Business&Technology Innovation Report W40

1. 2014
BUSINESS & TECHNOLOGY
INNOVATION REPORT
Week 40
Prepared by
Ferhat Ünlükal
6/10/2014

2.  BUSINESS & TECHNOLOGY INNOVATION REPORT
BUSINESS &
TECHNOLOGY
INNOVATION
REPORT
Week 40
Headlines
Consumer Electronics (CE)
 2
 Samsung Electronics Co Ltd said that it
will invest $560 million to build a
consumer appliances production
complex in Vietnam.
 Beko announced its launch in Thailand.
 The number of TV sets connected to
the Internet will reach 965 million by
2020.
ICT Industry
 Panel demand for the iPhone 6 and
iPhone 6 Plus is expected at 116 million
units in 2014.
 Cisco Systems will invest $1 billion over
two years to expand its cloud offerings.
 Cisco completed the acquisition of
privately held Metacloud.
 Hewlett-Packard has announced it is
shipping models using ARM-based
SoCs.
 TomTom has announced a partnership
with Bosch to integrate its navigation
technology.
 Foxconn Electronics has landed orders
for white-box servers used in data
centers.
 The smart home market could reach
US$51.7 billion by 2020.
 Worldwide shipments of communicating
and smart thermostats are expected to
grow from 926,000 annually in 2014 to
19.2 million by 2023.
 The value of Internet of Things market
is expected to reach $1423.09 billion by
2020.
 Taiwan makers have successfully
entered the supply chain of the
Internet data center (IDC) industry and
may contribute over 90% of the global
server shipments in 2014.
 The global data center networking
market is expected to grow from
$12.49 billion in 2013 to $21.85 billion
in 2018.
 In 2018, there will be 930 million
annual device shipments for WSN
markets.
 Asia-Pacific Motion Sensor market was
valued at $685.2 million in 2013, and is
expected to reach $1,906.3 million by
2018.
Flat Panel Industry
 Samsung is gearing up to provide Apple
with 9.7-inch and 12.9-inch display
panels for the upcoming iPad.
 AUO is expected to hold the largest
market share for 65-inch Ultra HD TV
panel shipments in 2014.
 Large-size panel shipments in 2015 are
expected to surpass 600 million,
according to a new report fromChina
Times.
 Ultra HD TV panel shipments are
expected to increase from 13.5 million
in 2014 to 32 million in 2015.
 Global TFT LCD vehicle display
shipments will reach 85 million in 2014.
Semiconductor Industry
 ARM announced its mbed device
platform.
Software Industry
 Google wants your phone to
automatically interact with all these
types of objects
 Google Inc. is building self-driving cars
and balloons to beam Internet service
from the sky.

3.  BUSINESS & TECHNOLOGY INNOVATION REPORT
 3
 Google's secretive advanced-projects
lab is developing a display composed of
smaller screens.
Service Industry
 Worldwide service provider capex is set
to grow about 3 percent in 2014.
 Asia Pacific online TV and video
revenues (over fixed broadband
networks) will reach $10.19 billion in
2020.
Retail and Payment Industry
 VeriFone announced that Procesos de
Medios de Pago S.A., the MasterCard
acquirer in Peru will provide EMV-capable
mobile point of sale (mPOS)
terminals from VeriFone to merchant
customers in Peru.
 VeriFone announced that Procesos de
Medios de Pago S.A. will provide EMV-capable
mobile point of sale (mPOS)
terminals from VeriFone to merchant
customers in Peru
 VeriFone Systems, Inc. (NYSE: PAY),
and Elavon, announced that Elavon’s
new Fanfare loyalty solution for small
to mid-sized customers is now
available.
 MAPCO recently partnered with
Gilbarco Veeder-Root to install the
Impulse upselling platform across 220
sites by the end of 2014.
 Fortumo has teamed with Turkcell on
an in-app purchasing solution.
 Anadolu Group has offered to buy a
40.25 percent stake in supermarket
chain Migros from BC Partners.
 The global multichannel campaign
management market will reach $2.70
billion by 2019.
Consumer Electronics (CE)
Samsung
Investment in Vietnam
 South Korea's Samsung Electronics Co
Ltd said that it will invest $560 million
to build a consumer appliances
production complex in Vietnam, its
latest move to build manufacturing
capacity in the country.
 Samsung, the world's largest TV maker,
said in a statement the new 700,000
square metre complex will mainly
produce televisions.
 Samsung has been investing heavily in
production facilities in Vietnam across
business segments including
smartphones in a bid to lower
production costs. The firm's display
subsidiary, Samsung Display, said in
July that it won approval to build a $1
billion display module assembly plant in
Vietnam.
Samsung’s stock performance
Arçelik
Launch in Thailand
 'Beko', Europe's fastest growing home
appliance brand, announced its launch
in Thailand. The brand's debut in
Thailand spearheads its regional
ambition to become a favourite brand
of consumers in the ASEAN Economic
Community (AEC) and a goal to
replicate in the AEC its phenomenal
success throughout Europe where its
innovative washing machines,

4.  BUSINESS & TECHNOLOGY INNOVATION REPORT
 4
refrigerators, dishwashers, and cookers
have become market leaders.
 Mr. Levent Cakiroglu, global CEO of
Arcelik A.S., the owner of the Beko
brand, said, "Beko is a new generation,
global home appliance brand that is
sweeping the world with an unrivalled
proposition to the consumer: to do
more, and to do it better with the best
technology.
CE Market
Connected TV Market
 The number of TV sets connected to
the Internet will reach 965 million by
2020, up from 103 million at end-2010
and the 339 million expected at end-
2014, according to a new report from
Digital TV Research.
 Covering 51 countries, the Connected
TV Forecasts report estimates that the
proportion of TV sets connected to the
Internet will rocket to 30.4% by 2020,
up from only 4.2% at end-2010 and
the 12.1% expected by end-2014.
South Korea (52.7%) will have the
highest proportion by 2020, followed by
the UK (50.6%), Japan (48.6%) and
the US (47.0%).
 From the 698 million additional TV sets
connected to the Internet between
2013 and 2020, China will supply a
massive 160 million, followed by the US
(92 million) and India (75 million).
 There are several ways by which a TV
set can be connected online. The most
popular was the fixed games console
(Wii, PlayStation and Xbox), which
accounted for 51% of the 2010 total.
 The number of connected games
consoles will rise to 202 million by
2020; double the 2013 total. The US
will provide 50 million of the 2020 total,
followed by China (22 million) and
Japan (18 million). From the 111
million added between 2013 and 2020,
the US will provide 18.5 million and
China 17.0 million.
 However, the number of installed smart
TV sets overtook games consoles
connected to the web in 2013. Smart
TV sets will account for 36% of the
2020 total connected sets, with 346
million (of which 56 million will be in
the US and 74 million in China). From
the 248 million to be added between
2013 and 2020, China will contribute 65
million, with the US supplying an extra
27 million and India 29 million.
 Chromecast and similar products (such
as Sky's Now TV) are likely to have a
considerable impact. The global total of
connected TV sets via streaming/retail
settop boxes will reach 183 million in
2020 (with 31 million in the US and 37
million in China), up from only 4 million
in 2010. The expected 36 million total
by end-2014 is up from 23 million a
year earlier.

5.  BUSINESS & TECHNOLOGY INNOVATION REPORT
 5
ICT Industry
Apple
iPhone 6 Shipments
 Panel demand for the iPhone 6 and
iPhone 6 Plus is expected at 116 million
units in 2014, according to a new
report from the China Times.
 The report cited estimates from
DisplaySearch, stating that panel
demand for the iPhone 6 reached 28
million in the third quarter of 2014
while the iPhone 6 Plus reached 13
million for a combined total of about 41
million panels.
 Going into the fourth quarter panel
demand for the two units will reach 46
million and 29 million respectively for a
combined total of 75 million panels,
bringing total panel demand for the
two devices to 116 million in 2014.
 The report stated that Apple in fact
originally put in orders for 100 million
panels for the iPhone 6 alone but due
to low yields panel makers will only be
able to supply about 70-80 million
units.
Apple’s stock performance
Cisco
Investment in Cloud
 Cisco Systems will invest $1 billion
(615.82 million pounds) over two years
to expand its cloud offerings, the
company said, linking hundreds of data
centres and cloud providers around the
world in a network with more than 30
partners.
 The network, called Intercloud, will
help businesses process and manage
data generated from billions of devices
and applications around the world,
Cisco said.
Cisco’s stock performance
Acquisition of Metacloud
 Cisco (NASDAQ: CSCO) completed the
acquisition of privately held Metacloud.
Based in Pasadena, Calif., Metacloud
deploys and operates private clouds for
global organizations with a unique
OpenStack-as-a-Service model that
delivers and remotely operates
production-ready private clouds in a
customer's data center. Metacloud's
OpenStack-based cloud platform will
accelerate Cisco's strategy to build the
world's largest global Intercloud.
HP
ARM Based Server Shipments
 A year after first demonstrating its
CPU-agnostic Moonshot server,
Hewlett-Packard has announced it is
shipping models using ARM-based SoCs
from Applied Micro and Texas
Instruments. PayPal, Sandia National
Labs, and the University of Utah are
HP’s first users of the systems.
 The news marks a small but significant
milestone of commercial deployments

6.  BUSINESS & TECHNOLOGY INNOVATION REPORT
 6
of 64- and 32-bit ARM-based servers in
a market dominated by Intel x86
processors. To date, large rivals such
as Dell have shipped prototype ARM
servers, and small companies such as
Boston Ltd. have sold small quantities
of ARM servers.
HP’s stock performance
Tomtom
Partnership wtih Bosch
 TomTom (TOM2) has announced a
partnership with Bosch to integrate its
navigation technology and maps into
Bosch’s Advanced Driver Assistance
Systems (ADAS).
 This partnership will enable Bosch to
develop more advanced applications
including intelligent cruise control,
upcoming curve alerts, and jam tail
warnings, which are all critical
components for car manufacturers
developing the latest standard in
automated driving systems.
Tom Tom’s stock performance
Foxconn
White Box Servers in Datacenter
 Foxconn Electronics has landed orders
for white-box servers used in data
centers from search engine and e-commerce
operators, and software
service providers, according to industry
sources.
 Foxconn has already begun shipping
data center solutions to small- to
medium-size enterprises, the sources
said, adding these solutions consist of
Foxconn's internally-made servers and
software services provided by Hewlett-
Packard (HP).
 The sources pointed out that the new
business model is expected to help
Foxconn expand its reach to another
area of the server industry, the sources
said. Foxconn currently manufactures
over 60% of the world's brand servers,
the sources added.
Foxconn’s stock performance
ICT Market
Smart Home Market
 According to IDC market research, the
smart home market could reach
US$51.7 billion by 2020. Although the
concept has existed for a long time, the
inclusion of different home appliances
in the smart home environment means
that a unified standard has yet to be
introduced. As such, certification and

7.  BUSINESS & TECHNOLOGY INNOVATION REPORT
 7
testing remains a problem, though
smart homes currently have some
commonly-used communication
technologies such as Bluetooth, KNX,
ZigBee, etc. TUV Rheinland Hong Kong
is the only professional telecom testing
laboratory with multiple accreditations
from the major alliances of Bluetooth,
KNX and ZigBee and can therefore
assist manufacturers to enter the smart
home market.
Smart Thermostat Market
 First introduced in the late 2000s,
smart thermostat technology has only
recently gained real traction among
customers. During the last year, the
market for communicating and smart
thermostats has expanded rapidly, with
new offerings from several high-profile
providers. According to a new report
from Navigant Research, worldwide
shipments of communicating and smart
thermostats are expected to grow from
926,000 annually in 2014 to 19.2
million by 2023.
IoT Market
 RnRMarketResearch.com offers
Internet of Things (IoT) market
research reports that provide industry
analysis and forecasts to 2019 and
2020 for IoT, M2M communication, IoT
technology and applications as well as
Internet of Nano Things markets.
These reports forecast the Internet of
Things (IoT) and Machine-to-Machine
(M2M) Market to be worth $498.92
Billion by 2019. The value of Internet of
Things market is expected to reach
$1423.09 billion by 2020, at an
estimated CAGR of 4.08% from 2014 to
2020, whereas the Internet of Nano
Things (IoNT) Market is forecast to be
worth $9.69 Billion by 2020.
Internet Data Center
 Taiwan makers have successfully
entered the supply chain of the
Internet data center (IDC) industry and
may contribute over 90% of the global
server shipments in 2014. Combined
revenues from related product lines
such as motherboards, back-end
assembly, storage and
telecommunication devices, are
expected to reach NT$450 billion
(US$14.94 billion) in the year, up 8.8%
from 2013.
 In 2014, three makers are expected to
achieve over NT$100 billion in revenues
from the server industry: Foxconn
Electronics (Hon Hai Precision
Industry), Quanta Computer and
Inventec. Wistron, in fourth place, will
also be able to achieve NT$50 billion
for the year, Digitimes Research
estimates.
Data Center Networking Market
 The global data center networking
market is expected to grow from
$12.49 billion in 2013 to $21.85 billion
in 2018. This represents a Compound
Annual Growth Rate (CAGR) of 11.8%
from 2013 to 2018. Publisher expects
North America (NA) to hold the largest
market for data center networking, in
terms of geographical territories and
over the next 5 years, APAC region is
expected to experience the highest
spending in the data center networking
market.
WSN Market
 Two WSN market landscapes have
emerged: fixed and mobile sensing.
Fixed WSNs feature sensors and
especially gateways and/or repeaters
that tend to stay in one location. Mobile
sensing devices are worn or carried by
the user. In 2018, there will be 930
million annual device shipments for
WSN markets. At this time, fixed WSNs
will make up three-quarters of the
shipments but mobile sensing networks
will increase the fastest and make up
39% of the revenues. Almost 1 in 5
wireless sensing devices will use more
than one WSN technology significantly
increasing unit shipments for some

8.  BUSINESS & TECHNOLOGY INNOVATION REPORT
 8
WSN technologies over the projection
period.
Motion Sensor Market
 Asia-Pacific Motion Sensor market was
valued at $685.2 million in 2013, and is
expected to reach $1,906.3 million by
2018, at a CAGR of 22.7% from 2013
to 2018.
Flat Panel Industry
Samsung
9.7’’ and 12.9’’ display panel to Apple
 A new report from Digitimes—citing
Korea-based news source inews24—
indicates Samsung is gearing up to
provide Apple with 9.7-inch and 12.9-
inch display panels for the upcoming
iPad refresh later this year. It’s also
mentioned the display will feature IPS
technology, and will enter production in
the coming months. This means Apple
will have a decent supply for the first
batch of iPad Air 2 units.
 We’ve seen reports that Apple is also
working on an oversized iPad Pro which
is expected to debut sometime in 2015.
If this report is legitimate, Samsung
could be the major supplier for Apple’s
larger tablet despite the fact that Apple
is trying to reduce its reliance on
Samsung for parts as they become
major rivals in the smartphone
industry.
 Rumors suggest the upcoming iPad Air
2 is expected to launch in October at a
press event, and will come with an
improved A8X processor, 2GB of RAM,
improved Touch ID, and iOS 8 as its
operating system. Apple Pay is also
expected to make an appearance on
the iPad next month. We’ll update you
as soon as any other interesting
information pops up.
AUO
Ultra HD Panel Shipments
 AU Optronics (AUO) is expected to hold
the largest market share for 65-inch
Ultra HD TV panel shipments in 2014
due to the company's curved units
gaining traction from vendors in China
and Korea.
 AUO's shipments of 65-, 75- and 85-
inch curved Ultra HD TV panels are
increasing due to high-end TV demand
increasing in North America and China.

9.  BUSINESS & TECHNOLOGY INNOVATION REPORT
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Korea-based vendors such as Samsung
Electronics are aiming to secure market
share in the US high-end TV market
with Ultra HD TVs, while China vendors
are increasing their shipments of high-end
units in addition to entry-level and
mid-range units.
AUO’s stock performance
Flat Panel Market
Large Panel Shipments
 Large-size panel shipments in 2015 are
expected to surpass 600 million,
according to a new report fromChina
Times.
 Citing research from the Topology
Research Institute (TRI) in Taiwan, the
report said as the global economy is
expected to pick up during the year
coupled with increased demand for new
TV and notebook products, shipments
will grow 5.5% on year to over 600
million, with TV panel shipments
expected to see a 3.8% increase at 237
million units.
 The average-size TV panel shipped in
2015 is expected to increase 0.5-inch
to 39.5-inch, driven by increasing
demand for large-size TVs, the report
said.
Ultra HD TV Panel Shipments
 Ultra HD TV panel shipments are
expected to increase from 13.5 million
in 2014 to 32 million in 2015 to
represent a 14% global TV panel
shipment share, with 50-inch and
above size units expected to reach 22.5
million.
 The report also said in 2014 China is
expected to hold a 76% share in the
Ultra HD TV market but will drop to
59.1% as shipments increase to North
America and Europe.
LCD Vechicle Display Shipments
 Global TFT LCD vehicle display
shipments will reach 85 million in 2014,
up 30% on year, according to a report
from China Times.
 Citing statistics from DisplaySearch, JDI
will hold the number one spot with a
20% share followed by Sharp at 17%
and AU Optronics (AUO) at 14%.
 LG Display and Chunghwa Picture
Tubes (CPT) meanwhile will each hold
a 12% share. Innolux will hold 9%
followed by other panel makers for a
combined total of 16%.
 The report added that the vehicle
display market is estimated to reach
100 million units in 2016.

10.  BUSINESS & TECHNOLOGY INNOVATION REPORT
Semiconductor Industry
ARM
mBed Device Platform
 ARM announced its mbed device
 10
platform. The platform includes the
mbed OS as a free operating system
for ARM Cortex-M processor-based
devices, and is targeted toward
bringing about energy-efficient Internet
of Things devices. ARM basically wants
to make it easier for developers to help
bring such products to market.
 "Today's IoT devices largely exist in
isolation and it has been impossible to
realize a truly interconnected world
where devices are interoperable with
many different cloud services," said
Krisztian Flautner, general manager,
Internet of Things division, at ARM.
"The ARM mbed IoT Device Platform
will solve this by providing a common
communication and management
toolkit." ARM has been focusing on a
platform that will bring Internet
protocols, security and standards-based
manageability into one integrated
solution for energy and cost-constrained
devices. The goal is for
developers to create products more
quickly as they can rely on common
building blocks for IoT devices and
services. "Part of the reason that we
felt the need to do an operating system
was because there's a lot of
fragmentation in the marketplace,"
Krisztian Flautner, the firm's vice-president
of research and development,
told the BBC.
 Cortex-M chips go in a range of low-power
devices using Wi-Fi, ZigBee and
Bluetooth and other radio technologies,
said Eric Auchard of Reuters on
Wednesday, and he also noted that
ARM created mbed originally as
software for home hobbyists to
experiment with creating electronic
appliances of their own. That was then
and this is now: He said that ARM is
extending its mbed, used by developers
to build products, "into a full-scale
management platform ready to control
up to millions of devices via cloud-based
computers
ARM’s stock performance

11.  BUSINESS & TECHNOLOGY INNOVATION REPORT
 11
Software Industry
Google
New Interaction Projects
 Google wants your phone to
automatically interact with all these
types of objects.
 Google is launching a new project that
aims to make interactions with
everyday things like parking meters
and vending machines with your
smartphone even easier than it already
is now.
 While fairly easy to do, the problem
with all these kind of smartphone
interactions at the moment is that you
need a different app to pay for your
parking, then another to see when the
bus is going to arrive and another still
to order a soda from the vending
machine while you wait.
 Google is hoping its new “Physical
Web” initiative will make the need to
download all these different apps
obsolete. It wants you to just be able
to walk up to an object and be able to
interact with it straight away as soon as
you open the app — with the added
ability to opt in for notifications from
your favorite things.
Google’s stock performance
Self Driving Cars Services
 Google Inc. is building self-driving cars
and balloons to beam Internet service
from the sky. Now it also wants to
make giant TVs.
Modular Display
 Google's secretive advanced-projects
lab is developing a display composed of
smaller screens that plug together like
Legos to create a seamless image,
according to three people familiar with
the project.
 With the modular pieces, the screen
could be made into different sizes and
shapes, the people said.

12.  BUSINESS & TECHNOLOGY INNOVATION REPORT
Service Industry
Service Market
Telecom Service Providers Capex
 Worldwide service provider capex is set
 12
to grow about 3 percent in 2014, but
new research from the Dell'Oro Group
reveals that a number of issues will
drive a $6 billion decline in 2015.
Online TV and Video Revenues
 Asia Pacific online TV and video
revenues (over fixed broadband
networks) will reach $10.19 billion in
2020; a massive increase from the
$0.54 billion recorded in 2010 and
$2.68 billion in 2013. The OTT (over-the-
top) TV sector is on the brink of a
huge take-off for the 14 countries
covered in the Asia Pacific Online TV &
Video report as key players expand
internationally, broadband penetration
increases and as new partnerships are
announced almost on a daily basis.
 Online TV and video advertising has
been the key driver for the OTT sector,
with revenues of $1.69 billion expected
in 2014, up from $0.33 billion in 2010.
Rapid advertising expenditure growth
will continue, to reach $4.61 billion in
2020. China will contribute $1.96 billion
to the 2020 total, with Japan supplying
a further $1.20 billion - these two
countries will provide two-thirds of the
region's total.
 Online television and video subscription
revenues (SVOD) will soar from $110
million in 2010 to $1,272 million in
2014 and onto $3,493 million in 2020.
Japan will lead the SVOD sector by a
long way, with revenues of $1,927
million in 2020 - or 55% of the region's
total.
 Online TV and video rental/pay-per-view
revenues will expand rapidly,
climbing from $36 million in 2010 to
$804 million in 2020. Download-to-own
revenues are forecast to be $1,283
million in 2020, up from only $58
million in 2010.
 The number of homes paying a
monthly subscription to receive SVOD
packages will climb from 2.27 million in
2010 (0.3% of TV households) to 14.49
million by end-2014 (1.8%) and onto
53.41 million in 2020 (6.0%).

13.  BUSINESS & TECHNOLOGY INNOVATION REPORT
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Retail and Payment Industry
Verifone
mPOS solution in Peru
 VeriFone Systems, Inc. (PAY)
announced that Procesos de Medios de
Pago S.A., the MasterCard acquirer in
Peru will provide EMV-capable mobile
point of sale (mPOS) terminals from
VeriFone to merchant customers in
Peru throughout 2014 and 2015 as part
of its plan to increase payment mobility
in the region.
 As part of a nationwide initiative to
invest in mobile technology, Procesos
de Medios de Pago S.A. selected
VeriFone’s PAYware Mobile e105
through Hiper S.A., VeriFone’s
international partner in Peru, due to the
terminal’s universally secure payment
adapter that can accept all types of
electronic payments—including EMV
and traditional mag-stripe cards—from
any location. It transforms
smartphones and tablets into
completely secure payment devices
that enable merchants to extend the
POS to all new environments.
Verifone’s stock performance
Unattended Payment Terminals
 VeriFone Systems, Inc. (NYSE: PAY),
announced that its UX Solutions series
of unattended payment devices has
achieved an industry-first certification
to Canada’s first and only contactless
debit payment solution,
the Interac Flash 1.5 contactless
payment specifications. MSC, a
VeriFone distribution partner that
provides solutions for the entire
unattended market in Canada and the
U.S., has selected devices within the
UX series to support its next-generation
EMV capable, PCI compliant
unattended payments solution which
will include support for Interac Flash
transactions.
Loyalty Solution
 VeriFone Systems, Inc. (NYSE: PAY),
and Elavon, a wholly owned subsidiary
of U.S. Bancorp (NYSE: USB) and
leading global payments provider,
announced that Elavon’s new Fanfare
loyalty solution for small to mid-sized
customers is now available on
VeriFone’s countertop payment
terminals and PIN pads—the VX 520
and VX 820.
MAPCO
Partnered with Gilbarco Veeder-Root
 MAPCO recently partnered with
Gilbarco Veeder-Root to install the
Impulse upselling platform across 220
sites by the end of 2014. MAPCO,
which operates 375 stores in the
southeast, is using the Impulse
platform to drive dynamic digital
content at both the point of sale and
through their mobile application.
 "We saw Impulse increase in-store
sales by over 2.5%, which was a key
factor in our decision to implement
Gilbarco's upselling platform," said
Austin Martin, vice president of sales
and merchandising, MAPCO. "We are
also excited about Impulse's ability to
interact with consumers at multiple
touch points, which allows us to
engage our consumers by sending
customized offers directly to their
mobile phone."
 Gilbarco has added significant
functionality to the Impulse on-the-counter
upselling screen over the past
year. Impulse Everywhere is a cloud-

14.  BUSINESS & TECHNOLOGY INNOVATION REPORT
 14
based engine that helps retailers
manage their complete customer
communications. Gilbarco has also
added location-based services, enabling
retailers to geo-target consumers
through proximity marketing
technology. This gives a retailer the
capability to segment their customers
and automatically send a targeted
promotion based on location.
Turkcell
Cooperation with Fortumo
 Mobile-payments provider Fortumo has
teamed with Turkcell on an in-app
purchasing solution that allows Android
developers to earn more money with
Fortumo’s one-click direct payment
solution.
 “Discovery of apps has became a huge
problem for Android developers — it is
very hard to stand out among millions
apps in Google Play," said Gerri Kodres,
SVP of business development and
carrier relations at Fortumo.
“Alternative app stores such as Turkcell
AppMarket are becoming viable option
for many developers to reach new
users, especially in emerging markets.
Together with ... Turkcell, we’ll enable
developers to increase in-app
purchases income using direct carrier
billing."
 Turkcell launched its AppMarket app
store in late 2008 to give content
support for all Java and Android mobile
handsets and tablets. AppMarket’s goal
is to encourage both Turkish and global
developers to develop mobile
applications, support local developers,
enable them to reach more smartphone
users in Turkey and increase the
market share of mobile handset and
tablet manufacturers and mobile
brands.
Turkcell’s stock performance
Migros
Offered to buy by Anadolu Group
 Turkish conglomerate Anadolu Group
has offered to buy a 40.25 percent
stake in supermarket chain Migros from
BC Partners, Migros said in a statement
to the Istanbul stock exchange late on
Thursday.
 Anadolu offered 26 lira per share
($11.475), a premium of 36 percent to
Thursday's closing price of Migros,
which has a market capitalization of 3.4
billion lira.
Retail and Payment Market
Multichannel Campaign Management
Market
 The global multichannel campaign
management market will reach $2.70
billion by 2019, growing at a CAGR of
19.0% during the forecast period
(2014–2019). As the multichannel
campaign management (MCM)
continues to add new social and digital
channels, top players in this MCM
market find new methods and
strategies for enhanced customer
engagement techniques. The growing
age of digital marketing has led to
crucial reforms in the traditional
marketing practices. Companies have
found it necessary to run huge
promotional campaigns to control the
mindshare of the customers.

15.  BUSINESS & TECHNOLOGY INNOVATION REPORT
 15
References
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