Visitor Analytics - Behavioral Analytics
-----
In order to understand your performance, You should also be looking at user behavior insights.
What are those? Well, they are features that allow you not only to see that users - to take an example - bounce off of one of your pages. You can also find out why.
So, in this chapter, when we say user behavior insights, we mean three features that are available in the Visitor Analytics app: session recordings, heatmaps and conversion funnels. Each of them will add precious info to your website stats.
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
The document discusses analyzing website traffic and links through click tracking. It recommends setting up special tracking links for both incoming (external) links and outgoing (internal) links to measure their effectiveness. Click IN analysis tracks which external promotional activities generate the most traffic, while Click Through analysis tracks which internal links and content generate the most income through affiliate sales or other conversions. The system provided by Site Build It! makes it easy to set up tracking links and view detailed analysis reports to optimize traffic building and monetization efforts.
The document provides an evaluation of the website and concept art created by the student for their Unit 11 Assignment 4. The student designed a dark-themed superhero website for Iron Man with a horizontal navigation bar featuring Iron Man's chest logo. An iconic banner image of Iron Man pointing is displayed along with information boxes on each page. The student created the website using Dreamweaver, adding background colors, buttons, logos, banners and linking merchandise pages. Comparing the final website to their original design, the student gave the actual website an extra black background for better blending. Through this project, the student learned different graphical styles, how to use Dreamweaver to create a consistent, smoothly-running website.
This document discusses the concept of "whufï¬e", which refers to social capital and influence gained through building trust and relationships online. It provides 5 principles for raising whufï¬e, such as turning communication outward to focus on community needs rather than self-promotion. Following these principles like creating amazing customer experiences can help build whufï¬e over time and lead to increased traffic, loyalty and profits through positive word of mouth.
10 highly effective traffic bombs to get you started!Andrey Bump
This document provides 10 traffic bombs or strategies for generating website traffic:
1. Search engine optimization to rank high in organic search results.
2. Creating and submitting videos to video hosting sites and using automation tools or tube view services to boost video views.
3. Using LinkedIn to build connections, link to your site, tap into your blog, and network daily.
4. Launching an AdWords PPC campaign and using keyword matches and negative keywords to optimize conversions.
5. Writing and submitting keyword targeted, quality articles to build backlinks.
6. Submitting classified ads on Craigslist.
7. Writing and submitting press releases to generate links and awareness.
At Long Last... Here's Your Incredible Opportunity To Shove Guesswork Aside And Focus On Where The Money Really, Really, Really Is... Generating Killer TARGETED (Not Just Any Kind) Traffic To Your Web Sites Using Simple But Ingenious Tactics!
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
This document provides two systems for making money online:
System 1 involves building a free website using photos and software like FrontPage and ThumbsPlus, buying traffic from Google AdWords, and placing Google AdSense ads to earn money from clicks. System 2 promotes products on ClickBank without needing a website by buying ads on high-traffic sites from Alexa's top sites and earning commissions from sales. The document claims these systems can generate substantial profits with the right targeting and traffic sources.
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
The document discusses analyzing website traffic and links through click tracking. It recommends setting up special tracking links for both incoming (external) links and outgoing (internal) links to measure their effectiveness. Click IN analysis tracks which external promotional activities generate the most traffic, while Click Through analysis tracks which internal links and content generate the most income through affiliate sales or other conversions. The system provided by Site Build It! makes it easy to set up tracking links and view detailed analysis reports to optimize traffic building and monetization efforts.
The document provides an evaluation of the website and concept art created by the student for their Unit 11 Assignment 4. The student designed a dark-themed superhero website for Iron Man with a horizontal navigation bar featuring Iron Man's chest logo. An iconic banner image of Iron Man pointing is displayed along with information boxes on each page. The student created the website using Dreamweaver, adding background colors, buttons, logos, banners and linking merchandise pages. Comparing the final website to their original design, the student gave the actual website an extra black background for better blending. Through this project, the student learned different graphical styles, how to use Dreamweaver to create a consistent, smoothly-running website.
This document discusses the concept of "whufï¬e", which refers to social capital and influence gained through building trust and relationships online. It provides 5 principles for raising whufï¬e, such as turning communication outward to focus on community needs rather than self-promotion. Following these principles like creating amazing customer experiences can help build whufï¬e over time and lead to increased traffic, loyalty and profits through positive word of mouth.
10 highly effective traffic bombs to get you started!Andrey Bump
This document provides 10 traffic bombs or strategies for generating website traffic:
1. Search engine optimization to rank high in organic search results.
2. Creating and submitting videos to video hosting sites and using automation tools or tube view services to boost video views.
3. Using LinkedIn to build connections, link to your site, tap into your blog, and network daily.
4. Launching an AdWords PPC campaign and using keyword matches and negative keywords to optimize conversions.
5. Writing and submitting keyword targeted, quality articles to build backlinks.
6. Submitting classified ads on Craigslist.
7. Writing and submitting press releases to generate links and awareness.
At Long Last... Here's Your Incredible Opportunity To Shove Guesswork Aside And Focus On Where The Money Really, Really, Really Is... Generating Killer TARGETED (Not Just Any Kind) Traffic To Your Web Sites Using Simple But Ingenious Tactics!
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
This document provides two systems for making money online:
System 1 involves building a free website using photos and software like FrontPage and ThumbsPlus, buying traffic from Google AdWords, and placing Google AdSense ads to earn money from clicks. System 2 promotes products on ClickBank without needing a website by buying ads on high-traffic sites from Alexa's top sites and earning commissions from sales. The document claims these systems can generate substantial profits with the right targeting and traffic sources.
The document discusses website analytics and choosing the right analytics tool. It recommends Visitor Analytics, which tracks privacy-friendly data in a straightforward way. Visitor Analytics allows users to see important metrics like visitors, page views, bounce rate, referrals, locations and more. It also supports tracking campaign URLs and user behavior insights from session recordings and heatmaps. The tool works across platforms and helps users understand website traffic and user performance.
Track and analyze online visitors' behavior to improve your site
Part 2 - Analysis Tools: (cont'd)
- Visitor Recordings
- Conversion Funnels
- Form analytics
How to set up a Google Analytics heat map.pdfWebMaxy
Setting up a Google Analytics heat map is fairly straightforward.
Here are the steps you need to follow:
1. Log in to your Google Analytics account and select the website you want to create a heat map for.
2. Click on the “Reporting” tab at the top of the page.
3. Select “Behavior” from the left-hand menu.
4. Select “Site Content” from the sub-menu.
5. Select “Landing Pages” from the sub-menu.
6. Select “Heat Map” from the drop-down menu.
7. Set the date range you want the heat map to cover.
8. Click “Apply” to apply the settings.
9. You will now be presented with a heat map of your website.
10. You can use the heat map to view the most popular areas of your website, as well as any areas that need improvement.
#GoogleAnalytics #HeatMap #UserBehavior #DataAnalysis
Check out this easy step-by-step guide for setting up and tracking your heat map:
https://www.webmaxy.co/analyser/google-analytics-heat-map/
Sign up for a free trial today with WebMaxy: https://calendly.com/webmaxy/30min
Track and Analyze online visitors' behavior to improve your site
Part 1:
- short company and app profile
-installing the tracking code
- Anaylysis Tools (part 1):
- Heatmaps
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
This document summarizes the disadvantages of using a one-page website compared to a standard multi-page site. Statistics show that one-page sites generally see fewer returning visitors, new users, search hits, and time on site. They are also more difficult to track with analytics tools and do not allow for as much content, key phrases, or links to be built over time. In conclusion, one-page sites are harder to optimize and position in search engines compared to traditional multi-page sites.
This document provides a guide to using Google Analytics to analyze website traffic. It begins by explaining what Google Analytics can measure, such as visitor demographics, behavior, and traffic sources. It then details how to install the Google Analytics tracking code on a website. The rest of the document outlines the various sections of Google Analytics and what insights can be found in the Audience, Traffic Sources, Content, and Custom Reports sections. It provides examples of the type of visitor information and comparisons that can be viewed for analytics goals like improving site traffic and engagement.
Google Analytics allows you to analyze insights from your website for marketing purposes. It provides details on users, including their locations, devices, sessions, and conversions. To use it, create a Google Analytics account, then add the tracking code to your website. This allows Google Analytics to collect data. The interface has four main sections: Home provides an overview of users and activity; Customization allows customizing reports; Reports show details on audiences, acquisitions, behavior, and conversions; and Admin manages accounts and properties. Key metrics include sessions, users, revenue, and conversion rate.
What are segments, and why should you care about them? This presentation explains and then walks you through using Google Analytics' new Advanced Segments feature.
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
Each of our white papers aims to provide thoughtful insights into a topic area that is relevant to our industry. A particularly important topic for our suite of customer experience optimization products is site navigation. In fact site navigation is an extraordinarily important element when it comes to any digital commerce business.
Like any element salient to digital commerce, it is also a topic of increasing complexity. We created this white paper with the chief aim of attempting to provide a clear, concise guide to help you better understand the importance and implications of optimizing your site search and navigation.
It is vital you explore the possibilities surrounding optimizing your onsite navigation. You should give precedence to those activities that lend themselves to revenue-positive outcomes. Our goal is to provide you with pragmatic insights to help you understand the implications of optimizing your site navigation on both the user experience and overall site performance.
The document provides information on interpreting various types of reports in Google Analytics, including time metrics, traffic sources, content, and navigation reports. It explains what different reports show, such as bounce rates and traffic sources. It also provides examples of how to use the reports to analyze user behavior on a site, such as using entrance paths to see if visitors clicked a purchase button and completed a purchase.
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
Google Analytics is a free web analytics tool that provides detailed statistics on website activity. It has been available since 2006 and allows users to analyze visitor traffic, understand their audience, and track marketing efforts and ROI. To install Google Analytics, users sign up with their Gmail account, input website information, and add the tracking code to the header of their website pages. Google Analytics then provides key metrics and insights into real-time users, audiences, acquisitions, user behavior, conversions, and customized reporting. It allows users to benchmark their site against others and optimize their website and marketing.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
https://www.webmaxy.co/analyzer/hotjar-vs-google-analytics/
And get the free trial version today:
https://calendly.com/webmaxy/30min
#webmaxy #hotjar #googleanalytics #analytics #hotjarvsgoogleanalytics #googleanalyticsvshotjar #googleanalyticsalternatives #hotjaralternative #googlepageinsights #googleanalyticsforwebsite #googleanalyticsreport #googlewebanalytics #googleanalyticspricing #hotjarpricing #googleanalyticsheatmap #hotjarheatmap #googlesiteanalytics #googleanalyticstools #googleanalyticssignup #websiteanalytics #googleanalyticsfree #googleanalyticswebsitetraffic #googleanalyticsfeatures #hotjartracking #hotjarintegration #hotjaranalytics #googleanalyticsintegration #hotjarfeedback #hotjarandgoogleanalytics #hotjarintegrationwithgoogleanalytics
Conversion optimization : Top 40 tips to improve website conversionsPro Auto Manager
Do you want to improve your website conversions?
Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions.
Slides from the May 2011 Refresh DC panel on the science of making data-driven design decisions and the art of knowing when to listen and when to ignore the numbers..
Panelists included:
• Craig Green, Web Strategist at Network Solutions
•Jim Lane, Director of User Experience for AddThis.com at Clearspring Technologies
•Paul Koch, Marketing Specialist at Viget Labs
Moderated by :
•Greg Robleto, Director of User Experience Design at The Motley Fool
Chris Jorn – Leveraging Google’s Resources to Crush Your CompetitionSean Bradley
Christian Jorn, SEO and Web Expert, reveals the proper use of Google’s Developer Tools, Analytics and Webmaster Tools to ensure dealers get the maximum benefit from their premium website. Includes the secret to Remora’s sub 5% bounce rates and provides the necessary tools to make it happen for your dealership right now.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
The document discusses website analytics and choosing the right analytics tool. It recommends Visitor Analytics, which tracks privacy-friendly data in a straightforward way. Visitor Analytics allows users to see important metrics like visitors, page views, bounce rate, referrals, locations and more. It also supports tracking campaign URLs and user behavior insights from session recordings and heatmaps. The tool works across platforms and helps users understand website traffic and user performance.
Track and analyze online visitors' behavior to improve your site
Part 2 - Analysis Tools: (cont'd)
- Visitor Recordings
- Conversion Funnels
- Form analytics
How to set up a Google Analytics heat map.pdfWebMaxy
Setting up a Google Analytics heat map is fairly straightforward.
Here are the steps you need to follow:
1. Log in to your Google Analytics account and select the website you want to create a heat map for.
2. Click on the “Reporting” tab at the top of the page.
3. Select “Behavior” from the left-hand menu.
4. Select “Site Content” from the sub-menu.
5. Select “Landing Pages” from the sub-menu.
6. Select “Heat Map” from the drop-down menu.
7. Set the date range you want the heat map to cover.
8. Click “Apply” to apply the settings.
9. You will now be presented with a heat map of your website.
10. You can use the heat map to view the most popular areas of your website, as well as any areas that need improvement.
#GoogleAnalytics #HeatMap #UserBehavior #DataAnalysis
Check out this easy step-by-step guide for setting up and tracking your heat map:
https://www.webmaxy.co/analyser/google-analytics-heat-map/
Sign up for a free trial today with WebMaxy: https://calendly.com/webmaxy/30min
Track and Analyze online visitors' behavior to improve your site
Part 1:
- short company and app profile
-installing the tracking code
- Anaylysis Tools (part 1):
- Heatmaps
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
This document summarizes the disadvantages of using a one-page website compared to a standard multi-page site. Statistics show that one-page sites generally see fewer returning visitors, new users, search hits, and time on site. They are also more difficult to track with analytics tools and do not allow for as much content, key phrases, or links to be built over time. In conclusion, one-page sites are harder to optimize and position in search engines compared to traditional multi-page sites.
This document provides a guide to using Google Analytics to analyze website traffic. It begins by explaining what Google Analytics can measure, such as visitor demographics, behavior, and traffic sources. It then details how to install the Google Analytics tracking code on a website. The rest of the document outlines the various sections of Google Analytics and what insights can be found in the Audience, Traffic Sources, Content, and Custom Reports sections. It provides examples of the type of visitor information and comparisons that can be viewed for analytics goals like improving site traffic and engagement.
Google Analytics allows you to analyze insights from your website for marketing purposes. It provides details on users, including their locations, devices, sessions, and conversions. To use it, create a Google Analytics account, then add the tracking code to your website. This allows Google Analytics to collect data. The interface has four main sections: Home provides an overview of users and activity; Customization allows customizing reports; Reports show details on audiences, acquisitions, behavior, and conversions; and Admin manages accounts and properties. Key metrics include sessions, users, revenue, and conversion rate.
What are segments, and why should you care about them? This presentation explains and then walks you through using Google Analytics' new Advanced Segments feature.
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
Each of our white papers aims to provide thoughtful insights into a topic area that is relevant to our industry. A particularly important topic for our suite of customer experience optimization products is site navigation. In fact site navigation is an extraordinarily important element when it comes to any digital commerce business.
Like any element salient to digital commerce, it is also a topic of increasing complexity. We created this white paper with the chief aim of attempting to provide a clear, concise guide to help you better understand the importance and implications of optimizing your site search and navigation.
It is vital you explore the possibilities surrounding optimizing your onsite navigation. You should give precedence to those activities that lend themselves to revenue-positive outcomes. Our goal is to provide you with pragmatic insights to help you understand the implications of optimizing your site navigation on both the user experience and overall site performance.
The document provides information on interpreting various types of reports in Google Analytics, including time metrics, traffic sources, content, and navigation reports. It explains what different reports show, such as bounce rates and traffic sources. It also provides examples of how to use the reports to analyze user behavior on a site, such as using entrance paths to see if visitors clicked a purchase button and completed a purchase.
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
Google Analytics is a free web analytics tool that provides detailed statistics on website activity. It has been available since 2006 and allows users to analyze visitor traffic, understand their audience, and track marketing efforts and ROI. To install Google Analytics, users sign up with their Gmail account, input website information, and add the tracking code to the header of their website pages. Google Analytics then provides key metrics and insights into real-time users, audiences, acquisitions, user behavior, conversions, and customized reporting. It allows users to benchmark their site against others and optimize their website and marketing.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
https://www.webmaxy.co/analyzer/hotjar-vs-google-analytics/
And get the free trial version today:
https://calendly.com/webmaxy/30min
#webmaxy #hotjar #googleanalytics #analytics #hotjarvsgoogleanalytics #googleanalyticsvshotjar #googleanalyticsalternatives #hotjaralternative #googlepageinsights #googleanalyticsforwebsite #googleanalyticsreport #googlewebanalytics #googleanalyticspricing #hotjarpricing #googleanalyticsheatmap #hotjarheatmap #googlesiteanalytics #googleanalyticstools #googleanalyticssignup #websiteanalytics #googleanalyticsfree #googleanalyticswebsitetraffic #googleanalyticsfeatures #hotjartracking #hotjarintegration #hotjaranalytics #googleanalyticsintegration #hotjarfeedback #hotjarandgoogleanalytics #hotjarintegrationwithgoogleanalytics
Conversion optimization : Top 40 tips to improve website conversionsPro Auto Manager
Do you want to improve your website conversions?
Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions.
Slides from the May 2011 Refresh DC panel on the science of making data-driven design decisions and the art of knowing when to listen and when to ignore the numbers..
Panelists included:
• Craig Green, Web Strategist at Network Solutions
•Jim Lane, Director of User Experience for AddThis.com at Clearspring Technologies
•Paul Koch, Marketing Specialist at Viget Labs
Moderated by :
•Greg Robleto, Director of User Experience Design at The Motley Fool
Chris Jorn – Leveraging Google’s Resources to Crush Your CompetitionSean Bradley
Christian Jorn, SEO and Web Expert, reveals the proper use of Google’s Developer Tools, Analytics and Webmaster Tools to ensure dealers get the maximum benefit from their premium website. Includes the secret to Remora’s sub 5% bounce rates and provides the necessary tools to make it happen for your dealership right now.
Similar to Visitor Analytics - Behavioral Analytics (20)
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
2. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
In order to understand your performance, You should also be looking at user behavior
insights.
What are those? Well, they are features that allow you not only to see that users - to take an
example - bounce off of one of your pages. You can also find out why.
So, in this chapter, when we say user behavior insights, we mean three features that are
available in the Visitor Analytics app: session recordings, heatmaps and conversion
funnels. Each of them will add precious info to your website stats.
2
3. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Session Recordings
A friend and a collaborator of mine once told me about a landing page he had created in
order to promote the booking of test drives of a luxury car model. After 24 hours he had
over 500 clicks on the page, but not a single booking. He had no idea why. The visitors seem
to be within his target group and he thought that the design of the page complied with just
about every conversion-optimized web design standard you could think of, but something
still was obviously wrong. So, to discover what was wrong, he installed a visitor session
recording tool or sometimes it's called the session replay tool in the industry.
What he found out was that users were clicking on the logo, on the picture of the car, even
parts of the text on the page, but nobody was clicking on the big button saying "Book test
drive". Armed with this valuable information, he proceeded to make changes to his page
starting with changing the color and the position of the button. Within 20 minutes of the first
changes, the first test drive was already booked. The landing page later led directly to the
sale of four luxury cars, which was a major success for him.
3
4. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
So you see how important a feature can be? Visitor Analytics gives you the possibility to
actually watch videos. Technically, they're not actual videos, but they're live reconstructions
of the activity of all users navigating your website. You can go to Behavior, click on Visitor
Recordings and then go to the small wheel to set up the entire process. You can click on
Start recording and then you will be asked to choose whether you want to record all the
pages of your website, or just some specific pages that you're interested in, like in the
previous case, there was just one landing page. You could type in the name by pressing the
Add page button. Then you can choose conditions to record. You can also choose to record
sessions that are longer than a set time as you may feel that those are more relevant. Like
here, I have only sessions that are at least 5 seconds long or you can decide to record only
the sessions where there are clicks and scrolls.
4
5. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
This can be useful if you don't want to record accidental visits where people stay idle for a
long time and nothing happens and those will obviously provide, you know, useful data
whatsoever. After you are done with the settings, you should just click Update. In a short
while, as visitors reach your site, you will be able to see a list of recordings in your window.
You can just choose any of them and press Play. You will now see every detail of that user
interaction with the site.
5
7. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Maybe what you find will be a normal session, but like in the example with the car
dealership, you may find user obstacles in the recording. Maybe a user is clicking on
unclickable elements that look like buttons. That could be annoying for them. Or would be
something to fix. For example, by changing the look of the elements you will be able to see
the page as the user see it. You might discover that on some devices, parts of the page
don't look well enough. Maybe you see in the recording that the user hesitates on an
element, or they scroll chaotically up and down, or they do not scroll enough to get to a key
content element.
7
8. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
These are all indications that something is not perfect on the page and steps should be
taken to fix it. This is why having this feature is so important. Use it as much as you can. By
all means, don't watch thousands of recordings on watch all of them. You have options to
filter them by country, device, visitor country, entry page, exit pages, etc. Just click the Filter
button right over here and you can see all the general filters that you have on the left and
some more navigational filters on the right. It might be relevant to just check, for example,
sessions where users exited from a certain important page. Filter and just look at those
recordings to try to find out why they dropped out there.
8
9. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Heatmaps
A user behavior feature tightly connected to session recordings is heatmaps. Going through
thousands of recordings and watching them all is impossible. But if you use heatmaps, the
information from those recordings and the aggregated into click, movement and scroll maps
instantly show you patterns of usage inferred from all those recordings.
For example, you might see 2 or 3 recordings of people clicking on an element on your page.
But this is not enough to decide if that is a pattern. Doing heatmaps of that same page, you
see if the majority of users interact with that element the same way, so maybe you have
hundreds of people actually clicking there. If in the heatmap the color of that element is dark
red, then there is high activity on it. If it's blueish, then there is little to no activity on it.
9
11. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Heatmaps are a lot more visual than your usual analytics reports. It makes them more
accessible. Particularly, for people who are not accustomed to analyzing data, heatmaps
colors range from dark red to cold blue to indicate the level of interaction with the page
element. You can easily see your website hotspots, the way users navigate and the areas
that are most of least interacted with. The warmer the color, the more the interest. Based on
this color scheme, you can adjust the website design to match the attention focal points
shown in the heatmap. Moving important elements from the cold bluish areas to the hot red
areas would certainly be advised.
Creating a new heatmap for a page on your website is that easy. In the main view, click on
Create heatmap. There are two types of heatmaps that can be created: heatmaps for
simple pages or heatmaps for multiple pages, turning similar layouts, like for example, if you
have product pages that are exactly the same, regardless of the product.
11
12. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
In our example, we create a heatmap for a specific page. Add a name to your heatmap,
select the number of page views it should record, select the page you want to analyze.
Lastly, click on Create. Your heatmap is now collecting data. Wait for visitors to interact with
the page and check out the results in a few days after enough data will be gathered (it all
depends, of course, on how much traffic you have on your website). Let's now look at some
heatmap examples.
The beauty of Visitor Analytics is that you can easily switch between types of heatmaps of
the same page from click, to move, to scroll, so you can go from a map of the clicks to a
scroll map, only the same window.
12
13. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Now, let's look at what we have here as an example. This is a click heatmap and we can
easily see that the most clicked areas are the sign-in button and the flag that we have on
the page. The other areas have colder colors so we can assume that we get not so many
clicks. It's a bit of a problem that we don't have too many clicks on the try free plan button
and this area is quite cold. Now, if we move and go to the Move heatmap, we're going to be
able to see where the mouse has moved preponderantly and we have red areas right here in
the menu in the header again on the flag, the sign-in button, the entire menu section of the
page is very hot. So is the first paragraph you right here on the left and we seem to get quite
a bit of red areas right here on the right and I would assume that this is because this is
where users click and then scroll.
13
14. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Again, maybe not so much activity as we would like on the big button saying Try free plan.
We're now going to look at the scroll map as well. This measures how far our users scroll on
average on the page. Obviously, the first part, the top part of the page will always be hotter
like in this example. Dark red, that's where all the users start from. But then, as we scroll
down below this Try free plan things start to get a bit yellowish. This means that fewer
people have reached this part of the page and is as we go even further down quite soon, we
get into a greenish, bluish area and then it gets really darker and darker blue which means
that by this time this part of the page was not reached by almost anybody.
14
15. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Conversion Funnels
Some time ago when the internet was still in development and the first attempts at
e-commerce were being made, website owners and digital marketers did not have all the
functionality of the analytics tools that we have today. Tracking sales processes was very
difficult at the time.
I remember working with website owners who were confused about why they had many
visits to their websites, but very few sales of the product. Most of the time it was because
their websites were convoluted and were confusing customers visitors got lost somewhere
between the product page and the actual check out. But where exactly? And how could we
better analyze this?
15
16. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Nowadays, the problem is solved. Most experts use a tool called a funnel or a conversion
funnel or a marketing funnel to get an overview of the entire process that leads to a
conversion or the same. It is called a funnel because it looks and acts exactly like a funnel
that you would use to pour liquids into a bottle with a tight neck. Some of that liquid may
inevitably get spilled and will not make it to the inside of the bottle. In translation, that
means that not all of the visitors make it from the top of the funnel to the point of
conversion, which in our example was the bottle or the bottom of the bottle.
16
18. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Before using the conversion funnel tool, you will need to think about how to set it up
according to the path. Your users would commonly take on your website in order to reach a
conversion. A simple example would look like this: this one consists of five steps: visitors
landing on the homepage (that's where we started the first step); then visitors going to
website shop; visitors reaching a product or a service page; visitors adding that product to
the cart; visitors going to check out. So you see there are five steps between the moment
the users enter the website and the time they reach the checkout page, which is the
conversion page. At each step, you would expect to have fewer visitors staying in the
process, but you would hope that the difference between steps is not too big as this would
mean that you are losing many customers along the way.
18
19. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Anyway, by analyzing the funnel, you will be able to see at each step you are losing
customers. You can try to find the reasons for that. A good idea could be to watch the
session recordings for those who dropped off at that particular step. Find the error, fix it and
reset the funnel visitor data to see if results improve. You may be running several marketing
funnels at the same time, with small variations to the steps you use. Compare the data and
see which pages lead to a higher conversion rate, learn from that and try to replicate those
pages in the future. This is how the funnel tool will help you improve your performance in
terms of sales, not just visits.
Now that we know what the funnel is used for, let's see how to set it up in Visitor Analytics. I
have it open right here. You can click on Create new funnel, name the funnel to recognize it
later because you may have several and you can name it something like funnel 1. You have
the option to choose a visitor limit like the maximum number of sessions that you want to
record for this funnel, but this is just optional.
19
20. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
You don't need to enter anything in it. If you don't, then all of the sessions will be recorded.
It's also optional to set a target conversion rate right here. I can put in ten percent so that
you can compare actual results with your goals by the time you finish the funnel. You need at
least two levels to have a valid funnel which you can feel here with the names of the pages
you think are relevant.
For example, I could choose home as the first level, that can choose a name for it, to go with
homepage and then I could just yeah, let's say I have a Blog Page here that I think is
relevant. I choose the name blog page. And I just look for it in the list or type the name I
want. Over here it is and I can then add other levels to the funnels. The maximum number of
levels is 8, but you'd be advised not to overcomplicate the path to conversion by adding so
many steps. 4 or 5 steps is ideal. I'm just gonna introduce the last level of the funnel here,
which should be our login page.
20
21. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
There are two ways to define a funnel step. The one that I use so far went with particular
pages, but I can also introduce in the funnel types of similar Pages, like for example, all
product pages because all of the product pages on my website start with the same path, like
visitor analytics.io/products/something.
That's about it for funnels. Make sure to use them especially if you are focused on sales.
21
22. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
You should now have enough information to be able to fully understand what happens on
your website and how to identify pain points for users in order to be able to fix them and
have the best possible user experience. This is also the end of our beginner's course about
SEO and analytics. If you want to learn more about the topics we covered in these modules.
All of our future courses will provide more in-depth details about all the things we discussed
here. For now, we hope this course provided you a solid introduction to the basics of what
you need for a successful website.
So use the information wisely, try things out for yourselves and get back to the course
contents whenever you feel there is something you did not fully understand. Also, use the
additional sources like our blog and support pages on the Visitor Analytics website, where
you can find a lot more extra information on all of these things.
22
23. Visitor Analytics - Behavioral Analytics - www.visitor-analytics.io
Watch the full Behavioral
Analytics Course with video
explanations here.
23