This is an assignment from my PR Writing class in which I was requested to write a mock press release.

1. EA Games, challenge everything
http://www.ea.com/
Press Release
For Immediate Release: Contact: Tanya Dainoski
May 19, 2008 000.000.0000
Will Wright at the E3: Electronic Entertainment Expo
Electronic Arts (EA) unveiled the new generation of gaming with their upcoming release,
Spore, at the E3 Expo in Santa Monica, California on Saturday, May 17th, 2008.
Will Wright, Spore’s creator spoke about the forthcoming release of the game and
presented a demo at the Barker Hanger on Saturday at 2pm. The demo included
information about the game’s procedurally generated content Rather than having its
specifications predetermined Spore allows the terms of the program to be created as the
player make different evolutionary choices. Each creature is hand crafted. The
procedurally generated content brings the creature to life by allowing such things as the
movement of a creature to be based on its body design rather than a set format created by
the game designers.
The concept of Spore revolves around the creation of a universe transitioning through
five evolutionary levels. You can create and evolve life, establish tribes, build
civilizations, and even sculpt entire worlds. Players will begin at the Cellular stage and
progress through 4 other stages: Creature, Tribe, Civilization, and Space.
Electronic Arts is one of the leading companies in the gaming industry and has released a
number of successful games on its EA and EA Sports labels including The Sims series
and Rock Band. In 2007 EA ranked 8th on the list of largest software companies in the
world.
The E3 expo is one of the most prestigious gaming showcases around the world. This
annual invitation-only trade show for the computer and video game industry is hosted by
the Entertainment Software Association (ESA). The event is used by the gaming industry
to show off new games and gaming hardware.
The event began on Friday, May 16th and lasted through Sunday, May 18th. E3 took place
in the Barker Hangar at 3021 Airport Avenue in Santa Monica, California. Gaming
industry members flocked to the dozens of booths to check out their competitions new
products and gaming systems.
Attendees for this year included Electronic Arts, Nintendo of America Inc., SEGA of
America, Microsoft Corporation, Sony Computer Entertainment America, Inc., Disney
Interactive Studios, Lucas Arts, MTV Games, Valve Software, Warner Brothers
Interactive Entertainment, and twenty-three other gaming companies.