This document outlines the objectives and timeline for Interflora's Experience Tour campaign in Copenhagen. The strategic objectives are to create a new language targeting young people, use new storytelling approaches for sponsor placements, and promote sponsors through innovative content. Tactical objectives include database building, delivering discounts, collecting user-generated content, and increasing social media exposure. The campaign involves three stages - a teaser campaign on social media, a sponsored trip blog, and post-trip testimonials. Key activities include a photo contest, sponsored posts, product placements, and measuring results like social media metrics, press coverage, and website traffic.