Titan Watches By Aviroop Banik{Rizvi Institutes of Management Studies,Bandra(W),Mumbai.}

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Titan Watches By Aviroop Banik{Rizvi Institutes of Management Studies,Bandra(W),Mumbai.}

  1. 2. WATCH INDUSTRY IN INDIA
  2. 3. By Aviroop Banik
  3. 4. India – capability of making all components of watch.
  4. 5. Breaking the walls-Watch industry, India <ul><ul><li>28 million units every year growing at 30 % per annum </li></ul></ul><ul><ul><li>Rs 2800 crore – organized segment – 40 % </li></ul></ul>
  5. 7. Titan HMT Timex Citizen
  6. 8. The company clocked a turnover of Rs 126 crore in 2008-09.
  7. 9. 20% Market share-2009 Timex
  8. 10. Guess Nautica Versace Valentino Taking the foreign brands into account, Timex's market share will be around 22.5%-23%. Salil Sadanandan (Sr. Vice President-Sales & Marketing)
  9. 11. new sporty collection RACR Chrono in 13 styles. The watch is priced between Rs. 4,000 and Rs. 6,000
  10. 12. This watch is great for surfers, sailors or anyone who loves to know the current tide, air or water temperature Temperature Sensor   Tide tracking indicator Water resistant to 100 meters      Timex E-Tide & Temperature Watch
  11. 13. Citizen HMT 1961
  12. 14. It misread the price-value perception of the ever value- conscious Indian consumer.
  13. 15. Eco Drive had the technology of producing its own power from light. Hence it does not need a battery.
  14. 16. 2005 2006
  15. 18. Casio India Co Ltd, the wholly owned subsidiary of Casio Computer Co, Japan
  16. 19. plans to push its G-Shock brand of Watches towards youth.
  17. 21. Titan’s journey started-1984 J.V between TATA Group & TIDCO
  18. 22. 5 th largest
  19. 23. In India
  20. 24. Till date-100 million watches Customer base-over 80 million
  21. 27. Titan leave a Mark in the market
  22. 28. Titan-striking gold mine in watches
  23. 29. Fragmented & unorganized market Dominated by HMT
  24. 30. Customer had to adjust the knob for setting the time
  25. 31. It was more of sellers market, where customers were left with no choice. Customer with no choice
  26. 32. Shops were narrow, dingy & were located in Traditional markets of the city.
  27. 33. Market changed with the entry of Titan. Titan emerged as market leader by outpacing HMT HMT
  28. 34. Launch of HELIOS ,a multibrand store in Bangalore.
  29. 35. Raymond Weil
  30. 38. SEIKO
  31. 41. FOSSIL
  32. 43. EMPORIO ARMANI
  33. 47. RADO TISSOT XYLYS launched to a direct confrontation with Rado or Tissot
  34. 48. Exuding style, attitude and power, a statement for those who stand apart from the crowd.
  35. 49. Rahul Bose
  36. 50. Saira Mohan
  37. 51. Carlos Moya
  38. 52. Brand Ambassador – Aamir Khan Perfect Fit – Both share the same values
  39. 53. RAGA: Women's’ watch India’s only watch brand which is designed and crafted exclusively for women.
  40. 54. Baseline ‘Ek khoobsoorat rishta’. Rani Mukherji has been signed up as the brand ambassador
  41. 55. Get rid of conventional women’s ads for RAGA.
  42. 57. CUSTOMER Stays relevant to customers
  43. 58. KEY
  44. 59. launch 1998
  45. 60. The collection of Fastrack watches has been targeted for women aged 18-30.
  46. 61. The Titan Fastrack Campus watches have been inspired from mountaineering and rock climbing gear the dials have patterned luminescent ink fill on the dials allowing you to see the time even in the dark. This collection has 7 cases (14 variants) in vibrant colors, asymmetrical shapes and bold features. Price ranges from Rs.1095 to Rs.1750. Titan Fastrack Campus Watches
  47. 63. Gender : Girls Price : 2495.00 Collection : Army Strap Material : Leather Cluster : Analogue
  48. 64. Gender : Guys Price : 2795.00 Collection : Bikers Strap Material : Leather Cluster : Analogue
  49. 65. Gender : Guys Price : 1395.00 Collection : Adventure Strap Material : Metal Cluster : Analogue
  50. 66. Gender : Guys Price : 2895.00 Collection : Sport Strap Material : Leather Cluster : Analogue
  51. 67. Gender : Girls Price : 1695.00 Collection : Grunge Strap Material : Leather Cluster : Analogue
  52. 68. Gender : Guys Price : 1395.00 Collection : Neon - Disc Strap Material : Leather Cluster : Analogue
  53. 69. Fight in the market for promotion
  54. 76. Magazines where Fastrack Ads could be published
  55. 77. We gonna melt the time with….
  56. 78. MUSIC
  57. 80. Thank You Fellas

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