The document lists potential animal mascots and themes for advertising, including clearance animals like the Clearance Cat and Cameron the Caterpillar. It suggests using animals that represent speedy or saving service like sloths or seals. Other ideas involve animals standing humorously next to opposite products, such as penguins by a radiator. The document also mentions bringing people together and using punny wordplay in advertising slogans around themes like chairs and saving.

1. Visual ideas:

2. Animals:
• Clearance Cat, Cheetah, chicken, Cobra, Chimpanzee, Caterpillar
• Cameron the Catepillar, king of clearance
• Saving/ Speedy Service – sloth, seal, squirrel, starfish
• Deal Dog, Dove, Duck
• Alan the Argos Ant
• Elephants, Wolves, Dolphins, Lions Chimpanzee’s, **Penguin**
• Animals that standing next to binary opposite products:
• Penguins standing next to a radiator
• Cheetah at the top of slide
• Chimpanzee/ monkey on a swing

3. Bringing people together:

4. Punny Advertising:
• “Chairish Time at home”
• “We chair a lot about saving”
• “Your needs