This document provides an overview of the hotel industry in Kolkata, India. It discusses:
1) The hotel industry in Kolkata has seen growth in the number of rooms and hotels over decades, but development has been less than other Indian cities.
2) The government is focusing on IT/ITES to invest in Kolkata and has developed IT parks like Salt Lake and plans a larger park called Rajarhat to fuel economic growth and increase demand for hotels.
3) By 2015, domestic and foreign tourism in Kolkata is expected to rise by 15.63% and 17.18%, respectively, creating more demand for hotel rooms and requiring new hotels to meet the demand-supply gap
This is about strategies of ICICI bank in Indian and global banking industry, which made ICICI bank one of the best private sector bank in India with significant presence in global cities.
competitive market analysis between Amaron and Exide_WhiteBkSenjuti Sarkar
This document provides a competitive market analysis between Amaron and Exide batteries in and around Kolkata, India. It includes an overview of the battery industry and profiles of key players like Exide and Amaron. Primary and secondary research was conducted, including visits to Exide, Amaron, and multi-brand stores, as well as vehicle showrooms. Financial statements were analyzed and questionnaires were used to collect primary data. The analysis found that while Exide remains the market leader, Amaron has grown significantly and represents a threat. Recommendations are provided to help Exide capitalize on opportunities and address weaknesses identified.
This document is a summer internship project report submitted by Dipangshu Sarkar to Jaipuria Institute of Management in partial fulfillment of the requirements for a Post Graduate Diploma in Management. The report details Sarkar's 8-week internship at Axis Bank's Nagpur branch, where he gained exposure and experience in the bank's Clearing, Government Business, Front Desk, and Small and Medium Enterprises departments. The report includes analyses of the operational activities and savings/investment patterns of retail customers in these departments. It also outlines the key learnings and conclusions Sarkar drew from working in each area of the bank during his internship.
MSc BD China Residency Trip Official Reportyehyaeloueini
This document provides a summary of a study conducted by MSc students at GGSB on business development in China. It includes profiles of the student teams that conducted research and company visits. The report discusses current economic issues in China, trends in industries like infrastructure, energy and human resources. It also analyzes the business environment, practices and cultural issues companies face in China. Key learnings are provided on opportunities in industries like tourism, real estate, IT and challenges around management, quality control and government protectionism.
PROFESSIONAL SUMMARY
I am Professional Management Consultant, with many years’ experience in the field of Public Payphone System, Public Address System, Public Surveillance System, Power Diagnostic Systems, Bird Repellent System, Transit Media System, Public Display System, All Purpose Elevators & Lifters, All Purpose Security Gates, Barriers and Turnstiles, Market Surveys, Market Research, Human Resource Management, Corporate Training & HR Development, Women Empowerment, Child Labor, Micro Finance, Large Format Printing, Pharmacy, Real Estate, Transportation etc. I having managed multimillion dollars projects with a proven track record for introducing new technologies into large enterprises. Conducted research on latest inventions and innovations around the world. Represented number of industrial and corporate solutions for Pakistan and other concerned regions. Participated in hundreds of different exhibitions including career exhibitions, industrial exhibitions, energy exhibitions, property exhibitions, educational Exhibitions, Books Exhibitions, Pak-China Exhibitions, Pak-India Exhibitions, and Art & Cultural Exhibitions. Facilitated companies to participate in several exhibitions around the world. Arranged several business seminars, workshops, orientations, new product launches and CEO Forums. Wrote cover sorties, end reports, several interview scripts for press radio and television programs.
Online Flash Book:
www.mianwaqar.com/mwportfolio2018
Download Direct Link:
http://mianwaqar.com/downloads/mwportfolio2018.pdf
MW Portfolio 2018 Facebook Folders Links:
MW Portfolio 2018
https://www.facebook.com/media/set/?set=a.10154894648444776&type=1&l=b2da2360f3
MW Professional Journey 2018
https://www.facebook.com/media/set/?set=a.10156294547174776.1073742344.816669775&type=1&l=7a73181519
MW Literary Journey 2018
https://www.facebook.com/media/set/?set=a.10156293247704776.1073742343.816669775&type=1&l=fafbe60b9e
MW Press & Media 2018
https://www.facebook.com/media/set/?set=a.10156298996569776.1073742345.816669775&type=1&l=d55582e8d2
MW Gwadar and CPEC 2018
https://www.facebook.com/media/set/?set=a.10156305107269776.1073742351.816669775&type=1&l=775d626118
MIAN WAQAR UL ISLAM
ww.mianwaqar.com
DIRECTOR OPERATIONS
NIAZI GROUP OF COMPANIES (PVT) LTD
URL: www.niazigroup.com
E-mail: info@nizigroup.com
IM: mianwaqarpk@yahoo.com
Cell: +92 300/333 4102774
This Business Improvement Proposal was created by WebIT2 Consultants (Sarah Killey, Donald Gee, Mark Cottman-fields, Darren Cann and Sean Marshall) for the Queensland University of Technology (QUT) Library.
The plan outlines an in-depth situational analysis, proposal description, recommended solution, key benefits, business drivers, return on investment and implementation plan.
This is an assessment piece for INB346 - Enterprise 2.0 unit, Semester 2, 2009 (Lecturer Dr Jason Watson).
This module is aimed at helping you perform these roles to the best of your ability. As such, it provides you with information on assessment and evaluation in general and on outcomes-based assessment in particular. It attempts to show you how assessment contributes to quality teaching and learning and how it promotes accountability. Most importantly, though, it places assessment in context, indicating how it could be used as a tool for transformation
Motor Burnout and Under voltage protection Soumik Bakshi
This Under-voltage protection circuit is a reliable and low cost circuit for providing protection for under-voltage condition of power supply. As the project name suggest, its primary objective is protection of motors. Although this circuit is completely operational to protect other kinds of equipment from under-voltage condition. The other part, motor burnout protection requires several types of protection, like protection from overloads, single phasing etc. As we are only concerned with protection of single phase motors, we are providing overcurrent protection so that the motor would not burnout due to excessive heat. If either voltage drops below a certain limit or the current exceeds a certain limit or both of these conditions occurs together, the circuit trips and disconnects the motor from supply.
This is about strategies of ICICI bank in Indian and global banking industry, which made ICICI bank one of the best private sector bank in India with significant presence in global cities.
competitive market analysis between Amaron and Exide_WhiteBkSenjuti Sarkar
This document provides a competitive market analysis between Amaron and Exide batteries in and around Kolkata, India. It includes an overview of the battery industry and profiles of key players like Exide and Amaron. Primary and secondary research was conducted, including visits to Exide, Amaron, and multi-brand stores, as well as vehicle showrooms. Financial statements were analyzed and questionnaires were used to collect primary data. The analysis found that while Exide remains the market leader, Amaron has grown significantly and represents a threat. Recommendations are provided to help Exide capitalize on opportunities and address weaknesses identified.
This document is a summer internship project report submitted by Dipangshu Sarkar to Jaipuria Institute of Management in partial fulfillment of the requirements for a Post Graduate Diploma in Management. The report details Sarkar's 8-week internship at Axis Bank's Nagpur branch, where he gained exposure and experience in the bank's Clearing, Government Business, Front Desk, and Small and Medium Enterprises departments. The report includes analyses of the operational activities and savings/investment patterns of retail customers in these departments. It also outlines the key learnings and conclusions Sarkar drew from working in each area of the bank during his internship.
MSc BD China Residency Trip Official Reportyehyaeloueini
This document provides a summary of a study conducted by MSc students at GGSB on business development in China. It includes profiles of the student teams that conducted research and company visits. The report discusses current economic issues in China, trends in industries like infrastructure, energy and human resources. It also analyzes the business environment, practices and cultural issues companies face in China. Key learnings are provided on opportunities in industries like tourism, real estate, IT and challenges around management, quality control and government protectionism.
PROFESSIONAL SUMMARY
I am Professional Management Consultant, with many years’ experience in the field of Public Payphone System, Public Address System, Public Surveillance System, Power Diagnostic Systems, Bird Repellent System, Transit Media System, Public Display System, All Purpose Elevators & Lifters, All Purpose Security Gates, Barriers and Turnstiles, Market Surveys, Market Research, Human Resource Management, Corporate Training & HR Development, Women Empowerment, Child Labor, Micro Finance, Large Format Printing, Pharmacy, Real Estate, Transportation etc. I having managed multimillion dollars projects with a proven track record for introducing new technologies into large enterprises. Conducted research on latest inventions and innovations around the world. Represented number of industrial and corporate solutions for Pakistan and other concerned regions. Participated in hundreds of different exhibitions including career exhibitions, industrial exhibitions, energy exhibitions, property exhibitions, educational Exhibitions, Books Exhibitions, Pak-China Exhibitions, Pak-India Exhibitions, and Art & Cultural Exhibitions. Facilitated companies to participate in several exhibitions around the world. Arranged several business seminars, workshops, orientations, new product launches and CEO Forums. Wrote cover sorties, end reports, several interview scripts for press radio and television programs.
Online Flash Book:
www.mianwaqar.com/mwportfolio2018
Download Direct Link:
http://mianwaqar.com/downloads/mwportfolio2018.pdf
MW Portfolio 2018 Facebook Folders Links:
MW Portfolio 2018
https://www.facebook.com/media/set/?set=a.10154894648444776&type=1&l=b2da2360f3
MW Professional Journey 2018
https://www.facebook.com/media/set/?set=a.10156294547174776.1073742344.816669775&type=1&l=7a73181519
MW Literary Journey 2018
https://www.facebook.com/media/set/?set=a.10156293247704776.1073742343.816669775&type=1&l=fafbe60b9e
MW Press & Media 2018
https://www.facebook.com/media/set/?set=a.10156298996569776.1073742345.816669775&type=1&l=d55582e8d2
MW Gwadar and CPEC 2018
https://www.facebook.com/media/set/?set=a.10156305107269776.1073742351.816669775&type=1&l=775d626118
MIAN WAQAR UL ISLAM
ww.mianwaqar.com
DIRECTOR OPERATIONS
NIAZI GROUP OF COMPANIES (PVT) LTD
URL: www.niazigroup.com
E-mail: info@nizigroup.com
IM: mianwaqarpk@yahoo.com
Cell: +92 300/333 4102774
This Business Improvement Proposal was created by WebIT2 Consultants (Sarah Killey, Donald Gee, Mark Cottman-fields, Darren Cann and Sean Marshall) for the Queensland University of Technology (QUT) Library.
The plan outlines an in-depth situational analysis, proposal description, recommended solution, key benefits, business drivers, return on investment and implementation plan.
This is an assessment piece for INB346 - Enterprise 2.0 unit, Semester 2, 2009 (Lecturer Dr Jason Watson).
This module is aimed at helping you perform these roles to the best of your ability. As such, it provides you with information on assessment and evaluation in general and on outcomes-based assessment in particular. It attempts to show you how assessment contributes to quality teaching and learning and how it promotes accountability. Most importantly, though, it places assessment in context, indicating how it could be used as a tool for transformation
Motor Burnout and Under voltage protection Soumik Bakshi
This Under-voltage protection circuit is a reliable and low cost circuit for providing protection for under-voltage condition of power supply. As the project name suggest, its primary objective is protection of motors. Although this circuit is completely operational to protect other kinds of equipment from under-voltage condition. The other part, motor burnout protection requires several types of protection, like protection from overloads, single phasing etc. As we are only concerned with protection of single phase motors, we are providing overcurrent protection so that the motor would not burnout due to excessive heat. If either voltage drops below a certain limit or the current exceeds a certain limit or both of these conditions occurs together, the circuit trips and disconnects the motor from supply.
The document discusses the depository system in India. It begins by explaining the problems with the previous paper-based settlement system for securities trading. It then introduces depositories as organizations that hold securities in electronic form and facilitate book-entry transfers of ownership. The key aspects covered include the legal framework governing depositories, the functions of different players like depositories, depository participants and issuers, and the benefits of the depository system like reduced settlement periods and costs. The document also provides brief details about the two depositories in India - NSDL and CDSL.
This document provides information about the author's industrial training at the Engineering Workshops of the University of Peradeniya. It describes the services, sections, machine tools, and organizational structure of the workshops. The workshops comprise metal, welding and foundry, smithy and fitting, and woodworking shops. It provides machining, welding, foundry work, and other services to engineering students and others. The author thanks their supervisor and others for guidance during their 12-week training period.
SOUND MANAGEMENT AND PERFORMANCE OF MICROFINANCE INSTITUTIONSinnocent25
This document is a research report submitted to Kyambogo University in partial fulfillment of the requirements for a Bachelor's degree. The report investigates the sound management and performance of microfinance institutions, using Pride Microfinance Ltd. as a case study. The introduction provides background on microfinance in Uganda, noting that microfinance institutions play an important role in providing financial services to underserved populations. It also discusses the transformation of microfinance from charity to a more business-oriented sector. The study aims to examine how sound management impacts the performance of microfinance institutions.
An internship is a period of work experience offered by an employer to give students and graduates exposure to the working environment. It presents a directed, pragmatic learning experience outside of the normal classroom setting, in which students sharpen skills, gain expertise through work on advanced productions and be familiar with how professional companies or organizations operate. It offers a chance to relate a student‘s theoretical knowledge with the tougher real world environments.
Institute of Information Technology (IIT), University of Dhaka provides such a delightful opportunity to their students within their bachelor program. The main purpose of internship is to get the student exposed to the job market. Being an intern I crave to confess that my main challenge was to translate the theoretical concepts into the real life experience. IIT introduces the internship program and the study has following purposes:
To get and organize detail knowledge on the job responsibility.
To prudent the real business world.
To find out the conformity about real scenario with the lessons learned in IIT of Dhaka University
To fulfill the requirements of Bachelor of Science and Software Engineering (BSSE) Program. I feel proud for being a student of IIT and was sent to Orion Informatics Limited to complete my internship. With having a job count of zero, I started my journey of internship in Orion Informatics Ltd as an intern from 1st January, 2014. The expectations were high and now almost nearing the end of my internship I must admit that it was really an amazing experience.
The journey was not simple as it hears. There were many obstacles that I have faced. I had to handle those obstacles by accepting those challenges as my opportunity. The skills that I have gathered from ‗Orion‘ are immeasurable to me. I am greatly owed to Orion Informatics Ltd for
17
their kind help. In addition to that, some of the non-technical skills that I have procured, combined with those technical skills will certainly prove handy in my future jobs.
This report is the result of five months long internship program conducted in Orion Informatics Limited and is prepared as a requirement for the completion of the Bachelor of Science and software Engineering (BSSE) program of Dhaka University at IIT. The objective of the report can be classified into two forms. Those are -
General Objective
Specific Objective
18
1.2.1 General Objective
This internship report is prepared primarily to fulfill the Bachelor of Science and Software Engineering (BSSE) degree requirement under the Institute of Information Technology, University of Dhaka.
1.2.2 Specific Objective
More specifically, this study entails the following aspects:
To give an overview of Orion Informatics Limited.
To focus on the products, services, work environment and facilities provided to employees of Orion Informatics Limited.
To discuss the Standards and Effects of
The Internship was an excellent opportunity for me to relate my academic knowledge with the industry trend. I am really grateful to Institute of Information Technology, University of Dhaka for providing me this opportunity. Here is the report based on my experiences and learnings during my internship at Orion Informatics Ltd., starting from January 01 to June 30, 2014.
The document provides an overview of the hydrogen fuel industry in India. It discusses the evolution of the industry and key organizations involved, including Indian Oil Corporation Limited. A PESTEL analysis identifies political support for hydrogen initiatives, the economic benefits but also costs challenges. Technologically, research is being done on production, storage and use in vehicles. Indian Oil plans to launch the first public hydrogen fueling station in India. The need for hydrogen fuel is discussed to reduce dependence on oil imports and meet energy demand in a sustainable way.
This document is a project report submitted by Harshil Dave to St. Kabir Institute of Professional Studies in partial fulfillment of the requirements for a Post Graduate Diploma in Management. The report studies the sales strategies adopted by Mahindra & Mahindra for their school buses in Ahmedabad. It includes an introduction to the automobile sector and Mahindra & Mahindra, objectives of the study, research methodology used, data analysis and interpretation of findings, suggestions, and learnings from the internship project.
The document provides approval for an industrial report from the on-site and academic supervisors. It includes a declaration by the author that the report is original work. The acknowledgements section thanks various individuals and organizations for their support during the internship. The table of contents outlines the document structure. The introduction provides background information on Uganda Wildlife Education Center (UWEC), including its location, history, mission, vision, roles, values, and departments. It also includes an analysis of UWEC's strengths, weaknesses, opportunities, and threats. The objectives are to fulfill requirements for a business administration degree and gain practical experience in different tasks.
This document is a dissertation submitted by Santosh Reddy Hardageri for the degree of Master of Business Administration from the University of Glasgow. It examines supplier disruption risk management and resilience in complex global supply chains. The dissertation consists of 7 chapters that review literature on supply chain management and risk management, describe the research methodology used, present 3 case studies of large automotive companies, analyze the findings, and discuss conclusions and recommendations. The goal is to understand how large automotive firms manage risks from supplier disruptions in global supply chains and build supply chain resilience.
This document contains information about the courses of study offered at the Indian Institute of Technology Delhi for the 2011-2012 academic year. It outlines both undergraduate and postgraduate programs, including Bachelor of Technology, Dual Degree, Integrated Master of Technology, Diploma of I.I.T. Delhi, Master of Science, Master of Business Administration, Master of Design, Master of Technology, Master of Science (Research), and Doctor of Philosophy. It provides details on department and programs offered, course structures, registration procedures, degree requirements and regulations for both undergraduate and postgraduate studies.
Does online interaction with promotional video increase customer learning and...rossm2
The document is a 15,062 word research paper that examines whether online interaction with promotional video increases customer learning and lifetime value. It begins with an introduction that establishes the context of interactive media being a new form of media and discusses how the internet and devices have enabled viewing of promotional videos online. It then presents a literature review on topics related to online interaction and media, including attitudes towards the internet, interaction, e-learning, and persuasion technology. The methodology section describes how the author conducted a survey to collect data on views of promotional videos on a website. The findings of the survey analysis are then presented in sections on demographics, views of videos, interactive learning, and net promoter scores. The paper concludes with limitations,
This document provides details about a study conducted on Spencer's Hyper Store located in Rashbehari, Kolkata. It includes an acknowledgment, approval from the organization and institute, declaration by the author, table of contents and executive summary. The study involved an Awareness, Trial and Repeat (ATR) analysis of customers within a 5km radius of the store. It also included surveys on the store's garment section and profiling of female customers. The document discusses the objectives, methodology and findings of the various analyses and surveys conducted as part of the comprehensive study of the Rashbehari store.
ICRIER-Indicus report calls for open, competitive arena in high-end-server market
Openness, interoperability in high-end computing imperative to enhance
developmental projects
March 11, 2010: The Indian Council for Research on International Economic Relations
(ICRIER), along with Indicus Analytics, released a report on The Issues of Competition
in Mainframe and Associated Services in India in New Delhi on Thursday.
Sponsored by OpenMainframe, a forum comprising industry and IT representatives, and
other stakeholders promoting fair competition in the mainframe industry, the report is
based on a survey conducted among infrastructure verticals, including financial services,
process manufacturing, retail trade, services (telecommunications), transportation,
utilities and wholesale trade.
At the release, eminent economists, including Dr Rajiv Kumar, Director and Chief
Executive, ICRIER; Dr Laveesh Bhandari, Director, Indicus Analytics Pvt Ltd; Dr S.L.
Rao, Chairman, Institute for Social and Economic Change; Mr Jeff Gould, Editor,
OpenMainframe.org and CEO, Peerstone Research, Professor Bibek Debroy, Senior
Economist; Dr Mahesh Uppal, Director of Com First (India) Private Ltd and ICRIER
Professor Rajat Kathuria, deliberated on the need for a level-playing field in the
mainframe and high-end computing market.
The report calls for lending serious thought to issues of free and fair competition, entry
of new innovators in this space, international or Indian, prevention of bundling of IT
goods and services, ensuring universal inter-operability between different IT
systems, including high-end computers.
Given the need for inclusive growth in India – in the last few years, social sector
programmes have seen a dramatic increase in scale and scope targeted towards the
underprivileged – it is imperative that the public and private sector build a large-scale IT
backend, especially high-end servers, including mainframes. For this, it is vital that there
is free and fair competition in the mainframe sphere in the country.
India’s high-end computer market is dominated by IBM (with 50% market share), HP
(33%) and Sun (17%). “During the MRTP days this would have been sufficient to launch
investigations against IBM because of its size. Competition authorities, influenced by
Chicago, no longer believe that the relation between a high market share and market
power is obvious. We therefore need to further probe IBM’s conduct and ask whether it
has denied customers benefits of technological innovation and whether it charged abovemarket
prices for IBM solutions, including the mainframe in India,” says the ICRIERIndicus
report.
Although IBM has had a “history of antitrust violations” in Europe and the US, “the Indian
mainframe market is relatively young but growing rapidly”. At the same time, the report
has cautioned that expansion in the installed base of mainframes with the proprietary
z/OS could lead to “welfare losses like those reported for Europe”. The proprietary nature
of the operating system of the IBM mainframe creates problem for legacy mainframe
workloads as these cannot switch to high-end servers, because they are tied to an
operating system (z/OS) that cannot run on these servers because of IBM’s restrictive
licensing practices.
indicus
Analytics
i
“India’s growing prowess in the ITeS segment attracted immense attention but the server
side (hardware and operating system) has been largely ignored. The Issues of
Competition in Mainframe and Associated Services in India is first such study to
examine structure and conduct in the server market in the country. As one would expect,
the market is tightly controlled by a few firms. The results suggest that the Competition
Commission of India needs to be proactive in ensuring that the server market remains
open and competitive, and that no one player is able to abuse its dominance in the
relevant market segment,” say
This document is the preface to a textbook on materials handling. It provides background information on why the author wrote the textbook. It notes that existing textbooks on the subject were expensive and specialized, focusing either on management aspects or the design of single equipment types. The author's goal was to create a balanced textbook covering both management principles and a wide range of equipment types at an affordable price for students and engineers. The preface acknowledges those who provided assistance and support during the writing process.
This document provides an overview of the corrosion management industry in India. It discusses key economic indicators for India and profiles several major industries that experience corrosion issues, such as oil and gas, chemicals, and power. It also profiles some of the largest companies operating in India and discusses corrosion awareness and management activities. The document aims to analyze opportunities for corrosion management services in the Indian market.
Revenue for engineering services outsourcing (ESO) companies fell in 2012, necessitating a reduction in expenses. The report analyzes the financial performance of 13 Indian ESO companies between 2007-2011. It finds declining revenue growth and profit margins over these years, with total income, revenue per employee, and profitability metrics like EBITDA margin and net profit per employee falling. Tighter expense management is needed for these companies to improve financial performance.
The key success factors for microfinance industry.victor adebowale
This document is a research project submitted by Thoya Ngumbao Kahaso in partial fulfillment of the requirements for a Master of Business Administration degree from the University of Nairobi. The research aims to identify the key success factors for the microfinance industry in Mombasa, Kenya. The document includes an introduction providing background on microfinance in Kenya and Mombasa, a literature review on concepts like strategy, competitive advantage, and key success factors. It then describes the research methodology used and presents findings from data analysis on factors like core competencies, marketing, resources, portfolio management, and customer loyalty. The conclusion provides a summary and recommendations.
This document provides a confidential report on the online, casual, social and mobile games market in India. It includes an executive summary and sections covering socioeconomic trends, the software piracy environment, internet and broadband access/usage, the online games market trends and major players, internet/cyber cafes, billing/payment methods, mobile gaming, and conclusions. The report finds that India's growing middle class and increasing internet/mobile access are driving gaming market growth, though piracy and payment challenges remain inhibitors.
The document is a project report submitted by Shubhankar Sengupta to Mr. Sanjay Banerjee of ITC Limited. The project aims to understand ITC's stationery supply strategy and requirements for penetrating institutional markets. Sengupta conducted primary research in two phases: first, visiting institutions to understand their stationery needs and ITC's scope; second, accompanying ITC sales representatives on store visits to analyze supply chains and issues. The findings suggest there is significant market potential for ITC if services to institutions and retailers are improved.
Customer Loyalty Programs In Itc Ltd, Indiaamogh21
ITC Ltd offers comprehensive loyalty programs for its luxury brands Wills Lifestyle and hotel brands including ITC luxury hotels. The Wills Lifestyle program offers benefits like no-questions-asked returns, customized service, and previews of collections. The hotel program has three tiers - Silver, Gold, and Select Gold - offering benefits like earning reward points, upgrades, and complimentary amenities. The programs are designed to provide both functional benefits through discounts and rewards as well as emotional and social benefits to improve customer satisfaction and drive intentional and behavioral loyalty. Customers are not demoted between tiers so there is no risk of damaging loyalty once a level is achieved.
ITC Limited is an Indian conglomerate company whose businesses include hotels, paper, packaging, agri-business, information technology and others. It was incorporated in 1910 as Imperial Tobacco Company of India and later renamed to ITC Limited in 1974. ITC operates luxury hotel chains across India under various brands such as ITC Hotels, WelcomHotels and Fortune Hotels. It is recognized for pioneering sustainability practices in the hospitality industry with all its hotels being LEED platinum certified. ITC also owns and operates several high-end restaurants that are recognized internationally for their cuisine.
The document discusses the depository system in India. It begins by explaining the problems with the previous paper-based settlement system for securities trading. It then introduces depositories as organizations that hold securities in electronic form and facilitate book-entry transfers of ownership. The key aspects covered include the legal framework governing depositories, the functions of different players like depositories, depository participants and issuers, and the benefits of the depository system like reduced settlement periods and costs. The document also provides brief details about the two depositories in India - NSDL and CDSL.
This document provides information about the author's industrial training at the Engineering Workshops of the University of Peradeniya. It describes the services, sections, machine tools, and organizational structure of the workshops. The workshops comprise metal, welding and foundry, smithy and fitting, and woodworking shops. It provides machining, welding, foundry work, and other services to engineering students and others. The author thanks their supervisor and others for guidance during their 12-week training period.
SOUND MANAGEMENT AND PERFORMANCE OF MICROFINANCE INSTITUTIONSinnocent25
This document is a research report submitted to Kyambogo University in partial fulfillment of the requirements for a Bachelor's degree. The report investigates the sound management and performance of microfinance institutions, using Pride Microfinance Ltd. as a case study. The introduction provides background on microfinance in Uganda, noting that microfinance institutions play an important role in providing financial services to underserved populations. It also discusses the transformation of microfinance from charity to a more business-oriented sector. The study aims to examine how sound management impacts the performance of microfinance institutions.
An internship is a period of work experience offered by an employer to give students and graduates exposure to the working environment. It presents a directed, pragmatic learning experience outside of the normal classroom setting, in which students sharpen skills, gain expertise through work on advanced productions and be familiar with how professional companies or organizations operate. It offers a chance to relate a student‘s theoretical knowledge with the tougher real world environments.
Institute of Information Technology (IIT), University of Dhaka provides such a delightful opportunity to their students within their bachelor program. The main purpose of internship is to get the student exposed to the job market. Being an intern I crave to confess that my main challenge was to translate the theoretical concepts into the real life experience. IIT introduces the internship program and the study has following purposes:
To get and organize detail knowledge on the job responsibility.
To prudent the real business world.
To find out the conformity about real scenario with the lessons learned in IIT of Dhaka University
To fulfill the requirements of Bachelor of Science and Software Engineering (BSSE) Program. I feel proud for being a student of IIT and was sent to Orion Informatics Limited to complete my internship. With having a job count of zero, I started my journey of internship in Orion Informatics Ltd as an intern from 1st January, 2014. The expectations were high and now almost nearing the end of my internship I must admit that it was really an amazing experience.
The journey was not simple as it hears. There were many obstacles that I have faced. I had to handle those obstacles by accepting those challenges as my opportunity. The skills that I have gathered from ‗Orion‘ are immeasurable to me. I am greatly owed to Orion Informatics Ltd for
17
their kind help. In addition to that, some of the non-technical skills that I have procured, combined with those technical skills will certainly prove handy in my future jobs.
This report is the result of five months long internship program conducted in Orion Informatics Limited and is prepared as a requirement for the completion of the Bachelor of Science and software Engineering (BSSE) program of Dhaka University at IIT. The objective of the report can be classified into two forms. Those are -
General Objective
Specific Objective
18
1.2.1 General Objective
This internship report is prepared primarily to fulfill the Bachelor of Science and Software Engineering (BSSE) degree requirement under the Institute of Information Technology, University of Dhaka.
1.2.2 Specific Objective
More specifically, this study entails the following aspects:
To give an overview of Orion Informatics Limited.
To focus on the products, services, work environment and facilities provided to employees of Orion Informatics Limited.
To discuss the Standards and Effects of
The Internship was an excellent opportunity for me to relate my academic knowledge with the industry trend. I am really grateful to Institute of Information Technology, University of Dhaka for providing me this opportunity. Here is the report based on my experiences and learnings during my internship at Orion Informatics Ltd., starting from January 01 to June 30, 2014.
The document provides an overview of the hydrogen fuel industry in India. It discusses the evolution of the industry and key organizations involved, including Indian Oil Corporation Limited. A PESTEL analysis identifies political support for hydrogen initiatives, the economic benefits but also costs challenges. Technologically, research is being done on production, storage and use in vehicles. Indian Oil plans to launch the first public hydrogen fueling station in India. The need for hydrogen fuel is discussed to reduce dependence on oil imports and meet energy demand in a sustainable way.
This document is a project report submitted by Harshil Dave to St. Kabir Institute of Professional Studies in partial fulfillment of the requirements for a Post Graduate Diploma in Management. The report studies the sales strategies adopted by Mahindra & Mahindra for their school buses in Ahmedabad. It includes an introduction to the automobile sector and Mahindra & Mahindra, objectives of the study, research methodology used, data analysis and interpretation of findings, suggestions, and learnings from the internship project.
The document provides approval for an industrial report from the on-site and academic supervisors. It includes a declaration by the author that the report is original work. The acknowledgements section thanks various individuals and organizations for their support during the internship. The table of contents outlines the document structure. The introduction provides background information on Uganda Wildlife Education Center (UWEC), including its location, history, mission, vision, roles, values, and departments. It also includes an analysis of UWEC's strengths, weaknesses, opportunities, and threats. The objectives are to fulfill requirements for a business administration degree and gain practical experience in different tasks.
This document is a dissertation submitted by Santosh Reddy Hardageri for the degree of Master of Business Administration from the University of Glasgow. It examines supplier disruption risk management and resilience in complex global supply chains. The dissertation consists of 7 chapters that review literature on supply chain management and risk management, describe the research methodology used, present 3 case studies of large automotive companies, analyze the findings, and discuss conclusions and recommendations. The goal is to understand how large automotive firms manage risks from supplier disruptions in global supply chains and build supply chain resilience.
This document contains information about the courses of study offered at the Indian Institute of Technology Delhi for the 2011-2012 academic year. It outlines both undergraduate and postgraduate programs, including Bachelor of Technology, Dual Degree, Integrated Master of Technology, Diploma of I.I.T. Delhi, Master of Science, Master of Business Administration, Master of Design, Master of Technology, Master of Science (Research), and Doctor of Philosophy. It provides details on department and programs offered, course structures, registration procedures, degree requirements and regulations for both undergraduate and postgraduate studies.
Does online interaction with promotional video increase customer learning and...rossm2
The document is a 15,062 word research paper that examines whether online interaction with promotional video increases customer learning and lifetime value. It begins with an introduction that establishes the context of interactive media being a new form of media and discusses how the internet and devices have enabled viewing of promotional videos online. It then presents a literature review on topics related to online interaction and media, including attitudes towards the internet, interaction, e-learning, and persuasion technology. The methodology section describes how the author conducted a survey to collect data on views of promotional videos on a website. The findings of the survey analysis are then presented in sections on demographics, views of videos, interactive learning, and net promoter scores. The paper concludes with limitations,
This document provides details about a study conducted on Spencer's Hyper Store located in Rashbehari, Kolkata. It includes an acknowledgment, approval from the organization and institute, declaration by the author, table of contents and executive summary. The study involved an Awareness, Trial and Repeat (ATR) analysis of customers within a 5km radius of the store. It also included surveys on the store's garment section and profiling of female customers. The document discusses the objectives, methodology and findings of the various analyses and surveys conducted as part of the comprehensive study of the Rashbehari store.
ICRIER-Indicus report calls for open, competitive arena in high-end-server market
Openness, interoperability in high-end computing imperative to enhance
developmental projects
March 11, 2010: The Indian Council for Research on International Economic Relations
(ICRIER), along with Indicus Analytics, released a report on The Issues of Competition
in Mainframe and Associated Services in India in New Delhi on Thursday.
Sponsored by OpenMainframe, a forum comprising industry and IT representatives, and
other stakeholders promoting fair competition in the mainframe industry, the report is
based on a survey conducted among infrastructure verticals, including financial services,
process manufacturing, retail trade, services (telecommunications), transportation,
utilities and wholesale trade.
At the release, eminent economists, including Dr Rajiv Kumar, Director and Chief
Executive, ICRIER; Dr Laveesh Bhandari, Director, Indicus Analytics Pvt Ltd; Dr S.L.
Rao, Chairman, Institute for Social and Economic Change; Mr Jeff Gould, Editor,
OpenMainframe.org and CEO, Peerstone Research, Professor Bibek Debroy, Senior
Economist; Dr Mahesh Uppal, Director of Com First (India) Private Ltd and ICRIER
Professor Rajat Kathuria, deliberated on the need for a level-playing field in the
mainframe and high-end computing market.
The report calls for lending serious thought to issues of free and fair competition, entry
of new innovators in this space, international or Indian, prevention of bundling of IT
goods and services, ensuring universal inter-operability between different IT
systems, including high-end computers.
Given the need for inclusive growth in India – in the last few years, social sector
programmes have seen a dramatic increase in scale and scope targeted towards the
underprivileged – it is imperative that the public and private sector build a large-scale IT
backend, especially high-end servers, including mainframes. For this, it is vital that there
is free and fair competition in the mainframe sphere in the country.
India’s high-end computer market is dominated by IBM (with 50% market share), HP
(33%) and Sun (17%). “During the MRTP days this would have been sufficient to launch
investigations against IBM because of its size. Competition authorities, influenced by
Chicago, no longer believe that the relation between a high market share and market
power is obvious. We therefore need to further probe IBM’s conduct and ask whether it
has denied customers benefits of technological innovation and whether it charged abovemarket
prices for IBM solutions, including the mainframe in India,” says the ICRIERIndicus
report.
Although IBM has had a “history of antitrust violations” in Europe and the US, “the Indian
mainframe market is relatively young but growing rapidly”. At the same time, the report
has cautioned that expansion in the installed base of mainframes with the proprietary
z/OS could lead to “welfare losses like those reported for Europe”. The proprietary nature
of the operating system of the IBM mainframe creates problem for legacy mainframe
workloads as these cannot switch to high-end servers, because they are tied to an
operating system (z/OS) that cannot run on these servers because of IBM’s restrictive
licensing practices.
indicus
Analytics
i
“India’s growing prowess in the ITeS segment attracted immense attention but the server
side (hardware and operating system) has been largely ignored. The Issues of
Competition in Mainframe and Associated Services in India is first such study to
examine structure and conduct in the server market in the country. As one would expect,
the market is tightly controlled by a few firms. The results suggest that the Competition
Commission of India needs to be proactive in ensuring that the server market remains
open and competitive, and that no one player is able to abuse its dominance in the
relevant market segment,” say
This document is the preface to a textbook on materials handling. It provides background information on why the author wrote the textbook. It notes that existing textbooks on the subject were expensive and specialized, focusing either on management aspects or the design of single equipment types. The author's goal was to create a balanced textbook covering both management principles and a wide range of equipment types at an affordable price for students and engineers. The preface acknowledges those who provided assistance and support during the writing process.
This document provides an overview of the corrosion management industry in India. It discusses key economic indicators for India and profiles several major industries that experience corrosion issues, such as oil and gas, chemicals, and power. It also profiles some of the largest companies operating in India and discusses corrosion awareness and management activities. The document aims to analyze opportunities for corrosion management services in the Indian market.
Revenue for engineering services outsourcing (ESO) companies fell in 2012, necessitating a reduction in expenses. The report analyzes the financial performance of 13 Indian ESO companies between 2007-2011. It finds declining revenue growth and profit margins over these years, with total income, revenue per employee, and profitability metrics like EBITDA margin and net profit per employee falling. Tighter expense management is needed for these companies to improve financial performance.
The key success factors for microfinance industry.victor adebowale
This document is a research project submitted by Thoya Ngumbao Kahaso in partial fulfillment of the requirements for a Master of Business Administration degree from the University of Nairobi. The research aims to identify the key success factors for the microfinance industry in Mombasa, Kenya. The document includes an introduction providing background on microfinance in Kenya and Mombasa, a literature review on concepts like strategy, competitive advantage, and key success factors. It then describes the research methodology used and presents findings from data analysis on factors like core competencies, marketing, resources, portfolio management, and customer loyalty. The conclusion provides a summary and recommendations.
This document provides a confidential report on the online, casual, social and mobile games market in India. It includes an executive summary and sections covering socioeconomic trends, the software piracy environment, internet and broadband access/usage, the online games market trends and major players, internet/cyber cafes, billing/payment methods, mobile gaming, and conclusions. The report finds that India's growing middle class and increasing internet/mobile access are driving gaming market growth, though piracy and payment challenges remain inhibitors.
The document is a project report submitted by Shubhankar Sengupta to Mr. Sanjay Banerjee of ITC Limited. The project aims to understand ITC's stationery supply strategy and requirements for penetrating institutional markets. Sengupta conducted primary research in two phases: first, visiting institutions to understand their stationery needs and ITC's scope; second, accompanying ITC sales representatives on store visits to analyze supply chains and issues. The findings suggest there is significant market potential for ITC if services to institutions and retailers are improved.
Customer Loyalty Programs In Itc Ltd, Indiaamogh21
ITC Ltd offers comprehensive loyalty programs for its luxury brands Wills Lifestyle and hotel brands including ITC luxury hotels. The Wills Lifestyle program offers benefits like no-questions-asked returns, customized service, and previews of collections. The hotel program has three tiers - Silver, Gold, and Select Gold - offering benefits like earning reward points, upgrades, and complimentary amenities. The programs are designed to provide both functional benefits through discounts and rewards as well as emotional and social benefits to improve customer satisfaction and drive intentional and behavioral loyalty. Customers are not demoted between tiers so there is no risk of damaging loyalty once a level is achieved.
ITC Limited is an Indian conglomerate company whose businesses include hotels, paper, packaging, agri-business, information technology and others. It was incorporated in 1910 as Imperial Tobacco Company of India and later renamed to ITC Limited in 1974. ITC operates luxury hotel chains across India under various brands such as ITC Hotels, WelcomHotels and Fortune Hotels. It is recognized for pioneering sustainability practices in the hospitality industry with all its hotels being LEED platinum certified. ITC also owns and operates several high-end restaurants that are recognized internationally for their cuisine.
Comparative analysis of different hotels itc, marriott, hyatt n le meridienAnuj Diwakar
This document provides an overview of four major hotel chains - Taj Hotels, ITC Hotels, Marriott, and Le Méridien. It discusses the founding and growth of each chain. Taj Hotels was founded in 1903 and now has 57 hotels across India. ITC Hotels was launched in 1975 and has over 100 hotels in more than 90 destinations. Marriott was founded in 1927 and now has over 3,150 properties worldwide. Le Méridien was established in 1972 and is now in over 50 countries. The document also outlines potential areas of research analysis for the hospitality sector, including global business management, marketing, quantitative techniques, accounting, information technology, economics, and research methodology.
“FUTURE AND MARKETING OF A FIVE STAR HOTELSarigaAS
The hotel industry is an essential part of the tourism industry, providing accommodations for travelers and accounting for about 50% of foreign exchange earnings from tourism. Hotels can be categorized based on factors like location, amenities, number of rooms, type of clientele, and length of guest stays. The industry focuses largely on foreign tourists but is seeing growth in domestic tourism as well due to rising incomes in India.
ITC Limited is an Indian conglomerate with a turnover of US $6 billion and market capitalization of over US $22 billion. It operates in various business segments including FMCG, paper and packaging, hotels, agribusiness, and information technology. ITC has leading market positions in cigarettes, hotels, paperboards, packaging, and agri-exports. It employs various strategies like market leadership, powerful brands, distribution network, focus on niche areas, and consolidation to strengthen its business across segments.
Project on customer satisfaction in kanan hotelsJia Chawla
The document discusses a study conducted on customer satisfaction at Kanan Hotels restaurant. It provides background on customer satisfaction, objectives of the study such as analyzing customer satisfaction and services. It also includes an industry profile on the growth of restaurants in India and company profile of Kanan Hotels. The study uses tools like SWOT analysis, hypothesis testing, chi-square test and analyzes customer feedback on various aspects. In conclusion, the project helps understand customer preferences and satisfaction levels but has limitations due to time constraints.
The document summarizes the impact of the Indian budget proposals for 2011 on the hotel industry. It notes that while foreign tourism decreased in 2010, growth increased due to major events. The budget allows 100% FDI in hotels and aims to boost infrastructure. However, increasing service taxes on air travel and luxury hotel rooms by 5-25% will likely force hotels to pass the burden on to consumers. While the Taj Hotel chain saw a 10.8% revenue increase, profit declined by 4.6% due to higher costs; a new hotel opening helped increase profits by 29%. Overall, the budget had some negative effects but industry growth is expected if infrastructure targets are met.
The Taj Group of Hotels is one of India's most prominent and historic hotel chains, founded in 1903. It operates 76 hotels across 12 countries, employing over 13,000 people. The group offers luxury, business, and leisure hotel options catering to different customer segments. It utilizes a robust customer relationship management system to capture customer preferences, provide personalized service, and gain valuable customer feedback.
This document lists 50 potential finance project topics for an MBA in finance degree. The topics cover a wide range of areas including financial analysis of companies, mutual funds, banking, insurance, working capital management, derivatives, and capital markets.
La criminología es el estudio científico del delito, sus causas y consecuencias. Analiza factores como la personalidad del delincuente, su entorno social y las leyes. Este documento presenta un mapa conceptual sobre criminología creado por un estudiante como parte de sus estudios en la Escuela de Derecho de la Universidad Fermín Toro.
The lecturer discusses opportunities for enhancing wildlife conservation through ecotourism partnerships and philanthropy, highlighting examples like the Foundation for National Parks and Wildlife which has added over 500,000 hectares to protected areas and saved several species from extinction through conservation projects. Strategic partnerships between ecotourism operators and protected areas can provide direct financial benefits for conservation if they follow ecotourism principles like minimizing impacts and benefiting local communities.
Un canale "storico". Una piattaforma acquistata da Yahoo per più di 1 miliardo di dollari. Una community vispa e stimolante ma soprattutto un network ricco di creativi e opportunità.
Per sapere tutto su Tumblr, aprire il proprio canale e integrarlo nella strategia personale.
IN THIS SUMMARY
Economists and business leaders alike are still trying to understand the forces that led to the United States’ current economic woes. Some believe it is a down financial cycle or a recession, but in Aftershock, David Wiedemer, Robert Wiedemer, and Cindy Spitzer detail why they believe that neither explanation is correct. They describe what they have termed a Bubblequake–a popping of the real estate bubble, the private debt bubble, the stock market bubble, and the discretionary spending bubble. More alarming is that the economy is not going back to the way it was before because there are still more economic bubbles waiting to burst.
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This document provides information about the band Coldplay and their song "The Scientist". It includes the band members' names and years of birth. It states that Chris Martin was inspired by social issues related to love and mistakes. The song "The Scientist" was written in 2001 and released in 2002, and is about a man who realizes he made a mistake in his life and wants to go back to the beginning. It provides the lyrics to the song. It also lists Coldplay's albums including Parachutes, A Rush of Blood to the Head, X&Y, and Viva la Vida or Death and All His Friends.
Senator Jesse Helms Letter To Russia About KAL 007Ingo Breuer
I am searching for Russia's answers to the questions asked by Senator Jesse Helms about the whereabouts of possible survivors and the remains of the KAL007 shootdown in 1983. There is hard evidence that there are survivors and that the plane made a water emergency landing. Russia owes the world an answer and to my knowledge there are no asnwers to these valid questions.
This document provides an abstract for a dissertation on assessing quality and customer satisfaction with mobile telecommunication networks in the UK. The purpose is to examine important service quality dimensions as perceived by customers and compare them to the level of service offered by UK mobile providers. A literature review was conducted on relevant models and gaps were identified using qualitative and quantitative research methods. Five attributes of service quality were found to be highly important to customers but receive less attention from providers. The research was limited by time and resources but could provide useful insights for mobile networks to improve service quality and customer satisfaction.
This document presents a thesis proposal submitted by Novia Feleke Demissie to the School of Postgraduate Studies at Ambo University in partial fulfillment of the requirements for a Master's degree in Business Administration. The proposal aims to identify the factors affecting consumers' purchase intentions towards locally manufactured leather shoes, using Sheba Leather Industry S.C. as a case study. The proposal includes an introduction outlining the background and objectives of the study, a literature review on relevant topics, the proposed research methodology, and a time and budget schedule.
This document is a dissertation submitted by Vimal Gopal for an MBA in International Business in 2010. The dissertation aims to assess customer satisfaction with mobile telecommunication networks in the UK. Specifically, it seeks to identify which dimensions of service quality are most important to customers and whether these dimensions are adequately addressed by UK mobile service providers. The dissertation includes an introduction outlining the background and objectives of the study, a literature review on key concepts related to customer satisfaction and service quality, a description of the research methodology used, an analysis of collected data, and a conclusion summarizing the findings.
Credit appraisal for term loan and working capital financing with special ref...Sandeep Singh
This document appears to be a student project report submitted for a post-graduate diploma program. It discusses credit appraisal for term loans and working capital financing, with a focus on consortium banking. The report includes an acknowledgements section, table of contents, and 14 main sections discussing topics like the banking industry, Punjab National Bank, types of lending, methodology, case studies, and recommendations. The case study analyzes a term loan provided to an energy company and discusses India's power sector scenario.
This document discusses project portfolio selection for private corporations in Vietnam. It notes that selecting the right projects is critical for corporate strategies but challenging given limited resources. While academics have proposed complex selection frameworks, private corporations in Vietnam have not applied them. The document aims to understand literature on project selection, study current practices in Vietnam, and propose an adaptable framework. A case study of multiple private corporations will investigate how they select projects to ensure growth and development strategy success under Vietnam's booming economy. Recommendations will support investigated corporations and enable framework adaptation by other private firms.
This document provides an overview of the Indian textiles industry. It discusses the origins and evolution of textiles from ancient times through the industrial revolution. Currently, the Indian textiles industry is valued at US$55 billion and accounts for 14% of industrial production and 12% of exports. The industry employs 35 million people. Major segments include cotton, silk, handlooms, jute and man-made fibers. Leading players have integrated operations across the textiles value chain. The industry is expected to reach US$115 billion by 2012 through growing exports and domestic demand.
This document provides details about a blood bank management system project completed from January to June 2020. It includes an introduction, problem statement, methodology, introduction to cloud computing and Salesforce basics. The methodology section includes ER diagram, block diagram, class diagram and data flow diagrams. The document also describes modules developed for the system including login, registration, home, donor, data, profile, and blood request modules.
The welding industry oversees one of the most widely used technologies in materials processing. Welding dates back to early metalworking and remains widely used due to its cost-effectiveness, reliability, and safety. It allows flexibility in component design and cost-effectiveness. Welding pervades manufacturing and is a significant source of added value, as it ensures structural performance and is often the final assembly step.
The telecom industry in India has experienced rapid growth, contributing significantly to GDP. It began with a phased privatization approach, first allowing private investment in value-added services, then cellular and basic services. TRAI regulates competition between providers. Key highlights of the report include the history and structure of the industry, major players, competitive advantages like a large talent pool and low labor costs, emerging technologies like 3G and rural expansion opportunities. The future includes acquiring more rural customers, selling more services to existing users, and government initiatives to further growth.
This document provides context on participatory local governance in South Africa. While the country has strong structural models for participation like ward committees and IDP forums, research shows their performance has been questionable. Weakened public participation and accountability have led to problems like corruption, poor service delivery, and community protests. The 2010 Local Government Turnaround Strategy aims to address challenges through tailored interventions for individual municipalities. This study on using ICT to promote inclusion, participation and accountability could contribute to the strategy's objectives of building clean, effective local government and strengthening partnerships between municipalities and communities.
1.2. Approach of the Study
The study adopted a multi-pronged approach involving:
1. A comprehensive literature review of international and
This document provides recommendations for implementing Industrie 4.0, a strategic initiative to secure the future of German manufacturing. It outlines a vision of smart, networked manufacturing where cyber-physical systems monitor physical processes, create a virtual copy of the physical world, and make decentralized decisions. The dual strategy proposed is for Germany to become both a leading supplier of Industry 4.0 solutions and a leading adopter in its own manufacturing markets. Key priority areas for action include standardization, managing complex systems, security, workforce training, and increasing resource efficiency through smart networking of machines. The report compares Germany's position internationally and provides examples of potential Industry 4.0 applications.
Отчет из Германии о 4й промышленной революции Sergey Zhdanov
This document provides recommendations for implementing Industrie 4.0, a strategic initiative to secure the future of German manufacturing. It outlines a vision of smart, networked manufacturing where cyber-physical systems monitor physical processes, create a virtual copy of the physical world, and make decentralized decisions. The dual strategy proposed is for Germany to become both a leading supplier of Industrie 4.0 solutions and an early adopter creating a leading domestic market. Key priorities for action include standardization, managing complex systems, workforce training, and ensuring security and privacy in networked systems. The report compares Germany's position internationally and provides examples of potential Industrie 4.0 applications.
The document is a project report submitted by Praveen Patel for the development of an online examination system. It discusses the technologies used such as Java, servlets, and Oracle database. It provides requirements for the system including functional and non-functional requirements. It also discusses the design of the system using use case and class diagrams. The development was done using the waterfall model. Various features of the system are described along with testing and validation. Finally, it provides an estimation of the project cost using function point analysis.
Msc business and management dissertation ankit yadav - 450148ankityadavuk
The document is a dissertation analyzing irregularities in India's Department of Telecommunications (DOT) allocation of second generation telecom licenses in 2008. It finds gaps in implementation of the Unified Access Services licensing model, including undue haste in processing applications. Key issues were multiple activities on January 10, 2008 including license issuance, spectrum allocation, and access to dual technology. The process lacked transparency and failed to maximize revenue. This resulted in significant financial losses to the government from underpricing spectrum, estimated at over $30 billion. Recommendations include establishing an independent regulator and conducting market-based auctions for licenses and spectrum.
The document provides a pre-feasibility study for a proposed socks manufacturing unit in China. It recommends establishing a unit with 30 knitting machines and 128 employees. The total project cost is estimated at CNY70.3 million, with annual production projected at 535,500 dozen pairs of socks. Key success factors include maintaining low wastage, securing advance orders, and ensuring high product quality for the export market.
This document summarizes techniques for modeling supply chains in an extended enterprise environment. It describes supply chain concepts like collaboration and the extended/virtual enterprise. It reviews modeling methods, simulation best practices, and software tools. It also discusses supply chain performance measurement frameworks and proposes using simulation with metrics to evaluate logistics concepts and extended enterprises. The goal is to help the project rapidly evaluate collaborative partnerships through modeling and simulation.
This document is an introduction to an IBM Redbook titled "Architect's Guide to IBM CICS on System z" that discusses the business value and capabilities of CICS (Customer Information Control System) for application development on the IBM mainframe System z platform. The document outlines key qualities of CICS like reliability, agility, flexibility and cost-effectiveness for businesses. It also describes various CICS capabilities such as development tools, integration options, transaction integrity, security, availability, scalability and administration features.
This document is a summer project report submitted by Kumar Rama Shankar to track customer awareness of emergency and online services offered by Exide batteries in Pune, India. It includes an executive summary that finds overall customer awareness of these services is low. It recommends Exide improve communication methods to increase awareness of services like their Bat-Mobile emergency roadside assistance and Battery Mall online store. The report also provides background on Exide, its products, services, and facilities to understand the context of the study.
This document provides the proceedings from an international workshop on biomass briquetting held in New Delhi, India in April 1995. It includes papers presented on various aspects of biomass briquetting technology and applications. The key topics covered include results from a biomass densification research project testing screw press briquetting technology, the status and potential of briquetting in India, the effects of feedstock preheating on briquetting different biomasses, perspectives on briquetting from India and other Asian countries, and recommendations to further biomass briquetting technologies and applications.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Digital Transformation Frameworks: Driving Digital Excellence
Vivek kumar
1. 2010
Supply Creates Its
Own Demand: A Study
of Hotel Industry in
Kolkata
A strategy delineates a territory in which a company seeks to be
unique. Appropriate changes in strategies are mandatory to sustain
in marketplace. This depends on the present situation and future
predications. However, till now very little research has been carried
out for hotel industry in Kolkata, India. This study is focused on point-
of-differentiation; present marketing strategies and demand-supply
gap of luxury hotels in Kolkata. This study also concentrated to find
out gap between guests‟ expectations Vis-à-vis hoteliers‟ perception
about expectation of guests.
ITC, The Sonar
The Luxury Collection
Vivek Kumar
Kolkata ,India
2. A REPORT
ON
SUPPLY CREATES ITS OWN DEMAND: A STUDY OF
KOLKATA HOTEL INDUSTRY
By
Vivek Kumar (09BS0002756)
ITC, The Sonar
The Luxury Collection
A report submitted in partial fulfillment of the requirements of
MBA Program of
The ICFAI University, Dehradun
Distribution list:
Ms. Snigdha Majumdar (Six Sigma Manager, ITC Sonar)
Mr. Anupam Ghosh (Faculty, IBS Kolkata)
Date of Submission: 14th May, 2010
3. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Authorization:
The report is submitted as partial fulfillment of the requirements of
MBA Program of ICFAI University, Dehradun “
4. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Acknowledgement
I would like to thank Mr. Ranveer Bhandari , General Manger ,ITC Sonar for giving me
permission to carry out this project.
With immense pleasure and deep sense of gratitude, I wish to express my sincere
thanks to company guide Ms. Snigdha Majumdar ,Six Sigma Manager, ITC Sonar and
faculty guide Mr. Anupam Ghosh , Lecturer, IBS, Kolkata for his constant interest,
encouragement and expert guidance throughout the course of this project, which
provide the necessary driven force that enabled me to pursue our work with vigor and
keen interest.
I would like to extend a deep sense of heartfelt thank to my friend Harshit sethi, Richa
Ranjan and Sujan Chakarobarty for their guidance and suggestions because without
them this project wouldn‟t have been possible.
At last, I express my sincere gratitude to my peers and family for their moral support
and the love rendered during the course of my dissertation work.
5. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Contents
Authorization: .......................................................................................................................................... i
Acknowledgement................................................................................................................................... ii
Abstract................................................................................................................................................... v
List of Illustration.................................................................................................................................... vi
1. Introduction..................................................................................................................................... 1
1.1. Background .............................................................................................................................. 2
2. Overview of Hotel Industry .............................................................................................................. 4
2.1. Overview: Indian Economics..................................................................................................... 4
2.2. Overview: Hotel Industry in India ............................................................................................. 7
2.3. Overview: Hotel Industry In Kolkata ....................................................................................... 11
3. Research Design............................................................................................................................. 13
3.1. Sampling Frame ..................................................................................................................... 13
3.2. Sample Size ............................................................................................................................ 13
3.3. Methodology ......................................................................................................................... 14
4. Discussion...................................................................................................................................... 15
4.1. Positioning of Hotel industry in Kolkata .................................................................................. 15
4.1.1. Convenient location:....................................................................................................... 17
4.1.2. Service quality ................................................................................................................ 18
4.1.3. Food and Beverage ......................................................................................................... 18
4.1.4. Brand ............................................................................................................................. 19
4.1.5. Other Variables .............................................................................................................. 19
4.1.6. Combining all Variables .................................................................................................. 20
4.2. GAP between customer’s expectation and hotelier’s perception about customer’s need ....... 22
4.2.1. GAP Analysis with Guests................................................................................................ 22
4.2.2. GAP Analysis with IT & ITES industry ............................................................................... 24
4.2.3. GAP Analysis Model for Hotel Industry ........................................................................... 26
4.2.4. FMEA for largest GAP area: Room Service....................................................................... 31
4.3. Present Market Strategies of Hotel Industry in Kolkata........................................................... 35
4.4. Prediction of Demand and supply in Kolkata in future ............................................................ 36
6. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
5. Recommendation .......................................................................................................................... 39
6. Conclusion ..................................................................................................................................... 41
Annexure I: About ITC Ltd. ........................................................................................................................ i
Annexure II: About ITC WelcomGroup .................................................................................................... iii
Annexure III: About ITC ,The Sonar (Kolkata,India) ................................................................................... v
Annexure IV: List of Company in Salt Lake..............................................................................................viii
Annexure V: Questionnaire for Guest ..................................................................................................... xi
Annexure VI: Questionnaire for Hotelier ................................................................................................ xiii
Annexure VII: Questionnaire for IT Industry ........................................................................................... xvi
Annexure VIII: Calculation for Area for Perceptual Map ....................................................................... xviii
Bibliography: .......................................................................................................................................... xx
Glossary ............................................................................................................................................... xxii
7. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Abstract
A strategy delineates a territory in which a company seeks to be unique. Appropriate
changes in strategies are mandatory to sustain in marketplace. This depends on the
present situation and future predications. However, little research has been carried out
for hotel industry in Kolkata, India. This study is focused on point-of-differentiation;
present marketing strategies and demand-supply gap of luxury hotels in Kolkata. This
study also concentrated to find out gap between guests‟ expectations Vis-à-vis hoteliers‟
perception about expectation of guests. A survey has been conducted on hoteliers,
guests and IT industry to get to collect the data. Data has been interpreted by
perceptual map, GAP analysis and FMEA (Failure mode and effects analysis).It is found
that guests‟ perceive ITC, The sonar as best hotel in the city (Kolkata, India). This study
also reveals that there is a huge gap in customers‟ expectation and hoteliers‟ perception
regarding room services and restaurants. Hence hotelier should improve service quality
in these two areas to minimize the customers‟ complain. The implication of this study
will be to improve marketing strategies for hotel industry in future. Also this article will
contribute for new entrants to develop proper strategies against different threats.
8. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
List of Illustration
List of Figure
Figure 1 : RevPAR and GDP Trend for the Hospitality Industry.................................................................. 6
Figure 2 : Trend of changing Number of Room and hotel throughout decades ........................................ 7
Figure 3: Perceptual map of Different Hotels in Kolkata ......................................................................... 16
Figure 4 : GAP between Guests expectation and Hoteliers Perception about Guest ............................... 23
Figure 5 : GAP between IT & ITES Company's expectation and Hoteliers Perception about Guest .......... 25
Figure 6 : GAP analysis Model for a Hotel from a Hotel Chain ................................................................ 27
Figure 7 : Parato Graph for Complain in Room services .......................................................................... 33
Figure 8 : Area Calculation for Perceptual Map .................................................................................... xviii
List of Tables
Table 1 : ARR of Different Category of Hotel ............................................................................................ 8
Table 2 : Occupancy Level of Different Category of Hotels ....................................................................... 9
Table 3 : Number of Rooms and Hotels in Kolkata.................................................................................. 11
Table 4: Average of Rating corresponding to Hotels and different Factors ............................................. 16
Table 5 : Area under the curve for a Perceptual Map ............................................................................. 21
Table 6 : GAP between guest’s expectation and Hoteliers Perception about Guest ................................ 23
Table 7 : GAP between IT & ITES Company's expectation and Hoteliers Perception about Guest ........... 25
Table 8 : Name of GAPs for Hotel Industry ............................................................................................. 27
Table 9 : Calculation of Risk priority numbers (RPN) For Room Services ................................................. 32
Table 10 : Arrangement of RPN in Descending Order ............................................................................. 33
9. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
1. Introduction
Service sector industry is growing in India and it contributes 57 % of total GDP (Central
Statistical Organization,India). Hospitality is one of the service sector industry which is
booming.
Hotel or hospitality is being used as synonyms of each other and throughout the report
these two terms will be used as alternative of each other. Hotel is commercial
establishment providing lodging, meal and other guest services
(BusinessDirectory.com). This is a basic need of hotels but now in a competitive
marketplace it is highly needed to retain the guest1. To get “WOW” from guest all player
in this industry are providing services more than guest‟s expectations. This war, of
getting more and more “WOW” develops tough competition among rivals and ultimately
it increases the bargaining power of customer.
Presently, in all category of hotels in India around 1, 10,000 rooms are available which
is expected to increase by 100 percent by year 2015 ( HVS, 2007). All global players
had planned to tap Indian market and big player like Starwood, Hilton Group, Westin
and Accor had already either directly invested in India or they made collaboration with
any Indian company. Also IT & ITES2 and low cost domestic airline fueled hotel industry
in India.
1
Customer of Hotel Industry is called guest in hospitality industry
2
ITES stand for IT enabled services
10. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Now, due to continuous and rapid changes in hospitality industry in India, it is need to
do in-depth study of hotel for future strategies. This report includes in-depth analysis of
hotel which covers following objectives:
To understand position strategies of five star deluxe hotels in city.
To estimate customer expectation while selecting a luxury hotel.
Present marketing strategies of Hotel industry.
To understand demand supply GAP in Future.
1.1. Background
Kolkata is a metro city in India where development in term of technology from last three
decades is comparatively lesser than other metro cities in India. Now Government is
emphasizing in IT and ITES services to invest inside the city. In term of providing
appropriate infrastructure, Government developed IT park in Kolkata which is known as
“Salt Lake”. After looking positive impact on economy of state (West Bengal),
government has decided to come up with new IT Park called “Rajarhat” which is three
times bigger than “Salt Lake” in area. After development of this ITPark it is expected to
grow per head income and also it will increase number of consumers for hotel industry.
Hotel room‟s demand is very income elastic. It dips or increases faster than the
increase or decrease in income growth. As of now, for hotel industry, Kolkata market is
mostly occupied by business traveler and less by tourist.
In Kolkata, by year 2015, number of domestic and foreign tourism is expected to
increase by 15.63 % and 17.18 % (Ministry Of Tourism, 2008) respectively. It will create
11. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
more demand of room for each category of hotels and to meet demand supply gap few
new hotels will be coming in this industry.
Now it is a need to analyze what will be the demand-supply statistics in coming year.
Also it is highly required to understand the impact of above scenario on different
category of hotels.
12. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
2. Overview of Hotel Industry
According to an estimate, international tourist inflow in India by 2020 would be 10 million
(World Trade Organization, 2002). This makes the country one of the fastest growing
tourist destinations in the world. India accounts for 0.5% of world tourism ( HVS, 2007).
Strong GDP growth, improving infrastructure, confidence in the country's economic
prospects, open sky policy and the 'Incredible India' campaign has improved the outlook
for India. This positive outlook would increase the tourist arrival in the country. Hence
hotel industry is expected to be the major beneficiary. Even domestic tourism is gaining
momentum. Rising disposable incomes, cheaper airfares and better connectivity would
continue to increase the demand for rooms. Many international hotel chains either have
or are on the lookout for setting up shop in the country. This clearly shows that India is
on the international tourism radar. The five star hotel segments have grown the fastest
during the last five years clocking a CAGR 3 of 12% (World Trade Organization, 2002).
Economic liberalization has given a new impetus to the hospitality industry. The current
gap between supply and demand expected to widen further as the economy opens and
grows (DATAMONITOR, 2009). The country is ranked fourth among the world‟s must
see countries ( HVS, 2007).
2.1. Overview: Indian Economics
India‟s GDP 4 recorded a growth rate of 6.7% for the financial year 2008-09 (Central
Statistical Organization,India) after recording growth above 9% for three consecutive
years. The economic recovery of the country can be further kept on course by a stable
3
CAGR – Cumulative Average Growth rate
4
GDP stands for Gross Domestic Product of India
13. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
political environment provided by the Congress-led United Progressive Alliance (UPA)
returning to power through a comfortable majority in the general elections last year.
Policies of the newly elected government of leaning towards disinvestment and
infrastructure development have helped sustain economic growth. The increased
spending on infrastructure development will boost the tourism industry and
backbone of tourism i.e. Hospitality will also grow.
Although the last year began under high inflationary pressures, there were concerns
about negative inflation towards the year end. This financial year saw low inflation levels
and even fears of deflation due to the dropping of the WPI5. In its downward slide from
the previous year's all-time high of 12.38 % (August 2008), WPI for June 2009 turned
negative (-1.3%) The drop in commodity prices can benefit hotel developers, who can
take advantage of cheaper construction materials. This weak period is probably the
best time to make investments into the hotel sector
After the globalization in India, Hospitality industry has seen two cycles for the economy
downturn (Figure 1). The first cycle peaked in 1997, after which it started a downward
trend hitting the bottom in the year 2001/02.The second cycle started with the recovery
of the economy in 2002/03, peaking in 2007/08 after a period of continuous growth.
Figure 1 shows the RevPAR 6 trend for fourteen years, from 1995/96 to 2008/09 along
with the GDP growth rate for the same years. Leading macroeconomic indicators GDP
are correlated to the performance of the hotel industry. However, though the hotel
industry is amongst the first to be hit by a downturn, it is amongst the slowest to
5
WPI stands as Wholesale Price Index of India.
6
RevPAR stand as Revenue Per Available room ,Which is commonly used in hospitality to major the performance
14. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
recover since the spending on travel is considered as discretionary for most leisure
travelers and some business ones as well.
Figure 1 : RevPAR and GDP Trend for the Hospitality Industry
15. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
2.2. Overview: Hotel Industry in India
The financial year 2008/09 was an unforgettable one for the Indian tourism industry
with the Mumbai terror attacks and the global economic downturn affecting the
industry's performance. The hotel industry, too, observed an overall decline in
occupancy and RevPAR 7 in most cities in India. To analyze the trend of number of
rooms, number of hotels and average number of room per hotel from 1995 till year
2009 in India we can refer the Figure 2.The growth rate in number of room in last
fifteen year is around 132% observed.
Figure 2 : Trend of changing Number of Room and hotel throughout decades
Source: HVS Hotel in India Trend and opportunity 2009
7
RevPAR stand for Revenue Per Available room Which is common terminology in hospitality industry
16. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
2.2.1. Luxury hotels and low cost hotels
Throughout this report the term Luxury hotel is used for five star deluxe, five star and
four star hotels where as Low cost hotel means three star hotels. From the Error!
Reference source not found. we can analyze that there is rapid growth in RevPAR during
year 2002/03 to 2007/08. During this period Indian economy was booming .during these
years where we can see growth rate is very high, GDP at factor cost was touching at
nine percent. After year 2007/08 there is a sharp decline in RevPAR due to global melt
down and Mumbai terror strike. We can see the occupancy level of different category of
hotel in the table below. Important fact can be interpreted from this table that there are
decline in occupancy rate and Average room Rate (ARR) of luxury hotel but occupancy
level and ARR in low cost hotel had increased
Table 1 : ARR of Different Category of Hotel
17. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Table 2 : Occupancy Level of Different Category of Hotels
2.2.2. SWOT Analysis of Indian Hotel Industry
From the survey, SWOT8 analysis can be concluded as below:
2.2.2.1. Strength
i. India’s rich culture heritage: With a historical backdrop of 5,000 years, India is
one big package of culture
ii. Demand–supply gap: Indian hotel industry is currently facing a mismatch
between the demand and supply of rooms leading to higher room rates and
occupancy levels.
iii. Government support: The government has realized the importance of tourism
and is willing to spend towards the development of the industry. The „Incredible
India‟ campaign is a product of this realization.
2.2.2.2. Weakness
I. Poor support infrastructure: India is concentrating to improve infrastructure
and India has planned to invest huge amount on infrastructure in 13 plan
compare to 12 plans .China is spending seven times as much as India on
infrastructure (excluding real estate) in absolute terms.
8
SWOT stands for “Strength, Weakness, Opportunity and threat”
18. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
2.2.2.3. Opportunity
I. Rising Income: Income for domestic tourist is continuously increasing. Six pay
commissions made government job more attractive and therefore private sector
also changing their compensation structure.
II. Open sky benefits: The opening up of the aviation industry in India brings
exciting opportunities for the hotel industry .Increased airline activity has
stimulated demand and has helped to improve India's troubled infrastructure.
Also the open skies policy has benefited both international and domestic travel.
III. New business opportunities: It is expected that over the next three to five
years, the biggest surge in accommodation demand is expected to come from
commercial zones that are being developed in metro suburbs and secondary
markets. Mixed-use development projects that include retail and commercial
space have also gained momentum. Also the new concept, which is going to gain
importance, is that of budget hotels to make start category of hotels for more
people.
2.2.2.4. Threat
I. Event risk: Events like Mumbai Terror attack, 9/11, SARS outbreak and
Afghanistan and Iraq wars have severely impacted the tourism industry in the
past and the threat remains.
II. Increasing competition: Global hospitality majors like the Four Seasons,
Shangri-La and Aman Resorts are all making their entry into the Indian market.
19. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
2.3. Overview: Hotel Industry In Kolkata
Kolkata is business hub for east India and it is only metro city in this region. Total
number of hotel available under different category in east India is 734 out of which 173
hotels are in Kolkata itself. Total number of room available under different category in
eastern India is 9928 out of that 3373 is situated in Kolkata. When we talk about luxury
hotels we can see most of the hotel is situated in Kolkata from this region of country
(Table 3)
Category of Number of Hotel Number of Rooms
Hotels In East India In Kolkata In East India In Kolkata
5 Star Deluxe 4 4 852 852
5 Star 4 2 332 466
4 Star 12 2 176 755
3 Star 33 5 263 1455
Table 3 : Number of Rooms and Hotels in Kolkata
Source: MINISTRY OF TOURISM, 2008. Assessment of requirement of Hotel Room / Accommodation in Metro Cities and
50 major tourist cities in India, p.42
Over the last year, Kolkata witnessed a drop in room night‟s demand and the
occupancies fell by approximately 3% (HVS research on the market pegs this decline at
7%). The slump was a byproduct of the overall dampening of room night‟s demand
across most major Indian cities, following the November 2008 terrorist attacks in
Mumbai and the overall depressed sentiment from the global recession. The average
rates, however, did not see any movement owing primarily to the lack of new supply
entering the market. Additionally, unlike other major cities, Kolkata hotels had not seen
an exponential jump in average rates in the past few years and thus the immediate
20. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
need for rate correction was not warranted. Future supply is expected to be absorbed
as room nights demand grows from the central city as well as the new business area of
Salt Lake and Rajarhat. A few hotel projects are under construction and the city is
expected to have an additional thousand branded rooms across various positioning in
the next five years. That being said, while some of these hotel projects are finally seeing
active development, there are several announced projects on EM Bypass and in
Rajarhat that are suffering delays for a variety of reasons. The overall development of
Rajarhat as the new commercial hub of Kolkata has been painstakingly slow and even
stagnant in recent months.
21. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
3. Research Design
3.1. Sampling Frame
This research has been started with secondary data collection from several research
journal followed by the questionnaire survey. Questionnaire survey is divided in to three
parts.
First set of questionnaire is designed for guests (Annexure V: Questionnaire for Guest).
This questionnaire helped us to understand customer expectation while they select the
hotels.
Second set of questionnaire is designed for the hoteliers (Annexure VI: Questionnaire
for Hotelier) which helped to understand the strategies adopted by the hotelier for
customer satisfaction and retention of customer. It was an personal interview of different
hoteliers in Kolkata.
Finally, we selected IT & ITES services to interview (Annexure VII: Questionnaire for IT
Industry) since this is the industry which pulls maximum demand of rooms among any
other industry, we tried to understand their requirements.
3.2. Sample Size
During research forty one guests has been interviewed. People, who usually stay in star
category of hotels, were part of this interview as guests. Also we have targeted only
those guests who enjoyed almost all five star deluxe hotels in Kolkata, India.
For the study at random twenty eight IT and ITES industry personnel has been selected.
We have selected those personnel from these companies who usually book hotel rooms
for their employee. During interviewed it was focus to understand why they select
particular hotel for their employee.
To know the strategies of hotel industry seventeen hoteliers were interviewed in
Kolkata, India. This interviewed was done to understand the present strategies and
future opportunity in hotel industry.
22. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
3.3. Methodology
This research is started with secondary data collection with several research papers on
hotel industry .After secondary data collection three set of questionnaire were prepared
for guests, for IT industry and for hoteliers.
Guests have been asked to fill a standard set of questionnaire (Annexure V:
Questionnaire for Guest ) Where as, for hoteliers and IT industry, it was a personal
interview (Annexure VI: Questionnaire for Hotelier and Annexure VII: Questionnaire for IT Industry ).
Complete data has been analyzed in MS Excel 2007, with the help of different Radar
chart, bar Chart and line chart.
23. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4. Discussion
4.1. Positioning of Hotel industry in Kolkata
Positioning is the act of designing the company‟s offering and image to occupy and
distinctive place in the mind of target customer (Kotler, Kevin, Koshy, & Mithileshwar,
2009). In hotel industry positioning strategies for existing properties and for new venture
is entirely different (Bowie & Francis, 2004). For existing properties some of the factors
are fixed, those are location, geo-demographic area, and properties current facilities
and properties historic image.
Indian Hotel co., I T C Welcomgroup and EIH are top three hotel chain in India with
market share of 14.35 %, 9.49 % and 8.31 % (Centre for Monitoring Indian Economy,
2010).We have selected three hotels of Kolkata from these three hotel chain to
understand their positioning in the city. Taj Bengal, ITC The Sonar and Oberoi Grand
are the three hotels in Kolkata from Indian Hotel co., I T C Welcomgroup and EIH
respectively. Hyatt regency is also part of this survey since this hotel is the only hotel in
five star deluxe hotels 9 categories in Kolkata which is operated by a global player.
A Perceptual map (Figure 3) has been drawn as per the survey conducted by the
guests10 . While studying the perception of customer we selected eleven attributes. After
a pilot survey it is found that two attribute was confusing to the respondent. Hence
survey to understand the perception of customer is done with nine attributes .Those
nine attributes are Convenient location, Service quality, Food and Beverage, Brand,
Technological advancement, Warmth and courtesy, Safety & Security, Value for money
and Other facilities like spa and business centre (Annexure V: Questionnaire for
Guest).These attribute is rated by guest on five point likert scale from 1-Very Good to 5
– Very Bad. Hence while analyzing the data, smaller the rating is better for particular
attributes. All nine attribute can be explained with the reference of perceptual map
(Figure 3).Explanation of how these nine factors affects to create perception in
customer‟s mind is illustrated below:
9
Five star deluxe is the category of hotel in India which is provided by “Federation of Hotel and Restaurant
association of India (FHRAI)
10
In Hospitality industry, Customer of Hotel is usually called “Guest”.
24. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Convenient
location
3.00
Other facilities
like spa and 2.50 Service quality
business centre
2.00
1.50
1.00
Food and
Value for money 0.50 Beverage
0.00
ITC,The
Sonar
TAJ Bangal
Safety & Security Brand
Hyatt
Regency
Oberoi
Grand
Warmth and Technological Average
courtesy advancement
Figure 3: Perceptual map of Different Hotels in Kolkata
ITC, The TAJ Hyatt Oberoi Average
Sonar Bengal Regency Grand
Convenient location 1.89 2.77 2.45 1.91 2.26
Service quality 1.72 1.54 2.00 2.18 1.86
Food and Beverage 1.67 1.85 2.55 2.55 2.15
Brand 1.61 1.54 2.00 2.18 1.83
Technological advancement 1.78 1.62 1.45 1.82 1.67
Warmth and courtesy 1.61 1.54 1.73 2.18 1.76
Safety & Security 1.50 1.62 1.82 1.73 1.67
Value for money 2.00 2.23 2.09 2.27 2.15
Other facilities like spa and 1.83 1.62 2.00 2.00 1.86
business centre
Table 4: Average of Rating corresponding to Hotels and different Factors
25. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4.1.1. Convenient location:
Location of ITC, The sonar and Oberoi Grand is rated as most convenient by the
guest. Average rating 11 given by guest for ITC, The sonar and Oberoi was 1.89
and 1.91(Table 4) respectively. With a long gap of 0.54 units (i.e. 2.45-1.91) Hyatt
Regency is being rated as 2.45 and being at last position and Taj Bengal is rated
as 2.77.
ITC, The sonar is situated at EM bypass which is in the middle of city (Park
Street) and salt lake area is rated as highest compare to any other location. It
shows convenient location from customer perception as it is convenient from
their workplace and city as well. Second most convenient location for guest was
Oberoi grand which is situated near to esplanade. This esplanade is located in
the heart of the city and is one of the busiest portions (Wikipedia).Esplanade is
near to Dalhousie Square which is filled with several government offices. This
place is accessible for work. We can analyze both the hotels rated at top
because of same factors. But in the Case of Hyatt Regency, this place is near to
Salt lake and Rajarhat which is IT hub for the city but city proximity is not as good
as ITC Sonar or Oberoi. And at last, Taj Bengal is situated in Alipur which is posh
area in Kolkata and its accessibility in business area is comparatively less. Salt
lake, Rajarhat, Park Street, Dalhousie etc are far away from Taj Bengal.
Remember in Kolkata most of the traveler are business traveler and hence for
them Taj Bengal is not convenient place.
Location is the very important for new entrants, since location cannot be changed
unlike other attributes. Most of the traveler in Kolkata are the business traveler
and hence site selection for new entrants in this industry should be in such a way
that business travelers can be targeted.
11
All nine attribute is rated by guest on five point likert scales from 1-Very Good to 5 – Very Bad. Here Average
rating terminology is used for the average of all respondent for particular attribute of respective hotels.
26. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4.1.2. Service quality
Guests perceive the service quality of Taj Bengal is best among these four hotels
followed by ITC, The Sonar (Figure 3).Average rating given by guests for Taj
Bengal is 1.54 where as being at second position ITC, The Sonar has scored
1.72 with a small gap of 0.18 (i.e. 1.71 – 1.54). Service quality of Hyatt and
Oberoi is far away from origin of the graph and customers perceive service
quality of these hotels is not recommended compare to previous two.
ITC, The Sonar can fill this small gap with Taj Bengal by putting little more effort
to improve service quality. During discussion with hotelier it is found that
important reason behind lake of service quality in ITC, The sonar is:
Attrition rate is very high
Training of Taj Bengal is better
4.1.3. Food and Beverage
ITC, The Sonar has rated best by the guest for F&B 12 which is followed by Taj
Bengal. Again for this attribute Oberoi grand and Hyatt regency is rated very
poorly (Figure 3).ITC, the sonar and Taj Bengal has scored average rating 1.67
and 1.85 respectively with gap of 0.18 (i.e. 1.85 – 1.67) .Poorly rated hotel
Oberoi grand and Hyatt regency has achieved same average rating of 2.55
where as Average of all four hotels under this category was 2.15.
In F&B, ITC Sonar has expertise in Indian food. Peshawari and Dumpukhat 13 is
their specialty restaurant which gives the feel of India. Also ITC chain of hotel
gives test of local food and hence ITC sonar has Bengali food also. This
customization for the food creates Point of differentiation (POD) for the ITC,The
Sonar.
12
F&B is the terminology used in hotel industry for food and beverages
13
Peshawari and Dumpukhat is the restaurant in ITC, The Sonar
27. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4.1.4. Brand
Taj Bengal (Indian Hotel co.) topped in Brand name and it scored 1.54 followed by ITC,
The Sonar (I T C Welcomgroup) scored 1.61.There are very small gap of 0.07 (i.e. 1.61
– 1.54 ) in Brand name shows both the brand is almost equally known by the guests.
For this parameter again Oberoi Grand (EIH co.) and Hyatt Regency is rated very poor
(Figure 3)
Being as oldest hotel chain Indian hotel co. is well known by most of the guest. This
brand name is associated with the name of “TATA Group”, which is considered as one
of the most faithful company in India. It might be the reason of scoring highest for Taj
Bengal.
I T C Welcomgroup is almost equally known as Indian Hotel co. I T C welcomgroup
(Annexure II: About ITC WelcomGroup) is associated with one of the premier brand
name I T C which is well known company in India. I T C became famous by selling
tobacco product in 1950‟s and still most of the citizen think I T C stands for “Indian
Tobacco Company” .I T C Diversified (Annexure I: About ITC Ltd.) their business in
several areas and to remove negative image of Tobacco, company is involve is several
social work. Every division of I T C including ITC Welcomgroup has show some part of
corporate social responsibility (CSR). In Recent year, these actions modified their brand
image which is needed still to improve.
4.1.5. Other Variables
Other Variables like Technological advancement, Warmth and courtesy, Safety &
Security, Value for money and Other facilities like spa and business centre are almost
equally rated for all the hotels. It shows this all are mandatory services which every
guests are needed and hence all the hotels are emphasizing almost equally on it. Still
discussion can be extended by taking each and every parameter separately one by one.
The Term Technological advancement refer to computerized reservation system,
development of global distribution network, commercial use of internet, development in
28. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
hotel computerized system which has improved in room comfort and security of guest.
The current rate of change in technology is fast and new technologies are constantly
altering the technological environment (Bowie & Francis, 2004). Hyatt regency is rated
best with minute difference with Taj Bengal. Hyatt regency scored 1.45 where as Taj
Bengal scored 1.62 which shows Hyatt regency is more likely then Taj Bengal with a
minute difference of 0.16 (i.e. 1.62 – 1.45).Guest perceives, Hyatt has adopted
advanced technologies since it is having a global experience. ITC, The sonar is also
closer to Taj Bengal with Average rating of 1.78, which is lower then overall average
value of 1.67. Oberoi Grand ranked last by scoring average rating 1.82 which far away
from overall average of 1.67.
When we discuss about Warmth and courtesy, Taj Bengal and ITC Sonar both topped
with almost equal score of 1.54 and 1.61 respectively (Table 4).In ITC Sonar, attrition rate
is comparatively higher then Taj Bengal. Because of this employee cannot give
personalized service as per previous experience of particular guests. It is the important
reason for ITC, The Sonar to score slightly lesser score compare to Taj Bengal. Service
of Hyatt Regency is also acceptable by guest after Taj and ITC Sonar Whereas Warmth
and courtesy of Oberoi Grand is much inferior from the same of other three hotels (Figure
3).
For other three variable like Safety & Security, Value for money and other facilities like
spa and business centre almost all the hotel is perceived equally by the guests ( Figure
3).and hence these variable cannot be treated as positioning difference among all four
hotels in Kolkata.
4.1.6. Combining all Variables
With reference of the positioning map (Error! Reference source not found.), we need to
understand overall position of four hotels in Kolkata. To understand this we calculated
the area under the perceptual map (Annexure VIII: Calculation for Area for Perceptual Map).
Areas for each hotel are shown in Table 5.Also comparison of each hotel is illustrated
below.
29. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
In this analysis also, lower the area under the curve is better (since guest has relied on
five point likert scale from 1-Very Good to 5 – Very Bad).
Area Comparison
under the ITC, The TAJ Hyatt Oberoi Average
curve Sonar Bengal Regency Grand
(Unit2)
ITC The Sonar 10.45 0.00
TAJ Bengal 11.22 0.77 0.00
Hyatt Regency 14.10 3.65 2.88 0.00
Oberoi Grand 15.15 4.70 3.93 1.05 0.00
Average 12.68 2.23 1.46 -1.42 -2.47 0.00
Table 5 : Area under the curve for a Perceptual Map
Area under the curve for ITC sonar is 10.45 Unit 2, shows this hotel is most favorable
hotel in city. For comparison of ITC Sonar with other hotel is illustrated in Column
ITC,The sonar under comparison sub heading in Table 5 . Being at the second position
with minute difference of 0.77 unit2, Area under the curve of Taj Bengal was 11.22 unit 2.
whereas with large difference of 3.65 unit 2 and 4.70 unit2 with ITC sonar Hyatt Regency
and Oberoi Grand scores 14.10 unit2 and 15.15 Unit 2.
30. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4.2. GAP between customer’s expectation and hotelier’s perception about
customer’s need
Guest, hotelier and IT 14 industry personnel are interviewed to understand their
perception. Guest, hotelier and IT industry are interviewed on seventeen parameter
(Annexure V: Questionnaire for Guest , Annexure VI: Questionnaire for Hotelier
,Annexure VII: Questionnaire for IT Industry). Those seventeen parameter are efficient
check In, Efficient check Out, Concierge, Room service, Dry Cleaning & Laundry,
Choice of Cuisine, Size of Room and Bathrooms, Cleanness, Internet Connectivity,
Business Centre & Conference facilities, Health club & Spa, Sports and Recreational
activity, Distance from Airport, City proximity, Environment & Ambiance, Brand Loyalty
and Value for Money. Guest and IT company is asked how important these parameter
for him/her. Similarly hoteliers are asked which parameter they think more important for
customer.
Both Guest and hotelier ranked their importance in 1 to 5 likert scale in which 1 is very
important whereas 5 is least important. Hence, Smaller the number shows more
important for particular attribute.
After collecting the data, Average for each attribute is calculated for all three set of
questionnaire .Difference between guest‟s expectation and hotelier perception shows
gap for each attribute. Positive Numerical value of these gaps shows hoteliers are
giving more importance to particular attribute compare to Guests or IT industry and vice-
versa. Now let us discuss GAP with Guests and IT industry individually
4.2.1. GAP Analysis with Guests
In this section of discussion, “GAP” means gap between Guest expectation and hotelier
perception about their (Guest) expectations. In this analysis, maximum GAP found with
attribute “Value for money” (Figure 4). Guests ranked “Value for money” as 1.19 whereas
hotelier ranked as 1.42 with a huge negative value (-0.24) of GAP (Table 6)
14
IT industry include IT & ITES (IT enabled Services) services.
31. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Figure 4 : GAP between Guests expectation and Hoteliers Perception about Guest
Sl.No Parameter Average of Average of GAP (III)=
Guest Hoteliers ( I ) – (II)
(I) ( II )
1 Efficient check In 2.08 1.00 1.08
2 Efficient check Out 1.92 1.00 0.92
3 Concierge 2.19 2.14 0.05
4 Room service 1.42 1.57 -0.15
5 Dry Cleaning & Laundry 2.27 2.14 0.13
6 Choice of Cuisine 1.85 1.86 -0.01
7 Size of Room and Bathrooms 1.58 1.71 -0.14
8 Cleanness 1.12 1.14 -0.03
9 Internet Connectivity 2.38 1.14 1.24
10 Bus. Centre & Conf. Facilities 2.85 1.71 1.13
11 Health club & Spa 2.81 1.57 1.24
12 Sports and Recreational activity 3.15 2.43 0.73
13 Distance from Airport 2.19 2.29 -0.09
14 City proximity 2.08 1.43 0.65
15 Environment & Ambiance 1.46 1.57 -0.11
16 Brand Loyalty 2.12 2.14 -0.03
17 Value for Money 1.19 1.43 -0.24
Table 6 : GAP between guest’s expectation and Hoteliers Perception about Guest
32. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Being at second position, GAP in Room service is – 0.14 units which is a large GAP. It
shows most of the consumer gets unsatisfied by the room service since important
given by hotelier is much lesser then customer expectation.
Some of the variable likes Environment & Ambiance, Size of Room and Bathrooms, City
proximity, Brand Loyalty and Distance from Airport are the attribute which either can not
be changed or there are several barriers while changing them. For new entrance, these
are the important attribute to focus on so that they can attract their target customer
easily. Refer Table 6 for the GAP for these attribute.
GAP with the attribute of “Choice of Cuisine” is another factor which is most vulnerable
attribute for a hotel industry since guest‟s expectation for this attribute is higher then
hotelier‟s perception for same attribute. Hence GAP in F & B15 needs to be filled by
the by Hotelier to minimize the guest’s complain.
4.2.2. GAP Analysis with IT & ITES industry
In this section of discussion, “GAP” means gap between IT company‟s16 perception and
hotelier‟s perception about their (IT companies‟) expectations. In this analysis,
maximum GAP found with attribute “Distance from Airport” (Figure 5). IT industry ranked
“Distance from Airport” as 1.67 whereas hotelier ranked as 2.28 with a huge negative
value (-0.62) of GAP (Table 7).It shows most of the business travelers are concern about
the distance from airport which is not given equally priority by hotelier.
GAP of room service again came at second rank similar as it was in “GAP analysis with
Guest”. This should again a focus point for hotelier to give more important to this
attribute to minimize the complain for IRD 17.
Being at the third position, Negative GAP for “dry cleaning and laundry” is more
business traveler 18 which may be a less focused attribute by the hotelier and they need
to focus on this. Detail of all seventeen GAPs can be referred in Table 7 and Figure 5
15
“Food and Beverage” is usually used as F&B in Hotel industry
16
IT stands for IT and ITES company
17
IRD stand for “In room drawing” which is usually used in hotel industry
33. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Figure 5 : GAP between IT & ITES Company's expectation and Hoteliers Perception about Guest
Sl.No Parameter Average of Average of GAP ( III ) =
IT Industry Hoteliers (I) - (II)
(I) ( II )
1 Efficient check In 2.17 1.00 1.17
2 Efficient check Out 2.17 1.00 1.17
3 Concierge 1.83 2.14 -0.31
4 Room service 1.00 1.57 -0.57
5 Dry Cleaning & Laundry 1.67 2.14 -0.48
6 Choice of Cuisine 1.83 1.86 -0.02
7 Size of Room and Bathrooms 2.00 1.71 0.29
8 Cleanness 1.00 1.14 -0.14
9 Internet Connectivity 1.67 1.14 0.52
10 Bus. Centre & Conf. Facilities 2.50 1.71 0.79
11 Health club & Spa 3.67 1.57 2.10
12 Sports and Recreational activity 3.83 2.43 1.40
13 Distance from Airport 1.67 2.29 -0.62
14 City proximity 2.17 1.43 0.74
15 Environment & Ambiance 1.17 1.57 -0.40
16 Brand Loyalty 2.17 2.14 0.02
17 Value for Money 1.33 1.43 -0.10
Table 7 : GAP between IT & ITES Company's expectation and Hoteliers Perception about Guest
18
Business traveler is the word used for the guest coming for business purpose. But survey is conducted only in IT
and ITES industry
34. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4.2.3. GAP Analysis Model for Hotel Industry
GAP in hotel industry can be illustrated by eight GAPs (Figure 6 and Table 8).Most of the
five star deluxe hotels in India are from a chain of hotels. Hence the illustrated model is
designed to focus GAP‟s in any one hotel from a hotel chain.
The difference between an individual hotel and a chain of hotel is, in chain of hotels
several factors are decided by their corporate office. And a particular hotel of that chain
cannot change those things unlike to individual hotels.
Some time Hoteliers may not understand the need of guest and they anticipate guest‟s
expectation wrongly. This creates dissatisfaction for guest which might be an important
cause for losing the market share. Customer generation is much more expensive rather
customer retention and hence wowing from guest is always mandatory.
With reference to the GAP Model for hotel industry ( Table 6), Different parameters have
been evaluated as discussed in section 4.2.1 and 4.2.2. In this model, all the seventeen
parameter have been plotted as a satisfaction parameter and that parameter have been
evaluated to find out the GAP. If Hotel industry can reduce these GAPS, They can
increase their market share.
GAP 1: GAP between Guest perception and management perception
about distance from Airport or City to hotel affects the hotel’s business
This GAP arises because of location of Hotels. While a guest is picked up at
the airport how much time will it take from him to reach to the gate of hotel .A
city like Tokyo or London where average speed of four wheeler is much higher
than same of India .And hence this parameter is not much effective. But a city
like Kolkata (India) where road maintenance and traffic jam is a huge problem
this parameter is very effective. Same case applied for a person if he/she wants
to come from their home or offices to restaurant of any hotel. They may select
those hotels which are near to their place. This GAP is named as Proximity
GAP (Table 8).
35. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Figure 6 : GAP analysis Model for a Hotel from a Hotel Chain
GAP Number GAP Name
GAP 1 Proximity GAP
GAP 2 Welcome GAP
GAP 3 IRD GAP
GAP 4 F&B GAP
GAP 5 Standard GAP
GAP 6 Recreational GAP
GAP 7 Perception GAP
GAP 8 Expectation GAP
Table 8 : Name of GAPs for Hotel Industry
36. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
GAP 2: GAP between Guest perception and their expectation from
particular brand during Check in and checkout facilities.
“Check in” is first impression where as check out is last impression for a guest
in hotel. There is a saying “You will never get second chance to make a first
impression” .Importance on First impression is always important. Check in of a
particular guest gives an overall perception to the guest about hotel. If check in
is more than their expectation then even in case of any service failure later on
during his experience in hotel he/she can take it lightly and vice versa is also
true.
“Check out” is last impression and also this is last chance to do a service
recovery. If guest is happy during check out, it shows customer retention for
particular hotel will be more. This GAP is named as Welcome GAP ( Table 8)
GAP 3: GAP between Guest perception and their expectation from
particular brand during Room service.
During survey it is found that GAP in room service is negative with large
magnitude and hotelier needs to improve in this area to meet guest‟s
expectations (Table 6 and Table 7). In this area customer spend his maximum
time and for every moment they have expectation for good services. From
hotelier point-of-view several constrain are there. Like restaurant may be bit far
from room and since temperature of food is not as hot as it should be and
hence customer is not proper test. Similar kind of several problem arises in
room service which hoteliers are already aware but because of several
constrain they are not able to improve it. This GAP is named as IRD 19 GAP
(Table 8)
GAP 4: GAP between Guest perception and their expectation from
particular brand in restaurants.
There is GAP in restaurant with Guest‟s expectations and perception after
experience when they compare with the brand of hotel. For example ,ITC
19
IRD Stands for “In Room Drawing” which is commonly used in hotel industry
37. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
welcomgroup is known for Indianess .if a guest comes to restaurant if he/she
will not get the test of Indian food then that creates a GAP and causes un-
20
satisfaction. This GAP is named as F&B GAP (Table 8)
GAP 5: GAP between Guest perception and their expectation from
particular brand about environment and ambiance.
When guest go to the hotel they does not pay only for the services but also they
pay for environment and ambiance. For example if they goes to Oberoi Grand,
Kolkata they may want to feel the boutique experience. Similar every brand
name has their point of differentiation in environment and ambiance. This is an
experience which is applied everywhere in the hotel unlike previous GAPs
which is applied only in particular area. This GAP is named as standard GAP
(Table 8)
GAP 6: GAP between Guest perception and their expectation from
particular brand about sports and recreational activities.
Now a day, it is an added feature that most of the luxury hotel gives for Spa,
meditation, squash, sports and recreational activity. When guests choose a
particular hotel he/she perceive something from particular brand. There is a
GAP exist if customer expectation does not meet with their perception with
particular brand. This GAP is named as recreational GAP ( Table 8)
GAP 7: GAP between Guest perception and their expectation while they
compare each and every service with “Value of Money”
When guest experience all the service, they evaluate every parameter with
amount they spent. This GAP is a function of all previous GAPs as shown
below:
20
F&B stands for Food and Beverage which is commonly used in hotel industry
38. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
During survey it is found that this is the largest GAP (Table 6) if hotelier want to
minimize this GAP they need to minimize all previous GAPs. This GAP is
named as perception GAP (Table 8)
GAP 8: GAP between Guest expectations for “Value of Money” and their
expectation with the same.
After Calculating the value of money guest need to compare it with his
expectation. This GAP can be named as expectation GAP (Table 8). This GAP is
the function GAP 7.
39. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4.2.4. FMEA for largest GAP area: Room Service
Negative GAP for room service is found the second largest GAP in both, GAP
with guests and GAP with IT firms. Largest GAP for Guest were the “Value for
money” Which is a function of all the six GAPs (Figure 6) and largest GAP for IT
firms is found the distance from airport. This deliver un-satisfaction in guests
and hence they complain most in room services.
Now Value for money will automatically increase if customer will be satisfied in
room service (Which is largest after “Value for money”) where as “Distance from
airport” cannot be changed for existing hotels and hence it is a need to
understand the usual complains , analysis of Complains and resolution for the
same in room services.
4.2.4.1. Usual Complains in Room Services:
Hoteliers are interviews to understand the problematic area in room services.
Sixteen attributes were extracted from this interview .Those sixteen attributes are
order taking, delivery time, preparation time, compliance with guest, specification,
menu knowledge, clearance, quality Of food & beverage, service skill, tone of
voice, listening skill, repeating and confirming the order, suggestive selling,
trolley Setup, warmth & courtesy, portion Size and feed back
4.2.4.2. Analysis of Complains
21
FMEA (Failure mode and effects analysis Table 9 ) has been done followed by
Parato22 graph ( Figure 7 and Table 10) for all sixteen attributes. For the FMEA a
ordinal scale of 1, 3 and 9 has been selected which is explained below:
For Severe – 1 means less severe and 9 means most severe
21
Failure modes are any errors or defects in a process, design, or item, especially those that affect the customer,
and can be potential or actual. (Wikipedia, 2008)
22
Parato is a graphical representation which is used to prioritize some of the important attributes among several
attributes
40. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
For Occurrences – 1 means frequency of occurrence is less and 9 means
frequency of occurrences is more.
For Detection – 1 means easily detectable and 9 means tough to detect.
All sixteen parameter is tabulated by understanding their degree of severity, frequency
of occurrences and possibility of detection in Table 9 and risk priority number (RPN) has
been calculated. This RPN is shorted in Table 10 and a Parato is drawn in Figure 7 to
prioritize some of the attribute on which hotelier can focus to increase customer
satisfaction.
Parameter Severe Occurrence Detection RPN23
(I) ( II) ( III ) (IV) = (I) x (II) x (III)
Order Taking 9 9 9 729
Menu Knowledge 9 1 9 81
Listening Skill 9 1 1 9
Tone of Voice 3 3 3 27
Suggestive Selling 3 1 3 9
Repeating and confirming the order 9 1 1 9
Compliance with Guest 9 9 1 81
specification
Trolley Setup 3 3 1 9
Preparation Time 9 9 3 243
Delivery Time 9 9 3 243
Clearance 9 3 1 27
Quality Of F & B 9 3 1 27
Service Skill 3 1 9 27
Warmth & Courtesy 9 1 1 9
Portion Size 3 1 1 3
Feed back 1 1 1 1
Table 9 : Calculation of Risk priority numbers (RPN) For Room Services
From the Parato Graph (Figure 7), It is identified that almost 20 percent of problem (20
% of number of attributes i.e. 16 = 3.2), Contribute 80 percent of total RPN ( Figure 7 and
Table 10).
23
RPN is a risk priority number which is a multiplication of degree of severe, frequency of occurrences and
possibility of detection in FMEA analysis.
41. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Parameters RPN Percentage Cumulative Percentage
Order Taking 729 47.52% 47.52%
Delivery Time 243 15.84% 63.36%
Preparation Time 243 15.84% 79.20%
Compliance with Guest specification 81 5.28% 84.49%
Menu Knowledge 81 5.28% 89.77%
Clearance 27 1.76% 91.53%
Quality Of F & B 27 1.76% 93.29%
Service Skill 27 1.76% 95.05%
Tone of Voice 27 1.76% 96.81%
Listening Skill 9 0.59% 97.39%
Repeating and confirming the order 9 0.59% 97.98%
Suggestive Selling 9 0.59% 98.57%
Trolley Setup 9 0.59% 99.15%
Warmth & Courtesy 9 0.59% 99.74%
Portion Size 3 0.20% 99.93%
Feed back 1 0.07% 100.00%
Total 1534 100%
Table 10 : Arrangement of RPN in Descending Order
Figure 7 : Parato Graph for Complain in Room services
42. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4.2.4.3. Resolution Of Complain
Hotelier can maximize the customer satisfaction by focusing on only three attributes
order taking, delivery time and preparation time. Order taking itself is combination of
several parameters like communication skill, listening skill, menu knowledge etc. Hence
hotelier should give proper training to order taker to minimize the error or customer
dissatisfaction in this area.
Delivery time which scores second most RPN, can be improved by putting more
resources to deliver the food to the guest. Also hotelier can think to minimizing distance
of room from their delivery center to minimize turn-around-time (TAT).
There are some Hands-on-time (HOT) which will always take to cook food. But still
hotelier can do a market research to know the latest technology for cooking which may
reduce the time.
43. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4.3. Present Market Strategies of Hotel Industry in Kolkata
As discussed in earlier section, Kolkata is business hub and most of the traveler in city
is the business traveler. In Kolkata, Movement because of Business purpose pulls the
demand of room. Unlike a Tourist place usually seasonality for traveler does not vary. In
Kolkata, demand of room and banquets shows seasonality only because of
Marwadi’s24 weddings. Most of the Marwari‟s wedding usually happen in month of
November-December and May-June. This is a peak period for hotel industry in
Kolkata and Hotel industry generate good amount of revenue because of raised
demand. Also some of the events like medical conferences; cricket machetes etc.
raised the demand of hotels which is not seasonal. But these kinds of big events are
preplanned since long. And Hence hotelier keep ready them self to in cash this
opportunity.
Presently in luxury hotels, very less amount of people who pay room chargers from their
own pocket instead there organization pay for them and hence hotelier target the
different organizations to make their employee stay in particular hotels. Specifically
different company‟s has contract with one or few hotels in the city.
Presently most of the Luxury hotels25 in Kolkata are the chain of hotels and for customer
retention they have some loyalty program (member ship plan).After taking member ship
customer will get extra benefits out of that in whole chain of hotels. So that if one has
taken the member ship of one hotel chain they cannot move to another chain since for
him hotel where they have member ship will be more convenient.
26
Most of the budget class of hotel tries to attract the business traveler of public sectors
or small companies. Budget class of hotel targeted the employee of public sectors since
during travelling they do not get enough allowances to stay in luxury hotels. Also in
Kolkata leather firm is very active which does not pay enough allowances to middle
class employee to go in luxury hotels.
24
Mardwari is a community in India who usually belongs from a area called Marwad in Rajsthan
25
Luxury hotels stands for 5 star deluxe,5 star and 4 star hotels
26
Budget class of hotels means three star hotels
44. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
4.4. Prediction of Demand and supply in Kolkata in future
Kolkata is only business hub in eastern India and hence development in business in
east India will increase the demand of room in Kolkata. Kolkata port is also only port in
this part of country. Demand and supply of room may affected by several factor apart
form room demand by local business of Kolkata. People who usually go to the Assam
for Tea or timber business they usually take a night stay in Kolkata. Also export of tea
(Assam) is being done from Kolkata port. So Movement because of surrounding area
is an important parameter for the demand of room.
Also Fishery board and tourism department of west Bengal is developing different
tourism sites and bitches to attract the tourism (FHRAI, 2008-09) industry which may
increase the demand in future. Development of Henry Island (near to Bekhali) is a very
good example of an attempt to make it a tourist sport by fishery department of west
Bengal. Similar several developments are going on which may attract tourist in future.
Supply of Room:
Present supply of room available in eastern India is illustrated below:
Location Category wise number of rooms
Heritage 5 Star 5 Star 4 3 Star 2 Star 1 Approved Licensed Total
Deluxe Star Star
Kolkata 269 852 332 176 263 246 110 45 1080 3373
Puri / Bhubneshwar 34 0 59 285 327 32 0 12 1040 1789
Darjeeling 81 0 0 0 76 36 0 23 712 975
Siliguri 0 0 0 0 76 36 0 45 112 269
Digha 0 0 0 0 0 0 0 56 96 152
Guwahati 0 0 0 144 134 0 0 56 464 798
Patna 0 0 75 39 102 32 0 12 448 708
Ranchi 0 0 0 25 106 35 0 27 433 626
Shillong 0 0 0 40 49 0 0 45 272 406
Gangtok 25 0 0 46 63 0 0 87 240 461
Gaya / Bodhgaya 0 0 0 0 169 0 0 34 168 371
Total 409 852 0 755 1422 407 110 442 5065 9928
Source: MINISTRY OF TOURISM, 2008. Assessment of requirement of Hotel Room / Accommodation in Metro Cities and 50 major tourist cities in
India, p.41
45. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
In latest economic downturn Occupancy level, ARR and RevPAR (Revenue per
available room) of every city has fallen down in India but Kolkata is able to reach slight
growth of 1.7 % in ARR (Crisil, 2010). Showing Positive growth show there is need
of more and more number of rooms in the city.
Demand of Room:
Projected demand of room in Kolkata is 16919 by year 2011 under all categories of
hotels. Which can be further divided in different category like luxury hotel (3753 rooms),
Budget class hotel (6720 rooms), Classified hotels (10473 rooms) and others (6444
rooms) (Ministry Of Tourism, 2008).
By year 2011, expected number domestic travelers and foreign travelers are 5841090
and 1058840 respectively (Ministry Of Tourism, 2008) in Kolkata.
Projected demand of room in Kolkata is 35887 by year 2015 under all categories of
hotels. Which can be further divided in different category like luxury hotel (8218 rooms),
Budget class hotel (14028 rooms), Classified hotels (22246 rooms) and others (13643
rooms) (Ministry Of Tourism, 2008).
By year 2015, expected number domestic travelers and foreign travelers are 12073871
and 2339365 respectively (Ministry Of Tourism, 2008) in Kolkata.
A major reason for the growing demand for hotel rooms is the underlying boom in the
economy, particularly the growth in the IT and ITES industries. The overall growth
outlook appears buoyant and much of this growth will be driven by the BPO explosion,
IT, Telecom and energy sectors (Tuteja, 2009)
46. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
In Kolkata some of the project has been withdrawn like Marriot Courtyard Hotels to open
new hotel by 2009 (256 rooms), Intercontinental Hotels to open new hotel by 2008 (264
rooms), Hilton Group to open new hotel (2106 rooms), Bengal Ambuja to open new
hotel by 2008 (140 rooms) (Ministry Of Tourism, 2008). Also several other company
could not come here because of political environment like Tata Nano and Infosys shifted
from west Bengal. Now it can be expected from government to make an business
friendly environment to attract more hospitality company to meet hotel demands
47. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
5. Recommendation
Positioning:
Convenient location is an important attribute which is a point-of-differentiation for the
hotels in Kolkata. Therefore the new entrants should search for location in the
vicinity of both the dynamism of the business area and the hustle of the city. The
existing hotels which are not at convenient locations should provide full time free-of-
cost transportation facilities which could bridge the gap between the hotel and
various locations of the city.
Existing hotels should improve their service quality, food & beverage, and brand
name to capture more market share. They should also continuously upgrade
themselves to overcome the threat of latest technology from the new entrants.
Customer Satisfaction:
Hotelier should emphasize on improving room and restaurants services to retain
existing and attract new customers. Since hoteliers are not able to meet guests‟
expectations in the two areas mentioned above. Hoteliers should understand order
taking, delivery time and preparation time are most dominated complaint area which
should be improved for both room and restaurant services.
Hotelier should also think of minimizing their expenditure in some areas which
does not add values for customer satisfaction .It was found in some cases the
hoteliers overestimated customers expectations which actually erodes profitability of the
hotels (Figure 5, Figure 6, Table 6 Table 7). Those areas are “Efficient check in”,
“Efficient check out”, “Concierge”, “Room service” and “Dry Cleaning & Laundry” where
48. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
customer satisfaction will not decrease even by minimizing some degree of service
quality.
Strategies:
Demand for rooms in Kolkata is far above the supply level and hence possibility of new
entrants is very high in the coming years. Since all the premium brands of hotel industry
provide almost similar services so the major point-of-difference will be the price factor.
Therefore, Hoteliers will have to adopt better pricing strategy in near future.
Affordability should be induced by detaching few facilities from the original package.
With more number of hotels being lined up in the city, HR executives of existing
hotels should gear up to retain skilled labor. Since, during survey it was found that
huge numbers of hotel management students are switching their stream in mid way,
because of the notion that other fields are more attractive for them. Hotelier should be
also ready for the threat of the guest houses which is being developed by
different organizations (like Wipro has already developed Star categories of guest
houses in different cities).
49. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
6. Conclusion
This study focused on present and future marketing strategies and demand-supply gap
of luxury hotels in Kolkata, India. Another aspect of the project was to find out the
various gaps between guests‟ expectations Vis-à-vis hotelier perception about the
same.
A survey has been conducted on hoteliers, guests and IT industry personnel to collect
the data. Data has been interpreted by perceptual map, gap analysis and FMEA
(Failure mode and effects analysis).
It was found that most of the customers perceived ITC, The sonar as the best hotel in
the city (Kolkata, India). This study also revealed that there is a huge gap in customer
expectation and hotelier perception regarding several parameters. Room services and
restaurants are most dominating parameters from which majority of the complaints
arises in a hotel. This study also revealed the emergence of several potential threats to
the hotel industry which includes service apartment and guest houses.
During interview it is found that several hoteliers were not happy to share their
strategies for this interview.
This article will contribute for existing hoteliers to improve their marketing strategies. On
the other hand this will facilitate the new entrants to develop proper strategies against
different present and probable threats.
50. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Annexure I: About ITC Ltd.
ITC is one of India's foremost private sector companies in India. It has a diversified
presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-
Business, Branded Apparel, Packaged Foods & Confectionery, Greeting Cards and
other FMCG products. While ITC is an outstanding market leader in its traditional
businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly
gaining market share even in its nascent businesses of Branded Apparel, Greeting
Cards and Packaged Foods & Confectionery.
ITC's diversified status originates from its corporate strategy aimed at creating multiple
drivers of growth anchored on its time-tested core competencies: unmatched
distribution reach, superior brand-building capabilities, effective supply chain
management and acknowledged service skills. Over time, the strategic forays into new
businesses are expected to garner a significant share of the emerging high-growth
markets in India.
ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is
one of the country's biggest foreign exchange earners (US $ 2 billion in the last
decade). The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly
enhance its competitiveness by empowering Indian farmers through the power of the
Internet. ITC employs over 15,000 people at more than 60 locations across India. ITC is
ranked among India's most valuable companies by the 'Business Today' magazine. ITC
continuously endeavors to enhance its wealth generating capabilities in a global
environment to consistently reward more than 137916 shareholders, fulfill the
51. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
aspirations of its stakeholders and meet societal expectations. This over-arching vision
of the company is expressively captured in its corporate positioning statement:
"Enduring Value. For the nation. For the Shareholder."
ITC Limited: Mission
ITC Limited: Vision
52. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Annexure II: About ITC WelcomGroup
ITC Limited entered the hotel business on October 18, 1975, with the opening of a hotel
in Chennai, which was rechristened Hotel Chola. ITC hotels currently own and operate
100 hotels in 75 destinations. Its restaurants Bukhara , Peshawari, Dakshin, DumPukht
and Kebabs & Kurries are well known cuisine brands today.
ITC-Welcomgroup has one of the most extensive art collections in India. A museum of
their collection is being planned in Kolkata.
The group today operates under several distinct brands:
ITC - Luxury Collection Hotels
WelcomHotel Sheraton Hotels
Fortune Hotels, which has 54 hotels with 4446 rooms in 41 cities across India.
WelcomHeritage Hotels
List of ITC Hotels by Brand
ITC Hotel Luxury Collection WelcomHotel / Sheraton properties
ITC Maurya, New Delhi Sheraton Chola, Chennai
ITC Mughal, Agra Sheraton Park Hotel & Towers, Chennai
ITC Maratha, Mumbai Sheraton Rajputana, Jaipur
ITC Grand Central, Mumbai Sheraton New Delhi, New Delhi
ITC Sonar, Kolkata WelcomHotel Rama International, Aurangabad
ITC Kakatiya, Hyderabad WelcomHotel Vadodara, Vadodara
ITC Windsor, Bangalore
ITC Royal gardenia, Bangalore
53. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
List of Fortune Hotels:
Fortune Global Select Gurgaon Fortune Park Galaxy Vapi
Fortune Select Palms Chennai Fortune Murali Park Vijaywada
Fortune Select Trinity Bangalore Fortune Park Klassik Ludhiana
Fortune Select Exotica Navi Mumbai Fortune Pandiyan Hotel Madhurai
Fortune Select Manohar Hyderabad Fortune Park Panchwati Kolkata
Fortune Select JP Cosmos Bengaluru Fortune Fences Tirupati Tirupati
Fortune Park Bella Casa Jaipur Fortune Resort Bay Island Port Blair
Fortune Landmark Ahmedabad Fortune Resort Sullivan Court Ooty
Fortune Landmark Indore Fortune Chariot Resort Mahabalipuram
Fortune Park Centre Point Jamshedpur Fortune Resort Central Darjeeling
Fortune Hotel The South Park Trivandrum Fortune Inn Riviera Jammu
Fortune Park Calicut Calicut Fortune Inn Jukaso Pune
Fortune Inn Sree Kanya Vishakapatnam
THE ITC WELCOMGROUP MISSION
To be recognized as the premier professional organization providing the finest tourism,
hospitality and travel related consumer services in the country and thereby contributing
to the achievement of the following Corporate and National priorities
CORPORATE
Generating Adequate economic surpluses to meet the expectations of all
stakeholders
NATIONAL
Maximizing Foreign exchange earnings
Employment Generation
Development of Human Resources
SLOGAN: Nobody gives you India like we do
54. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Annexure III: About ITC ,The Sonar (Kolkata,India)
ITC Sonar, Kolkata, a part of the “Luxury Collection”, epitomizes the beauty of Bengal.
Spread over 16 acres of prime property makes Sonar the ultimate business getaway.
Exemplifying this term, this is a place that has all the trappings of a business hotel,
along with the „feet-up-feel‟ of a resort. While offering travelers every possible modern
convenience, it simultaneously gives them the opportunity to break away from the
monotony of work and savor the varied pleasures of life .Designed by awarded
Architects Kerry Hill of Singapore, The Sonar represents the Symphony of Earth and
Water – of its 16 acres, over 4 acres comprise of water bodies, consisting of water lilies
and reflection pools. It is in route from the airport and a 10 minute drive from Sector V,
Salt Lake-silicon hub of Kolkata as well as the city„s shopping, entertainment, cultural
and business districts.
An array of award-winning culinary experiences range from the northwest frontier to
traditional Indian delicacies, continental grills, and an Irish pub.
Amidst the ambience of seclusion and luxury lies Kaya Kalp-The Spa, offering a
delightful retreat from the pressures of the modern world. The architecture of its indoor
and outdoor pavilions, spread over 13000 sq. ft., draws on local inspiration to blend
harmoniously with the natural environment. It is the largest tropical hotel spa in
Kolkata. The fully-equipped Wellness Centre features a Jacuzzi, sauna, steam room,
state-of-the-art gym, as well as a unique outdoor swimming pool. In addition, it is
also home to a beauty parlour, a salon, and a yoga room.
55. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Eight meeting and conference rooms with state-of-the-art facilities including WI-FI and
outstanding services create an inspiring setting for grand international conferences, as
well as corporate and social events. Different restaurant at ITC sonar and their specialty
is explained below:-
Eden Pavilion: Eden Pavilion, the 24 -hour restaurant at ITC Sonar, Kolkata, offers a
delectable variety of buffet fare throughout the week, for lunch as well as dinner. The
spread has the flavor of our entire signature outlets packed into one. West View,
Gourmet Shop, Pan Asian (oriental), Dakshin, Dum Pukht, Peshawri and Maroush.
Peshawari:Serving authentic cuisine from the rugged North West Frontier (Indian
Barbeque), the restaurant recreates a rustic ambience where you tie on checked aprons
and are encouraged to eat with your fingers!
Dum Pukht: A celebration of the rich diversity of traditional Indian cuisines and the 200
year old culinary tradition of cooking food in sealed ‗deghs„. This Indian fine dine
restaurant with a show kitchen serves a mix of Awadhi, Luckhnawi and traditional Indian
cuisines.
Pan Asian: Pan Asian invites gourmands to a journey across the Pan Pacific belt. At
Pan Asian you can explore diverse culinary traditions: from the hearty fare of Mongolia
to the fiery taste of Malaysia, Korea, Indonesia and Thailand. And, the delicate flavours
of China and Japan. A food-lover„s foray into the subtle flavours that have created
famous culinary traditions such asJapanese, Chinese, Thai, Korean and Mongolian.
56. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
West View Bar & Grill: A distinctive medley of "Western Bar cum Grill" offering a
cornucopia of choicest wines along with the finest Single Malts, Cognacs and Cigars.
The novel outlet seeks to be a culinary journey for the discerning dinner, complete with,
the interactive charcoal grill with a widest selection of imported meats, crepe suzettes
cooked right on your table.
Dublin: The new bar code. A distinctive pub cum Discotheque representing the Gaelic
Raj Irish Pub and the Indian Colonial era offering the widest and finest choice of wines
and spirits.
57. Supply Creates Its Own Demand: A Study of Hotel Industry in Kolkata
Annexure IV: List of Company in Salt Lake
Sl.No.
Name of the applicant for Area Plot No of allotted
land allotted land
(acres)
1 Systron Electronics (P) Ltd 0.2965 ( J-5)
2 Delta Electro Polymer (P) Ltd 0.2687 (J1-8)
3 Dhanashree Electronics (P) Ltd 1.0749 (X1-16)
4 Biptronics 0.2687 (J1-16)
5 Jain Link (P) Ltd 0.2965 (J-2)
6 Simoco Telecommunication (South 4.2996 (X1-9,10,13,14)
Asia) Ltd
7 Stesalit Infotect Ltd 0.5 (J1-1)
8 Metalogic Systems 0.2356 J1-1
9 Institute of Engineering & 0.2525 (Y-12)
Management
0.2514 (Y-11)
0.2514 (Y-24)
0.94 (D-1)
10 Pekon Electronics Ltd 0.269 J1-9
11 Eldyne Electronics Ltd 0.2687 J1-13
12 Electron Combine 0.2514 Y-15
13 RDH Technologies (P) Ltd 0.344 F-1
14 RPG Netcom Ltd 1.0773 X1-4
14A Webel Bhavan 2.67 B-2
15 Swamina International (P) Ltd 0.2514 Y-20
16 The Supreme Industries Ltd 1 X1-1
17 Bengal Intelligent Parks (P) Ltd 5.0637 A2,M2,N2
18 SAMEER 0.6232 L-2
19 Plasto Chem (P) Ltd 0.2965 J-1
20 Cimsys Research (I) Pvt Ltd 0.2514 Y-13
21 Globsyn Tehnologies Ltd 2.1498 X1-11,12
22 Siemens Ltd 7.8614 G
23 ECE Technologies India Ltd 0.2514 Y-4
24 Controlla Electrotech (P) Ltd 0.2521 Y-10
25 Tata Consultancy Services 3.5158 B-1,C
26 Superintendence Co. of India (P) Ltd 0.2514 Y-23
27 Bansal Electronics 0.2687 J1-2