26. Marketing phenomenon that facilitates and encourages people to pass along a marketing message. May 15, 2010
27. Companies that have attempted to utilize viral loops to their advantage include social networking engine May 15, 2010
28. Viral Expansion Loop A viral expansion loop is similar to viral marketing with one notable difference: viral marketing can't be replicated indefinitely, while a viral expansion loop must be in order for it to exist May 15, 2010
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30. Pass-along Types of Viral Marketing Campaigns A message which encourages the user to send the message to others. The crudest form of this is chain letters where a message at the bottom of the e-mail prompts the reader to forward the message May 15, 2010
31. Incentivized viral A reward is offered for either passing a message along or providing someone else's address. This can dramatically increase referrals. However, this is most effective when the offer requires another person to take action May 15, 2010
49. If user wants to spread message, he should not feel confused or tired in doing the activity. Give direct tool like "Send to a friend" or "Forward to a group". If forwarding process is too lengthy then user will just use X to come out. May 15, 2010
51. Hotmail's offer was a free email account. It was special for receiver to get this message. If you do not add value to receiver, your message will be not speeded from first entry itself. In India, Monster India or Naukri (a job site) made their presence through viral marketing only. Latter on they used Television or print advertising. May 15, 2010
53. Other than products or application viral marketing works best when one is guided. E.g. Ask Expert for resume writing. If such guidance is given free of cost to certain extend, your viral marketing gets speed of a wind. May 15, 2010 Guidance as promotion
55. Once your message is speeded, you are likely to get so many enquiries and requests. At that time if you fail to satisfy users or readers then it creates bad impact on your campaign. So be ready and be enthusiastic. Even if you find lack of resources manage queries accordingly without losing any visitors. Time management is one of factors to work out. More than anything be hopeful and passionate. May 15, 2010 SERVICE