This document outlines a 3-year promotional campaign for Tuscany tourism called "VOGLIO VIVERE COSI'" that will use digital and social media. The campaign aims to position Tuscany as a modern "lovemark" known for its identity, art, landscapes, and wellness. It will focus on engaging with potential visitors online before, during, and after their trips through user-generated content on its website and social media channels. The campaign will involve partnerships with companies like Google, MTV, airports, and press outlets to reach international audiences.