SlideShare a Scribd company logo
By: Renee Slayton
What is Vine?
• A video app that delivers amusing content within
a matter of seconds (literally! 6 second-videos).
• Founded by Dom Hofman, Rus Yuspov, and
Colin Kroll in June 2012.
• Twitter acquired Vine in October 2012.
Vine for User
Entertainment
Many users can appreciate the app for an
assortment of reasons including:
• Life Hacks
• Mini comedic skits
• Viral trends + challenges
• To show people who/where you are
Marketing x Vine
Marketers are able to get creative with this particular
app in order to:
• Promote, advertise, and tell your company’s story
• Take people inside your office
• Show their products/services in action
• Communicate and engage (answer Q’s, ask Q’s,
etc.) within the comments section below the clip
• Highlight and display products for clients

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Vine | Social Media Marketing

  • 2. What is Vine? • A video app that delivers amusing content within a matter of seconds (literally! 6 second-videos). • Founded by Dom Hofman, Rus Yuspov, and Colin Kroll in June 2012. • Twitter acquired Vine in October 2012.
  • 3. Vine for User Entertainment Many users can appreciate the app for an assortment of reasons including: • Life Hacks • Mini comedic skits • Viral trends + challenges • To show people who/where you are
  • 4. Marketing x Vine Marketers are able to get creative with this particular app in order to: • Promote, advertise, and tell your company’s story • Take people inside your office • Show their products/services in action • Communicate and engage (answer Q’s, ask Q’s, etc.) within the comments section below the clip • Highlight and display products for clients