Wachovia Corporation was a leading financial holding company, merging with Wells Fargo in 2010, and provided a wide range of banking and financial services. The company's mission focused on understanding customer financial needs and offering tailored solutions, while its vision aimed to excel in customer satisfaction. Despite facing competitive pressures and economic challenges, Wachovia operated extensively within the U.S. and globally, with an emphasis on retaining young customers for lifelong relationships.

1. Wachovia Corporation
Created by:
Aleksey Narko
Kun Chen

2. What is Wachovia?
 The largest financial holding company in its
Southeast/East Coast region and the fourth
largest nationwide.
 It provides:
a) broad range of banking,
b) asset management,
c) wealth management,
d) corporate and investment banking products
and services.
 More than 120000 employees, serving
approximately 14 million banking, brokerage,
and corporate customers

3. Continued…
 On March 20, 2010 Wachovia finally
merged with Wells Fargo.
 One of North America’s largest and most
diverse financial services companies with a
legendary reputation for strength and
stability.
 Wells Fargo is a diversified financial
services company providing banking
insurance, investments, mortgage and
consumer finance.

4. Vision statement
 The company’s goal is to be known as
one of the world’s great companies.
 The company wants to satisfy all their
customers’ financial needs and help
them succeed financially.
 The aim of the company is to be the
customer’s trusted financial provider.
 The other one is to be the provider with
whom customers can satisfy all their
financial services needs and save their
time and money.

5. Vision statement
continued…
 The company’s goal is not to make a lot of
money, but to understand our customers’
financial objectives, then offer them
products and solutions to help satisfy
those needs so they can be financially
successful.
 The main intent of the firm is to attract
young people and retain them as
customers for life

6. Company’s mission statement.
• "Our product: SERVICE. Our value-added:
FINANCIAL ADVICE. Our competitive
advantage: OUR PEOPLE“
• Commit to maintain the highest standards
of integrity and professionalism in our
relationship with the client.
• We try our best to know and understand
your financial situation and provide you
with only the highest quality information,
services, and products to help you reach
your goals.

7. Mission audit.
• Customers:
a) Individual customers
b) Small businesses
c) Corporations and Institutions
• Markets:
a) One of the largest providers of financial
services in the United States
b) Wachovia provides global services through
more than 40 offices around the world.
• Employees
a) More than 120000

8. Mission audit continued
• Services provided:
a) Online
b) Insurance
c) Retirement
d) Banking
e) Services related to Lending
• Business operations
a) products and services related to
investment banking
b) lending of mortgages, and
c) auto dealer finance

9. Wachovia Market Share
Market Share
Bank of
America
12%
Wells
Fargo
10%
Chase
9%
Others
63%
CITI
4%
PNC
2%

10. Competitive Profile Matrix

11. Macro Environment.
Political:
• Drug Money Issue
• Environmental issues
Economical:
• Financial crisis
Sociological:
• Three main groups of customers
Technological:
• Constant progress

12. Porter’s Five Forces
• Threat of Competition: High
• Threat of New Entrants:
Moderate-Low
• Threat of Substitutes: Moderate
– High
• Power of Suppliers: Moderate –
High
• Power of Buyers: Moderate

13. Organizational culture
• The organizational culture and main features.
• Does it support the implement of the new company.
•
The stakeholders in the
company.

14. The company’s management and
marketing?
• Management aspects.
a. planning b. organization c. motivation
d. staffing. e. controlling
• marketing aspects.
a. Customer b. products/services. c. price
d. Marketing research e. Opportunities analysis

15. Operational AND Financial
• Assess the operation in the company.
• Financial position.
a. Investment, b. liabilities. c. earnings

16. The CIS and Technology
• The situation of CIS in the company.
• How about users in the company?

17. The core competencies of the
company
• The major strengths and weaknesses of the
company.
• The core competencies in this company.

18. SWOT analysis
• S= Strength
• W=weakness
• O= opportunities
• T= threat
Eliminate some of the local competition Cons

19. Thank you for attention!