Young urban professionals spend more time online than exercising, neglecting their physical health while closely connecting their lives to digital identities and friends. Current fitness companies do not fully embrace this digitally-focused generation. VOLT is a new fitness business that harnesses the kinetic energy generated from workouts to provide power to the community grid, lowering users' utility costs. Users track their progress online and on a USB key to earn achievements across social networks. VOLT facilities generate clean energy through workouts, solar power, and electric vehicle charging stations while empowering people to improve their health and reduce their environmental footprint.

1. VOLT
Generation: On

2. A health consciousness is growing among today’s digital pioneers:
Young, creative urban professionals who spend more time
tweaking their blogs than training their bodies.

3. Their physical lives are closely tied to their digital identities.
They blog, upload, and publish the nuances of their daily routines while interacting with their digital
friends as regularly as their physical friends.

4. However, with the gold rush to social media and digital environments, these
users regularly neglect their physical needs, often feeling fatigued and
“digitally drained”.

5. Meanwhile, current fitness companies range from conventional to trendy, yet none
has fully embraced the growing digital generation
utilitarian trendy
fitness conventionality

6. VOLT
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VOLT is a new approach to the fitness business.
VOLT transforms its athletes into power generators, harnessing massive amounts of
kinetic energy that is expended while working out. At VOLT, physical resistance isn’t
measured in pounds (lb.) but rather in volts (V).

7. VOLT has contracted teams of mechanical engineers, industrial designers, and exercise
scientists to design fitness equipment that is networked, intuitive, and [POWER+] certified.
[POWER+] or “Power Plus” is VOLT’s philosophy that a gym should be as charged as its
members while adding to the power grid of a surrounding community.
concept fitness equipment

8. Tracking Website Power Cell
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While working out, plug a USB key into your machine to track your progress. This workout data is
integrated into the online VOLT experience, where users can track workout progress and are
awarded different fitness levels. This achievement system is then networked to social environments
like Twitter, FourSquare, and Facebook.

9. This workout data is also monitored by VOLT. After
covering its net energy usage, a VOLT facility offsets city
infrastructure with clean, human generated energy. For
members, their cost of utilities is lowered though a
partnership with the civic energy infrastructure.
The generation of kinetic energy allows members to get
fit while giving improving their community by reducing
the need for fossil fuel.

10. In addition to power generated by customers, VOLT facilities are housed in architectural structures
that are designed to collect passive solar energy and minimize the material cost of construction
VOLT facility in Miami
charging stations
As hybrid vehicles become more prevalent, VOLT facilities are outfitted with outdoor charging stations
for electric cars and bikes. VOLT facilities thus create an active way for people to reduce their
footprint, power their community and reducing the usage of non-renewable fuels while getting fit.

11. VOLT
Generation: On