Using visual
triggers for brands
What is visual thinking?
It is a phenomenon of thinking through
visual processing.
Visual thinking uses the part of the brain that is
emotional and creative
candy

or
What is
visual brand
language?
Desing elements, such as:

shapes

materials

colours

composition

finish

typography
in order to be remembered

and to make a difference in consumer’s mind
What’s wrong with using words?
Nothing!

but your brand needs a visual trigger that triggers
in the idea that is original and authentic.

…that is the re...
How many people will remember your slogan
after an advertising campaing?
In the past 107 years, Coca-Cola has used 157
different advertising slogans
most of these are totally forgettable
but something remained constant…
Coca-Cola’s shape bottle is a Powerful Visual Trigger
Coca-Cola’s visual trigger is authentic, unique
and……
crosses the international borders without
needing translation 
is an important asset for your brand
so, combine simplicity with uniqueness and create a
visual trigger that is instantly recognizable at a
distance

because…
Madalina Balaban
Social Media Executive for We>BuzzCorp
www.facebook.com/balan.madalina.16
www.twitter.com/guide2dream
Using visual triggers for brands
Using visual triggers for brands
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Using visual triggers for brands

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Visual triggers are an important asset for your brand!

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Using visual triggers for brands

  1. 1. Using visual triggers for brands
  2. 2. What is visual thinking?
  3. 3. It is a phenomenon of thinking through visual processing.
  4. 4. Visual thinking uses the part of the brain that is emotional and creative
  5. 5. candy or
  6. 6. What is visual brand language?
  7. 7. Desing elements, such as: shapes materials colours composition finish typography
  8. 8. in order to be remembered and to make a difference in consumer’s mind
  9. 9. What’s wrong with using words?
  10. 10. Nothing! but your brand needs a visual trigger that triggers in the idea that is original and authentic. …that is the real thing.
  11. 11. How many people will remember your slogan after an advertising campaing?
  12. 12. In the past 107 years, Coca-Cola has used 157 different advertising slogans
  13. 13. most of these are totally forgettable
  14. 14. but something remained constant…
  15. 15. Coca-Cola’s shape bottle is a Powerful Visual Trigger
  16. 16. Coca-Cola’s visual trigger is authentic, unique and……
  17. 17. crosses the international borders without needing translation 
  18. 18. is an important asset for your brand
  19. 19. so, combine simplicity with uniqueness and create a visual trigger that is instantly recognizable at a distance because…
  20. 20. Madalina Balaban Social Media Executive for We>BuzzCorp www.facebook.com/balan.madalina.16 www.twitter.com/guide2dream

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