The document provides information on how organizations can use Twitter effectively. It discusses Twitter's value proposition including data analytics, global engagement, real-time spreading of news, and crowd-sourced information. It also discusses metrics like impressions, followers, retweets, likes, and click-through rate that can gauge a Twitter account's popularity. Finally, it provides examples of how companies like WestJet and Intel use Twitter to add value and provides tips on getting started with Twitter for business purposes.
AACS 2013 Presentation on Cutting Through Facebook Noise & Increasing Your…Cosmetic Social Media
How do you get your messages seen amdist Facebook's 1 billion+ users? Here are some practical and easy steps to cut through the noise and get your posts more visibility. Learn about Facebook's Edgerank algorithm.
This session will focus on defining and measuring success for social media campaigns. Join us for an exploration of the various common Key Performance Indicators (KPIs) and the best practice methods for measuring them. Make sure to bring your campaign ideas and challenges as we'll be analyzing some of your examples!
Takeaways:
- Real metrics for success (hint: it's not about the followers!)
- Practical and cost effective ways to measure them
- A good understanding of how to use the data to improve
An introductory presentation for beginnners to Twitter reviewing how to get an account, where to find followers, anatomy of a tweet, best practices, third-party apps that are absolutely necessary and everything you need to get started on Twitter.
AACS 2013 Presentation on Cutting Through Facebook Noise & Increasing Your…Cosmetic Social Media
How do you get your messages seen amdist Facebook's 1 billion+ users? Here are some practical and easy steps to cut through the noise and get your posts more visibility. Learn about Facebook's Edgerank algorithm.
This session will focus on defining and measuring success for social media campaigns. Join us for an exploration of the various common Key Performance Indicators (KPIs) and the best practice methods for measuring them. Make sure to bring your campaign ideas and challenges as we'll be analyzing some of your examples!
Takeaways:
- Real metrics for success (hint: it's not about the followers!)
- Practical and cost effective ways to measure them
- A good understanding of how to use the data to improve
An introductory presentation for beginnners to Twitter reviewing how to get an account, where to find followers, anatomy of a tweet, best practices, third-party apps that are absolutely necessary and everything you need to get started on Twitter.
Twitter is a micro-blogging social site that limits each post to 140 characters. Now tweet, reply, mention and immerse your organisation in the world of social media.
A nationally-represented sample of qualified social media consumers reveals they are not only aware of Sponsored Social messages, but also find them highly effective:
Over one in three adult online users age 18-70 have seen a Sponsored Social message in the past year.
Overall, consumers estimate they see a total of 86 Sponsored Social messages per month across all platforms – or about three per day.
Overall, about two in five consumers are seeing more Sponsored Social messages than one year ago, with highest penetration sites driving the greatest increase.
Sponsored Social is perceived by social media users to be equally or more effective than TV commercials, and far exceeded banner and traditional print/radio ads in terms of effectiveness.
Consumers rate the credibility, trust/respect, and actual product use of Content Creators as the key drivers to Sponsored Social effectiveness; creator popularity, fame and audience size are far less important.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
This presentation was created for the Haldimand Norfolk Public Health Unit with the goal of giving the audience a well-rounded understanding of social media and how it can be applied effectively.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
These slides are from a three-hour workshop I led at the Food Allergy Blogger Conference in November 2015. The first hour focused on basic Twitter set-up and know how, the second hour moved into advanced Twitter tools and the third hour was focused on Periscope.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
The Future of Social Media: How Will It Impact Life Style and BusinessMahdi Shadkam
In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realization of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements. In 2012, we saw Social Media as a way of connecting with potential consumers and building brand awareness. Social Media also has undergone some major changes this past year. In 2013, we saw the rise of visual content with the increased use of Pinterest and Instagram while it seems the Facebook is on the decline. Today our life style in Social Media universe is changed, and it is harder for business to find best social marketing strategy. As more companies begin to leverage Social Media for personalized, real-time marketing initiatives, it is imperative to stay ahead of the curve and identify future trends in this space. This study considers to new features of social media, which will shape the future of lifestyle and business.
Social media is an important component of today’s public relations toolbox. But is your organization effectively leveraging its use to deliver key messages and accomplish strategic business goals? This program was used for a session at the PRSA-Lookout Chapter\'s annual conference that explores how to take your social media presence beyond simply being present to engaging in conversations that advance your organization while enhancing your target audience’s social media experience.
Twitter is a micro-blogging social site that limits each post to 140 characters. Now tweet, reply, mention and immerse your organisation in the world of social media.
A nationally-represented sample of qualified social media consumers reveals they are not only aware of Sponsored Social messages, but also find them highly effective:
Over one in three adult online users age 18-70 have seen a Sponsored Social message in the past year.
Overall, consumers estimate they see a total of 86 Sponsored Social messages per month across all platforms – or about three per day.
Overall, about two in five consumers are seeing more Sponsored Social messages than one year ago, with highest penetration sites driving the greatest increase.
Sponsored Social is perceived by social media users to be equally or more effective than TV commercials, and far exceeded banner and traditional print/radio ads in terms of effectiveness.
Consumers rate the credibility, trust/respect, and actual product use of Content Creators as the key drivers to Sponsored Social effectiveness; creator popularity, fame and audience size are far less important.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
This presentation was created for the Haldimand Norfolk Public Health Unit with the goal of giving the audience a well-rounded understanding of social media and how it can be applied effectively.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
These slides are from a three-hour workshop I led at the Food Allergy Blogger Conference in November 2015. The first hour focused on basic Twitter set-up and know how, the second hour moved into advanced Twitter tools and the third hour was focused on Periscope.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
The Future of Social Media: How Will It Impact Life Style and BusinessMahdi Shadkam
In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realization of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements. In 2012, we saw Social Media as a way of connecting with potential consumers and building brand awareness. Social Media also has undergone some major changes this past year. In 2013, we saw the rise of visual content with the increased use of Pinterest and Instagram while it seems the Facebook is on the decline. Today our life style in Social Media universe is changed, and it is harder for business to find best social marketing strategy. As more companies begin to leverage Social Media for personalized, real-time marketing initiatives, it is imperative to stay ahead of the curve and identify future trends in this space. This study considers to new features of social media, which will shape the future of lifestyle and business.
Social media is an important component of today’s public relations toolbox. But is your organization effectively leveraging its use to deliver key messages and accomplish strategic business goals? This program was used for a session at the PRSA-Lookout Chapter\'s annual conference that explores how to take your social media presence beyond simply being present to engaging in conversations that advance your organization while enhancing your target audience’s social media experience.
Similar to Want to boost your business?- Learn Twitter! (20)
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Want to boost your business?- Learn Twitter!
1. WHAT ISTHE
VALUE
PROPOSTITION
OFTWITTER?
Data Analytics and
Insights
WHAT MAKES
TWITTER OF
VALUE
Global Engagement
REAL TIME
SPREADING OF
NEWS
CROWD SOURCED
INFORMATION
TO THE POINT
INFORMATION
Ability to Attach
Pictures and Links
for Additional
Details
#hashtags
trophy-icon
Vedantaj - http://vedantengineering.in/trophy-icon/
2. WHOUSES
TWITTER IN
CANADA?
In 2017 34% of
Canadians useTwitter
39% of Canadians check
Twitter daily, 64% check at
least once a week, 93%
check a few times a year
11% post once a day, 23% post
a minimum of once a week,
26% share once a week, 60%
share a few times a year
Twitter use by Age: 46% of
those Ages 18-34, 48% of
Ages 35-44, 34% of Ages 45-
54, 20% of Ages 55-64, 18% of
Ages 65+
Twitter use by Education
Level: High School or Less
(25%), College (31%),
University (39%)
48% of users are
women
52% of users are
men
Social Media Use in Canada, 2017
Melody McKinnon - http://canadiansinternet.com/social-
media-use-in-canada-2017/
3. WHYSHOULDAN
ORGANIZATION
USE TWITTER?
330MILLIONACTIVEUSERS
(EASYTOFIND&CONNECT)
65.8%
- U.S. COMPANIESTHATUSE
TWITTERFORMARKETING
‘IN THE NOW’
WORLDOFSOCIALMEDIA
REALTIME FEEDBACK/
SUGGESTIONS
FORIMPROVEMENTBYCUSTOMERS
TWEET, REPLY, MENTION,
CUSTOMER SERVICE
CONVERSATIONS
76%
- CONSUMERSLIKELYTO
RECOMMENDABRANDFOLLOWING
FRIENDLY SERVICE
MICROBLOGGING
SOCIALSITE
THATLIMITS
EACHPOSTTO140
CHARACTERS
ENGAGE,
INTERACT,
CREATEBRANDIMAGE
GREATNETWORKINGTOOL,
ATTRACTPOTENTIAL
CUSTOMERS
LATESTTRENDS, NEWS,
COMPETITOR INFO
USED
BYALMOST
EVERY
BUSINESS
58%
- TOPBRANDSWITHOVER
100,000FOLLOWERS
2.5x
- INCREASEINCUSTOMERSERVICE
CONVERSATIONSINLAST2YEARS
44 Incredible and Interesting Twitter Statistics | Brandwatch
https://www.brandwatch.com/blog/44-twitter-stats-2016
How to Choose a Logo for Your Brand Publication
http://landt.co/2017/06/choose-logo-brand-
publication/
4. WHATARETHEY
OPTIMAL DAYS
ANDTIMESTO
POSTON
TWITTER?
Tweeting at 12 PM, 5 PM
& 6 PM generates higher
retweets and click-
through rates!
Tweeting on
weekdays maximizes
views, especially
when conducting B2B
Marketing.
Apps such as HootSuite
and Bufferapp let you
schedule your tweets,
allowing you to post at
optimal times with ease!
The shelf life of a tweet
is typically around 8
hours, so posting late at
night is not optimal in
most situations.
Users love to
browse during
school and work
hours!
Capitalize on
commuters!
The Best Times to Post on Social Media
Catriona Pollard -
https://www.huffingtonpost.com/catriona-pollard/the-
best-times-to-post-on_b_6990376.html
The best times to post on Facebook,
Instagram, and Twitter
Steven Benna -
http://www.businessinsider.com/best-
times-to-post-on-facebook-instagram-
twitter-2015-7
Bubble clipart tweet
http://moziru.com/explore/Bubble%20clipart%2
0tweet/#go_post_299_bubble-clipart-tweet-
16.jpg
5. WHAT METRICS
AREUSEDTO
GAUGETHE
POPULARITYOR
RELEVANCEOF
TWITTER?
Impressions are tracked
over time to monitor
how many times the
post is viewed.
Number of followers are
displayed for each
account, and new
followers can be tracked
over a time period.
Retweets, Likes &
Engagements are
counted to provide an
estimate of how
popular each tweet was.
ClickThrough Rate
ClickThrough Rate
shows how many twitter
users clicked the link to
visit your site!
A Deeper Look at the Twitter Metrics You Should Be Tracking
Jennifer Beese - https://sproutsocial.com/insights/twitter-
metrics/
6. ARETHEREANY
ANALYTICSTOOLS
AVAILABLE FOR
TWITTER?
Twitter Analytics
Track and analyze:
• Impressions – number of times user saw a
Tweet onTwitter
• Engagements – total number of times user
interacted with aTweet.This includes
clicks anywhere on theTweet(including
hashtag, links, avatar, username, and
Tweet expansion), retweets, replies,
follows, and likes
• Engagement rate – the number of
engagements (clicks, tweets, replies,
follows, and likes) divided by the total
number of impressions.
SOCIAL TRACKING
Get started, try Twitonomy now!
https://www.twitonomy.com/
7. ISTWITTER MORE
BENEFICIAL FORA
B2BOR B2C
ORGANIZATION?
B2B B2CEQUALLY ACTIVEAUDIENCES
USETWITTERTOCONSUME
INFORMATION, FOLLOW
COMPETITOR UPDATES AND
LOOKFORBUSINESS CONTACTS
FOLLOW FAVOURITEBRANDS,
LEARN ABOUTPRODUCTS/
SERVICES, ENTERTAINMENT, GIVE
FEEDBACK
CONSTANT,
FAST-PACED
CONVERSATION
BASED PLATFORM
Adobe’s Twitter feed is incredibly
focused on its own products/ company
news, with nearly every tweet
managing to feature in a brand
mention. It took
advantage of Earth
Day to promote the
company’s own green
credentials.
Intel, with 4.8 million followers,
has an
interesting,
entertaining
Twitter feed that
shares a mix of
company information, competitions,
jokes, memes, articles and quotes.
ENGAGEMENT,
INTERACTION
-BENEFICIALTOBOTH
ORGANISATIONS
12 Examples of B2B Companies Managing Impactful
Twitter Profiles
https://komarketing.com/blog/12-examples-b2b-
companies-managing-impactful-twitter-profiles/
10 of the Best Brands on Twitter (And Why They're So Successful)
Lindsay Kolowich - https://blog.hubspot.com/marketing/twitter-best-
brands
www.twitter.com
8. WHAT ISAN
EXAMPLEOFAN
ORGANIZATION
THAT USES
TWITTERTOADD
VALUE?
• WestJet is responsive 24/7 to communicate with customers,
promote new flights, and build a strong reputation.
• WestJet’s business plan is built around high customer service, and
“Owners Care” means support around the clock!
9. WHATARETHE
EXPECTEDCOSTSTO
USETWITTER FOR
ORGANIZATIONAL
PURPOSES?
Costs on professional
copywriter. Twitter has a
limited number of signs that
should be used effective to
engage ourTA
Create campaign
independently from
Twitter
Daily expenses on Tweets
promotion provided by
Twitter. It can start from 1$
a day. More you invest more
engagement your Tweet will
get
Time:
• On campaign- 2 weeks
or more
• Plan tweets 2 weeks
ahead, be able to change
according to trends and
emergencies
• Post at least 1Tweet a
day