(Sample Graphic Design Work)
This document is part of an assignment where I had to develop an evaluation criteria for Visual Tools.
I redesigned a cover art work after evaluating the previous one.
February 22, 2007.
Underground Montreal City - Montreal Souterrain - Montreal Sans Auto EliGeha
### FRENCH ###
Pour réduire la pollution, améliorer la santé des citoyens et augmenter les retombées économiques de la ville. Montréal Souterrain, fait la promotion des emplacements tel que; boutiques, restaurants, activités, services etc. qui sont facilement accessible sans l'utilisation de l'auto. Nous croyons qu'il est possible de très bien Vivre et Visiter Montréal sans avoir à posséder une auto !
### ENGLISH ###
To reduce pollution, improve the health of citizens and increase the economic impact of the city. Underground Montreal (Montréal Souterrain), promotes locations such as; shops, restaurants, activities, services etc.. which are easily accessible without the use of a car. We believe it is possible to Live and Visit Montreal without having to own a car!
FINAL B.ARCH THESIS PRESENTATION IIT ROORKEE:
City Centre ,Rohini ,Delhi ,Thesis project (2013)
A Mixed use development project comprises of diverse activities and functions located at the
sprawling District centre in Rohini with site area of 16 acres.With a AIM to explore the symbiotic
character of COMMERCE and CULTURE and to evolve a contemporary model of conventional
Indian market.
Much as we crib about Microsoft Office products, it's the most used software suite in almost any industry. However, it's also the one that people spend no official time learning. This presentation shows how simple design concepts applied to Microsoft Office products can greatly improve the quality of your documents and make it pleasurable for the reader.
Underground Montreal City - Montreal Souterrain - Montreal Sans Auto EliGeha
### FRENCH ###
Pour réduire la pollution, améliorer la santé des citoyens et augmenter les retombées économiques de la ville. Montréal Souterrain, fait la promotion des emplacements tel que; boutiques, restaurants, activités, services etc. qui sont facilement accessible sans l'utilisation de l'auto. Nous croyons qu'il est possible de très bien Vivre et Visiter Montréal sans avoir à posséder une auto !
### ENGLISH ###
To reduce pollution, improve the health of citizens and increase the economic impact of the city. Underground Montreal (Montréal Souterrain), promotes locations such as; shops, restaurants, activities, services etc.. which are easily accessible without the use of a car. We believe it is possible to Live and Visit Montreal without having to own a car!
FINAL B.ARCH THESIS PRESENTATION IIT ROORKEE:
City Centre ,Rohini ,Delhi ,Thesis project (2013)
A Mixed use development project comprises of diverse activities and functions located at the
sprawling District centre in Rohini with site area of 16 acres.With a AIM to explore the symbiotic
character of COMMERCE and CULTURE and to evolve a contemporary model of conventional
Indian market.
Much as we crib about Microsoft Office products, it's the most used software suite in almost any industry. However, it's also the one that people spend no official time learning. This presentation shows how simple design concepts applied to Microsoft Office products can greatly improve the quality of your documents and make it pleasurable for the reader.
Eye-catching science: Finding the visual story in your dataFuture Earth
These slides come from our second #popupwebinar on using free tools to create infographics and datavisualisations to tell the story of your scientific data.
This is the initial rubric for responses in a graduate course on Literacy Assessment. I am going to revise it to include more participation ia responding to peers.
www.amazon.com and www.bn.comContrastContrast simply means diffe.pdfapexsports101
www.amazon.com and www.bn.com
Contrast
Contrast simply means difference. And for whatever reason—perhaps our brains think they are
still back in the savannah scanning for wild predators—we are all wired to notice differences.
We are not conscious of it, but we are scanning and looking for similarities and differences all
the time. Contrast is what we notice, and it’s what gives a design its energy. So you should make
elements that are not the same clearly different, not just slightly different.
Contrast is one of the most powerful design concepts of them all because really any design
element can be contrasted with another. You can achieve contrast in many ways—for example,
through the manipulation of space (near and far, empty and lled), through color choices (dark
and light, cool and warm), by text selection (serif and sans serif, bold and narrow), by
positioning of elements (top and bottom, isolated and grouped), and so on.
Making use of contrast can help you create a design in which one item is clearly dominant. This
helps the viewer “get” the point of your design quickly. Every good design has a strong and clear
focal point and having a clear contrast among elements (with one being clearly dominant) helps.
If all items in a design are of equal or similar weight with weak contrast and with nothing being
clearly dominant, it is dif cult for the viewer to know where to begin. Designs with strong
contrast attract interest, and help the viewer make sense of the visual. Weak contrast is not only
boring, but it can be confusing. Every single element of a design such as line, shape, color,
texture, size, space, type, and so on can be manipulated to create contrast. On the next page are
some slides that make good use of contrast compared with slides that have weaker contrast.
Repetition
The principle of repetition simply means the reusing of the same or similar elements throughout
your design. Repetition of certain design elements in a slide or among a deck of slides will bring
a clear sense of unity, consistency, and cohesiveness. Where contrast is about showing
differences, repetition is about subtly using elements to make sure the design is viewed as being
part of a larger whole. If you use a stock template from your software application, then repetition
is already built into your slides. For example, a consistent background and consistent use of type
adds unity across a deck of slides.
However, you must be careful not to have too much repetition among your slides. Most of the
built-in templates have been seen many times before and may not suit your unique situation.
Many of the standard templates also have background elements that will soon become tiring,
rather than generating interest the tenth time a different slide is shown but with the same
repetitive element. For example, a star sh in the lower right (not my favorite but perhaps
appropriate for a presentation on marine biology) is an element that would
be a stronger repetitive element if.
SmartDraw's Visual Grammar makes enterprise-wide visual communication fast and effective. SmartDraw applies Visual Grammar rules to your visuals automatically, giving you:
- Consistently formatted visuals no matter who creates them
- The ability to focus on your message, not formatting
- Productivity gains through reduced miscommunication
Creation, Creativity & Crowdfunding | BLAT FORUM 30 MAY 2019Arturo Pelayo
This talk is an introduction to Crowdsourcing and Crowdfunding with an applicable lens for Instructional Designers, Learning & Development practitioners, middle management and blended learning professionals.
This talk was presented to the Blended Learning & Technologies Forum. The talk was hosted on 30 May 2019 at the Employers & Manufacturers Association in Auckland, New Zealand.
The Age of Smiths (As presented to audience)Arturo Pelayo
The slides are from a talk given at the Telco & Digital Service Futures event organized by CONFERENZ on 21 April 2019.
The audience is CEOs, Business Owners and Execs. The aim is to get them to realize national prosperity by embracing heart and mind while understanding digital disruption and accelerating technologies.
Special Thanks to Rachel Kelly for her incredible support and recommendation to CONFERENZ and to my talk sponsor, The Employers & Manufacturers Association.
More Related Content
Similar to Visual Tools & Visual Actions: Graphic Design Work.
Eye-catching science: Finding the visual story in your dataFuture Earth
These slides come from our second #popupwebinar on using free tools to create infographics and datavisualisations to tell the story of your scientific data.
This is the initial rubric for responses in a graduate course on Literacy Assessment. I am going to revise it to include more participation ia responding to peers.
www.amazon.com and www.bn.comContrastContrast simply means diffe.pdfapexsports101
www.amazon.com and www.bn.com
Contrast
Contrast simply means difference. And for whatever reason—perhaps our brains think they are
still back in the savannah scanning for wild predators—we are all wired to notice differences.
We are not conscious of it, but we are scanning and looking for similarities and differences all
the time. Contrast is what we notice, and it’s what gives a design its energy. So you should make
elements that are not the same clearly different, not just slightly different.
Contrast is one of the most powerful design concepts of them all because really any design
element can be contrasted with another. You can achieve contrast in many ways—for example,
through the manipulation of space (near and far, empty and lled), through color choices (dark
and light, cool and warm), by text selection (serif and sans serif, bold and narrow), by
positioning of elements (top and bottom, isolated and grouped), and so on.
Making use of contrast can help you create a design in which one item is clearly dominant. This
helps the viewer “get” the point of your design quickly. Every good design has a strong and clear
focal point and having a clear contrast among elements (with one being clearly dominant) helps.
If all items in a design are of equal or similar weight with weak contrast and with nothing being
clearly dominant, it is dif cult for the viewer to know where to begin. Designs with strong
contrast attract interest, and help the viewer make sense of the visual. Weak contrast is not only
boring, but it can be confusing. Every single element of a design such as line, shape, color,
texture, size, space, type, and so on can be manipulated to create contrast. On the next page are
some slides that make good use of contrast compared with slides that have weaker contrast.
Repetition
The principle of repetition simply means the reusing of the same or similar elements throughout
your design. Repetition of certain design elements in a slide or among a deck of slides will bring
a clear sense of unity, consistency, and cohesiveness. Where contrast is about showing
differences, repetition is about subtly using elements to make sure the design is viewed as being
part of a larger whole. If you use a stock template from your software application, then repetition
is already built into your slides. For example, a consistent background and consistent use of type
adds unity across a deck of slides.
However, you must be careful not to have too much repetition among your slides. Most of the
built-in templates have been seen many times before and may not suit your unique situation.
Many of the standard templates also have background elements that will soon become tiring,
rather than generating interest the tenth time a different slide is shown but with the same
repetitive element. For example, a star sh in the lower right (not my favorite but perhaps
appropriate for a presentation on marine biology) is an element that would
be a stronger repetitive element if.
SmartDraw's Visual Grammar makes enterprise-wide visual communication fast and effective. SmartDraw applies Visual Grammar rules to your visuals automatically, giving you:
- Consistently formatted visuals no matter who creates them
- The ability to focus on your message, not formatting
- Productivity gains through reduced miscommunication
Creation, Creativity & Crowdfunding | BLAT FORUM 30 MAY 2019Arturo Pelayo
This talk is an introduction to Crowdsourcing and Crowdfunding with an applicable lens for Instructional Designers, Learning & Development practitioners, middle management and blended learning professionals.
This talk was presented to the Blended Learning & Technologies Forum. The talk was hosted on 30 May 2019 at the Employers & Manufacturers Association in Auckland, New Zealand.
The Age of Smiths (As presented to audience)Arturo Pelayo
The slides are from a talk given at the Telco & Digital Service Futures event organized by CONFERENZ on 21 April 2019.
The audience is CEOs, Business Owners and Execs. The aim is to get them to realize national prosperity by embracing heart and mind while understanding digital disruption and accelerating technologies.
Special Thanks to Rachel Kelly for her incredible support and recommendation to CONFERENZ and to my talk sponsor, The Employers & Manufacturers Association.
The slides are from a talk given at the Telco & Digital Service Futures event organized by Conferenz.
The audience is CEOs, Business Owners and Execs. The aim is to get them to realize national prosperity by embracing heart and mind while understanding digital disruption and accelerating technologies.
Special Thanks to Rachel Kelly for her incredible support and recommendation to CONFERENZ.
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Talk Abstract:
Understanding a patient's genes and molecular make up through a new generation of diagnostics, equipment and computational analysis can help us reimagine medical decisions, recommendations and tailor care to individual patients.
In this talk, we will explore the emerging model of wellness and care given advances in our understanding of genetics & gene therapies, artificial intelligence, remote diagnostics and robotics which will help us tailor individualised care to our patients.
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This slide deck has been designed with more slides than how it was delivered to the audience to provide more guidance to the reader.
This slide deck doesn't have GIFs, animations or embedded videos as they are not supposed by SlideShare.
#PRConf17
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This presentation was delivered in the July 2016 session of the Social Media Club Auckland (SMCAKL).
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The lecture was divided in four areas: (1) background in exponential technologies, (2) technology convergence, (3) generative design, (4) design intent and community
These slides where presented at the IPENZ 2016 Conference as part of a provocation of what comes ahead.
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Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
1. | Module 3: E3 Activity on “Informational and Statistical Visuals”.
IDT 560: Visual Literacy
By: Arturo Pelayo.
Instructions:
Redesign the form you created for Module 2, now include criteria on Visual Tools as well as Visual Actions (CARP).
I.
II. Use the new form to critique a poorly designed chart, graph, table, diagram, or illustration.
III. Redesign the item you choose to critique.
IV. Write a short paragraph outlining the improvements.
2. Procedure:
• Creation of an introductory documentation page for future reference and incorporation of Best Practices.
• Creation of a Document Version History Page to detail the changes of the E2 Form and the E3. (Satisfies Instruction I).
• The 3rd page of this document includes the “E2” form.
• The 4th & 5th pages represent the new “E3” form.
• When printed, the document can be easily laminated, as each side of the form would remain on the same sheet of
paper.
• The 4th page will be the CARP side & the 5th page will include the criteria on Visual tools. (Satisfies Instruction II).
• The 6th page includes the “old” illustration evaluated in E2.
• The 7th page includes the redesigned illustration. (Satisfies Instruction III).
• The 8th & 9th pages include an E3 template. (Satisfies Instruction I).
• The 10th page includes a paragraph with discussion of improvements.
3. Documentation of changes to form (document version history):
Change E2 E3 Reason?
Font type used. Helvetica, size 11. Euphemia UCAS, size 12. The Integration of mild serifs enhances the visual appeal of the
document while also providing better readability and less eye
strain.
Risk: This is not a standard font of MS Word.
Mitigation: Provide a PDF file.
Page Formatting US Letter (landscape). US Legal (landscape). Provides better readability and uniform density of text presented.
Risk: The evaluator may not have legal-sized paper when
printing the document.
Mitigation: Provide a notice to the user.
Graphics A clock was used as a For CARP side there are
metaphor instead of an no changes. For Visual Keeping consistency in the presentation and adding visual cues
ordinary itemization of Tools, a similar metaphor for variables aids the learner in identifying them.
variables is used
Chart titles Not present On the top left corner in For easy identification, form titles of “visual tools” and “visual
black background. actions” where added with appropriate figure/ground relationship.
4. ★✩✩✩✩ ★★✩✩✩ ★★★✩✩ ★★★★✩ ★★★★★
visual
Lame Disappointing So-So Marginal Unified
actions
The material lacks any guidance The material devalues the credibility The material meets the The material is “OK” but The material enhances
for the user to discern what it is of the sponsoring agencies. needs. But does not show has no “added value”. the appeal of the event &
st
1 glance he/she is looking at. quality. sponsors.
The objective of the document “Farewell Reception” is the main Text Headings and visuals Its seamless to understand Best practices are
cannot be discerned visually or purpose of the document, yet it is allow the user to identify the the interface, minor followed and Image
purpose through writing. the last line written. use of the material. details lost. Strategies are respected.
The choice of colors and Overall there is cohesion between Content relationships are Variations on the design The material is appealing
graphics is overpowering, hard the fonts, graphics and output distracting to the purpose of elements are minimal. to the eye and is “a
contrast to read and disruptive. media used. the material. scrapbook keeper”.
Content is over or under sized, Relationship across elements is Graphics and text seem to Minor problems with The sizes are pleasing to
pixilated. Illogical. distorted. belong on the same space. text/graphics the eye.
scale relationships.
The spacing of text is inconsistent Text grouping does not match It is easy to discern sections Some elements slightly Has perfect cohesion of
from one page to the next. No physical or invisible margins of from one another. “off the rule of thirds” . relationships.
alignment hierarchy. graphics.
The material lacks order, The graphic/text-to-space ratio is There are some “dead The product has balance, The material has appeal.
structure and cannot have not cohesive. Font variation is spots” (blank areas make cohesion and is (Fibonacci harmony).
harmony appeal or value of any kind. disrupting. imbalance). appealing.
The material has absolute lack of Changes in text/graphic lacks The material is boring as it Content neither The material has a
varied graphics / text framing. uniformity and prevent learner from does not provoke interest. overwhelms nor under cohesive & sound theme.
repetition making connections. powers the material.
Material does not provide Content is scattered, hard to find. The content is present but The content may be
content to fulfill purpose. other factors undermine its polished by replacing The material is “Visually
content presence. words/graphics. Literate”.
Spacing of graphics and text is The figure/ground relationships are Content “stands on its Content has cohesion Material has a natural
tight. No emphasis on missing. No visual independence. own”, but looses grouping. and a level of harmony. visual flow and order.
proximity relationships.
The material seems to need an The material lacks uniformity; it has The material has a structure The material can be
Instruction Manual to be no interface that can be seamlessly yet time still needs to be “read” although some The material is “Visually
logic read/understood. followed. invested to understand it. Headings are missing. Literate”.
The material has 18 out of 50 possible “stars”, it is almost Disappointing, but pretty well in the Lame category.
verdict
5. ★✩✩✩✩ ★★✩✩✩ ★★★✩✩ ★★★★✩ ★★★★★
visual
Lame Disappointing So-So Marginal Unified
tools
The material is extremely After a significant loss of time, the The material meets the The material is “OK” but The material enhances
hard to read and lacks user understands the purpose of needs. But does not show has no “added value”. the appeal of the event
type
any guidance for the user the provided medium. quality and shows no & sponsors.
to discern what it is he/she emphasis on
is looking at. relationships.
The objective of the There is no cohesion in the design Visuals and text have The rule of thirds is Form and function are
document cannot be whatsoever. The relationships, minimal appeal and implicit in the design, clear in the design. The
discerned visually or hierarchy and scale are relationship to one yet there are material has a cohesive
shape
through writing. It does not evidently disproportioned. The another. The design is distractions on the & sound theme.
provoke interest. message is lost. distracting and “looks composition.
busy”.
There are too many colors Color palette does not work in Color relationships are There are variations on The material has
which overpower the harmony with the document as a distracting to the purpose the contrast of the use appeal and is legible.
color
document and make it whole. It deprives the learner of the material. of colors.
hard to read and from making connections.
disruptive.
There is an imbalance on Relationship across figure and Objects are not There are aspects of Figure and ground
the figure and ground ground is not cohesive. It is appealing and do not the figure/ground relationships are
relationships. Figure has distorted. There are many “dead ground properly onto rations that are still mastered. There is
depth
been reversed. The spots” (blank areas make their intended use and conflicting with one consistency in design
material lacks consistency imbalance). hierarchy. another. This creates and relationships are
in ratios of graphics and distracting design. intuitive.
text.
The spacing of text is Text kerning and alignment do There are gaps between Background contrast is There is consistency on
inconsistent from one not have harmony to graphics. graphics and text, minimal and color fonts, colors, graphics
space
page to the next. Too Space is misused and anchoring is not palette is appropriate. and background art.
many fonts. Too Heavy. overpowering. mastered. Savvy.
The material has 7 out of 25 possible “stars”, it is Lame.
verdict
8. ★✩✩✩✩ ★★✩✩✩ ★★★✩✩ ★★★★✩ ★★★★★
visual
Lame Disappointing So-So Marginal Unified
actions
The material lacks any guidance The material devalues the credibility The material meets the The material is “OK” but The material enhances
for the user to discern what it is of the sponsoring agencies. needs. But does not show has no “added value”. the appeal of the event &
1st glance he/she is looking at. quality. sponsors.
The objective of the document “Farewell Reception” is the main Text Headings and visuals Its seamless to understand Best practices are
cannot be discerned visually or purpose of the document, yet it is allow the user to identify the the interface, minor followed and Image
purpose through writing. the last line written. use of the material. details lost. Strategies are respected.
The choice of colors and Overall there is cohesion between Content relationships are Variations on the design The material is appealing
graphics is overpowering, hard the fonts, graphics and output distracting to the purpose of elements are minimal. to the eye and is “a
contrast to read and disruptive. media used. the material. scrapbook keeper”.
Content is over or under sized, Relationship across elements is Graphics and text seem to Minor problems with The sizes are pleasing to
pixilated. Illogical. distorted. belong on the same space. text/graphics the eye.
scale relationships.
The spacing of text is inconsistent Text grouping does not match It is easy to discern sections Some elements slightly Has perfect cohesion of
from one page to the next. No physical or invisible margins of from one another. “off the rule of thirds” . relationships.
alignment hierarchy. graphics.
The material lacks order, The graphic/text-to-space ratio is There are some “dead The product has balance, The material has appeal.
structure and cannot have not cohesive. Font variation is spots” (blank areas make cohesion and is (Fibonacci harmony).
harmony appeal or value of any kind. disrupting. imbalance). appealing.
The material has absolute lack of Changes in text/graphic lacks The material is boring as it Content neither The material has a
varied graphics / text framing. uniformity and prevent learner from does not provoke interest. overwhelms nor under cohesive & sound theme.
repetition making connections. powers the material.
Material does not provide Content is scattered, hard to find. The content is present but The content may be
content to fulfill purpose. other factors undermine its polished by replacing The material is “Visually
content presence. words/graphics. Literate”.
Spacing of graphics and text is The figure/ground relationships are Content “stands on its Content has cohesion Material has a natural
tight. No emphasis on missing. No visual independence. own”, but looses grouping. and a level of harmony. visual flow and order.
proximity relationships.
The material seems to need an The material lacks uniformity; it has The material has a structure The material can be
Instruction Manual to be no interface that can be seamlessly yet time still needs to be “read” although some The material is “Visually
logic read/understood. followed. invested to understand it. Headings are missing. Literate”.
Write a review here:
verdict
9. ★✩✩✩✩ ★★✩✩✩ ★★★✩✩ ★★★★✩ ★★★★★
visual
Lame Disappointing So-So Marginal Unified
tools
The material is extremely After a significant loss of time, the The material meets the The material is “OK” but The material enhances
hard to read and lacks user understands the purpose of needs. But does not show has no “added value”. the appeal of the event
type
any guidance for the user the provided medium. quality and shows no & sponsors.
to discern what it is he/she emphasis on
is looking at. relationships.
The objective of the There is no cohesion in the design Visuals and text have The rule of thirds is Form and function are
document cannot be whatsoever. The relationships, minimal appeal and implicit in the design, clear in the design. The
discerned visually or hierarchy and scale are relationship to one yet there are material has a cohesive
shape
through writing. It does not evidently disproportioned. The another. The design is distractions on the & sound theme.
provoke interest. message is lost. distracting and “looks composition.
busy”.
There are too many colors Color palette does not work in Color relationships are There are variations on The material has
which overpower the harmony with the document as a distracting to the purpose the contrast of the use appeal and is legible.
color
document and make it whole. It deprives the learner of the material. of colors.
hard to read and from making connections.
disruptive.
There is an imbalance on Relationship across figure and Objects are not There are aspects of Figure and ground
the figure and ground ground is not cohesive. It is appealing and do not the figure/ground relationships are
relationships. Figure has distorted. There are many “dead ground properly onto rations that are still mastered. There is
depth
been reversed. The spots” (blank areas make their intended use and conflicting with one consistency in design
material lacks consistency imbalance). hierarchy. another. This creates and relationships are
in ratios of graphics and distracting design. intuitive.
text.
The spacing of text is Text kerning and alignment do There are gaps between Background contrast is There is consistency on
inconsistent from one not have harmony to graphics. graphics and text, minimal and color fonts, colors, graphics
space
page to the next. Too Space is misused and anchoring is not palette is appropriate. and background art.
many fonts. Too Heavy. overpowering. mastered. Savvy.
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verdict
10. Discussion of Improvements:
One of the primary aspects that caught my attention on the original graphic was the misuse of repetition
of an outdated graphic (the world map) that was also too small as an original image that was imported to
the document in the first place.
The use of the original purple globe map tried to emphasize the “internationality” aspect of the event,
however it was too empowering and off scale in relation to the text and other bodies in the document. It
broke all margins and was visually too heavy to be at the top of the document. Such distraction caused
the text to seem out of place and the font type used with such strong serifs was inappropriate as it seemed
that the text was “in a hurry”.
The front cover did not have a clear message of the event. The new design is bold and objective. It
employs a large graphic with sufficient alpha transparency to make it recede on to the background and
anchor the weight of a borderless design. The sponsoring agencies’ logos where also removed as the
integration of so many graphics receded from chunking into high density stacking.
The new design looks and feels 30 years younger. It is bold, innovative and enhances the image of the
agencies involved.