Example to showcase how can we do brand visual audit before creating a brand identity for a particular brand name.

1. Visual Classification of Brand Identities
for Brand Name Altius

2. Objective
To do a visual audit for a brand
name (Altius) before creating a
brand identity

3. Example: Altius
How other brands with the name
‘Altius’ have coined their brand
identity?

4. What we did?
• Secondary scan on the
Internet to find brand
identities with the word
‘Altius’
• Analysis of the Brand
Identities
• Visual Classification basis
different silos for brand
identity

5. DEPICTION OF ALTITUDE

6. Altitude depiction through the height of the Alphabet, upward arrow or
building blocks

7. USE OF FLAME

8. Flame comes from the Olympic association: May not
be understood correctly in the Indian context

9. FREE FLOWING

10. Free flowing nature essentially brings out the soaring
ahead aspect

11. GROWTH

12. Depiction of flower, tree, etc., has a strong connect
with growth… over a period of time it grows higher

13. WHAT CAN BE DONE FOR A NEW
IDENTITY WITH NAME ALTIUS?

14. • There are at least four zones of operation altitude, flame, growth and free
flowing
• Depending upon the brand idea we can decide where would our visual space be
• USE OF LETTER ‘A’ to depict height, altitude, etc., can create a strong visual hook
• We have to link height/ altitude to some aspect of consumer life/ need/ want and then
form a connect with the identity
• Arrows could be explored but not in the clichéd manner, its been overused
Conclusion

15. THANK YOU!
H2C: Happy2Connect
Anuj Chaudhary Ms. Riddhi Chokhawala
Head, Business Development Creative Head
anuj.chaudhary@happy2innovate.com riddhi.chokhawala@happy2innovate.com
+91 9833254302 +91 9819870757

16. Thank you!