Ad Sales Presentation Pan Regional March 09

Television. Evolved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More. None Better! ,[object Object],[object Object]

Continued Growth ,[object Object],[object Object],[object Object],[object Object],country 3Q 06 3Q 07 3Q 08 Growth Argentina 458,405 576196 776,309 69% Brasil 446,835 1,200,779 1,577,760 253% Caribbean 19,689 26,312 37,308 89% Chile 71,233 93,583 106,722 50% Colombia 88,259 135,084 172,513 95% Ecuador 23,951 26,210 27,331 14% Peru 9,240 34,740 51,233 454% Uruguay 9,600 10,483 13,260 38% Venezuela 381,794 518,924 725,356 90%

DIRECTV Subscribers ,[object Object],[object Object],[object Object],[object Object],Source: TGI Latina Doublebase 2007. Unified Social-Economic Index for Ar,Cl,Co,Ve. Have Internet Access in the Household, Subscribe to DIRECTV, Subscribe to Cable TV, Subscribe to a weekly or monthly magazine, Read a newspaper most days, Listens to radio regularly Note: Data based on self-reported information. Respondents’ gender/age/marital status Pan-Regional includes samples from Argentina (national), Chile (Gran-Santiago), Colombia (6 cities) and Venezuela (6 markets) Source: TGI Latina 2007 Doublebase. Marital Status Age Gender Socio-economic Status

Education Note: Data based on self-reported information. Respondents’ education. Pan-Regional includes samples from Argentina (national), Chile (Gran-Santiago), Colombia (6 cities) and Venezuela (6 markets) Source: TGI Latina 2007 Doublebase. PAN ARG CHI COL VEN ,[object Object]

Employment Note: Data based on self-reported information. Respondents’ employment Pan-Regional includes samples from Argentina (national), Chile (Gran-Santiago), Colombia (6 cities) and Venezuela (6 markets) Source: TGI Latina 2007 Doublebase. PAN ARG CHI COL VEN

Miscellaneous Understand another language on TV Number of individuals in the household Note: Data based on self-reported information. Respondents’ education and household composition Pan-Regional includes samples from Argentina (national), Chile (Gran-Santiago), Colombia (6 cities) and Venezuela (6 markets) Source: TGI Latina 2007 Doublebase.

Ownership ,[object Object],Percentage of DIRECTV subscribers who have ,[object Object],[object Object],[object Object],[object Object],[object Object],Most important car attributes Note: Data based on self-reported information. Respondents’ ownership Pan-Regional includes samples from Argentina (national), Chile (Gran-Santiago), Colombia (6 cities) and Venezuela (6 markets) Source: TGI Latina 2007 Doublebase. Top 10 Car Brands 1 Daewoo Lanos (Col) 2 Peugeout 306 (Arg) 3 Peugeot Partner (Arg) 4 Mazda B200, B2600 (Col) 5 Hyundai Getz (Col) 6 Honda *unspecified (Ar, Cl, Ve) 7 Renault Logan (Col) 8 Ford Escort (Arg) 9 Mitsubishi (Col) 10 Fiat Siena (Arg)

Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],Note: Data based on self-reported information. Respondents’ ownership Pan-Regional includes samples from Argentina (national), Chile (Gran-Santiago), Colombia (6 cities) and Venezuela (6 markets) Source: TGI Latina 2007 Doublebase. Brand Recall Fragrances Top 25 brands ,[object Object],[object Object],[object Object],[object Object],1 Channel (Ar, Co, Ve) 2 Gabriela Sabatini (Ar, Ve) 3 Giorgio Armani (Ar, Co, Ve) 4 Christian Dior (Ar, Co, Ve) 5 Givenchy (Ar, Co, Ve) 6 Kenzo (Ar, Cl, Co, Ve) 7 Benetton (Ar, Co, Ve) 8 Boucheron (Ar, Co, Ve) 9 Gucci (Ar, Co, Mx, Ve) 10 Adidas 11 Cartier (Co, Ve) 12 Dolce & Gabbana (Ar, Co, Ve) 13 Paloma Picasso (Ar, Cl, Co) 14 Yes Saint Laurent (Ar, Co) 15 Ebel (Cl, Co, Mx, Ve) 16 Paco Rabanne (Ar, Cl, Mx, Ve) 17 Hugo Boss (Cl, Co, Mx, Ve) 18 Calvin Klein (Ar, Co, Mx, Ve) 19 Carolina Herrera (Ar, Co, Mx, Ve) 20 Others 21 Tommy Hilfiger (Co, Mx, Ve) 22 Avon 23 Azzaro (Ar, Cl, Co, Mx, Ve) 24 Gianni Versace (Ar, Co) 25 Guess (Ar, Co, Mx, Ve)

Multimedia Solutions TV Mag Web IVR POS DM

Freestyle Campaigning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DIRECTV Multimedia Solutions Television 5MM Subscribers iTV & Internet Interactive Games, Database Access Magazine 1.7MM Readers IVR more than 1MM Calls/Month Points of Sale 4,000 Stores/Kioks Direct Mail 4MM+ Statements Mailed Monthly TRADITIONAL MEDIA Below-the-line One Message, Many Outlets

Premier Television Lifestyle Music Variety Kids Movies ,[object Object],...and many more! News Sports EXCLUSIVE PRODUCTIONS CONCERTS & SPECIAL EVENTS EXCLUSIVE SPORTS COVERAGE AD INSERTION ON OVER 30 CHANNELS TV

TV: Way More to It! ,[object Object],[object Object],Interactive Features & High Definition Television ,[object Object],TV

TV: FIFA World Cup South Africa 2010 ,[object Object],GAMES SCHEDULE FIFA Confederations Cup South Africa 2009 JUNE 14-28, 2009 FIFA World Cup Under-20 2009 Egypt SEPT 25 – OCT 16, 2009 FIFA World Cup Under-17 2009 Nigeria OCT 24 – NOV 15, 2009 FIFA World Cup Beach Soccer 2009 OCT 18 – NOV 28, 2009 World Cup Draw (South Africa) DEC 4, 2009 FIFA World Cup South Africa 2010 JUNE 11, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TV

Sports in Latin America mean Fútbol! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TV: Exclusive Sports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TV

TV: Exclusive Sports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 hours per day of unrepeated high profile sports only on DIRECTV! 5000 hours per year! TV

TV: Concerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TV

TV: Special Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TV

TV: Exclusive Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TV

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Definition TV

Internet: www.directvla.com.ar/co/cl/ve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DIRECTV’s Subscriber Database With access to DIRECTV’s subscriber database, we can create customized email campaigns geo-targeting consumers of interest for your brand / product. Web

Below The Line ,[object Object],[object Object],[object Object]

Magazine: ,[object Object],[object Object],[object Object],[object Object],Mag

IVR: Interactive Voice Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IVR

Point of Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],POS

Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DM

Contact Jesus F. Mata [email_address] [email_address] 212.205.0782 DIRECTV LATIN AMERICA one rockefeller plaza 7th floor New York NY 10020

Ad Sales Presentation Pan Regional March 09

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Editor's Notes