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Android in China


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Rumble Media GmbH is pleased to offer you a short presentation on the current state of the Android market in China, and exactly what the future has to offer. Using the latest data, we aim to provide an insight into this exciting market.

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Android in China

  1. 1. The Emergence of Android in China<br />  <br />2011.06.10, Michael Veal,<br />Rumble Media GmbH<br /><br />1<br />
  2. 2. Agenda <br />1<br />2<br />2<br />
  3. 3. 3<br />
  4. 4. Mobile users in China has increased by 40 million in Q1 <br />Source: China Daily, 2011<br />4<br />
  5. 5. Mobile internet usage on the rise <br /><ul><li>The Chinese Mobile Internet market has continued to grow over the past few years, and looks set to do the same for years to come.
  6. 6. Over 400 million users are predicted to use their phones to access the internet in 2011, and by 2014, that figure is expected to reach 750 million.</li></ul>Source: iResearch, 2011<br />5<br />
  7. 7. Mobile gaming revenues modest <br />Source: iResearch, 2011<br />6<br />
  8. 8. Mobile games accounted for 14% of usage in Q1 <br /><ul><li>Q1 2011 figures show that gaming has 14% of the mobile internet market composition – behind M-Commerce and Mobile VAS
  9. 9. The share of gaming has increased in 2011 from its 2010 figure, shown in the other slide (from 12.7% to 14%).</li></ul>Source: iResearch, 2011<br />7<br />
  10. 10. Mobile gamer percentage still behind US in 2010 <br />Mobile usage for 15-24 year olds in 2010 (percentage)<br /><ul><li>China definitely has some unrealised potential. Only around 23 percent of Chinese users download games to their mobile phones.
  11. 11. The mobile usage figure is currently below both the US and Russia.</li></ul>Source: Nielsen, 2011<br />8<br />
  12. 12. Mobile Ad Spend rising massively in China  <br />Mobile ad spending in BRIC, by country, 2009-2015 (in millions)<br /><ul><li>China's dedication to the mobile ads has certainly grown sharply since 2009.
  13. 13. With around USD450million expected to be spent on mobile ads in 2011, this is more than double the amount in 2010, and a 340% increase on 2009.
  14. 14. The growth of China's mobile market looks set to be coupled with a huge increase in mobile advertising spend by 2015 - with USD 1.4billionthe expected amount to be spent.</li></ul>Source: eMarketer, 2011<br />9<br />
  15. 15. Chinese Markets <br /><ul><li>China's mobile game market has grown 100 percent annually over the past 3 years, and the growth is likely to increase.
  16. 16. The Chinese mobile market has a huge amount of untapped potential. At the start of 2011, China had over 800 million mobile phone users - over double the population of the US.</li></ul>10<br />
  17. 17. 11<br />
  18. 18. Android Market still unavailable in China <br /><ul><li>Users in China can browse and download free apps, but paid apps are unavailable to them, as apps requiring money are subject to regulation, and free apps not.
  19. 19. Android Market is available in 131 countries, but China has still been omitted from this list, due to risks at an ISP level and extremely tight regulation by the Beijing authorities.
  20. 20. China-based developers cannot sell their apps on the market, and would have to find an overseas publisher.</li></ul>Source: Penn-Olson, May 2011<br />12<br />
  21. 21. Android Market in Korea – problems encountered  <br /><ul><li>In June 2010, Google was forced to pull all of its games from the Android Market in Korea, due to the country‘s regulatory system, which states that games must be rated and censored before being sold to the public.
  22. 22. South Korea is one of the world‘s most active game markets. To get around this problem, Android users in Korea have had to create an account outside of Korea, or by activating Android support for third-party apps.</li></ul>Source: TechCrunch, 2010<br />13<br />
  23. 23. Chinese developers willing but unable <br /><ul><li>Android developers in China are seemingly becoming disillusioned with the lack of Android Market in China
  24. 24. Only around a quarter have been able to publish to it, and a quarter more plan to. The rest have no desire to and wish to publish apps via other means.</li></ul>Source: Vision Mobile, 2011<br />14<br />
  25. 25. Android sitting at the top of the pile <br /><ul><li>Of the 8 to 10 million smartphones sold in China in Q4 2010, Google's Android accounted for 50 percent of sales - a much larger percentage than any other competitor
  26. 26. Apple and RIM managed to sell less than 500,000 units in Q4 2010, therefore rapidly losing ground on Android.
  27. 27. China's smartphone market grew 200 percent in 2010, and is predicted to increase by a similar amount over 2011. Currently Android is looking like the ruler of this market for years to come. </li></ul>Source: Phone Arena, 2011<br />15<br />
  28. 28. The future looks bright worldwide <br /><ul><li>IDC predicts that the market share of Android in China will be around 45% by 2015 and will easily be the world's largest smartphone OS.
  29. 29. It has also been predicted that business users and consumers will rapidly begin to change to smartphones - with the global smartphone market in 2011 growing by 49.2% from 2010's 303.4 million shipments to a huge 450 million in 2011
  30. 30. Global Android market share increased to 35% in Q1 2011. The number of units shipped in this quarter worldwide was 35.7million, and the size of smartphone market in the APAC region overtook the EMEA region for the first time since 2007. </li></ul>Source: CNKeyword, 2011<br />16<br />
  31. 31. <br />Download premium Android games! <br />
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