2. HOW IT ALL
STARTED
★In 1987,Innscor Africa Limited
opened its first Chicken Inn outlet
at Speke Avenue in Harare.
★Founded by Zed Koudounaris and
Derrick Fowler, Chicken Inn has
since become the biggest fast food
business in the country.
3. ★In 1998, Innscor listed on the
Zimbabwe Stock Exchange (ZSE),
utilising the Quick Service
Restaurant (QSR) business to
spread its footprint into Africa
as a diverse Pan-African
operation.
★In the process, QSR outlets
were opened in Zambia, Kenya and
Swaziland.
OUR
HISTORY
4. ★Since then, the QSR business
has grown to own and franchise
outlets all across Africa.
★Simbisa Brands has outlets in
Zimbabwe, Zambia, Kenya,
Democratic Republic of Congo,
Ghana, Malawi, Namibia,
Mauritius and Swaziland.
OUR
HISTORY
5.
6. UNBUNDLING
5 August 2015
Simbisa was
incorporated as a
wholly owned
subsidiary of
Innscor.
1 October 2015
Simbisa acquired, through a
scheme of reconstruction,
all the assets and
liabilities of the QSR
Business from Innscor.
6 November 2015
Simbisa listed
on the Zimbabwe
Stock Exchange
(ZSE).
7. ★The major factor contributing to the success of the
company is the strategy and well thought out location of
its outlets.
★Simbisa stores are found along busy track routes, on
major highways, in central business districts, in urban
areas as well as food courts.
Our Success Path
★All these locations ensure consistent access to large
volumes of customers.
★Think about all the customers travelling to Beitbridge,
Plumtree or Chirundu. Or the tourists visiting Victoria
Falls, Chinhoyi Caves or the Eastern Highlands.
8. ★Simbisa is unique in that it not
only owns the Intellectual
Property Rights of the brands
within its portfolio, but also
owner-operates the outlets of the
QSR brands.
★Simbisa owns the master license
to other successful brands such as
Galito’sAfrica, Nando’s, Steers,
Rocomamas, Ocean Basket, Vida E
Caffe, Spur and Grill Shack.
OUR BRANDS
9. ★The license for Nando’s,
Steers, Ocean Basket and Spur is
for Zimbabwe only, Rocomamas is
for Zimbabwe, Zambia and Ghana,
Vida E Caffe is for Zambia,
Mauritius and Ghana and lastly
Grill Shack for Kenya.
OUR BRANDS
10.
11. Our
Growth
The business has expanded over the years, with the
addition of new brands such as Haefelis, Ocean
Basket and RocoMamas among others, and has grown
to own and franchise outlets all across Africa.
The guiding principles for growth in Simbisa
Brands are the customers and quality products.
The customers are treated like Queens and Kings,
thus forming a lasting relationship which makes
them keep coming back time and time again.
Over the years we as Simbisa Brands have perfected
our recipes and our products are known for
freshness and great quality.
12. For you to seamlessly
fit into the system
and become
outstanding, you need
to understand the
culture and ethos of
the company.
Our Development
The modules you are
going to cover will
introduce you to the
operating systems of
Simbisa Brands and
help you seamlessly
fit into the system.
As you come into
Simbisa, we would
like you to
understand and adapt
to the way we
operate.
