Technology is rapidly changing the landscape of campus recruitment. In this session, learn how the University of Florida is connecting employers and students in the virtual space through virtual fairs, the CRC mobile app, and more! Kelly Barton, Assistant Director for Industry Relations CRC & Gayle Oliver-Plath, Founder/CEO CareerEco Virtual Events Ballroom C

1. Virtual Shift: Using Technology
to Support Student

2. VIRTUAL SHIFT
USING TECHNOLOGY TO SUPPORT STUDENT ENGAGEMENT
Presented by
Kelly Barton Assistant Director for Industry Relations, UF Career Resource Center
Gayle Oliver-Plath CEO/Founder, Career Eco

3. Agenda
• Part I
• Overview of Virtual Events with Gayle from Career Eco
• Part II
• Why go virtual?
• Overview of virtual services at UF
• Ways to get engaged
• Q&A

4. Virtual Fairs with Gayle Oliver-Plath of Career
Eco

5. Why Go Virtual?– Reaching a Generation Raised
on Tech
• Take a look at this generation and their relationship with
technology…
• The Beloit College Mindset List notes these significant things about
students born between 1995 – 1997:
• With GPS, they have never needed directions to get someplace, just an address.
• They have always been able to plug into USB ports
• Google has always been there, in its founding words, “to organize the world’s
information and make it universally accessible.”
• They have grown up treating Wi-Fi as an entitlement.
• Email has become the new “formal” communication, while texts and tweets
remain enclaves for the casual.
• Their parents’ car CD player is soooooo ancient and embarrassing.

6. Why Go Virtual?
• Meet the student where they are – on their laptop or mobile
device
• Communicate with students quickly and efficiently (and in
their preferred methods)
• Save time and money on recruitment travel
• Interact with more students (such as online students, students
with disabilities, student veterans, non-traditional students,
alumni, or students studying abroad or interning out of the
region)
• Participate in recruitment activities year round

7. Virtual Services at UF
• How does the CRC help organizations connect with students
virtually?
• Gator CareerLink
• CRC Mobile App
• Virtual Info Sessions
• Virtual Fairs

8. Gator CareerLink
• Create a profile, showcase your organization, and post jobs to
the UF community
• Students can set up job agents to receive alerts when jobs
are posted related to their industry
• Students receive weekly newsletters featuring OCR positions
• Virtual events are promoted through GCL
• Free to register, free to post jobs, and free to share events!

9. The CRC Mobile App
• User-friendly way for students,
families, and employers to connect
with the CRC on-the-go and from
any iOS or Android device
• Stay up to date with the CRC's
professional development
workshops and events such as
Career Showcase
• Full access to Gator CareerLink,
CRC resources, and industry
specific information
• Branding opportunity for employer
partners

10. Virtual Information Sessions
• Using Skype or GoToWebinar,
live stream your info session to a
room full of students on campus
or virtually participate in
employer panels
• Students can also “attend”
remotely by watching the live
stream or recorded session on
their own devices
• Virtual info sessions allow you to
cut down on recruitment travel,
save money, reach more

11. Ways to Get Engaged Virtually
• Build your brand by sharing
your virtual events with the
CRC (we’ll help you get the
word out!)
• Download the CRC app to
stay on top of upcoming
news and events
• Host a virtual information
session from the comfort of
your office
• Participate in a virtual fair
Student View of Workshops/Virtual Events
Tab in GCL

12. Q&A
• Kelly Barton – kellyb@crc.ufl.edu
• For more information about Career Eco – www.careereco.com
• UF CRC App – “UF Career Services” in app store – available on iOS
and Android