2. You are Cindy Gordon, Vice President of Media and Marketing
partnership at Universal Orlando Resort, USA
You are supposed to market The Wizarding World of Harry Potter
How would you do it???

3. WHAT IS VIRAL MARKETING
Viral marketing, refers to the marketing techniques that use social
networks to produce increases in brand awareness or to achieve
other marketing objectives (such as product sales) through self-
replicating viral processes
It can be in the form of video clips, interactive Flash games, e-books,
images, or text messages.

4. People love sharing stories, so
give them something to share!

5. TYPES OF VIRAL MARKETING
• Pass-along
• Buzz marketing
• Incentive viral

6. Pass-along: A short note is sent to other internet users and is usually
attached to the footer of the message
Buzz marketing: Involves celebrities discussing about products or services
with a hint of controversy

7. Incentive viral: It calls the users to take action in order to be
awarded

8. ISSUES
• Spam issues
• It is a short term success
• Negative publicity

10. Thank you