VSPC September TDC Meetings & Conventions Update
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106,519 definite room nights were booked year-to-date, though 36,965 room nights were cancelled due to COVID-19, resulting in $6.8 million in lost room revenue and a $15.5 million total economic impact loss. Virtual fam tours have been conducted with media partner Northstar Meetings Group to distribute destination guides to their database and survey planners. A strategic partnership with HelmsBriscoe is in its 5th year, including destination articles and an HB Florida team retreat planned for May 2021.
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This document summarizes a TDC meeting that discussed advertising, creative, and brand positioning for St. Pete/Clearwater. The discussion focused on creating visceral experiences for visitors by highlighting the vibrant environment including beaches, nature, art, food, and nightlife. Radio scripts were presented that described sensory experiences of the beaches, water activities, and road trips. A media plan and co-op advertising program were also discussed to promote the destination to in-state and out-of-state markets. The goal is to bring the brand message to life and get people to immerse themselves in the vibrant experiences available in St. Pete/Clearwater.
Rise to Shine Partner Materials
This document provides product ordering details for various promotional items including personalized posters with a business name, restroom mirror decals, restaurant table decals, employee buttons, and employee face masks. Quantities can be requested with limits of one per item for buttons and masks. Posters are 11x17 inches with a choice of two scene selections to include the business name. Decals are 7x7 inch circles made of removable adhesive and laminate.
VSPC Rise to shine Partner Collateral Overview
This document provides ordering details for various promotional items including a personalized poster, restroom mirror decals, employee buttons, and employee face masks. The poster is available in two scene options and includes a business name. Restroom decals are circular adhesive stickers. Employee buttons and face masks have quantity limits of one per employee.
October 2020 TDC Marketing Presentation
The document provides an agenda and summaries for an October TDC meeting. Recent sentiment research found 43% of travelers hesitant to travel due to unclear health protocols, and 97% said destinations following strict safety guidelines is important. A PR update and details on the Rise to Shine campaign to promote the destination are included. The meeting will also cover digital marketing performance, upcoming efforts including Arrivalist data and Rays watch parties. Reporting is transitioning to Google Data Studio for advanced data visualization.
VSPC COVID-19 Insights as of 10-13-2020
St. Pete/Clearwater is providing COVID-19 insights as of October 13, 2020. The area is seeing a decrease in new cases and the positivity rate is declining, but the community still needs to practice safety precautions. Visitors and residents should follow guidelines from health officials to help slow the spread of the virus.
VSPC COVID-19 Insights as of 10-6-2020
St. Pete/Clearwater is providing COVID-19 insights as of October 6, 2020. The area continues to see moderate community spread of the virus and urges visitors and residents alike to follow safety guidelines like wearing masks and social distancing.
VSPC COVID-19 Insights as of 9-28-2020
- The document summarizes the findings of a weekly tracking survey of American travelers regarding their sentiment toward travel during the COVID-19 pandemic.
- Key findings from the most recent wave (Week 29) include that over half of respondents feel ready to travel with no hesitations, though concerns about personal health, friends/family's health, and the economy remain high. Perceptions of safety vary significantly across different travel activities.
- Looking ahead to fall travel, over 70% of respondents plan to take at least one leisure trip, most commonly to visit friends and relatives within their home region.
VSPC COVID-19 Insights as of 9-24-2020
St. Pete/Clearwater is providing COVID-19 insights as of September 24, 2020. The area is seeing a decline in new cases and hospitalizations from the summer surge. However, local officials are urging continued precautions like social distancing and masks as the virus still poses a risk and its long term impacts are still unknown.
VSPC COVID-19 Insights as of 9-22-2020
St. Pete/Clearwater is providing COVID-19 insights as of September 22, 2020. The area is seeing a decline in new cases and hospitalizations from the summer surge. However, local officials are urging continued precautions like social distancing and masks as the virus still poses a risk and its long term impacts are still unknown.
VSPC Rise to shine Partner Collateral Overview
This document provides product options and ordering details for personalized marketing items including posters, restroom decals, table decals, employee buttons, and face masks. The poster comes in two scene options and can include a business name. Decals and buttons are removable and adhesive. Face masks are limited to one per employee.
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- 1. MEETINGS & CONVENTIONS Suzanne Hackman VP of Business Development
- 2. YEAR TO DATE NUMBERS • 106,519 Definite Room Nights Booked • Requests for Proposals Distributed: 962 • Total Possible Room Nights from RFPs: 434,323 • Cancellations due to COVID • March 1 – September 30, 2020: 36,965 Room Nights • Room Revenue Lost: $6,802,094 • Total Economic Impact Lost: $15.5 Million
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- 4. MEDIA PARTNER • Northstar Meetings Group Destination Guide • Our virtual FAM’s live on our DG • Virtual FAM’s emailed to their database • Pulse Surveys – Sent Out Monthly by Northstar • Latest Pulse Survey had over 800 planners respond.
- 8. STRATEGIC PARTNERSHIP WITH HELMSBRISCOE • 2020 is the 5th year of strategic partnership with HelmsBriscoe. • Partner Buzz – Four destination articles, per year, distributed to all HB associates. • HB Florida Team Veterans Retreat May 2021