we share your iPad website with your team in both an html
version as well as give you an address to view on your iPad device.
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We turn your website into an Android tablet extravaganza
“We fully leverage the
capabilities of the Android
OS to empower hundreds of
millions of individuals with the
ability to use your website on
the new Android devices”
Aubrey Sabit
Chief Liason Officer
Our WAP team will take your website and turn it into an Android extravaganza. We understand
the Android OS. We understand all of the intracacies and complexities of the mobile operating
systems. Our team will leverage our experience, expertise and knowledge in order to deliver a
spectacular mobile tablet experience on all Android devices.
Our graphics department will take all of the photos and PDF files from your current website
and make them mobile compatible. We will reduce the physical size of the photo and PDF
in order to ensure a faster delivery. In the majority of the cases we are able to cut file sizes
by over 80% for all .jpg, .pdf, .txt, .png, .psd and .zip files. In addition, we will apply photo
dithering algorithms to images in order to shave an additional 30% off the download time.
Our fixed price system for web site to Android tablets is quite unique. It provides organizations
with the ability effectively budget for these technology improvements and enhancements. We
offer a service to maintain your Android tablet website and ensure it is always current with
Android
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We fully map your website into a hierarchical tree
“We fully leverage the
capabilities of the Android
OS to empower hundreds of
millions of individuals with the
ability to use your website on
the new Android devices”
Doug Monahan
Chief Executive Officer
The first step we take in the web conversion process is to gain a solid understanding of the
structure of your website. Using proprietary software, we analyze all of the pages on your site
and give you a count as to the number of pages you have, under each of the numerous trees
you have created.
We will provide you with a hierachical tree structure of your website. This graphical
representation will assist your efforts toward determining the exact number of “portals” or
pages we create on all applicable mobile devices.
Some of the elements we analyze include:
About Us Home page Contact us
Solutions Products Partners
Employment What we do Our process
Portfolio Site Map Terms & conditions
Support Blog Privacy policy
Shopping cart Catalog mobilezapp
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We use tier-1 security to fully encrypt your data
“Key to all of our web to
mobile app conversions is the
use of tier-1 security systems.
All of your data is 100%
secure due to encryption used
by CIA, FBI, IRS and DOD”
Jim Dishaw
Director of Information Technology
Mobilezapp Apps, Inc.
We ensure your data is 100% secure. Your mobile website is backed up on a daily basis.
Should your website offer the ability for individuals to pay for goods, products or services via
paypal or a credit card we offer data encryption and secure transaction protection.
We use a wide variety of software technologies to include your data is secure. At the basic
level we can use the CRC-32 algorithm. The great majority of the installations include the use
of the SHA-1 algorithm (Secure Hash Algorithm) and the MD-5 algorithm. The SHA-1 is used
by the FBI, CIA, IRS, DOD and other US governmental agencies due to their small footprint and
high level of security.
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We optimize images for a 5x file transfer speed
“We use proprietary imaging
software to convert the
images on your website into
roughly 20% of their size, thus
resulting in a 5x file transfer
speed.”
Dee Dee Ritzinger
Creative Director
Mobilezapp Apps, Inc.
Speed is of the essence when delivering data via the mobile devices. The amount of time
individuals have when working on mobile devices is substantially shortened. Their attention
span is limited to seconds vs. minutes. We understand the dynamics of the mobile devices and
work diligently to ensure your website is delivered at the maximum speed possible.
One of our “tricks” to speed up the delivery of data is through leveraging the power of your
cache. We do not need to send a color when another one has already been delivered, we do
not need to send a frame of one webpage when the same framework applied on another. We
are experts when it comes to delivering data quickly via mobile devices.
Another trick “up our sleeve” is how we dither images. Dithering is the process of taking an
image that is perhaps 16.7 million colors and identifying the 42,000 or so unique colors in the
image. By creating a custom palette that contains the 42k or so colors we can reduce the file
size by up to 80%. A great many times the accompanying color palette is what takes the great
majority of the space and hence the bandwidth when delivering the image.
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Don’t WAP it yourself. Leave the WAPing to us.
“Empower over one billion
smart phone users with the
ability to view and use your
website via their smartphones
via our WAP programs.
Celeste Johnson
Master WAPer
Converting your website to one that can be effectively viewed and used on the iPhone, Android,
BlackBerry, Symbian and Windows Mobile devices is quite complicated. The same holds true
for the conversion of your website to be used on tablets such as provided by the iPad and the
Android tablet.
We have extensive experience regarding the WAP conversion process. We understand the
intransic problems associated with the conversion of larger images to smaller ones. We are
experts at shortening the body of text displayed in press releases so they are able to be viewed
on a mobile devices. We are experts at displaying PDF files, annual reports and other corporate
style information on the much smaller screens.
Our system is affordable, easy to understand and puts the power of your website into the
hands of over a billion users within a short ninety days.
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We work closely with your website stakeholders
Mobilezapp works with your team to identify individuals within your organization we call the
“lead stakeholders” regarding your website. Typically these job titles include a) Vice President
“We offer an all-inclusive,
of Marketing, b) Director of Creative Services, c) Website Manager, d) Creative Service Manager deep-dive website discovery
and e) Vice President of Sales. We work closely with these individuals throughout our mobile
WAP implementation process. process to determine
We start the process by sending a detailed mobile WAPP questionnaire to each individual
exactly what your users and
participating in the implementation. Our questionnaires are followed-up with in-depth management team are looking
conversations with each group to ensure we understand the most important elements of
your website to be displayed. Our team thoroughly studies each page on your website. We for via your mobile website
go to great lengths to ensure we have a solid knowledge of your organization and the goods,
products and services you offer.
experience
Mike Wickham
Each step along the way of the development/implementation process is approved and Executive Vice President
endorsed by your team. This daily communication is key to ensuring the implementation you
receive is exactly what everyone within your organization is looking for.
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It takes roughly 60 days for your WAPP conversion
From start to finish your website WAPP conversion process lasts roughly sixty days.
The first thirty days of the process includes the time we spend studying your website, working
from beginning to finish
with your stakeholders, executing a non-disclosure agreement, ensuring we have a solid will take roughly sixty days
understanding of all of your unique needs.
In addition to the WAPP conversion process we will work with your team to ensure your existing
site is updated to include all of the current information needed. Our WAPP team can develop
additional HTML or FLASH pages as needed. Ultimately, our WAPP conversion process can
include not only the conversion, but also minor enhancements and changes to your standard
website.
1 month
is spent to fully understand
We work closely with your team for not only the initial WAPP conversion process, but also everything about your
throughout the year. While we are an outsourced vendor, we act as a permanent team within organization and your website
your organization. Our long-term focus enables your organization to have a trusted ally for all of
your website and mobile WAPP needs.
1 month
is needed to make all of the
changes necessary, have them
approved and implemented
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www.mobilezapp.com
Andrew Watts
Senior Vice President
Mobilezapp Apps, Inc.
Austin, Texas mobilezapp
281.668.8271
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