The document describes Waffle, a Wi-Fi service that allows users to access the internet through public Wi-Fi hotspots by logging in with their social network credentials. It provides analytics on user behavior and engagement to hotspot operators. Waffle aims to become a global connector for public Wi-Fi networks by profiling user information and allowing easy access. It currently has partnerships with 17 brands across 42 venues in Korea.

2. It’s Free!
Social Wi-Fi
MINKU LEE
Lee& Company, Inc.
Co-Founder & Creative Director

5. Wi-Fi login with
Twitter or Facebook?

6. Simple and cool.

8. is a Wi-Fi CONNECTOR USING
SOCIAL NETWORKS &
INTERACTIVE ADS

9. USER EXPERIENCE < PROVIDER’S CONVENIENCE

10. ’s competitors
USER CONVENIENCE
Public Wi-Fi
SECURITY
Wi-Fi with Ads
Paid Wi-Fi
Private Wi-Fi

11. How it works

14. What service
do you want to use?

17. DEMO

18. Market Growth
91.8%
Annal growth of public Wi-Fi locations
Source: Jiwire, Q3 2010 to Q3 2011

19. Worldwide Wi-Fi Market Share
FREE
22%
PAID
78%
Source: Jiwire, Q3 2011

20. Targets
B2B B2C
FRANCHISES SMALL CAFÉS
& EVENTS INDIVIDUAL USERS
& Wi-Fi ZONE

21. Business Models
WAFFLE Wi-Fi ZONE
DIRECT WAFFLE ROUTERS FOR B2B/B2C
EVENT Wi-Fi HOSTING FEE
INTERACTIVE ADs
INDIRECT SURVEY
VENUE PROMOTING...

22. Direct User Feedback
CHECK-IN POST
USER FEEDBACK

23. Report
전광수 커피하우스 월간 와플 이용 통계
2011년 08월
날짜 퀴즈를 푼 사용자 체크인을 한 사용자 총 사용자 수
퀴즈를 푼 사용자 수
2011.08.01 28 7 35 300
2011.08.02 29 6 35
2011.08.03 25 4 29 225
2011.08.04 66 11 77
150
2011.08.05 54 13 67
2011.08.06 96 3 99 75
2011.08.07 113 10 123
2011.08.08 77 4 81 0
2011.08.09 75 3 78 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31
2011.08.10 72 16 88
2011.08.11 55 7 62
2011.08.12 79 8 87 체크인을 한 사용자 수
2011.08.13 99 6 105 40
2011.08.14 93 9 102
2011.08.15 112 5 117 30
2011.08.16 75 5 80
20
2011.08.17 66 9 75
2011.08.18 83 7 90 10
2011.08.19 84 7 91
2011.08.20 113 12 125 0
2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31
2011.08.21 234 36 270
2011.08.22 185 21 206
2011.08.23 82 5 87 총 사용자 수
2011.08.24 88 13 101 300
2011.08.25 87 12 99
2011.08.26 103 16 119 225
2011.08.27 116 20 136
2011.08.28 110 16 126 150
2011.08.29 78 10 88
2011.08.30 75
90 10 100
2011.08.31 84 10 94
0
합계 2751 321 3072 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31

24. Global Ready!

25. Global Ready!
CURRENT READY TO SUPPORT

26. Service Status LIVE
•17 Brands, 42 Venues
•2,140 Check-ins
`
•11,014 Quiz users
•13,154 Total Users
Source: Waffle, right now

27. ’s Vision
Global Wi-Fi Connector

28. Founders
Hyungwook Choi, CMO
10 years at IT Consultant
Kwangmin Lee, CEO Minku Lee, CTO
23 years with Gov. IT Project High School Student, Web Evangelist

29. Team
“Experienced meets Challenger”

30. History
2011 First Meetup
Open Beta w/ 13 Venues
2012 Founded Lee& Company w/ $50K
Working w/ City-wide Wi-Fi
400 Venues (in Korea, estimated)

31. THANK YOU
ask@waffle.at
MINKU LEE
Lee& Company, Inc.
Co-Founder & Creative Director

32. EXTRAS

33. Looking for Partners
•Network Provider
•Advertisement Agency
•Media Representative
•Investors

34. vs Others
PUBLIC CAN’T RECOGNIZE
Wi-Fi Wi-Fi USERS
PRIVATE USER CAN’T CONNECT
Wi-Fi EASILY
AD-SUPPORTED CAN’T PROFILE
Wi-Fi USER INFO

35. INCREASING
MOBILE USERS
RAPID GROWTH OF
DATA TRAFFIC
ARE INCREASING
PUBLIC Wi-Fi DEMAND

36. Global Mobile Traffic
790PB/mo
395PB/mo
2009 2010 2011 2012 2013
2014
Source : Cisco VNI

37. Mobile Broadband Subscriptions
4B
3B
SUBSCRIPTIONS
2B
1B
2008 2009 2010 2011 2012 2013 2014 2015
Source : Ericcson

38. Public Wi-Fi
USERS EASILY USE
INTERNET CONNECTION
NETWORK REDUCE 3G OVERLOAD
PROVIDERS NETWORK STABILIZE
ETC. MAKE VARIOUS
POSSIBILITIES