This document discusses brand optimization and iNovateMarketing's brand optimization service. It explains that brand strength is proportional to share of wallet, with stronger brands accounting for a larger share. iNovateMarketing's service helps businesses increase their brand strength and visibility online through activities like search engine optimization, content marketing, and social media marketing. The service provides insights into search traffic opportunities and helps target keywords and locations. The benefits of brand optimization include increased website traffic, leads and sales.
11. Millard Brown’s brand pyramid shows that a brand’s strength is inversely
proportional to the “share of wallet,” or share of category expenditure. Brands at
the initial phase of optimization (also known as “presence,”) eat up only 12% of
spending for that phase. On the other hand, brands that have reached the peak of
the pyramid, or brands that have bonded with consumers, account for 40% of
wallet share.
iNovateMarketing.com info@inovatemarketing.com | (888) 410-4209
12. How will I have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize
your brand’s online visibility and expansion opportunities through our
Brand Optimization Service!
iNovateMarketing.com info@inovatemarketing.com | (888) 410-4209
24. This will help you identify what marketing categories and locations to target and
to prioritize for a solid brand optimization strategy!
We will provide you insights on your
search traffic visibility and opportunities
based on marketing categories,
geo-targets and competition.
We analyze up to 750 search terms and
identify 500 search patterns and trends
across more than 100,000 web pages to
bring you an in-depth marketing report.
iNovateMarketing.com info@inovatemarketing.com | (888) 410-4209