This document discusses brand optimization services from WThree.ca. It explains that brand optimization is important to increase a brand's strength and share of wallet. WThree.ca's brand optimization service helps clients seize online visibility opportunities to expand their brand's reach. The service includes an in-depth marketing report analyzing a client's search traffic visibility, opportunities, search terms and trends. This helps clients identify where to focus their brand optimization strategy. Benefits of brand optimization include increased website traffic, sales and brand awareness.