Volt Marketing offers an X-Prize customer idea competition to source innovative concepts from customers. The competition recruits 200-1500 pre-screened customers to submit and vote on new ideas. Top ideas are awarded prizes up to $2000. Volt manages the daily operations of the competition, including recruiting customers, monitoring submissions, categorizing ideas, and selecting winners. Successful brand competitions have generated new strategic roadmaps, fresh thinking, and inexpensive innovation from tapping into customer wisdom.

2. Volt Marketing uses innovative customer research to
deliver breakthrough insights and build your brand.
Clients

3. Your X-Prize Challenge
Your X-Prize Challenge is an idea
competition for your customers.
Customers compete to see who can
propose the best new business
innovations .

4. Crowd Sourcing - customers post and vote on ideas
1 - Panelists submit ideas.
2 - Others vote on the ideas.
3 -The best ideas bubble up.

5. Crowd Sourcing platform example

6. Get answers to questions you never thought to ask regarding…
New product and service concepts
Improving the buying process
Social responsibility
Fostering loyalty
Social media engagement
New design concepts
Where your competition is winning
Emerging trends
Product functionality

7. Why marquee brands are turning to crowd sourcing
Access to ranked product and design ideas from
the customer’s perspective
Reduce risk by relying on the wisdom of crowds –
your next big breakout will come from customers
Innovate faster. Establish an innovation
head start on competitive brands
No longer rely on social media chatter where
you hear from just about anyone on just about
anything.

8. My Starbucks Idea
How Starbucks
uses the wisdom
of crowds

9. Word Clouds summarize customer desires
Client name or data has been changed

10. XXXX X-Prize Challenge Basics
200-1500 pre-screened customers.
Who competes? We capture their demographic and
behavioral profiles.
Customers recruited through
Recruiting customers email, social media, viral campaigns
and other methods.
$1000-$2000. Awarded by Volt
The first place X-Prize based on votes and a staff jury
Volt manages daily
Who manages it? operations, monitors flagged
content, categorizes ideas, curates
content, handles tech support.

11. What your Crowd Source competition delivers
A New Not every idea will be great, but the top
Strategic 15% may point you to a hidden path of
Roadmap innovation and profit
No Bias Unlike employees, customers don’t
become invested in bad ideas.
Give your organization an injection of
Fresh fresh ideas. Your next breakthrough
Thinking will come from your customers
Inexpensive Crowd Sourcing is the #1 way to
Innovation harvest the best thinking from large
groups of people for a low cost

12. Budget and costs
Start Up Cost: $1,450
6-month X-Prize Challenge: $9,750
12-month X-Prize Challenge: $15, 450
Pricing includes: planning, technology set-up, full service
management, content curation and monitoring, two custom surveys
per quarter, winner selection and a $1000 prize allowance.
Your challenge can ready to recruit customers in
2-3 weeks.

13. Client testimonials
Our customer panel played a central role in helping us program the right Parenting and Family Channel
feature content. Our panel members gave us clear direction on what they wanted to see, and more
importantly what they didn’t want to see. Our success driving more traffic to the channel was due in large
part to understanding the right content to publish from our panel.
-Jennifer Harmer, Marketing Director at AOL
Volt Marketing played a key role in helping my team at Disney optimize our Millennial Mouse campaigns.
Their ability to take complex customer research data sets and distill them down into bite-sized, actionable
insights was a huge driver of the campaign’s success.
-Tania Fagen, Market Research Program Manager, Disney
The panel that Volt built for us actually became a profit generator for our magazines. We upgraded
advertisers to bigger accounts and let them conduct their own research with our readers through Volt. Volt
was responsive and great to work with.
-Tony Golden, Publisher at Primedia Inc.
The market research we conducted helped set our course in our mission to re-launch the Post-it Brand in
the digital age. Without hearing the voice of the customer, we wouldn’t have been nearly as successful in
positioning the brand beyond paper.
-Linda Branch, Marketing Director at 3M Corporation

14. Volt Marketing Contact Information
320 South 300 West
Salt Lake City, Utah 84095
Phone: 801-209-4879
Fax: 801-994-5256
justin@voltmarketing.com
www.voltmarketing.com
Volt Marketing built and proudly uses
PanelBlue panel research technology.