11. Millward Brown’s brand pyramid shows that a brand’s strength is inversely proportional
to the “share of wallet,” or share of category expenditure. Brands at the initial phase
of optimization (also known as “presence,”) eat up only 12% of spending for that
phase. On the other hand, brands that have reached the peak of the pyramid, or
brands that have bonded with consumers, account for 40% of wallet share.
ViSEOMarketing.com info@viseomarketing.com | (855) 982 1644
12. How will I have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize your
brand’s online visibility and expansion opportunities through our
Brand Optimization Service!
ViSEOMarketing.com info@viseomarketing.com | (855) 982 1644
24. This will help you identify what marketing categories and locations to target and to
prioritize for a solid brand optimization strategy!
We will provide you insights on your
search traffic visibility and opportunities based
on marketing categories, geo-
targets and competition.
We analyze up to 750 search terms and
identify 500 search patterns and trends
across more than 100,000 web pages to
bring you an in-depth marketing report.
ViSEOMarketing.com info@viseomarketing.com | (855) 982 1644