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INTRODUCTION
Good morning!!! In this Learning Resource
we will continue our journey through Philippine
Art and understanding Media Arts; this time we
are looking into the nature of communication
and how messages are made and delivered.
Through this Learning Resource we will
ground ourselves in the theoretical foundation of
communication, and from there take off into
developing effective communication materials
using both sound and images.
At the end of this Learning
Resource, you will be able to:
1. Demonstrate how images, sound, and text
are used to communicate messages.
2. Combine images and text to create artistic
visual presentations.
3. Utilize digital applications to create and
enhance sounds.
4. Incorporate sound to enhance the
presentation of visual communication projects.
So, if you are ready, we are
definitely ready! Let’s begin!!!
COMMUNICATION
Did you know that even before
the arrival of Spanish colonizers
in 1521, there already existed a
system of writing, usually on tree
bark and using colored tree sap as
ink? New laws and policies
in a community or barangay was
announced with a town crier or
umalohokan who would walk around
making the announcement.
What would be the
modern version of the
umalohokan? In what
ways are the modern
versions of umalohokan the
same as in precolonial
times? In what ways are
they very different?
Communication Theory
What is communication? We have heard the
term many times, but what does it really mean?
Communication is the transfer of information
from one place or person, to another place or
person. At its most basic definition, all
messages have a sender (the one sending or
making
the message), the message itself (what he/she
wants to say), and the receiver (the one who
will receive the message).

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visual and aural communication

  • 2. Good morning!!! In this Learning Resource we will continue our journey through Philippine Art and understanding Media Arts; this time we are looking into the nature of communication and how messages are made and delivered.
  • 3. Through this Learning Resource we will ground ourselves in the theoretical foundation of communication, and from there take off into developing effective communication materials using both sound and images.
  • 4. At the end of this Learning Resource, you will be able to:
  • 5. 1. Demonstrate how images, sound, and text are used to communicate messages. 2. Combine images and text to create artistic visual presentations. 3. Utilize digital applications to create and enhance sounds. 4. Incorporate sound to enhance the presentation of visual communication projects.
  • 6. So, if you are ready, we are definitely ready! Let’s begin!!!
  • 8. Did you know that even before the arrival of Spanish colonizers in 1521, there already existed a system of writing, usually on tree bark and using colored tree sap as ink? New laws and policies in a community or barangay was announced with a town crier or umalohokan who would walk around making the announcement.
  • 9. What would be the modern version of the umalohokan? In what ways are the modern versions of umalohokan the same as in precolonial times? In what ways are they very different?
  • 10. Communication Theory What is communication? We have heard the term many times, but what does it really mean? Communication is the transfer of information from one place or person, to another place or person. At its most basic definition, all messages have a sender (the one sending or making the message), the message itself (what he/she wants to say), and the receiver (the one who will receive the message).