1. Max Hornick - Account Executive
Jordyn Atkins – Assistant Account Executive/Copy Editor
Mackenzie Palmer – Media/Social Media Director
Christianna Dolph – Creative Director
Kyra Steverson – Budget Director
SOUTHWEST MICHIGAN CHILDREN’S TRAUMA
ASSESSMENT CENTER
“It Takes a Village” Campaign

2. Kalamazoo’s key donor publics are not
familiar with CTAC, which has limited the
organization’s growth in spite of high
demand for its services, resulting in a
five-month wait list for new clients.
Problem Analysis

3. ●Researched a strategic
selection of Kalamazoo
organizations
●Distributed Qualtrics survey
to members of 4 key local
organizations
Research & Planning

4. Partnering Publics
●KPL ONEplace
●The Learning Network of
Greater Kalamazoo
Donor Publics
●Kalamazoo Community
Foundation (KCF)
●WMU Foundation (WMUF)
Target Publics

5. Theme / Tagline
“It takes a village
to raise resilient
kids.”

6. To increase the number of CTAC’s funding sources from 5 to 7
and to establish a new organizational partnership between
November 2015 and March 2016.
Goal

7. ●Informational Objective: Awareness
●January 15
●Attitudinal Objective: Proposal
●February 15
●Behavioral Objective: Partnerships
●March 11
Partnering Public Objectives

8. ●Informational Objective: Awareness
●January 15
●Attitudinal Objective: Applications
●February 15
●Behavioral Objective: Grants
●March 11
Donor Public Objectives

9. ●Social Media:
●Facebook
Strategy One: Digital Media Outreach

10. ●Social media:
●LinkedIn
Strategy One: Digital Media Outreach

11. ●Social media:
●Twitter
Strategy One: Digital Media Outreach

12. ●Stand-alone website: childrenstrauma.org
Strategy One: Digital Media Outreach

13. ●Monthly e-newsletter
●News
●Events
●Staff or volunteer
spotlight
Strategy One: Digital Media Outreach

14. ●Trauma Workshop
●Partnership Proposal Meeting
Strategy Two: Partnership Proposals

15. ●KCF: Letter of
Inquiry
●KCF: Grant
Application
●WMUF: Grant
Request
Strategy Three: Grant Development

16. Budget
●Digital Media Outreach: $1,699.50
●Social Media Labor @ $22.50/hr x 5 hrs/wk x 9 wks =
$1,012.50
●Newsletter/Web Editor Labor @ $22.50/hr x 30 hrs = $675
●Web Domain/Hosting @ $12/yr = $12
●Partnership Proposals: $919.54
●1000 brochures = $324.54
●Refreshments for Trauma Workshop = $500
●Room rental for Trauma Workshop = $50
●Trauma Workshop Facilitator Labor @ $22.50/hr x 2 hrs = $45
TOTAL CAMPAIGN COST: $2,619.04

17. ●Increase in traffic to the
new website
●Increase in number of
followers, comments, and
discussions on social media
●Increase in donations
●Increase in email
subscribers
●Responses to second-round
Qualtrics survey (partner and
donor publics, informational objective)
Evaluation
●Presenting the partnership
proposal (partner publics, attitudinal
objective)
●Submitting the grant
applications (donor publics,
attitudinal objective)
●Signing of partnership
agreements (partner publics,
behavioral objective)
●Receipt of grants (donor publics,
behavioral objective)

18. ●Highlight the need for
communities to work together
to raise resilient kids
●Establish meaningful, mutual
partnerships with leaders in
the community
●Online resources are essential
for communication
●Working together to support
children’s recovery from
trauma
Conclusion

19. Thank you for your time!
Any questions?