3. Discover the thing about islam

4. 1
What we want to achieve?
The End Goal

5. 5000 -10,000
Page views / month

6. 500 - 700
fanpage/ month

7. 50% awareness

8. Queries to be replied
24 hours
within

9. When?
March 2010

10. 2
What is the Game plan?
Redefine . Realign . Restrategy

11. Redefine
Focus & Objective
The only muslim trend resource for the community

12. Value
add
to the audience

13. Efficient
content management
More smart creative people involve

14. Effective
marketing stratergy
Get the people be our marketing people.
Sharing is the key here

15. 3
How’s the Game plan
Consistency

16. 3 Trend Article / week

17. Islam 101
Static Article / week

18. 1 internet video show
trends - insights - tips - inspiration
for the muslim by the muslim

19. Email
Newsletter
monthly

20. 4
Branding consistency

21. Simple, memorable, vibrant

22. Discover the thing about islam

23. 5
Content Strategy
What’s the story

24. 6 Advance planning

25. Topics covered
Money, identity, exams,
volunteerism,
relationship, contribution

26. Development
article , video , Faq

27. Maintainence
Religious queries invoke iask team

28. Email
Newsletter
monthly

29. 6
Promotional Efforts

30. Interesting
monthly themes

31. Online ads

32. The leads
mosque youth activist

33. The mentors
appoint tertiary students as
ambassadors

34. Partnership
selected online activist
eg, islamicevents.sg

35. Question?