1) The document proposes a new orientation and marketing strategy called "Learning in Breathing" to enhance the market share of ICRT radio.
2) Key aspects of the strategy include developing new programs focused on travel, study abroad and English learning to attract younger audiences, promoting the station on the internet and through mobile devices, and launching a new portable radio product called EARth.
3) The proposal provides an analysis of ICRT's target audiences, competitors, and strengths and weaknesses, as well as a schedule and budget to implement the new strategy and programs, with the goals of increasing listenership and connecting English learning to everyday activities.
1) The document proposes a new orientation and marketing strategy called "Learning in Breathing" to enhance the market share of ICRT radio.
2) Key aspects of the strategy include developing new programs focused on travel, study abroad and English learning to attract younger audiences, promoting the station on the internet and through mobile devices, and launching a new portable radio product called EARth.
3) The proposal provides an analysis of ICRT's target audiences, competitors, and strengths and weaknesses, as well as a schedule and budget to implement the new strategy and programs, with the goals of increasing listenership and connecting English learning to everyday activities.
Jackson Hung - 轉換人生實踐者
活到現在,我們總在讀書,卻很少思考,更少為自己行動,因為代價太多。即使嘗試改變生活的一小塊,又難以理直氣壯面對眼光、及自我內心的懷疑。很幸運,15歲被丟到中美洲,再去美國念大學,又被騙回台灣工作。被逼得成長 。但探索人生的過程中,雖有勇氣數次轉換領域,從生化、專案、智財、金融交易、到程式。可是"Out of Comfortable"只是一個跨步,不是路程。最後,我創業了。希望能分享,這條不斷挑戰自我、有徬徨有懷疑的路怎麼走出來的!
Jackson Hung - 轉換人生實踐者
活到現在,我們總在讀書,卻很少思考,更少為自己行動,因為代價太多。即使嘗試改變生活的一小塊,又難以理直氣壯面對眼光、及自我內心的懷疑。很幸運,15歲被丟到中美洲,再去美國念大學,又被騙回台灣工作。被逼得成長 。但探索人生的過程中,雖有勇氣數次轉換領域,從生化、專案、智財、金融交易、到程式。可是"Out of Comfortable"只是一個跨步,不是路程。最後,我創業了。希望能分享,這條不斷挑戰自我、有徬徨有懷疑的路怎麼走出來的!
19. You can't connect the dots
looking forward; you can only
connect them looking
backwards. So you have to
trust that the dots will
somehow connect in your
future. --- Steve Jobs