Digital Advocacy, Public Affairs, Social Media


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WINNING social media and search engine marketing campaigns focused on government and public affairs programs for corporations, professional and trade associations, governmental entities, and non-profit causes and campaigns.

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Digital Advocacy, Public Affairs, Social Media

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  2. 2. Apogee Campaigns<br />Winning social media and search engine marketing campaigns focused on government and public affairs programs for corporations, professional and trade associations, governmental entities, and non-profits<br />Proven techniques, powerful online tools and technologies, and a deep expertise in statistical evaluation to generate solid, measurable results at every stage of the social media and search engine marketing process<br />High return on investment solutions for public affairs efforts and associated media, fundraising, and organizational challenges<br />
  3. 3. Background<br />There is a high level of interest in utilizing social media, social networks, search engine marketing and SEO to enhance existing political and lobbying campaigns, grassroots organizational programs, and overall public affairs efforts.<br />Apogee Campaigns uses proven methodologies in each of these areas which consistently achieve top search engine rankings for our clients on Google and other major search engines. <br />Utilizing Apogee’s proven SEO strategies, in combination with cutting edge social media marketing programs, government affairs specialists and other public affairs professionals can achieve superior visibility, stay current on the latest social media technologies and trends and dramatically impact outcomes in the political and policy decision making. <br />
  4. 4. Business Model<br />Apogee Campaigns packages existing Inc. 500 winner Apogee Results’ knowledge capital into politically savvy search and social media programs utilizing proven private sector strategies and tactics.<br />Led by Bill Leake and Mike Chapman, Apogee Campaigns combines decades of public and private sector leadership, expertise, and proven methodologies with state of the art technologies.<br />We are committed to keeping clients in any given legislative or policy arena to a limited number and to avoiding any conflicts-in-interest between clients.<br />Apogee is an ideal partner for the public affairs firm that needs additional online technical expertise and as well for the social media or public relations firm that needs serious political expertise in an increasingly technical world.<br />
  5. 5. Campaign Management<br />Comprehensive Search Engine and Social Media Advocacy campaign management will give your public affairs agenda a competitive advantage in today’s highly technical communications environment.<br /> Apogee specialists will launch your campaign, manage it, and consistently monitor and measure its performance.<br />Campaigns can be targeted by geography including States, Congressional Districts, State Senate Districts, State Representative Districts, Counties, Cities, Zip Codes based on the latest census and redistricting maps and data.<br />Campaigns can be specific to elected decision makers, government programs, issues or causes.<br />
  6. 6. Service Offerings<br />Online Advocacy Programs<br />Online Reputation Management<br />Listening Programs<br />Search Engine Optimization (SEO) <br />SEO Campaign Management<br />Mobile Search Marketing<br />Paid Search Advertising<br />Website Optimization and Conversion<br />Ad Exchange Management<br />Online Media Planning and Buying<br />Social Media, Search Marketing & Training<br />Online Fundraising <br />
  7. 7. Online Advocacy Programs<br />Apogee will work with your public affairs initiatives to ensure that all appropriate online channels of communication are explored and utilized to further your objectives and to win.<br /><ul><li>Fully optimized email campaigns, blogger relations, consumer generated media, popular social networks, and all other online media channels are utilized to achieve desired results and maximum effectiveness.
  8. 8. Holistic utilization of multi-dimensional media including the latest in social media technologies and search engine marketing strategies. </li></li></ul><li>Online Reputation Management<br />Keep your “dirty laundry” off the front page of search engine results and enhance your brand name or image through Apogee Results’ Online Reputation Management. <br />We consistently monitor online buzz about your brand or name, taking a preemptive strike against unfavorable press in search engine results.<br />Apogee’s reputation management strategies give you the ability to define the situation , your side of the story and those that oppose your point of view.<br />
  9. 9. Listening Programs<br />Apogee works with its clients to set up effective listening and monitoring efforts for your organization to ensure that you know what is being said about you online before it reaches a critical point.<br />Utilizing state of the art technologies and the sound judgment that only comes with real world experience, Apogee can help ensure that you are appropriately representing your organization and having maximum impact on developing online trends long before they become a problem and in time to create opportunities.<br />Please ask for an assessment of where you and your organization currently stand in online sentiment and presence.<br />
  10. 10. Mobile Search Marketing<br />A growing percentage of decision makers and their constituents utilize mobile phones and other mobile devices to access the internet on a daily basis. <br />Apogee Campaigns’ mobile search marketing services enable your organization to be everywhere these decision makers search online whether doing mobile research, participation in social networking and other forms of social media, and other forms of online communications. <br />Our Mobile Search Marketing Services include:<br />Mobile SEO<br />Mobile Advertising<br />Mobile Web Design & Development<br />SMS Texting Strategies<br />
  11. 11. Paid Search Advertising: Complete Pay Per Click campaigns that test and identify high impact keywords and keyword phrases that drive more visitors to your site, resulting in more attention and a higher profile. <br />Website Optimization and Conversion: Connect with your constituencies like never before through customized services that will increase your conversion rates for all of your calls to action.<br />Ad Exchange Management: Optimize banner ad campaigns using proven search marketing methodologies. <br />Online Media Planning and Buying: Bring the expertise of search engine marketing to your online media.<br />Search Engine Marketing and Social Media Training: Complete and customized training that will provide your company with expert knowledge to manage high return paid and natural search campaigns.<br />Online Fundraising: Create new and energize existing organizational fundraising efforts by targeting online communities and emphasizing micro-donations from an expanded donor base.<br />
  12. 12. Bill Leake<br />Bill Leake draws on a deep expertise in both business and marketing to achieve tangible results for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list.<br />Before founding Apogee Results, Bill was President of Journyx. Prior to Journyx, he held leadership and executive positions at several public and private venture-capital backed firms, including Trusted Information Systems, Haystack Labs, Power Computing, and Dell. At Dell, Bill worked in the Office of the Chairman on several key strategic initiatives. Before Dell, Bill worked as a management consultant at McKinsey and Company. Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University<br />
  13. 13. Mike Chapman<br />Mike Chapman has over 25 years of public affairs experience beginning on Capitol Hill in Washington D.C. on the legislative and campaign staffs of a senior Member of Congress and as legislative director for a current member of the U.S. Senate. <br />As a Congressional lobbyist for the National Association of Realtors and the American Medical Association, Mike as worked with members of both major political parties on behalf of two of the largest and most active Political Action Committees and grassroots organizations and with political campaigns on all levels.<br />A co-founder of the Social Media Club International NGO and the Austin Social Media Club in 2007, Mike has been intimately involved in developing state of the art social media marketing campaigns and working with both public and private sector clients to enhance their online presence and effectively utilize social media technologies to achieve policy and business goals and objectives.<br />
  14. 14. Contact Information<br />Apogee Campaigns<br />8701 North Mopac, Suite 400<br />Austin, TX 78759<br />Attn: Mike Chapman<br />512.971.6041<br /><br /><br />