UX stands for User Experience which is a concept in design that is used by the design teams to create products that are relevant and user for the end customers. UX is an essential part of the process of product making as it focuses at customer satisfaction. This is also important as a positive user experience results in customer retention and also publicity for prospective clients for the brands. It is the responsibility of a UX designer to identify customer requirements through coordination. UX designers aim to make everyday products, technologies or services accessible, simple and user-friendly. The UX design process requires thoughtful planning, in-depth discussions and true feedback.

1. Integration Of UX Practices
And Agile Methodology

3. “The trend of design toward simplicity and accessibility in software happened
for a reason – simple sells, simple’s usable and simple scales.”- Rand Fishkin,
Founder at Moz
What do you mean by UX Practices?
UX stands for User Experience which is a concept in design that is used by the
design teams to create products that are relevant and user for the end customers.
UX is an essential part of the process of product making as it focuses at customer
satisfaction. This is also important as a positive user experience results in customer
retention and also publicity for prospective clients for the brands. It is the
responsibility of a UX designer to identify customer requirements through
coordination. UX designers aim to make everyday products, technologies or services
accessible, simple and user-friendly. The UX design process requires thoughtful
planning, in-depth discussions and true feedback.

5. What is Agile Methodology?
Agile is a Methodology in the field of Software Development that provides solutions to
complex process through collaborative efforts of cross-functional and self-organized
teams with their clients/customers/end users. Agile Model has six phases-
Concept
· Inception
· Iteration
· Release
· Maintenance
· Retirement
The whole purpose of implementing the principles and values of Agile in Software
Development is to improve efficiency in the process to gain desired results as per
customer satisfaction. The Agile team and Scrum Master collaborate with other teams
working on the project under the management of SAFe POPM.

6. What is Agile UX?
Agile UX is basically a combination of principles of Agile and UX designs to develop a
valuable product. UX and Agile practices have a lot in common so; it can be integrated
for customer satisfaction. The expertise of UX Designer and SAFe Advanced Scrum
Master results in user-friendly, good quality product in a short time.
How to fit UX Practices in Agile Methodology?
10 best practices that can make this collaboration a success are-
1. Model upfront and Research- Companies that incorporate UX designs and Agile
Methodology are very thorough with the research work about target user, workflow
modeling, data analysis, etc.
2. Involving the Stakeholders- Agile methods have active involvement of the
stakeholders and implementing this in the collaboration can help to reduce the time for
getting agreements on different aspects throughout the process.

7. 3. Design a Sprint Zero- Before you start the development sprints, if the designers
work on Sprint 0, then the work becomes familiar and the designing can be done
before the process starts.
4. Wide pool of users - UX professionals have a huge pool of users in order to get
validation of the design in the pre and post production state.
Good communication- Involvement of the Agile team in the UX practices can prove
to be a successful move.
6. Prototyping- There is always scope for improvement and prototyping exactly
helps with it. Each prototype just gets better through feedbacks.
7. Schedule daily stand-ups- They are time consuming but this ritual is actually
beneficial to keep the whole team on the same page. SAFe Program
Consultant usually leads the stand-ups.
Apart from the above mentioned practices some other practices like training for all
and assigning roles and responsibilities efficiently is also important.

8. Title Description
1. What is the role of SAFe Advanced Scrum Master in the integration?
They are the facilitators and servant leaders who coach and guide the team in
implementing the Agile principles. When Agile and UX design teams work in
collaboration, it is the responsibility of the SAFe Advanced Scrum Master to keep
both the teams on the same page through frequent communication. They are also
responsible to guide the designer about the Agile practices if needed.
2. Can a UX Designer become a SAFe Program Consultant?
Earning the credential of a UX Designer needs a certification but there are some soft
skills that are essential to become a UX Designer-
· Adaptability
· Empathy
· Problem-solving thought process
· Teamwork

9. The most important skill to own for becoming a designer is Communication as they
have to collaborate with clients, other teams and stakeholders. However, a SAFe
Program Consultant needs a broader range of skill sets to perform the
responsibilities properly.
3. What is SAFe POPM?
SAFe POPM is SAFe Product Owner and Product Manager is a certified SAFe
professional who works with development organizations and customers to identify
and write the requirements in order to effectively deliver value to an enterprise. The
skills needed for this designation are-
· Knowledge of Agile Methodologies
· Backlog Refinement
· Business Case Development
· Product Development
· Product Management
· Stakeholder Management
· SAFe Principles

10. About Advance Agility
We, at Advance Agility, are the new-age Agile Coaching, Consulting and IT services company.
We enable end-to-end Digital Transformation. Agile execution is integral to our being. We are
doing SAFe implementation with small, medium and large organization across the globe. Our
vision is to be the leading Agile execution player globally. To keep adding value at every
process stage. We are on a mission to empower our clients, move from concept to cash in the
shortest sustainable lead time by adopting human centric approach to business agility.
Embracing the change is in our DNA. Things that keep us apart are Quicker and Seamless
execution with End-to-end gamut of services. Our Global presence and Stellar Track Record
give us an edge over our competitor.
Connect with us at advanceagility.com to learn about SAFe and SAFe Implementation. We
provide various SAFe certification courses along with DevOps, Scrum, Agile Coaching and
more trainings. Write to us a contact@advanceagilty.com for any agile training or consulting
needs. We are always looking for competent agile trainers as well. So if you are a good trainer
or want to become one, do get in touch with us to that we can learn, grow and achieve together.