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Stats SA New Identity
Background/ Brief
The current logo for Statistics South Africa has been existance for
more than a decade.
With a new vision, the new headquarters on plan to be built, a new
identity is due.
The brief states that Stats SA is statistical agency acknowledged
continentally and internationally. The new identity must voice
‘leadership and partnering in statistical systems for evidence-based
decisions.’
Stats SA promotes quality, professional, trustworthy information
*Piloted and selected as one of the final two
Service excellence
Integrity
Empowering partnerships
People first (stakeholders and employees
Values
Effective communication
Promote stakeholder relation
Think positive
Visual intergration
Learn from our partners
Action plan
No brand architecture
Brand positioning unclear
Brand building: poor internal & external synergy
Inconsistencies visual representation
Not aligned to strategy or company values
Current brand
Meaning of the logo
Partnering and safeguarding
the measuring and reporting
of quality statistics
Hands
People first
Hands
Stakeholders
Our employee
Partners
Action Partnering
Hands-on
Safeguading
Protecting
Measure and report statistics
Heartbeat pulsation of the heart
pumps life
Scientific
Industrial
Economic
Social
Action Measure and report pulsation of RSA
Measure and report statistics
Action Scientic and digital processing of data
Switched on
Unity
Infinity
No greys inbetween
B/W promotes clarity
No ambigiouty
Hardline
Action
visual application
statssayour leading partner in quality statistics
Key municipal data
CENSUS 2011 CENSUS 2011
Key results
statssayour leading partner in quality statistics
statssa
your leading partner in quality statistics
South Africans have access
to public transport
Did you know?
CENSUS 2011
68,622,9%
Census 2011 results 10 October 2012
statssayour leading partner in quality statistics
68,622,9%
South Africans
have access to
piped water
Did you know?
Census 2011 results 10 October 2012
68,622,9%
South Africans
have access to
sport facilities
Did you know?
CENSUS 2011
your leading partner in quality statistics
statssa
CENSUS 2011
Community profiles
in Super Cross
statssa
results 10 October 2012
CENSUS 2011
statssa
your leading partner in quality statistics
results 10 October 2012
CENSUS 2011
statssayour leading partner in quality statistics
statssayour leading partner in quality statistics
CENSUS 2011
Community profiles
in Super Cross
Good design at least part of the time, includes the
criterion of being direct in relation to the problem at
hand not obscure, trendy, or stylish.
A new language, visual or verbal, must be couched
in a language that is already understood.
Ivan Chermayeff,
Graphic Designer and Principal, Chermayeff & Geismar
senior graphic designer
ngx4eva@gmail.com

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2012 Stats SA logo proposal

  • 1. Stats SA New Identity Background/ Brief The current logo for Statistics South Africa has been existance for more than a decade. With a new vision, the new headquarters on plan to be built, a new identity is due. The brief states that Stats SA is statistical agency acknowledged continentally and internationally. The new identity must voice ‘leadership and partnering in statistical systems for evidence-based decisions.’ Stats SA promotes quality, professional, trustworthy information *Piloted and selected as one of the final two
  • 2. Service excellence Integrity Empowering partnerships People first (stakeholders and employees Values
  • 3. Effective communication Promote stakeholder relation Think positive Visual intergration Learn from our partners Action plan
  • 4. No brand architecture Brand positioning unclear Brand building: poor internal & external synergy Inconsistencies visual representation Not aligned to strategy or company values Current brand
  • 5.
  • 6.
  • 8. Partnering and safeguarding the measuring and reporting of quality statistics
  • 10. People first Hands Stakeholders Our employee Partners Action Partnering Hands-on Safeguading Protecting
  • 11. Measure and report statistics
  • 12. Heartbeat pulsation of the heart pumps life Scientific Industrial Economic Social Action Measure and report pulsation of RSA Measure and report statistics
  • 13. Action Scientic and digital processing of data Switched on
  • 15. No greys inbetween B/W promotes clarity No ambigiouty Hardline Action
  • 17.
  • 18.
  • 19. statssayour leading partner in quality statistics Key municipal data CENSUS 2011 CENSUS 2011 Key results statssayour leading partner in quality statistics statssa your leading partner in quality statistics South Africans have access to public transport Did you know? CENSUS 2011 68,622,9% Census 2011 results 10 October 2012
  • 20. statssayour leading partner in quality statistics 68,622,9% South Africans have access to piped water Did you know? Census 2011 results 10 October 2012 68,622,9% South Africans have access to sport facilities Did you know? CENSUS 2011 your leading partner in quality statistics statssa
  • 21. CENSUS 2011 Community profiles in Super Cross statssa results 10 October 2012 CENSUS 2011 statssa your leading partner in quality statistics results 10 October 2012 CENSUS 2011 statssayour leading partner in quality statistics statssayour leading partner in quality statistics CENSUS 2011 Community profiles in Super Cross
  • 22.
  • 23. Good design at least part of the time, includes the criterion of being direct in relation to the problem at hand not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood. Ivan Chermayeff, Graphic Designer and Principal, Chermayeff & Geismar