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 Simon
Sinek. Simon Oliver Sinek (born
October 9, 1973) is a British-
American author and
motivational speaker. He is the
author of five books, including
Start With Why (2009) and The
Infinite Game (2019).
 Works written: Start with Why,
The Infinite Game
 Born: October 9, 1973,
Wimbledon
 Profession: Author,
Motivational speaker, Teacher
 Your why statement is a sentence that
clearly expresses your unique contribution
and impact. The impact reflects the
difference you want to make in the world,
and the contribution is the primary action
that you take towards making your impact.
 Very few leaders that inspire loyalty, not
just a single transaction. ... In his book Start
With Why, Simon Sinek explains why this
approach works, and how every aspiring
leader can incorporate it. As Simon mentions
throughout his book: “People don't
buy WHAT you do; they buy WHY you do it.”
 Why: Very few people or companies can
clearly articulate why they do what they do.
This isn’t about running a profitable
company—that’s a result. Why is all about
your purpose. Why does your company exist?
Why do you get out of bed in the morning?
And why should anyone care?
 How: Some people and companies know how
they do what they do. Whether you call them
a ‘’differentiating value proposition’’ or a
‘’unique selling proposition,’’ HOWs are
often given to explain how something is
different or better.
 What: Every single company on the planet
knows what they do. This is true no matter
how big or small the company is, or no
matter what industry they belong to.
Everyone can easily describe the products or
services their company sells or the job
function they have within the company.
Wajeeha
Wajeeha

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Wajeeha

  • 1.
  • 2.  Simon Sinek. Simon Oliver Sinek (born October 9, 1973) is a British- American author and motivational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).  Works written: Start with Why, The Infinite Game  Born: October 9, 1973, Wimbledon  Profession: Author, Motivational speaker, Teacher
  • 3.
  • 4.
  • 5.
  • 6.  Your why statement is a sentence that clearly expresses your unique contribution and impact. The impact reflects the difference you want to make in the world, and the contribution is the primary action that you take towards making your impact.
  • 7.  Very few leaders that inspire loyalty, not just a single transaction. ... In his book Start With Why, Simon Sinek explains why this approach works, and how every aspiring leader can incorporate it. As Simon mentions throughout his book: “People don't buy WHAT you do; they buy WHY you do it.”
  • 8.  Why: Very few people or companies can clearly articulate why they do what they do. This isn’t about running a profitable company—that’s a result. Why is all about your purpose. Why does your company exist? Why do you get out of bed in the morning? And why should anyone care?
  • 9.  How: Some people and companies know how they do what they do. Whether you call them a ‘’differentiating value proposition’’ or a ‘’unique selling proposition,’’ HOWs are often given to explain how something is different or better.
  • 10.  What: Every single company on the planet knows what they do. This is true no matter how big or small the company is, or no matter what industry they belong to. Everyone can easily describe the products or services their company sells or the job function they have within the company.