This document discusses brand optimization and iNovateMarketing's brand optimization service. It explains that brand strength is proportional to share of wallet, with stronger brands accounting for a larger share. iNovateMarketing's service helps businesses increase their brand strength and visibility online through activities like search engine optimization, content marketing, and social media marketing. The service provides insights into search traffic opportunities and helps target keywords and locations. The benefits of brand optimization include increased website traffic, leads and sales.