Infographic offering 10 tips on visual content marketing from speakers presenting at Content Marketing World. Contributors include: Maggie Burke, Tim Washer, Brant McLean, Carla Johnson, Steve Clayton, Mark Schaefer, Lee Odden, Jim Kukral, Jason Miller, and Pam Didner. Companies participating include: EMC Corporation, Cisco Systems, Tumblr, Microsoft, TopRank Online Marketing, and LinkedIn.

1. CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH
Get the eBook — http://tprk.us/cmvisual14
Facts Tell, Stories Sell
What Better Way to Tell A Brand Story
Than With Visual Content?
Seeing is believing and there’’’’’’’’’’’’’’’’’’’there’’’there’’there’’’’’’’’’’’there’s s no better way to attract and persuade
than visual content. As with the enduring images of Alice in Wonderland,
compelling images help content come to life. Put visual content to work for
your business and take the advice from these 10 content marketing experts.
MAGGIE BURKE @MaggieEMCTV
SENIOR DIRECTOR, CORPORATE MARKETING, EMC CORPORATION
Good storytelling is all about what we see. If you
know where to look, the stories are there.
TIM WASHER @timwasher
SENIOR MARKETING MANAGER OF SOCIAL MEDIA, CISCO SYSTEMS
The lesson from Lewis Carroll is that nonsense literature has
global reach & timeless appeal. Embrace the nonsense!
BRANT MCLEAN
DIRECTOR OF BRAND PARTNERSHIPS, TUMBLR
Images are the preferred currency for communication online &
sharable content needs to align with platforms, make
consumption easy & tell a universal story.
CARLA JOHNSON @carlajohnson
PRESIDENT, TYPE A COMMUNICATIONS
Buyers need to “see" content before they understand
& believe, so make sure your content is visual.
STEVE CLAYTON @stevecla
CHIEF STORYTELLER, MICROSOFT
In a world of information abundance, it is visuals that
break through & create connections with your audience.
MARK SCHAEFER @markwschaefer
EXECUTIVE DIRECTOR, SCHAEFER MARKETING SOLUTIONS
Ignite your content online & off by creating highly visual
content, strong calls to action & unique visuals.
LEE ODDEN @leeodden
CEO, TOPRANK ONLINE MARKETING
It’s not enough to inform buyers with content.
Content needs to make people feel what the brand stands for.
JIM KUKRAL @JimKukral
CEO, FUNNERVIDS.COM
Give new life to your content by repurposing as video. Data +
animation will engage & inform your audience at the same time.
JASON MILLER @jasonmillerca
SENIOR MANAGER, CONTENT & SOCIAL MEDIA, LINKEDIN
Visuals are the new headlines. Start by adding images to
your LinkedIn posts and increase comments by 98%.
PAM DIDNER @pamdidner
AUTHOR, GLOBAL CONTENT MARKETING
If you need more images in your content,
try repurposing existing content in visual ways.
WANT TO KNOW MORE?
www.contentmarketingworld.com
Cleveland, Ohio
September 8 - 11, 2014
sponsored by:
This infographic was created by TopRank® Online Marketing
*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs