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virgin group strategic development

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S
Sivapalan Senthuran

case study

Leadership & Management
1 of 2
Strategic development at virgin 2013 CASE STUDY
• The Virgin Group is a highly diversified organization Founded by Richard Branson Leading entrepreneurial brands with over 200 companies. Operates globally across 34 countries. Complex organizational structure. High emphasis on innovation. Strong Brand image ‘Consumer’s Champion’.

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virgin group strategic development

  • 1. Strategic development at virgin 2013 CASE STUDY
  • 2. • The Virgin Group is a highly diversified organization Founded by Richard Branson Leading entrepreneurial brands with over 200 companies. Operates globally across 34 countries. Complex organizational structure. High emphasis on innovation. Strong Brand image ‘Consumer’s Champion’.