This document discusses challenges and opportunities in visualizing phylogenetic trees. It notes that while maps have predictable navigation, trees can be drawn in many different ways. The document explores using additional dimensions like time, latitude and longitude to represent evolutionary relationships. It highlights projects like GenGIS, OneZoom and Dendroscope that attempt to make large trees more intuitive to navigate. Finally, it questions why more phylogenetic trees are not archived in databases and how software could generate publication-quality visualizations directly from analyses.