Visual search technology allows users to search for products using images rather than text keywords. The document discusses two companies that offer visual search shopping platforms: Like.com, which was the first to offer visual search for clothing and uses automated cross-matching of images, and TheFind.com, which targets lifestyle products and uses a discovery shopping search engine. While both aim to make online shopping easier, the document suggests that TheFind.com may be the better recommendation due to offering a wider variety of products, easier website navigation, and access to coupons.

1. Visual Search: Bleeding Edge TechnologyBy: Laura Allahiari and Daniel Langer

3. What is visual search?is a type of perceptual task requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features

4. What does this mean?Like.com http://www.like.com/TheFind.comhttp://www.thefind.com/

5. Like.comFirst to bring visual search to shopping and the first to build an automated cross-matching system for clothing.

6. What is retargeting?A retargeting strategy stores cookies from viewer’s computers and saves them in a database. When viewers browse the web, the database with the stored cookies uses ad heavy sites to direct ads for previously searched items.

7. Who is like.com’s target audience?

8. TheFind.comThefind.com is a discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty.

9. Time to Compare

10. Graphical Analysis

11. Who would you recommend?Why?Offers wider variety of products and product-lines

12. Easier landing pages