ThingWorx™, a PTC® (Nasdaq: PTC) business and leading Internet of Things (IoT) and M2M platform provider, today announced that Vital Herd™, Inc, a Software as a Service (SaaS) solution provider for animal health and nutrition management initiatives, has selected the ThingWorx® application platform to power its M2M non-invasive individual animal monitoring technology. This technology will offer advanced intelligence and analytics to dairy and beef operations to improve animal health and nutrition management, which is largely done by visual observation today.

1. Vital Herd Selects ThingWorxM2M Technology Platform for Livestock
Management
Solution enables dairy and beef operations to use a data-driven animal management
approach
Exton, PA – April 14, 2014 – ThingWorx™, a PTC® (Nasdaq: PTC) business and
leading Internet of Things (IoT) and M2M platform provider,today announced that Vital
Herd™, Inc, a Software as a Service (SaaS) solution provider for animal health and
nutrition management initiatives, has selected the ThingWorx®
applicationplatform to
power its M2M non-invasive individual animal monitoring technology. This technology
will offer advanced intelligence and analytics to dairy and beef operations to improve
animal health and nutrition management, which is largely done by visual observation
today.
According to the US Department of Agriculture’s (USDA) latest report, approximately
four million animals die in the U.S. as part of its dairy and beef production, while many
more get sick. This represents many billions of dollars in economic losses each year for
U.S. dairy and beef producers in terms of lost revenue, high treatment costs and high
feed costs.
Vital Herd’s first product targets dairy producers and offers them a practical, data-driven
solution for improving productivity. Each producing cow ingests an ePillwhich contains
a novel sensor that captures real time vital sign information from each cow, for the life of
the animal. Vital Herdis using the ThingWorx application development platform to
normalize the data, create vital sign benchmarks for each animal and then deliver that
information back to the producer in an easy-to-understand, actionable dashboard
format. This data offers new and early insight into productivity-limiting illnesses,
suboptimal nutrition programs and even environmental factors such as heat stress that
can reduce production.
“Cattle health, nutritional and well-being management today is done largely by visually
inspecting the animals throughout the day. This is a very inefficient way to identify
problems because it relies on physical clues, which occur late when it is difficult and
costly to reverse,” said Brian Walsh, CEO, Vital Herd. “Being able to collect individual
animal data economically that can provide early insights into sub-optimal health or
nutrition is vitally important and can make a very meaningful impact in productivity. We
chose the ThingWorx platform because we are able to rapidly develop intuitive
applications that highlight what action may be needed before possible disease or
nutrition becomes a clinical problem.”
The ThingWorx platform provides Vital Herd with a complete software development,
runtime, and intelligence environment, along with rapid application building tools,

2. allowing the company to quickly enhance their customer-facing applications without
incurring additional development costs.
“Vital Herd is a good example of how M2M technology can improve animal well-being,”
said Russ Fadel, president, ThingWorx. “Using ThingWorx, Vital Herd can quickly bring
new capabilities to market, offering significant economic gain for the producers in
addition to better animal productivity. We look forward to continuing to work with Vital
Herd.”
Additional Resources:
The ThingWorx platform
ThingWorx markets
PTC acquires ThingWorx
About Vital Herd, Inc.
Vital Herd, Inc. was founded in early 2012 to modernize the global beef and dairy
production industries through continuous, autonomous and individual animal monitoring
for increased producer profits and improved animal well-being. For more information
about Vital Herd, please visit www.vitalherd.com.
About ThingWorx, a PTC Business
ThingWorx, a PTC (Nasdaq: PTC) business, provides the first platform designed to
efficiently build and run the applications of today’s connected world. ThingWorx’s
model-based design and search-based intelligence simplifies application development
efforts by minimizing cost and risk while accelerating time to value. The ThingWorx®
platform combines the key functionality of Web 2.0, search, and social collaboration,
and applies it to the world of “things”, including connected products, machines, sensors,
systems, and industrial equipment. Businesses use the ThingWorx platform to rapidly
deliver innovative applications and connected solutions across markets ranging from
manufacturing, energy and food, to Machine-to-Machine (M2M) remote monitoring and
service, as well as in emerging Internet of Things applications, including smart cities,
smart grid, agriculture, and transportation. For more information, please visit our
website at www.thingworx.com and our blog at www.thingworx.com/blog or follow us on
Twitter at @ThingWorx.
PTC, ThingWorx, and the ThingWorx logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in
the United States and other countries.
Contact Information
ThingWorx PTC
Stacey Schwind Beth Ambaruch
610.594-6200, ext 313 Corporate Communications
Stacey.schwind@thingworx.com 952.435.5058
bambaruch@ptc.com