Virgin Galactics Presentation

1. Consumer Behavior Project

3. Virgin Galactic is opening space to the rest of us.

4. https://www.youtube.com/watch?v=09C795Rn3zk

5. • Throughout five decades of human spaceflight, the
national space agencies in the United States,
Russia, and China have inspired the world.
• But because government space agencies are not
asked to help ordinary citizens to become
astronauts, most of our planet’s seven billion
people have had no opportunity to experience
space and all of its possibilities for themselves,
regardless of their passion or talents.
• Virgin Galactic is changing that.
• Their purpose is to become the spaceline for
Earth; democratizing access to space for the
benefit of life on Earth.
• Beginning with the first person in space — Yuri
Gagarin in 1961 — human space exploration has
been conYuri Gagar inducted by a handful of
superpower government agencies.
Vision

6. •
In 1996, a group of philanthropists and entrepreneurs began to change that by
starting an international incentive prize competition, the Ansari XPRIZE. The
competition attracted 26 teams from around the world, each attempting to become
the first to build and fly a crewed spacecraft capable of carrying at least three
astronauts into space twice within two weeks–a task of unparalleled proportions.
These teams pursued nearly every imaginable configuration for space launch (such
as ground launch, air launch, sea launch; with many different types of engines and
fuels). Ultimately, a single team emerged as a clear leader: Mojave Aerospace
Ventures, a team funded by Microsoft co-founder Paul Allen and led by legendary
aerospace pioneer Burt Rutan and his company, Scaled Composites.

To pursue the prize, Scaled Composites developed a two-vehicle system: a three-
seat spaceplane called SpaceShipOne and a carrier aircraft called WhiteKnight. As
required by the prize rules, the system was reusable and developed entirely through
private funding.
Competition for Spacecraft

7. Dream of Two
Sir Richard Charles Nicholas
Branson
Burt Rutan

8. SpaceShipOne

Millions of people all around the world were inspired by SpaceShipOne, including Virgin Group
founder Sir Richard Branson. Like so many others, Richard grew up watching the Moon
missions, and dreamed of one day flying to space himself. As the years passed, it became
increasingly obvious that his dream was unlikely to become a reality without some positive
action. In the 1990s, undaunted by the scale of the task, Richard began the process of building
the world’s first commercial spaceline, a company designed to help people around the world
fulfill their dreams of flying in space. The biggest single obstacle was finding safe and
commercially viable technology. Our small team spent years hunting for the right design before
our team discovered SpaceShipOne, thanks to our work with Scaled on a project called the
Virgin Atlantic Global Flyer.

We loved Scaled’s approach to human spaceflight. Before the Ansari XPRIZE was awarded, we
agreed with Paul Allen and Burt Rutan that, should they win, Virgin would engage Scaled to
develop a commercial version of the SpaceShipOne system, and build organizations to
manufacture and operate the new vehicles for private passengers. As SpaceShipOne touched
down on October 4, history was made, and the partnership between Virgin Galactic and Scaled
began.

9. Dream of Two

10. On October 4, 2004, SpaceShipOne completed all of the prize requirements and officially
won the $10M Ansari XPRIZE. In so doing, it became the first-ever private vehicle to carry
a human being into space, making international headlines and stunning a world that had
largely written off commercial human spaceflight as pure science fiction.
SpaceShipOne

11. The Real Experience

12. SpaceShipTwo
https://www.youtube.com/watch?v=Rlt16sSk2Rk

13. • At 10.51am PST 31 October 2014, the fourth rocket powered test flight of one of the
company's SpaceShipTwo craft, VSS Enterprise, ended in disaster, as it broke apart
in midair, with the debris falling into the Mojave desert in California, shortly after being
released from the mothership. Initial reports attributed the loss to an as-yet
unidentified "in-flight anomaly”The flight was the first test of SpaceShipTwo with new
plastic-based fuel, replacing the original—a rubber-based solid fuel that had not met
expectations.[
• 39-year-old test pilot Michael Alsbury was killed
• 43-year-old co-pilot Peter Siebold was seriously injured.
• Initial investigations found that the engine and propellant tanks were intact, showing
that there had not been a fuel explosion. Telemetry data and cockpit video showed
that instead, the air braking system appeared to have deployed incorrectly and too
early, for unknown reasons, and that the craft had violently broken apart in midair
seconds later.
Tragedy

14. Thank You..