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Visual Search: Bleeding Edge Technology By: Laura Allahiari and Daniel Langer
What is visual search? is a type of perceptual task requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features
What does this mean? Like.com	 http://www.like.com/ TheFind.com http://www.thefind.com/
Like.com First to bring visual search to shopping and the first to build an automated cross-matching system for clothing.
What is retargeting? A retargeting strategy stores cookies from viewer’s computers and saves them in a database. When viewers browse the web, the database with the stored cookies uses ad heavy sites to direct ads for previously searched items.
Who is like.com’s target audience?
TheFind.com Thefind.com is a discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty.
Time to Compare
Graphical Analysis
Who would you recommend? Why? ,[object Object]
Easier landing pages

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Visual Search

  • 1. Visual Search: Bleeding Edge Technology By: Laura Allahiari and Daniel Langer
  • 2.
  • 3. What is visual search? is a type of perceptual task requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features
  • 4. What does this mean? Like.com http://www.like.com/ TheFind.com http://www.thefind.com/
  • 5. Like.com First to bring visual search to shopping and the first to build an automated cross-matching system for clothing.
  • 6. What is retargeting? A retargeting strategy stores cookies from viewer’s computers and saves them in a database. When viewers browse the web, the database with the stored cookies uses ad heavy sites to direct ads for previously searched items.
  • 7. Who is like.com’s target audience?
  • 8. TheFind.com Thefind.com is a discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty.
  • 11.
  • 13.