Virgin Voyages Final Presentation
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This is a presentation that was submitted to our professor at the end of the semester for our Social Media Management class. It details the development, implementation, and results of a social media campaign that we ran on Instagram promoting Virgin Voyages' upcoming cruise ships sailing out of Miami in 2020
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- 1. Sebastian Leon Cristina Gonzalez Delmy Ninoska Christy Celi Shannon Opeka SOCIAL STRATEGY
- 2. ● ● ● ● ●
- 3. THE PROCESS
- 4. Discovery Creative Design Media Planning Launch & Optimize Statement of WorkBuyer Persona1 2 3 4 5 6
- 10. SCOPE BUDGET TIMELINE ● ● ● ● Project Cost: $6,338.00 In Scope ● ● ● ● Out of Scope ● ● ● Assumptions
- 11. INFLUENCER BRIEF
- 13. CREATIVE CONTENT
- 14. Link: https://www.instagram.com/virginvoyagesfans/ Instagram Account: We’re so excited And we just can’t hide it...🎵♪♩ Lose control aboard Inspiration:
- 16. ● ● ● 23 2 2 Gender: ● 100% Women Age Range: ● 36% Ages 25-34 ● 64% Ages 35-44 Top Locations: ● 38% NY ● 34% CA ● 12% IL ● 12% FL ● 4% WA Reach: 2,888 % Weren’t Following You: 98% % Coming from Promotion: 49% Impressions: 3,616 Follows: 2 Promotion Clicks: 2 Profile Visits: 41 Website Visits: 3 ● Instagram Ad Campaign ● 5 Days ● $10 ($2/Day)
- 17. QUESTIONS
- 18. What surprised you about this process? What was most challenging in the process? What will you apply most in your career?