The document discusses an unmasked web series on MTV India that aims to have open and uncensored discussions about controversial topics. It notes that traditional media is constrained and censored, so the unmasked series allows people to speak freely without fear of judgment. It describes how the topics covered in the series tackle issues that are not often talked about openly. Some example episode topics are provided. The document also outlines how the unmasked series and its videos are promoted on MTV's website and social media platforms. Viewership statistics for some of the highest performing videos are shared, indicating the series was successful in attracting viewers and generating online discussion.

2. WHY UNMASKED?
TV, PRINT AND RADIO
ARE CONSTRAINED
AND CENSORED.
PEOPLE DON'T SPEAK
THEIR MIND ON THEM
AND CONFORM FOR
FEAR OF BEING
JUDGED

3. UNMASKED IS
UNCENSORED, RAW AND
COMPELLING CONTENT
UNDER THE INTRIGUE OF
A MASK.
UNMASKED IS 4 PEOPLE
DISCUSSING NOT SO
OFTEN TALKED ABOUT
TOPICS WITHOUT FEAR
OF JUDGEMENT OR
CENSORS!

4. THE FACES
Brash, Flashy, Rigid, Traditional,
regressive, naive and eloquent, agitated feminist,
loud, a lot of liberal lacks means
volatile nonsense and gay
Their persona and contradictions come out under the mask

5. Sachin Tendulkar is
not a demi-god..he’s
a selfish cricketer
Having silicon in your
breasts is not healthy !
Every Muslim is
a Terrorist!
‘Fuck Buddies’ is a
reality which parents
refuse to accept

6. UNMASKED TOPICS
 Are f*** buddies more practical than relationships?
 Is it justified to see all Muslims as "suspects"?
 Fake or real...Is it ok to get a boob job? I
 Indians who work outside should be cut off from the
country?
 Will giving Kashmir to Pakistan end the Indo-Pak conflict?
 Sachin is just another sportsman – He doesn’t deserve all
the demigod accolades! I
 Is it fair to abort a physically challenged unborn child?
 Is incest justified if there is a real mutual attraction?
 Should prostitution be legalized? I
 India doesn't deserve to be a free country. We would have
been a far better country today under the British Raj.

7. Videos released every Mon, Wed & Fri on:
+ Unmasked Micro-site

8. + Unmasked Micro-site
+ MTV India on Facebook
Unmasked promoted on
our 2 Million+ fans MTV
India Facebook
community.
(Currently 3 Million Fans)

9. + Unmasked Micro-site
+ MTV India on Facebook
+ YouTube
Each video is promoted on
the Official MTV India
YouTube channel

10. + Unmasked Micro-site
+ MTV India on Facebook
+ YouTube
+ Roadies on Facebook
- Unmasked videos also
promoted on Roadies
Facebook community with 1.1
million fans (Currently 3.5
Million Fans)
- Each post got more than 7L
impressions.

11. + Unmasked Micro-site
+ MTV India on Facebook
+ YouTube
+ Roadies on Facebook
+ MTV India on Twitter
Tweets are made kick starting a
conversation with our 2.4 lakh
twitter community before a
video is posted.
(Currently 3.8 lakh followers)

12. 1 million+ impressions
per post
Each Unmasked post on the MTV India &
MTV Roadies Facebook community
garnered 6 lakh to 1 million impressions
each!

13. ~1500 likes per post
5000+ comments
25,000+ Views / Video
The topics were hand-picked which
attracted maximum comments and
intense debates.

14. The fans love it too!

15. Topics: Is hitting women ever
justified?
Is hitting women ever justified?

16. Would India be a better country today under the
British Raj?

17. Facebook comments: Should
prostitution be legalized?

18. Some Feedback!

19. Highest viewed videos
Views on the website
66122 Views 81063 Views
Do women need to sleep with their
Does size matter? bosses to climb the corporate ladder?
54811 Views 46478Views
Is sex before marriage a sin? Shaitan Unmasked

20. The Results
Total no of views 1.2 Million
Total no of Comments 281804
Total no of Likes 78859