The document appears to be a presentation on developing vision and mission statements for a business. It includes slides on defining and distinguishing between vision and mission, key questions to consider when developing statements, characteristics of effective statements, common shortcomings to avoid, and the importance of strategic vision. There are also slides providing worksheets and components to help craft mission statements, as well as discussing relating vision and mission to objectives, strategy, values, and the overall strategic management process.

1. Vision & Mission
Business Plan
Your Company Name

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Agenda
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01
Agenda
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Agenda
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Agenda
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Agenda
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Agenda
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The Vision
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VISION
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Vision And Mission Statements
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"A MISSION STATEMENT
explains what a company wants
to do now while VISION
STATEMENT says what a
company wants to be in future."

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Vision And Mission Statement Chart
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VISION
A vision statement says
where you want to be in the
future.
MISSION
A mission statement says
how will you get to where
you want to be.

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Vision And Mission Statement Definitions: Which Comes First ?
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VISION
✓ In a company, the vision statement is
often led by the mission, which was
already accomplished, and by strategic
future plans.
MISSION
✓ In a company, the vision statement is
often led by the mission, which was
already accomplished, and by strategic
future plans.

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What Is Our Business?
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Our Business
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What Do You Want To Become
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The Strategic Pyramid
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Mission And Vision In The Strategy Process
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Goals
Mission
Value
Vision
Strategy
Action Plan
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Developing A Strategic Vision, Mission And Values
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Setting Objectives
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01
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Factors Shaping Strategic Decisions
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06
05
0403
02
01 External
Considerations
What are the company’s
external opportunities?
What are the key factors for
future competitive success?
What are the industry’s
economic characteristics?
What market positions do rivals occupy and what
move are they likely to make next?
How strong are the competitive
forces at play?
What forces are driving change in
the industry?

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Strategic Management Process
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EXTERNAL AND
INTERNAL FACTORS
Shaping Strategic And Operating
Decisions
Developing A strategic vision, mission,
and values
Setting objectives
Crafting A strategy to achieve the objectives and move
the company along the intended path
Executing the strategy
Monitoring developments, evaluating performance, and
initiating corrective adjustments

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Mission Statement
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THE MISSION STATEMENT deals with the
present and leads to the future.
THE MISSION STATEMENT includes
company's objectives which serve internal purposes.
THE MISSION STATEMENT can change over
time, but it still should be connected to the values,
customer need and vision.
01
02
03

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Key Questions For Developing A Mission Statement
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What do we do today?
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Why do we do it?
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For whom we do it?
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What is the benefit?
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Key Questions For Developing A Mission Statement
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THE VISION STATEMENT
deals with the present and leads to the
future.
THE VISION STATEMENT
includes company's objectives which serve
internal purposes.
THE VISION STATEMENT
can change over time, but it still
should be connected to the values,
customer need and vision.
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Key Questions For Developing A Vision Statement
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✓ The vision statement defines the future.
✓ It gives details on future goals and
where you wish to.
✓ It explains why you choose to work for it.
VISION
✓ Where Do You Want To Be Going Forward?
✓ When Do You Want To Reach That Stage?
✓ How Do We Want To Do It?

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Strategic Vision
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✓It’s top management’s views about the firm’s direction
and future product-market-customer-technology
focus.
✓Provides a panoramic view of “where we are going”.
✓Is distinctive and specific to a particular organization.
✓Definitively states how the company’s leaders intend
to position the firm beyond where it is today.

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Characteristics Of Effectively Worded Vision Statements
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GRAPHIC
Paint A picture of the kind of company that management is trying to create and the market position(s) the company
is striving to stake out.
DIRECTIONAL
Is forward looking ; describes the strategic course that management has charted and the kinds of product-market-
customer-technology changes that will help the company prepare for the future.
FOCUSED
Is specific enough to provide managers with guidance in making decisions and allocating resources.
FLEXIBLE
Is not so focused that it makes it difficult for management to adjust to changing circumstances in markets, customer
preferences or technology.
FEASIBLE
Is within the realm of what the company can reasonably expect to achieve.
DESIRABLE
Indicates why the directional path makes good business sense.
EASY TO COMMUNICATE
Is explainable in 5 to 10 minutes and ,ideally, can be reduced to a simple, memorable “slogan.”
Characteristics
Of
Vision
Statements

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Common Shortcomings Of Company Vision Statements
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Vague Or
Incomplete
Not Forward
Looking
Too Broad
Bland Or
Uninspiring
Not Distinctive
Too Reliant On
Superlatives
Write
Common
Shortcomings
✓ Short on specifics about where the company is headed or what the
company is doing to prepare for the future.
✓ Doesn’t indicate whether or how management intends to alter the
company’s current product-market –customer-technology.
✓ So all-inclusive that the company could head in most any direction,
pursue most any opportunity, or enter most any business .
✓ Lacks the power to motivate company personnel or inspire shareholder
confidence about the company’s direction.
✓ Provides no unique company identity; could apply to firms in any of
several industries (including rivals operating in the same market
arena).
✓ Doesn’t say anything specific about the company’s strategic course
beyond the pursuit of such distinctions as being a recognized leader, a
global or worldwide leader, or the first choice of customers.

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Why A Sound, Well-communicated Strategic Vision Matters
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✓ It crystallizes senior executives’ own views about firm’s long-term direction.
✓ It reduces the risk of rudderless decision making by management at all levels.
✓ It is a tool for winning the support of employees to help make the vision a
reality.
✓ It provides a beacon for lower-level managers in forming departmental
missions.
✓ It helps an organization prepare for the future.

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Core Concept
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CORE CONCEPT
A firm’s values are the beliefs, traits, and behavioral norms that the firm’s personnel are expected to display in
conducting the firm’s business and pursuing its strategic vision and mission.

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Short Term Vs. Long Term Objectives
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Short-Term Objectives
02
Long-Term Objectives
01
✓ Targets to be achieved soon (<2 years)
✓ Milestones or stair steps for reaching
long-range performance
Short-Term Objectives
✓ Targets to be achieved within 3
to 5 years
Long-Term Objectives

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Crafting A Strategy
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Addresses the question of how to capture cross-business synergies, what business to hold or divest, which new markets to
enter, and how to best enter new markets-by acquisition, creation of a strategic alliance or through internal development.
Is primarily concerned with building competitive advantage in a single business unite of a diversified company or
strengthening the market position of a nondiversified single business company?
Are concerned with the strategies specifically related to particular functions or processes within a business
(marketing strategy, production strategy, finance strategy, customer service strategy, product strategy, and
human resources strategy)?
Are relatively narrow strategy initiatives and approaches of limited scope for managing key
operating units (plants, distribution centers, geographic units) and specific operating activities such
as materials purchasing or internet sales?
01
Corporate
Strategy
02
Business
Strategy
03
Functional-
Area Strategies
04
Operating
Strategies

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Company's Strategy Making Hierarchy
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Corporate
Strategy
Two-Way
Influence
Two-Way
Influence
Two-Way
Influence
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Business
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Functional-
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Operating
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Mission Statement: Create Your Own Mission Worksheet
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Why do we exist, what
makes us different
Needs of a mission statement
For whom do we do it? Should be clear and simple
What do we do now? Should avoid elaborate language
What is the benefits? Should be easily explained by others
Which goals do we
have?
Should not be confused with a vision statement
How will we get where we
want to be?
Should be recognizably yours

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Mission Statement Components
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Philosophy
What are the basic beliefs, values,
aspirations, and ethical priorities of the
organisation?
Customers
Who are the organization customers?
Products Or Services
What are the organisations major products or
services?
Markets
Geographically, where does the
organisation compete?
Technology
Is the organisation technology current?
Concern For Survival, Growth, Profitability
Is the organisation committed to growth and
financial soundness?
Self-Concept
What is the film’s distinctive competence or
major competitive advantage?
Concern For Public Image
Is the organisation responsive to social, community,
and environmental concerns?
Concern For Employee
Are employees a valuable asset of the
organisation?

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Values And Philosophy
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Our Philosophy
05
0401 0302
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Our Future Plans
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2017
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2019
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2021
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2022
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2020
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2018
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Company Name (Design #1)
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VISION
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MISSION
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GOAL
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Company Name (Design #2)
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➢Core Value 4
➢Vision
➢Mission
➢Core Value 1
➢Core Value 2
➢Core Value 3
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Company Name (Design #3)
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01
03 02
Mission
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Values
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Vision
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Company Name (Design #4)
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Values Vision
Mission
Company
Name
0103
02

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Company Name (Design #5)
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Company
Name 2
Company
Name 3
Company
Name 1
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Company Name (Design #6)
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TEAMWORK
Together with your team you
can achieve more.
QUALITY
Engage the right people
with the right experience.
CREATIVITY
Let originality be your
motivator.
IMPROVEMENT
Try to be better every
day.
RESPECT
Treat everyone with
respect and courtesy.
PASSION
No success without
passion.
Company Name 1
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Company Name 2
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Company Name 3

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Company Name (Design #7)
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MISSION
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VISION
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GOAL
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Company Name (Design #8)
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ValueVision
Mission

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Company Name (Design #9)
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03
02
01
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Mission
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Vision
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Value

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Additional
Slides

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Our Team
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ANITA
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Web Designer
TOM
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Marketing

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Our Goal
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01

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PETER SMITH
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ANITA SMITH
Quotes
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Timeline
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JAN FEB MAR APR MAY
2015
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2016
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2019
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Post It
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01
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02
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Puzzle
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Target
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Circular
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01
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Venn
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01
0203

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Mind Map
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Bulb Or Idea
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IDEA
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Magnify Glass
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53. WWW.COMPANY.COM 53
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Address
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Contact Numbers:
0123456789
Email Address:
emailaddress@123.com