Social media 2016: design trends, advertising and content
Here are the top trends for your social media strategy in zoic.
Social network in your pocket
March 2015 — Facebook rolled out Friend-to-
Friend payment option in US. Function to
propagate into other countries over the coming
The birth of social commerce
New Buy buttons on paid posts (Twitter,
Facebook, Instagram and Pinterest) as well as
increased targeting capabilities, could make the
app a more important direct-response driver.
Social ecommerce is perfect for short-term deals
tied in with fleeting trends, as Today only Deals!
Facebook crows & Shrinks at opposite Ends
In 2016, Facebook will experience the largest percentage share
increase in the Ages 65+ demographic.
Self-Broadcasting: the new social share
Emergent of a new form of blogging!
More mobile, more advertising, more investment
Investment in social media advertising will grow a 10% and if we talk
only about mobile devices, advertising will increase a 45%.
This marketing tactic lets you select and reach an specific target to
transmit your business message in an effective way.
This reach will keep shrinking when new businessesjoin the social
network and occupy the user's feed. Due to the growth of the
demand, the cost of advertising in social media will increase in 2016.
Facebook Instant Articles and
Facebook Instant Articles arejust the beginning.
The program publishers publish their articles
directly in Facebook without the need to visit an
The main goal is keeping people inside the
platformas long (and better) as possible. And we
can't forget the new native advertising formats
that will be offered in the sein-app content
At the end of 2016, the buy button will be
available in most social media advertising
Facebook (since 2014) and Pinterest (since June
0 O 2015) are two platforms that have attracted users
attention by adding direct buy buttons for their
advertisers. Facebook and Pinterest users who see
a product they like, can now have it in just one click
without leaving the app.
Design trends to dominate social media in zoos
0 3? Minimal and flat designs still RUIE
9 cifs are going to be gamechanger
Q Q Tvvoeravhv
Source: http: //www. businessinsider. com/ sociaI-commerce-2015-report-2015-7
https: //www. facebook. com/ help/863171203733904/
https: //www. shopify. com/ infographics/ social-commerce
created by www. madalinabalaban. ro