The Communications Review
Consumer ‘themes’

Chris Taylor
Director of Consumer Policy
4 July 2012
Contents



1 Relevant trends and developments

2 What might we expect in the future, how it could affect
  consumers and questions for the regulatory framework




                                                            2
1. Relevant trends and developments




                                      3
A growing number of consumers are placing
increasing demands on communications services




           Video footage




                                                4
Fixed voice                                  Fewer people own fixed lines but they benefit
                                                                 from greater competition

  Change between 2006-2011




                          2006               2011            2006        2011

                   Household phone ownership                   Household use of
                                                                  providers
Figure 28 and 9 in the Consumer Experience Research Report

                                                                                       5
Internet                                                     Consumers changing the way they
                                                                           access the internet

   Change between 2006-2011




                                                       75

                                    61




                                                                       2006         2011
                                    2006               2011
                                                                        Use of internet
                                Connection methods/
                                  home ownership

Figure 40 and 46 in the Consumer Experience Research Report

                                                                                           6
Mobile                              Smartphones driving shift towards longer mobile
                                                                           contracts


                                                                              38% mobile customers
                                                                                own a smartphone




                         80




                        2006             2011                          2006          2011
                                                                  Length of new contract
                                                                      connections
Figure 15, 19, 20, and 21 in the Consumer Experience Research Report
                                                                                                     7
Bundling                        Over half purchase now bundle services together with
                                                           fixed voice most popular




                                                               Current purchasing behaviour




            2006              2011

                                                              Fixed voice Mobile   Fixed bb Pay TV




Figure 64 and 68 in the Consumer Experience Research Report

                                                                                                     8
Consumers are getting more for less

Consumers are making more use of     but spending less
services
                                       Average monthly spend on communications services is decreasing

                                      150                                                                          6%
                                   )
                                   s
                                   e         4.78%         4.77%   4.74%     4.66%           4.63%    4.66%               d
                                   ic
                                    r       £106.50    £104.22
                                                                                                                          n
                                                                                                                          e
                                    p                              £101.49   £98.41                                       p
                                              2.69       2.70                                £96.42   £93.61
                                    0 100                            2.72     2.57            2.54                 4%     s
                                                                                                                          l
                                    1        28.24         27.75                                       2.54               a
                                    0                               27.85    27.28                                        t
                                    2
                                    (                                                        27.95    27.97               o
                                                                                                                          t
                                    h        10.39         11.01    9.91                                                  f
                                    t                                        10.22           10.38                        o
                                    n                                                                  9.48
                                    o 50     37.20                                                                 2%     %
                                    m                      36.63    36.26    34.87                                        s
                                                                                             33.02    31.34
                                    r                                                                                     A
                                    e
                                    p
                                    £        27.97         26.13    24.76    23.48           22.52    22.27
                                        0                                                                          0%
                                             2005          2006    2007      2008            2009     2010
                                              Total                                  Radio
                                              Television                             Fixed internet
                                              Mobile services                        As a %age of total household spend




                                                                                                               9
2. What might we expect in the future, how it could affect
consumers and questions for the regulatory framework




                                                        10
Possible future developments 1

Development                                Implication for Consumers                    Regulatory questions
                                           and Citizens

Increased industry focus on retention of   More bundles and tie-ins                     Impact on competition?
‘high end’ customers
                                           Targeted customer retention and price        Future proof framework for switching,
                                           discrimination in favour of engaged          removal of asymmetries and equivalent
                                           consumers                                    treatment of bundle components

                                                                                        Need for good consumer information


More innovation and new services,          Increased choice and diversity of services   Jurisdictional questions on protection of UK
including ‘over-the-top’                                                                consumers
                                           Regulated and unregulated services
                                           interchangeable                              Asymmetry of regulation

                                           New capabilities for social media,           Privacy and data protection issues
                                           commerce, entertainment etc
                                                                                        Data porting
                                           Dis-engaged consumers get left
                                           behind…….falling volumes and rising prices   The ‘open Internet’
                                           on legacy platforms
                                                                                        Platform migration and de-commissioning

                                                                                        Protection of vulnerable consumers




                                                                                                                                       11
Possible future developments 2

Development                                    Implication for Consumers                   Regulatory questions
                                               and Citizens


Government, healthcare and education           Digital participation becomes essential     Re-setting of definition of ‘essential service’
portals online become main channels for                                                    and universal service
delivery of services. Likewise, the Internet
the predominant platform for commerce and                                                  Stronger need to drive digital participation
retail.
                                                                                           Current asymmetry of inclusion requirements
                                                                                           between fixed voice and other services is
                                                                                           probably not future proof


New electronic payment methods                  Convenience of transactions, more choice   Establishing the right regulatory boundaries,
                                                of payment methods                         transparency and joined up consumer
                                                                                           protection for electronic payments
                                                                                           (‘micropayments’)




                                                                                                                                             12
We know………



…..that markets in the future will work better if consumers
are empowered and protected, and society will be better off if
 no citizens are excluded from the benefits of electronic
communications technologies and services.




                                                             13
Thank you




            14

Chris Taylor, Ofcom, Consumer presentation

  • 1.
    The Communications Review Consumer‘themes’ Chris Taylor Director of Consumer Policy 4 July 2012
  • 2.
    Contents 1 Relevant trendsand developments 2 What might we expect in the future, how it could affect consumers and questions for the regulatory framework 2
  • 3.
    1. Relevant trendsand developments 3
  • 4.
    A growing numberof consumers are placing increasing demands on communications services Video footage 4
  • 5.
    Fixed voice Fewer people own fixed lines but they benefit from greater competition Change between 2006-2011 2006 2011 2006 2011 Household phone ownership Household use of providers Figure 28 and 9 in the Consumer Experience Research Report 5
  • 6.
    Internet Consumers changing the way they access the internet Change between 2006-2011 75 61 2006 2011 2006 2011 Use of internet Connection methods/ home ownership Figure 40 and 46 in the Consumer Experience Research Report 6
  • 7.
    Mobile Smartphones driving shift towards longer mobile contracts 38% mobile customers own a smartphone 80 2006 2011 2006 2011 Length of new contract connections Figure 15, 19, 20, and 21 in the Consumer Experience Research Report 7
  • 8.
    Bundling Over half purchase now bundle services together with fixed voice most popular Current purchasing behaviour 2006 2011 Fixed voice Mobile Fixed bb Pay TV Figure 64 and 68 in the Consumer Experience Research Report 8
  • 9.
    Consumers are gettingmore for less Consumers are making more use of but spending less services Average monthly spend on communications services is decreasing 150 6% ) s e 4.78% 4.77% 4.74% 4.66% 4.63% 4.66% d ic r £106.50 £104.22 n e p £101.49 £98.41 p 2.69 2.70 £96.42 £93.61 0 100 2.72 2.57 2.54 4% s l 1 28.24 27.75 2.54 a 0 27.85 27.28 t 2 ( 27.95 27.97 o t h 10.39 11.01 9.91 f t 10.22 10.38 o n 9.48 o 50 37.20 2% % m 36.63 36.26 34.87 s 33.02 31.34 r A e p £ 27.97 26.13 24.76 23.48 22.52 22.27 0 0% 2005 2006 2007 2008 2009 2010 Total Radio Television Fixed internet Mobile services As a %age of total household spend 9
  • 10.
    2. What mightwe expect in the future, how it could affect consumers and questions for the regulatory framework 10
  • 11.
    Possible future developments1 Development Implication for Consumers Regulatory questions and Citizens Increased industry focus on retention of More bundles and tie-ins Impact on competition? ‘high end’ customers Targeted customer retention and price Future proof framework for switching, discrimination in favour of engaged removal of asymmetries and equivalent consumers treatment of bundle components Need for good consumer information More innovation and new services, Increased choice and diversity of services Jurisdictional questions on protection of UK including ‘over-the-top’ consumers Regulated and unregulated services interchangeable Asymmetry of regulation New capabilities for social media, Privacy and data protection issues commerce, entertainment etc Data porting Dis-engaged consumers get left behind…….falling volumes and rising prices The ‘open Internet’ on legacy platforms Platform migration and de-commissioning Protection of vulnerable consumers 11
  • 12.
    Possible future developments2 Development Implication for Consumers Regulatory questions and Citizens Government, healthcare and education Digital participation becomes essential Re-setting of definition of ‘essential service’ portals online become main channels for and universal service delivery of services. Likewise, the Internet the predominant platform for commerce and Stronger need to drive digital participation retail. Current asymmetry of inclusion requirements between fixed voice and other services is probably not future proof New electronic payment methods Convenience of transactions, more choice Establishing the right regulatory boundaries, of payment methods transparency and joined up consumer protection for electronic payments (‘micropayments’) 12
  • 13.
    We know……… …..that marketsin the future will work better if consumers are empowered and protected, and society will be better off if no citizens are excluded from the benefits of electronic communications technologies and services. 13
  • 14.