5. M-PESA
Description
M-PESA is Vodafone‟s mobile to-mobile/people-
people money transfer services especially targeting
customers without bank accounts.
The M-PESA supports transactions such as
deposits, withdrawals, money transfers and bill
payments
Customers are charged on a pay-as-you-go basis
every time a transaction has been initiated.
A customer at an M-PESA agent
To deposit or withdraw money into this account one
needs to go to an M-PESA agent and make a cash
Location: Kenya, Afganistan &Tanzania deposit or withdrawal which results in electronic
Date of Launch: 2007 money being transferred to or debited from the M-
Target: Mobile customers who do not have PESA account .
access to banks or bank accounts
This is confirmed by an SMS received by both the
Category: Network Application
agent and the customer. One can then transfer
Technology: SMS, USSD, WAP money to other mobile phone users by SMS
Service Provider: Vodafone transaction.
Status: Operational
Cost: Sending- $15 to another M-PESA Takeaway
customer- $0.83 and to an Unregistered* • Enable monetary transactions for mobile users
customer- $1.13 who do not have access to bank via M-PESA
The Future of Mobile Services in Rural Emerging Economies 5
6. M-KESHO
Description
M-KESHO enhances the M-PESA service by
providing customers the chance to save money
using a direct link to Equity Bank an interest-
bearing savings account that can also tap into loan
and insurance facilities.
It pays interest of 0.5%-3% depending on saved
balance and does not have a limit on account
M-KESHO provides access to an savings account
balances.
Takeaway
Location: Kenya
• Enable saving money, loans and insurance
Date of Launch: 2010 facilities via M-PESA account
Target: Mobile customers who do not have
access to saving accounts in banks
Category: Network Application
Technology: SMS, USSD, WAP
Service Provider: Safaricom
Partner: Equity Bank
Status: Operational
Cost: Withdrawal cost KSH 30 = USD 0.40. M-
PESA cash out fee, amounts less than $30 is an
additional KSH 25 = USD 0.33. full withdrawal is
USD 0.73. Equity also a KSH 5 = USD 0.07) for
balance inquiry and mini-statement.
The Future of Mobile Services in Rural Emerging Economies 6
7. SchoolPay
Description
SchoolPay is a PesaPal service that helps
customers pay for school fees on the internet
safely using a mobile money account, credit card
or paypal account.
PesaPal also allows customers to buy goods and
services from PesaPal enabled shops and make
Internet payments using your mobile phone.
SchoolPay helps parents pay school fees using mobile phones
Takeaway
• Enables schools improve their service delivery
Location: Kenya
and parents deposit fees via M-PESA
Date of Launch: 2010
Target: Primary and Secondary Schools and
Parents
Category: Network Application
Technology: SMS, USSD, WAP
Service Provider: Safaricom
Partner: PesaPal
Status: Operational
Cost: The schools that have linked their accounts
to the web-based platform pay Sh10,000 per
term.
The Future of Mobile Services in Rural Emerging Economies 7
8. Kilimo Salama
Description
Kilimo Salama offers weather index/micro-
insurance to small holder farmers in Kenya. This
‟pay as you plant‟ allows farmers to „‟try out‟
insurance.
Weather stations ensure timely collection and
reporting of weather data.
Phone numbers linked to a weather station receive
a confirmation of their payout through M-PESA via
SMS.
Kilimo Salama provides index-based insurance to small farmers
Experience shows that as farmers learn to trust
Location: Kenya insurance, they expand their coverage and are
Date of Launch: 2010 comfortable investing more in their farm, raising
Target: Small Holder Farmer their productivity and increasing their food security.
Category: Network Application
Takeaway
Technology: SMS, USSD, WAP • Provision of index-based insurance for
Service Provider: Safaricom smallholder farmers and claim payments made
Partner: Syngenta Foundation for Sustainable through M-Pesa
Agriculture and UAP Insurance Limited
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 8
9. M-SEWA
Description
M-SEWA is a software set up in the bank‟s back
end and enables it to be deployed on TATA Indicom
phones.
SEWA–Self Employed Women‟s Association and
welfare runs a Micro Finance Institution (MFI) that
collect micro savings from its various customers.
The software reduces effort of duplication required
in recording transaction by agents by updating it
real time and the bank will have better knowledge
M-SEWA helps micro finance Institutions to manage data
of funds available making the system seamless.
Location: Ahmedabad, India Takeaway
Target: NGOs and other associations • Enable data management for micro finance via
Category: Network Application application
• Targeting existing services and provision of
Technology: Software
infrastructure and other management solutions
Service Provider: Tata Indicom
Partner: SEWA, Atom Technologies, IPTL and
ADC Krone
The Future of Mobile Services in Rural Emerging Economies 9
10. EkGaon
Description
EkGaon allows central tracking and management
of funds for the loan takers and the finance
providing institutions.
It is essentially a mobile based Management
Information System (MIS) for loan agents. EkGaon
is starting with finance but intends to expand to
other use cases later.
An NGO field officer helps the villagers with
Ek Gaon helps to track and manage funds microcredit and savings transactions through a
software on their phones.
Location: Tamil nadu, Rajasthan and India Once the transaction is complete the information is
Date of Launch: 2002 stored as an encrypted SMS and transmitted in
Target: Illiterate and rural population – provide encrypted form across the mobile network to the
access to financial service to BOP servers. It is decrypted on the servers within 2-3
seconds in the real time. The officer then issues a
Category: Network Application
receipt to the client using a portable thermal printer.
Technology: SMS, IVR and WAP
Partner: Ek Gaon Takeaway
Staus: Full scale with revenues of 1.5 crores in • Provision for financial service providers to track
2008 and manage funds of the customers via SMS,
Cost: EkGaon Gets paid 25 paise per transaction IVR and WAP
by its partners
The Future of Mobile Services in Rural Emerging Economies 10
11. EKO
Description
Eko India Financial Services Pvt. Ltd. provides
business correspondent (BC) service through
mobile banking for SBI and ICICI Bank
It provides no-frills bank accounts and deposit,
withdrawal and remittance services targeting non-
banking customers through mobile handsets using
USSD technology (e.g.*141# for mobile balance
check)
EKO makes a tiny commission on every
EKO provides financial services through mobile banking
transaction it processes. When a customer opens
an account, receives an Account Activation Kit
Location: India containing an Okekey booklet. Post registration
Date of Launch: 2007 one can deposit and withdraw cash from the
Target: Communities with no access to banks nearest Eko CSP and conduct a host of other
Category: Network Application transactions.
Technology: USSD
Takeaway
Partner: EKO, State Bank of India and ICICI • Enable financial institutions to reach and
Bank facilitate services to the unbanked population via
Staus: Operational, Customer base 220,000 as of USSD
November 2010
The Future of Mobile Services in Rural Emerging Economies 11
12. M-Finance
Take Aways
• India lacks rapid progress when it comes to mobile financial services due to stringent regulations governing
financing transactions
• Most of the services are SMS based and people are sceptical of using voice for authentication
• Usage of USSD in Financial services for secure transactions
• Targeting people with poor access to formal financial services (M-PESA, M-KESHO, EKO)
• Enable saving money, loans and insurance facilities (M-KESHO, EKO)
• M-Finance services enable data management, track funds, and payment options for energy, school fees
and micro-finance
The Future of Mobile Services in Rural Emerging Economies 12
15. Nompilo
Description
A Community Care Worker (CCW registers a new
patient electronically by assigning them a unique
2D barcode to them.
Nompilo shows the CCW the type of information
needs to be collected, including
• personal information for administrative purposes
• medical/ physiological data to support the
treatment plan
At each visit, the CCW scans the patient’s 2D
Mobile 2D barcode and reader used to update patient information
barcode with their mobile phone to link the new
data immediately to that patient‟s unique electronic
Location: South Africa ID in the back-end system.
Date of Launch: 2010
Target: Community Care Workers (CCW) Patient „s current and historical information can be
viewed by the assigned district manager.
Category: Network Application
Technology: 2D barcode, mobile internet Takeaway
Service Provider: Vodafone • Usage of bar codes and mobile bar code readers
Partners: GeoMed, Valley Trust, Choice Trust, to update patient information
Zanempilo and Department of Health
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 15
16. SMS for Life
Description
SMS for Life is a drug tracking solution for malaria.
Once a week, automated reminder text
messages are sent to each health facility to count
their stock and send back their data.
Free credits act as an incentive for timely response
from the health centers. The system automatically
sends a reminder text message in case of delay.
Aggregated data is updated on a web-based
Woman accessing mobile phone dashboard.
Location: Tanzania District medical officers can access this information
Date of Launch: 2010 via a computer or smart phones for
Target: Community Health Centers (CHC) • follow-up action
• interrogate aggregated data to provide early
Category: Network Application
warnings about potential new malaria outbreaks
Technology: SMS • move stocks to different parts of the region as
Service Provider: Vodafone demand requires
Partners: Novartis, Roll Back Malaria
Partnership, IBM and Ministry for Health Takeaway
Status: Operational • SMS based data collection for drug tracking and
stock management
• Mobile credits used as incentives to increase
efficiency of the data updation
The Future of Mobile Services in Rural Emerging Economies 16
17. Project Siwa
Description
Project Siwa aims to empower a 23000 member
isolated settlement in the Siwa using sustainable
ICT solutions.
The project develops tele-medicine services
between the Centre of Excellence in „Shatby
Paediatric Hospital‟ „in Alexandria University and
Siwa Central Hospital.
It is equipped with a point to point video conference
solution connecting SIWA Central Hospital to
Map showing Siwa Oasis
provide remote consultation for child diseases.
Location: Egypt Paediatric was targeted for the first pilot due to the
Date of Launch: 2006 high rate of child mortality.
Target: Siwa Community, especially children
The tele-medicine initiative also seeks to improve
Category: Social initiative (non-mobile)
the professional development of its medical
Technology: Computer and Internet personnel through tele-consultancies with experts.
Service Provider: Vodafone Foundation
Partners: Egypt ICT Trust Fund, Ministry of Takeaway
Information and Communication Technology, • Usage of Video Conferencing for connecting
WHO, Ministry of Health, Alexandria University remote patients to qualified doctors
and Siwa NGO
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 17
18. Medical Smart Card
Description
The prepaid card offered by Nairobi's Pumwani
Maternity Hospital enables holders to upload small
amounts of money through the M-PESA cell phone
money transfer facility.
When women visit Pumwani, the cost of their
medical care is deducted from their savings on the
pre-paid card.
The project focuses on key health topics
• disease surveillance
Women at the antenatal clinic
• supply chains
• human resources
Location: Kenya
Target: Women and Children It encourages families to save for childbirth and
Category: Network Application other health needs
Technology: M-PESA- SMS, USSD, WAP
Takeaway
Service Provider: Vodafone
• Offering tailored payment solutions over the
Partners: Pumwani Maternity Hospital and UN existing M-PESA model
Foundation
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 18
19. iDART
Description
The intelligent dispensing of ART (Antiretroviral
drugs) or iDART helps pharmacists provide
patients the assistance and accurate dispensing of
drugs.
iDART software is used by pharmacists to
• manage supplies of ARV stocks
• print reports
• manage collection of drugs by patients.
Information about requirements and internal clinical
Women accessing iDART software data such as identifying patients who have not
collected their medication for an extended period of
Location: South Africa time is sent to the government and international
Target: Pharmacies funders.
Category: Web tools
Takeaway
Service Provider: Vodafone Foundation
• Facilitate pharmacies in remote public health
Partners: The RAITH Foundation, Johns Hopkins clinics, especially to dispense ARV drugs
Health and Education in South Africa, Bowman • Web based software solutions
GilFillan, and Cape Leadership Centre and
Internet Solutions
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 19
20. Hospital-Patient Funding
Description
Using M-PESA, CCBRT sends money to fistula
survivors to cover travel costs to the hospital in Dar
es Salaam for their repair surgery.
The money is sent via SMS to fistula volunteer
ambassadors, who may be former patients, health
workers, or staff of nongovernmental organizations,
to identify and refer women suffering from fistula
for treatment.
The ambassadors retrieve the money at the local
Health ambassador assisting patient
M-PESA agent and buy bus tickets for the patients.
When the patient arrives at the hospital, the
Location: Tanzania ambassador receives a small incentive, again via
Target: Fistula patients M-PESA.
Category: Social initiative
Takeaway
Technology: M-PESA- SMS, USSD, WAP
• Usage of M-PESA to provide monetary
Service Provider: Vodafone
incentives to Health workers/ambassadors
Partners: Comprehensive Community Based enabling more patients to overcome
Rehabilitation in Tanzania (CCBRT) transportation problems
Status: Operational • This also introduces many to M-PESA and the
benefits of the same
The Future of Mobile Services in Rural Emerging Economies 20
21. Medline
Description
Medline is a private emergency health service
company serving approximately 400 locations.
Vodafone users are given an option of a free
subscription to Location Identification Service
included in the Medline Health Package.
When a Vodafone user who is also subscribed to
this service calls Medline Emergency Center, their
general location will be identified through the
Vodafone technical infrastructure which covers 81
Emergency health services
cities.
Location: Turkey This information will be viewed by Medline to direct
Target: Emergency patients, Vodafone Medline paramedics to the area.
subscribers
Category: location based network service Takeaway
Service Provider: Vodafone • Identification of subscriber location and provision
of emergency services
Technology Voice calls
Partners: Medline
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 21
22. SMS4Learning
Description
SMS4Learning uses the Frontline SMS platform to
reach out to healthcare workers immediately after
training as well as during the gaps between in-
person visits.
SMS4Learning uses well-crafted and targeted text
messages to support and reinforce learning
objectives from training as well as the performance
indicators used in the quality assurance process.
Takeaway
SMS4Learning interface showing instructions for health workers
• Training based on SMS to healthcare workers to
increase the quality of service
Location: Afghanistan
Date of Launch: 2010
Target: Healthcare worker
Category: Network Service
Technology: SMS
Partners: USAID-funded SHOPS program (in
particular, Abt Associates and Marie Stopes
International)
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 22
23. MoTeCH
Description
This service provides time-specific information to
pregnant women and their families on pregnancy
each week through SMS or voice messages in
local languages.
Information provided is a mixture of
• alerts and reminders for care seeking
• actionable information and advice to help deal
with challenges during pregnancy
• educational information, including milestones in
foetal development, promotion of good health
Women accessing information on prenatal and neonatal care
practices, and songs about breastfeeding
Location: Upper Eastern, Central, Ghana Takeaway
Date of Launch: 2010 • SMS and IVR solutions for providing quality
Target: Mothers and New Born Babies prenatal and neonatal care
• Songs are used as a medium to carry
Category: Network Service
information
Technology: SMS and Voice
Service Providers: MTN, Vodafone, Tigo
Partners: Bill &Melinda Gates Foundation,
Mailman School of Public Health, Grameen
Foundation and Ghana Health Service
Status: Operational
Cost: $ .03 (SMS), $.11 (GPRS, per MB)
The Future of Mobile Services in Rural Emerging Economies 23
24. Wellness World
Description
Wellness World provides information on a daily
basis to Uninor prepaid mobile subscribers around
• heart care
• women's health
• diet and nutrition
• HIV and sexually transmitted diseases
• pain management
• sexual health
• stress, love, relationship
Consumer accessing health related information • adolescent issues
Location: India To subscribe users have to dial in a code. This pan
Target: Uninor prepaid mobile subscribers India service is available in Hindi and English,
Category: Network Application 24/7, 365 days a year.
Technology: SMS and IVR
Takeaway
Service Provider: Uninor
• SMS and IVR based 24/7 Health advice and
Partners: Handygo Technologies Pvt. Ltd,
counselling
Vidyasagar Institute of Mental Health and Neuro-
Sciences, GM Modi, and Jaipur Golden • Mera Doctor and Jeeyo health(Spice) are similar
services
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 24
25. CycleTel
Description
Women can subscribe to CycleTel via SMS on the
first day of the menses after which a text message
is sent to her mobile indicating her fertility status as
per the 8-19 day fertile window.
Takeaway
• Day to Day SMS based information targeting
women helping them understand fertility cycle
Mobile phone with SMS on fertility status
Location: Uttar, India
Date of Launch: 2010
Target: Women in developing countries
Category: Network Application
Technology: SMS
Service Provider: Vodafone, Reliance & Airtel
Partners: Institute for Reproductive Health,
Georgetown University
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 25
26. Sana mobile
Description
Sana application is used to do a large scale risk
assessment for
• cancer
• cardiovascular disease
• screen maternal complications (e.g.
Preclampsia)
• assess nutritional status of children.
Equipped with the Sana application, ASHAs
(community health workers) go door to door in and
around Bangalore, asking questions and taking
Sana application interface
pictures of oral lesions, which were evaluated by
oral surgeons.
Location: India
Date of Launch: 2010 Takeaway
Target: ASHAs, areas with lack of trained • Enabling Health Workers with mobile
physicians applications to capture information for screening
Category: Web and mobile hybrid application
Technology: OpenMRS
Partners: MIT‟s NextLab
Status: In 6 months, they were able to screen 400
high-risk cancer patients.
The Future of Mobile Services in Rural Emerging Economies 26
27. Texting with a Purpose
Description
Texting with a Purpose gave mobile phones to
community health workers (ASHAs) in the Uttar
Pradesh, India in order to track live births and
deaths.
The ASHAs filled out mobile forms and submitted
them via SMS to a central database in order to
better monitor maternal and neonatal health in the
region.
Takeaway
Flow chart of how Texting with a Purpose work • Use of SMS to track births and deaths accurately
and enable community health workers to monitor
Location: Uttar Pradesh, India maternal and neonatal health effectively
Date of Launch: 2009
Target: ASHAs, Pregnant Women and New Borns
Category: Network Application
Technology: SMS
Partners: Catholic Relief Services and Maternal
and Neo-Natal Health Monitoring Program
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 27
28. m4RH
Description
The Mobile for Reproductive Health (m4RH)
project is conceptualized as an automated, text-
based system that is compatible with all mobile
phones to maximize reach and access to family
planning information.
By sending a free SMS short code to 448, mobile
phone users can access information about eight
contraception methods and the location and phone
numbers of nearby reproductive health clinics.
Flow chart of how m4RH works
Takeaway
• Provision of information and assistance through
Location: Kenya SMS on Family Planning
Target: Married couples
Category: Network Service
Technology: SMS
Service Provider: Zain
Partners: Family Health International (FHI), Text
to Change (TTC)
The Future of Mobile Services in Rural Emerging Economies 28
29. Project Masiluleke
Description
Project Masiluleke helps reverse the HIV/AIDS
and tuberculosis (TB) crises. It taps the cell phone
as a high-impact, low-cost means to deliver
healthcare information and catalyze increased
testing.
It uses text messages, delivering approximately
1,000,000 HIV/AIDS and TB messages each day,
for 1 year, to the general public.
Consumers receiving SMS related to HIV and TB
These messages are broadcast in the unused free
form of SMS space of “Please Call Me” (PCM),
Location: South Africa widely used in South Africa and across the
Date of Launch: 2008 continent.
Target: Underprivileged communities
Category: Network Service The messages connect mobile users to existing
Technology: SMS HIV and TB call centres with trained operators
providing callers with healthcare information.
Service Provider: MTN
Partners: Frog Design, Pop!tech, iTeach,
Praekelt, Aricent and Nokia Siemens Takeaway
Status: Operational • Usage of Please Call Me service to encourage
people to call for information and assistance on
HIV and TB
The Future of Mobile Services in Rural Emerging Economies 29
30. mPedigree
Description
The mPedigree program has been striving to
establish an “Electronic Resource System” for
Africa‟s under-resourced health sector.
It is exploring means to bridge the continent to the
Indian sub-continent and East Asia against the
backdrop of fast expanding pharmaceutical trade
between the two regions.
User checking information of medicine on mobile phone Emphasizing the importance to consumers to
query the origin of their medicines and to establish
Location: India and Ghana
whether they are genuine or potential dangerous
Date of Launch: 2007
imitations through basic text messaging using
Target: Patients
mPedigree‟s mobile phone platform
Category Network Application
Technology: SMS and IVR Takeaway
Service Provider: Tata Indicom, MTN, Orange, • Support pharmaceutical trade and provide
Tigo & Airtel information related to medicines to patients
Partners: TED, HP, Expresso, Ashoka, World across regions via SMS and IVR
Economic Forum, Glo & the Nigerian National
Agency for Drug Administration & Control
(NAFDAC)
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 30
31. Sparsh
Description
Sparsh seeks to address young people's use of
pornography or uninformed peer advice to get
information on sex-related topics.
Deals with contents like puberty, menstruation,
masturbation, first time sex, contraception, erectile
dysfunction and sexually transmitted diseases.
Sparsh is currently available in English, Hindi and
Sparsh endorsement poster Marathi languages.
Location: India Takeaway
Date of Launch: 2010 • SMS and IVR are used in combination to
Target: 13-30 years age group address issues and provide information
Category: Network Application otherwise considered taboo
Technology: SMS and IVR
Service Provider: Tata Docomo
Partners: Family Planning Association of India
(FPAI)
Status: Operational
Cost: Customers can access this service for at Rs
10 for 10 days by dialling 529222
The Future of Mobile Services in Rural Emerging Economies 31
32. NETRA
Description
NETRA allows users to get accurate prescriptions
for vision problems in a cheap and accessible way
through a clip-on camera lens and manipulable
light displays.
Eye patients look through a clip-on lens at a very
close range and align the patterns displayed on a
mobile phone screen. The number of
manipulations needed to align the images reveals
the level of refractive error in the user's eye.
Netra hardware attached to a mobile phone
Takeaway
Location: India • Provide a cheap, portable way to diagnose vision
disorders via mobile attachment
Date of Launch: 2011
Target: Eye Patients
Category Native application and hardware
Service Provider: Vodafone
Partners: MIT Media Lab
Status: On-going
Cost: $ 2
The Future of Mobile Services in Rural Emerging Economies 32
33. M-Health
Take Aways
• Mobile credits used as incentives for greater efficiency while updating data (SMS for Life) and monetary
incentives for ambassadors enabling patients to reach health care services
• Telemedicine
• Facilitate the growth of pharmacies in remote public health clinics, especially to dispense ARV drugs
• Identification of subscriber location and provision of emergency services (Medline)
• Training based on SMS to healthcare workers to increase the quality of service
• SMS and IVR based 24/7 Health advice and counselling
• Provision of information and assistance through SMS on Family Planning
• Usage of Please Call Me service to encourage people to call for information and assistance on HIV and TB
• Support pharmaceutical trade and provide information related to medicines to patients across regions via
SMS and IVR
• SMS and IVR are used in combination to address issues and provide information otherwise considered
taboo
• Health sector has the highest number of services when it comes to mobile solutions
• The target audience for m-health solutions are largely women and children
• Approximately 1/3rd of m-health services are targeted at health care providers (not patients). These include
assistance in monitoring, tracking, diagnosing, evaluating, and dispensing drugs
• Information on precautionary measures through m-health services are more than on curative measures
• Curative, consultation and monitoring and tracking.
• m-health solutions are predominantly text based.
• M-PESA services are currently used for transport, accommodation and bill payments - could potentially be
used more
The Future of Mobile Services in Rural Emerging Economies 33
34. Source of Information
Nompilo iDART
http://enterprise.vodafone.com/insight_news/2011-25-02-mobile- http://www.cell-life.org/dispense-idart
technology-and-heathcare-south-africa.jsp
http://mhealth.vodafone.com/global/mhealth/solutions/mobile_flexible_
working/field_force_enablement/community_care/index.jsp Hospital-patient funding
http://www.geomed.co.za/index.php?option=com_content&view=article http://africahealthitnews.com/blogs/?p=145
&id=188&Itemid=130 http://www.cbmuk.org.uk/sites/default/files/uploads/press_releases/cell-
phone-technology-leads-to-doubling-of-womens-fistula-surgeries-in-
SMS for Life tanzania.pdf
http://www.corporatecitizenship.novartis.com/patients/access-
medicines/access-in-practice/sms-for-life.shtml Medline
http://www.rollbackmalaria.org/psm/smsNewsStory1.html http://mhealth.vodafone.com/global/mhealth/news_events/news/medline
http://mobilemarketingmagazine.com/content/sms-life-saves-lives- _location_identification_service.jsp
tanazania http://www.medline.com.tr/AcilDurumHizmetleri
http://reliefweb.int/node/354041
SMS4Learning
Project Siwa http://edutechdebate.org/meducation-initiatives/sms4learning-
supporting-healthcare-providers-through-frontlinesmslearn/
http://theentrepreneurialist.net/2011/01/29/vodafone-egypt-a-tale-of-
profits-over-ethics/
http://www.stockholmchallenge.org/project/2010/integrated-program- MeraDoctor
develop-siwa-oasis-using-ict http://mhealthventures.in/
http://www.vodafone.com/content/index/about/sustainability/sustainable
_societies/our_contributiontodevelopment/innovation_for_development. Mobile Technology for Community Health (MoTeCH)
html MOTECH-Early-Lessons-Learned-March-2011-FINAL.pdf
http://www.mb.com.ph/articles/290735/ict-rural-communities http://www.grameenfoundation.applab.org/section/ghana-health-worker-
http://unpan1.un.org/intradoc/groups/public/documents/un- project
dpadm/unpan037162.pdf
Wellness World
Medical Smart Card http://www.healthtechzone.com/topics/healthcare/articles/174449-new-
http://www.openideo.com/open/maternal-health/inspiration/improving- pan-india-service-provides-mhealth-services-country.htm
access-to-health-information/
The Future of Mobile Services in Rural Emerging Economies 34
35. Source of Information
Jeeyo Healthy mDhil
http://news.in.msn.com/technology/article.aspx?cp- http://www.mdhil.com/
documentid=5283215
http://www.knowyourmobile.in/news/976049/spice_gears_for_mhealth_ mPedigree
services.html http://www.mpedigree.net/mpedigree/index.php?option=com_content&vi
ew=article&id=46&Itemid=53
NETRA
http://web.media.mit.edu/~pamp.. NETRA
http://www.mobileactive.org/case-studies/netra http://web.media.mit.edu/~pamp..
http://www.mobileactive.org/case-studies/netra
CycleTel
http://www.irh.org
http://mobileactive.org/resear...
http://www.mobileactive.org/case-studies/family-planning
Sana Mobile
http://www.mobileactive.org/case-studies/sana-mobile
http://www.sanamobile.org/inde...
Texting with a purpose
http://www.mobileactive.org/case-studies/texting-purpose-catholic-
relief-services-use-mobiles-india-track-health
http://crs.org/
m4RH - Mobile for Reproductive Health
http://www.fhi.org/hld/Mobile_Reproductive_Health/index.html
Project Masiluleka
http://www.frogdesign.com/services/project-
masiluleke.html#/images/project-m-gallery_7.jpg
http://www.frogdesign.com/press-release/poptech-unveils-project-
masiluleke.html
http://www.poptech.org/project_m
The Future of Mobile Services in Rural Emerging Economies 35
37. Community Power
Description
In remote areas with lack of power supply mobile
base stations generate their own off-grid power to
function.
This has been achieved by running diesel
generators at each site. Operators are even
installing renewable energy equipment, such as
wind turbines and solar panels, to power their base
stations.
Mobile network operators provide electricity
Mobile base stations generate their own off-grid power
beyond the base station and into local communities
which the GSMA Development Fund calls
Location: India and South Africa “Community Power”
Target: Community in remote villages with lack of
electricity Operators can provide excess power through their
Category: Social initiative network infrastructure to the community for small
needs like charging up mobile handsets large
Service Provider: Vodafone
household batteries and rechargeable lanterns.
Partner: GSMA Development Foundation
Status: Operational Takeaway
• Enable mobile network operators to provide
affordable power supplies to people in remote
areas without access to the electricity grid.
The Future of Mobile Services in Rural Emerging Economies 37
38. Lifelink
Description
Lifelink allows consumers to access clean water by
paying a small fee using their M-PESA accounts.
Local community can buy water pumping system
with borrowed money from the local bank. Each
user of the system is provided a key fob, or smart
card onto which the user can transfer money using
their M-PESA account, which is then used to get
water at the dosing station.
The money from the transaction is stored at
Water supply for community members
Safaricom and monthly transferred to community
bank account.
Location: Kenya
Target: Community in remote villages with low The account is used to repay the loan with a small
access to water percentage of the loan that is transferred to a
Category: Network Application service account, that assures the community has
enough money to after sales service, salaries,
Technology: SMS, USSD, WAP
profit sharing.
Service Provider: Safaricom
Partner: Local community organization, Grundfos, Takeaway
micro-financing institution • Small payments towards purchasing safe
Status: Operational drinking water are made through M-PESA
• Introduction of M-PESA to to remote
communities
The Future of Mobile Services in Rural Emerging Economies 38
39. NextDrop
Description
NextDrop provides households with accurate and
timely information about local piped water delivery
over cell phones.
This information comes from water utility
employees who call IVR when they open valves to
distribute water.
These reports are used to generate real-time water
availability updates and notifications 30-60 minutes
Next Drop uses crowd sourcing to rely information
in advance of water delivery.
Location: Hubli, India Residents receive SMS updates 30-60 minutes
Target: Households awaiting drinking water prior to water delivery
Category: Network Application
Technology: SMS and IVR Takeaway
• Vital daily information provided to the community
Partner: UC Berkley School of Information,
School of Public Policy and Civil and via SMS and IVR
Environmental Engineering Department • Usage of SMS to feed data into the system
Status: Operational about water timings and then informing the
community
The Future of Mobile Services in Rural Emerging Economies 39
40. M-Utilities
Take Aways
• Introduction of M-PESA to remote communities by offering them payment option for electricity and water
• Vital daily information provided to the community via SMS and IVR (Next Drop)
• Usage of SMS to crowd source data about water timings and relying that information to the community
• There is a focus on enabling better access to clean drinking water and electricity
The Future of Mobile Services in Rural Emerging Economies 40
41. Source of Information
Community Power
http://s3.amazonaws.com/files.posterous.com/robjones/hzG8c2D1ATPf
VGJMixtRZdty1B8Po9lURtanJYbA33bMigX4GanpVS8fpNRe/gpfm_co
mmunity_power11_white_p.pdf?AWSAccessKeyId=AKIAJFZAE65UYR
T34AOQ&Expires=1310018682&Signature=H4W%2Bnp7uPPAqoQgW
q7fm%2FuWQrK0%3D
http://www.vodafone.com/content/index/about/sustainability/sustainable
_societies/our_contributiontodevelopment/innovation_for_development.
html
Lifelink
http://www.cisco.com/web/about/ac79/docs/ps/PeopleCenteredICT_IB
SG_0411FINAL2.pdf
http://www.dcca.dk/graphics/publikationer/CSR/CSI_Report.pdf
http://www.dcca.dk/graphics/publikationer/CSR/CSI_Cases.pdf
NEXTDROP
http://nextdrop.org//
http://www.ischool.berkeley.edu/files/student_projects/nextdrop_final_r
eport.pdf
The Future of Mobile Services in Rural Emerging Economies 41
43. Digital Village
Description
Setting up centres with fast 3G internet access,
scanners and 10-20 computers
Kenya Data Networks (KDN) to set up smaller
digital kiosks, running up to 5 computers at a
divisional level.
Telkom Kenya is working on rolling out 3G and
CDMA mobile wireless technology to boost
connectivity in the rural areas
A digital village in Kenya
Location: Kenya Takeaway
Target: Unemployed rural community members • Provision of internet kiosks to improve
employment opportunities through information
Category: Internet centre
dissemination
Technology: Computers, 3G and CDMA
Service Provider: Safaricom, Telkom, Zain
Kenya & Essar telecoms
Partners: Kenyan Government initiative
Status: Operational, Safaricom has established
500 digital centres using 3G.
The Future of Mobile Services in Rural Emerging Economies 43
44. Many to One SMS
Description
The application helps government ministries
monitor labour at National Rural Employment
Government Schemes (NREGS) work sites.
The secretary of every Gram Panchayat ,
periodically sends an SMS in a prescribed format
to a designated telephone number
The SMS is automatically transferred to an
electronic database and the information is
Many to One SMS database displayed on a dynamic webpage.
Location: India
The Many to One SMS based reporting system
Target: Gram Panchayat and GOI
assists in reducing time delays in information-
Category: Network Application, Web application gathering.
Technology: SMS
Status: Operational Takeaway
• SMS used to collect data from the people to use
for labour monitoring by governmental bodies
The Future of Mobile Services in Rural Emerging Economies 44
45. Paperless Admission System (SUST)
Description
Automated registration system and payment
method for the applicant which does not require
filling up traditional application form, bank draft
even any attested documents.
All information on the admission process can be
accessed through typing SUST HELP and sending
an SMS to 16222 number from any mobile phones.
To apply for a particular unit, an applicant needs to
type first three letters of his/her board, roll number
A registration confirmation SMS from SUST of the HSC examination, year and the unit's
category, and send these to the same number.
Location: India
Date of Launch: 2010 The information is processed and verified by the
Target: Students seeking admissions into Education Board and eligible candidates receive a
University confirmation message and specific balance will be
Category: Network Application deducted from the mobile number instantly
Technology: SMS
Takeaway
Partner: Shahjalal University of Science and • SMS based registration systems to minimize
Technology material and time requirement in educational
Status: Operational institutions
The Future of Mobile Services in Rural Emerging Economies 45
46. M-Distribution
Description
The m-Distribution application ensures
transparency and proper distribution of food grains
to all ration card holders, especially those below
the poverty line.
The application enables effective inventory
management leading to the elimination of unethical
practices including hoarding and arbitrary price
escalation.
Takeaway
Women waiting in line for ration
• Mobile internet based inventory management in
government food supply & distribution
Location: India
Date of Launch: 2010
Target: Government officials
Category: Network Application
Technology: GPRS
Partner: Food and Civil Supply Department of
Kolhapur
The Future of Mobile Services in Rural Emerging Economies 46
47. GovSMS Portal
Description
GovSMS Portal offers three services from three
different government organizations
• railway time table and train delay information
• crop prices in popular market places
• weather information.
Takeaway
• Bulk SMS solutions for providing information to
the citizens
GovSMS provides information on crop prices and weather
Location: Sri Lanka
Date of Launch: 2009
Target: Government and citizens
Category: Network Service
Technology: SMS
Partner: Information and communication
technology agency of Sri Lanka (ICTA)
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 47
48. Durjog Satarka Bani
Description
The DMIN (Disaster Management Information
Network) web portal shares, coordinates and
disseminates disaster management information,
programs and guidelines from source down to the
last mile.
The portal enables DMIC to collect, analyze and
disseminate information for risk reduction and
emergency response.
People receive warnings like flood on their cell
Duryog Satarka Bani provides flood warnings
phones through SMS.
Location: Bangladesh Takeaway
Date of Launch: 2009 • SMS used for alerting people of a particular area
Target: Citizens against natural calamities and disasters
Category: Network Service
Technology: SMS
Service Provider: Grameen Phone and Tele Talk
Partners: Comprehensive Disaster Management
Programme (CDMP), UNDP and Government of
Bangladesh
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 48
49. M-Governance
Take Aways
• Provision of internet kiosks to improve employment opportunities through information dissemination
• SMS is used in M-Governance services to collect data (Many to One SMS), register students (SUST), and
provide critical information (Durjog Satarka Bani)
• Mobile internet based inventory management in government food supply & distribution
• All m-governance services are text based making it easier to record and compile information
• M-Governance services make government process, such as data collection, more efficient for the
government
• There are currently no two-way interactions between government bodies and citizens
The Future of Mobile Services in Rural Emerging Economies 49
50. Source of Information
Digital Village
http://www.itnewsafrica.com/2010/04/kenya-rolls-out-digital-village-
project/
http://ictupdate.cta.int/en/Links/Web-Resources/Kenya-rolls-out-digital-
village
Many to One SMS
http://mbillionth.in/2010/07/24/many-to-one-sms/
GPS/GSM Based Train Tracking System
http://mbillionth.in/2010/07/24/gpsgsm-based-train-tracking-system/
Paperless Admission System (SUST)
http://mbillionth.in/2010/07/24/paperless-admission-system-sust/
http://www.thedailystar.net/newDesign/news-details.php?nid=154679
M-Distribution
http://mbillionth.in/2010/07/24/m-%E2%80%93-distribution/
http://test.defindia.net/project/m-distribution
GovSMS Portal
http://manthanaward.org/section_full_story.asp?id=964
WWW.ICTA.LK
Durjog Satarka Bani
http://www.dmic.org.bd/dmin/
The Future of Mobile Services in Rural Emerging Economies 50
52. Fight Illiteracy
Description
Fight Illiteracy aims to eradicate illiteracy within 5
years. The program aims to educate 17 million
people through young Egyptian volunteers.
They will conduct SMS/USSD-based quizzes to
track student progress & provide small incentives
through M-Pesa
UNESCO will provide the advanced syllabi and
technologies to aid the initiative.
Providing education through mobile phones
Governmental support to turn it into a national
illiteracy eradication campaign
Location: Egypt
Date of Launch: 2011 Takeaway
Target: Illiterate citizens • Track progress in education through SMS &
USSD
Category: Network Application
• Encourage learning through incentives via M-
Technology: M-PESA - SMS, USSD, WAP ??? PESA
Partners: Vodafone Egypt Foundation, UNESCO,
Life Markers Association and General Authority for
Literacy and Adult Education
Status: In market
The Future of Mobile Services in Rural Emerging Economies 52
53. Project Siwa
Description
Project Siwa provides technological interventions
to deliver information relevant to the remote Siwa
community in the areas of education, health and
economic empowerment.
According to custom women do not leave home for
education. Egypt ICT-TF created a customized
ergonomic embedded single CPU called Tabluter
that runs for 4 independent users. It is used as
mobile Educational Lab situated in individual
homes.
View of Siwa Oasis
In education, the project supports Smart Schools
Location: Egypt and Libya that are fully equipped with computers, connectivity
Date of Launch: 2006 and provides teachers capacity building. The
Target: Women and youth computer labs are used as Community Learning
Centres CLCs after school hours.
Category: Social Initiative
Technology: Computers
Takeaway
Partners: Vodafone Egypt Foundation, Egypt ICT
• Provide information access through ICTs in order
Trust Fund (UNDP & Ministry Information and
to aid socio-economic development & gender
Communication Technology (MCIT)), WHO,
balance in the remote areas through computers
Ministry of Health, Alexandria Unversity & Siwa
NGO
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 53
54. Learn English
Description
Learn English is an interactive multi-lingual voice
based language learning experience on mobile
phones. Subscribers receive lessons over
Interactive Voice Response(IVR) with important
words of a lesson sent via SMS.
Basic and advanced level modules are available
and based on the user‟s profession, (for e.g., driver
or a specific want such as attending an interview).
User are given the freedom to
Learn English application‟s Interface • gradually advance from one lesson to the next
Location: India • self evaluate themselves through practice tests
Date of Launch: 2009 • re-learn lessons
Target: Customers with specific English language
Takeaway
requirements
• Enable users to learn a language via SMS and
Category: Native Application, Network Application
IVR
Technology: IVR and SMS
Service Providers: Vodafone, Airtel and Idea
Partners: BPL mobile, Yahoo, IMS, Rediff.com,
OnMobile, Success competition, Ideal, Yukti,
Harper Collens, Britannica Mobile, CDAC,
PEARSON, Nokia
Status: Operational
The Future of Mobile Services in Rural Emerging Economies 54
55. English Seekho
Description
English Seekho is a language learning program
that uses the instructional technology offered by a
mobile phone.
It‟s an IVR application, dialled from any mobile
phone and accessible 24/7. The service is
available for both pre-paid and post-paid
subscribers.
The application guides the user through audio clips
that teach spoken English. It has 5 different levels
Learn spoken English through mobile phones
namely Basic Course, Social Course, Professional
Course, Advanced Course & Full Course.
Location: India
Date of Launch: 2009 Takeaway
Target: Migrant workers and rural youth • Enable the underprivileged to learn the basic
spoken English via IVR
Category: Network application
Technology: IVR
Service Providers: Tata Docomo
Partners: IL&FS Education and Technology
Services Limited
Status: Operational
Cost: Rs.20/- per month 60 paise per minute.
One lesson 5-8 minutes costing Rs. 70-80
The Future of Mobile Services in Rural Emerging Economies 55
56. Learn English
Description
BSNL users can subscribe to the program by
dialing 1255537.
The content is available for Basic and Advanced
English in nine Indian languages – Hindi, Tamil,
Kannada, Marathi, Bengali, Gujarati, Punjabi,
Telugu and Malayalam.
Daily SMSs and practice tests are a part of the
learning package.
Women accessing mobile phone
Takeaway
• Enable spoken English learning in regional
Location: India languages via SMS & IVR
Target: Rural community
Category: Network application
Technology: SMS, IVR, speech recognition
Service Provider: BSNL
Partners: EnableM and OnMobile
Status: Operational
Cost: Priced at Rs. 20 subscription & Rs. 0.30 per
minute for the call.
The Future of Mobile Services in Rural Emerging Economies 56
57. BBC Janala Project
Description
BBC Janala allows access to short (2-3 minute)
audio lessons by calling a four digit short code.
Return rate of first-time users of BBC Janala is
46% as compared to 5% for other mobile value-
added services in Bangladesh.
Takeaway
• Provide English language lessons to citizens via
call
Woman accessing English lessons on mobile phone • Mobile lessons have especially being successful
among women
Location: Bangladesh
Target: All citizens, especially women
Category: Network Application
Technology: Voice and SMS
Partners: BBC World Service Trust, BBC
Learning English funded by the Uks Department
of International Development (Ukaid)
Status: Operational, "over 3.5 million telephone
calls, over 100,000 web downloads"
Cost: Single session lasts for 3 minutes and
charges are 3 pence
The Future of Mobile Services in Rural Emerging Economies 57
58. Bridgeit
Description
Bridgeit program, provides teachers access to a
digital catalogue of educational videos that are
typically 4-7 minutes in length.
Each video comes with a lesson plan crafted to
allow teachers and students to interact with the
ideas introduced by the video.
Teacher using educational videos to teach students
Teachers download the videos from the server via
a mobile phone connected to a television installed
in the classroom.
Location: Tanzania
Date of Launch: 2007 Takeaway
Target: Schools • Improve pedagogy & facilitates participatory
Category: Training tools (non-mobile) learning, promoting sustainable education reform
Technology: Mobile Internet through mobile internet.
Partners: Tanzania‟s Ministry of Education and
Vocational Training (MoEVT), the Forum for
African Women Educationalists (FAWE), the
Pearson Foundation, the International Youth
Foundation, Nokia Corporation and funded by a
three-year $2 million grant from the U.S. Agency
for International Development (USAID)
Status: by 2010, 150 schools have adopted the
program
The Future of Mobile Services in Rural Emerging Economies 58
